> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Media Accounts

> Account setup strategy, handles, and profile configuration for TIWIH and Professor High.

## Overview

The brand uses **one account per platform**. Professor High is the character who creates all organic content. The account name is "This Is Why I'm High" with Professor High as the content creator persona.

The one exception: **LinkedIn** uses a company page (High AI Labs) with a professional voice, not Professor High.

## Why One Account Per Platform

<CardGroup cols={3}>
  <Card title="Algorithm Advantage" icon="chart-line">
    Algorithms reward consistency and velocity on a single account. Splitting content across multiple accounts dilutes reach.
  </Card>

  <Card title="Audience Growth" icon="users">
    One account concentrates all followers, engagement, and social proof in a single place per platform.
  </Card>

  <Card title="Unified Voice" icon="microphone">
    Professor High covers both website (TIWIH) and app (High IQ) content through the 6 content pillars -- no need for separate brand accounts.
  </Card>
</CardGroup>

## Account Setup Checklist

| Platform  | Handle              | Account Type     | Status         | Voice                  |
| --------- | ------------------- | ---------------- | -------------- | ---------------------- |
| TikTok    | `@thisiswhyimhigh`  | Creator account  | Need to create | Professor High         |
| Instagram | `@thisiswhyimhigh_` | Creator/Business | Exists (empty) | Professor High         |
| X/Twitter | `@highiqapp`        | --               | Exists (empty) | Professor High         |
| YouTube   | `@thisiswhyimhigh`  | Brand channel    | Need to create | Professor High         |
| LinkedIn  | High AI Labs        | Company page     | Need to create | Company (professional) |

## Profile Setup (All Platforms)

### Display Name

**This Is Why I'm High** -- consistent across every platform.

### Bio

Use this template, adjusting for platform character limits:

> Cannabis intelligence powered by data, not opinions. Meet Professor High.
> 2,500+ strains analyzed | High Families system | thisiswhyimhigh.com

### Profile Picture

Professor High avatar -- the same image across all platforms for instant brand recognition.

* **Source file:** `apps/website/src/images/mascot/professor-high-avatar.png`

<Tip>
  Use the exact same cropped avatar everywhere. Consistency across platforms builds recognition when users encounter the brand on a new channel.
</Tip>

### Banner / Header Images

Platform-specific dimensions using brand colors (Pine Green `#18634D`, Pineapple Yellow `#D98E04`):

| Platform  | Banner Size    | Notes                           |
| --------- | -------------- | ------------------------------- |
| TikTok    | N/A            | Profile pic only, no banner     |
| Instagram | N/A            | Profile pic + Highlights covers |
| X/Twitter | 1500 x 500 px  | Header image                    |
| YouTube   | 2560 x 1440 px | Channel banner                  |
| LinkedIn  | 1128 x 191 px  | Company page banner             |

### Link in Bio

Primary link: **thisiswhyimhigh.com**

Consider a Linktree (or similar) page with multiple destinations:

* Website homepage
* App download page
* Latest blog post or featured content

## Platform-Specific Notes

### TikTok

<Steps>
  <Step title="Create a Creator Account">
    Use a **Creator** account (not Business) for better algorithm reach and access to trending sounds.
  </Step>

  <Step title="Enable Creator Tools">
    Turn on Creator Tools in settings for access to analytics, promote, and Q\&A features.
  </Step>

  <Step title="Set Content Category">
    Choose **Education** or **Science & Technology** as the primary content category.
  </Step>

  <Step title="Age Gate">
    Ensure the profile and content settings reflect 21+ content only.
  </Step>
</Steps>

### Instagram

<Steps>
  <Step title="Switch to Professional Account">
    Convert to a **Professional** account (Creator or Business) to unlock Insights and contact buttons.
  </Step>

  <Step title="Enable Insights">
    Insights provide reach, engagement, and follower demographic data.
  </Step>

  <Step title="Create Highlights">
    Set up Story Highlights for key topics: **Strains**, **Terpenes**, **Myths**, **High IQ App**.
  </Step>

  <Step title="Future: Instagram Shopping">
    If applicable later, enable Instagram Shopping for product integration.
  </Step>
</Steps>

### X / Twitter

* **No hashtags in bio** -- save that space for a clear description
* **Pin a thread** introducing Professor High as the first thing new followers see
* **Enable Professional Profile** if the option is available for additional features

### YouTube

<Steps>
  <Step title="Create a Brand Account">
    Use a **Brand Account** (not personal) so multiple team members can manage the channel.
  </Step>

  <Step title="Set Default Upload Settings">
    Category: **Education**. Add default tags for cannabis science, strain reviews, and terpene education.
  </Step>

  <Step title="Create Playlists">
    Start with: **Strain Breakdowns**, **Terpene Science**, **Myth Busting**.
  </Step>

  <Step title="Enable Shorts">
    Set the default vertical format for YouTube Shorts to streamline short-form uploads.
  </Step>
</Steps>

### LinkedIn

* **Company page**, not a personal profile
* **Industry:** "Technology, Information and Internet" or "Cannabis"
* **Tagline:** "Cannabis intelligence platform powered by AI and data science"
* **Team:** Add relevant team members as page admins

<Note>
  LinkedIn is the only platform that does NOT use Professor High's voice. Content here is professional and company-focused, representing High AI Labs.
</Note>

## Content Safety Reminders

All platforms restrict cannabis content to varying degrees. Follow these rules across every platform:

<Warning>
  Violating platform cannabis policies can result in shadowbans, content removal, or permanent account suspension. Always err on the side of caution.
</Warning>

| Rule                     | Details                                                                        |
| ------------------------ | ------------------------------------------------------------------------------ |
| **No product imagery**   | Never show cannabis products, smoking, or consumption                          |
| **Educational framing**  | Position all content as educational and scientific                             |
| **No medical claims**    | Use "research suggests" and "may help" -- never make definitive health claims  |
| **Safe hashtags**        | Avoid hashtags that trigger shadowbans: `#420`, `#WeedTikTok`, `#StonerTikTok` |
| **Platform risk levels** | TikTok and Instagram are strictest; X/Twitter and YouTube are more permissive  |

<Tip>
  Test new hashtags by searching them on the platform first. If a hashtag returns no results or shows a content warning, it is likely restricted.
</Tip>

## Related Features

* [Social Content Pipeline](/help/features/social-content-pipeline) -- Automated content generation for all platforms
* [Draft Queue Management](/help/features/social-content-drafts) -- Review and schedule generated content
* [Ask AI (Professor High)](/help/features/professor-high) -- The AI persona behind all social content

<Snippet file="contact-support.mdx" />