> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # User Personas > Five distinct user personas — their goals, behaviors, feature priorities, and unique journeys through High IQ. ## Overview High IQ serves diverse cannabis consumers with different motivations, data comfort levels, and engagement patterns. Understanding these personas helps design features and flows that resonate with each segment. Every persona follows the same lifecycle but takes different paths and prioritizes different features. ## Persona Overview ```mermaid theme={null} mindmap root((High IQ Users)) The Casual Consumer Occasional use Wants simplicity Price-conscious Low data entry The Connoisseur Strain enthusiast Terpene focused Collection builder Deep research The Health-Conscious Wellness oriented Effect tracking Sleep/recovery Consumption patterns The Budget Optimizer Cost tracking Deal hunting Spending analytics Dispensary comparison The Data Nerd Analytics lover Achievement hunter Rankings expert Pattern finder ``` ## Persona 1: The Casual Consumer **Profile:** Uses cannabis recreationally 1-3 times per week. Wants to remember what they liked without too much effort. ```mermaid theme={null} journey title The Casual Consumer Journey section Discovery Download app: 3: Casual Preview features: 4: Casual Sign up: 3: Casual section First Use Add strain manually: 5: Casual Skip receipt upload: 2: Casual Browse strains: 4: Casual section Regular Use Check stash occasionally: 4: Casual Favorite strains they like: 5: Casual View daily story sometimes: 3: Casual section Retention Upload receipt after visit: 4: Casual Check recommendation: 4: Casual Earn casual achievements: 3: Casual ``` **Key characteristics:** | Attribute | Value | | -------------------- | ------------------------------------------ | | Data entry tolerance | Low — prefers photo upload over manual | | Feature depth | Shallow — uses 2-3 features regularly | | Primary features | Stash, Favorites, Strain Browse | | Conversion driver | "Remember what I liked" value prop | | Churn risk trigger | Too many steps required for basic tasks | | Re-engagement hook | "You haven't tracked your latest purchase" | **Typical journey:** 1. Add 2-3 strains manually after a dispensary visit 2. Favorite the ones they enjoyed 3. Check favorites before next visit 4. Occasionally upload a receipt 5. Browse trending strains for new ideas **Edge cases:** * May not grant Gmail permissions (privacy concern) * May forget to log consumption (low engagement) * May use the app in bursts around dispensary visits *** ## Persona 2: The Connoisseur **Profile:** Passionate about cannabis strains, terpene profiles, and genetics. Wants deep knowledge about everything they consume. ```mermaid theme={null} journey title The Connoisseur Journey section Discovery Research cannabis apps: 5: Connoisseur Download and explore: 5: Connoisseur Impressed by strain data depth: 5: Connoisseur section First Use Add multiple strains: 5: Connoisseur Scan labels immediately: 5: Connoisseur Browse strain profiles deeply: 5: Connoisseur section Regular Use Build collection with statuses: 5: Connoisseur Rank strains via ELO: 5: Connoisseur Generate notebooks for analysis: 5: Connoisseur Ask AI about terpene synergies: 5: Connoisseur section Power Use 60+ strain collection: 5: Connoisseur Definitive personal rankings: 5: Connoisseur Submit new strains for research: 5: Connoisseur Daily story streak: 4: Connoisseur ``` **Key characteristics:** | Attribute | Value | | -------------------- | ------------------------------------------------------ | | Data entry tolerance | High — enjoys detailed tracking | | Feature depth | Deep — explores every feature | | Primary features | Collection, Rankings, Label Scanner, Notebooks, Ask AI | | Conversion driver | Terpene data depth, strain profiles, AI analysis | | Churn risk trigger | Database missing their favorite strains | | Re-engagement hook | New strain research completed, ranking updates | **Typical journey:** 1. Import full purchase history via Gmail 2. Scan every label for terpene data 3. Build comprehensive collection with owned/tasted/wanted 4. Rank strains obsessively via ELO comparisons 5. Generate notebooks for every purchase 6. Ask AI about terpene interactions and strain comparisons 7. Submit undiscovered strains to research pipeline *** ## Persona 3: The Health-Conscious **Profile:** Uses cannabis for wellness — sleep, anxiety, pain relief, recovery. Wants to understand how different strains affect their body. ```mermaid theme={null} journey title The Health-Conscious Journey section Discovery Search for cannabis tracking: 5: Health Download High IQ: 4: Health Look for effect tracking: 4: Health section First Use Add medicinal strains: 5: Health Note effects in stash: 5: Health Learn about High Families: 5: Health section Regular Use Track consumption patterns: 5: Health Analyze stats for patterns: 5: Health Ask AI about effects: 5: Health View consumption velocity: 4: Health section Future Engagement Health Sync integration: 5: Health Sleep correlation data: 5: Health Personalized effect predictions: 5: Health ``` **Key characteristics:** | Attribute | Value | | -------------------- | ------------------------------------------------- | | Data entry tolerance | Medium — tracks what matters for health | | Feature depth | Moderate — focused on analytics and effects | | Primary features | Stats, Notebooks, Ask AI, High Families | | Conversion driver | Pattern discovery ("indicas affect my sleep") | | Churn risk trigger | Lack of effect/health correlation features | | Re-engagement hook | Consumption pattern insights, restock predictions | **Future feature priority:** Health Sync (Oura, Apple Health), Session Journal, Effect Predictions. *** ## Persona 4: The Budget Optimizer **Profile:** Tracks spending closely, looks for deals, compares dispensary prices. Wants to optimize their cannabis budget. ```mermaid theme={null} journey title The Budget Optimizer Journey section Discovery Want to track cannabis spending: 5: Budget Download app: 4: Budget See spending features: 5: Budget section First Use Gmail import all history: 5: Budget Review spending totals: 5: Budget Add all dispensaries: 5: Budget section Regular Use Upload every receipt: 5: Budget Check spending charts monthly: 5: Budget Compare dispensary costs: 5: Budget Use Shopping Agent for deals: 5: Budget section Power Use Cost optimization insights: 5: Budget Month-over-month trends: 5: Budget Best-value dispensary identified: 5: Budget Restock prediction budgeting: 4: Budget ``` **Key characteristics:** | Attribute | Value | | -------------------- | ---------------------------------------------------------- | | Data entry tolerance | High — logs every purchase with price | | Feature depth | Moderate — focused on financial features | | Primary features | Stats (Spending), Dispensaries, Shopping Agent, Gmail Sync | | Conversion driver | "See exactly where your money goes" | | Churn risk trigger | Spending data inaccurate or incomplete | | Re-engagement hook | Monthly spending report, deal alerts | *** ## Persona 5: The Data Nerd **Profile:** Loves data, analytics, achievements, and gamification. Wants to unlock everything and understand every pattern. ```mermaid theme={null} journey title The Data Nerd Journey section Discovery Attracted by analytics features: 5: DataNerd Download immediately: 5: DataNerd Explore every feature: 5: DataNerd section First Use Import everything via Gmail: 5: DataNerd Upload recent receipts: 5: DataNerd Start ranking immediately: 5: DataNerd section Regular Use Hunt achievements daily: 5: DataNerd Check stats obsessively: 5: DataNerd Build Daily Stories streak: 5: DataNerd Complete all ranking sessions: 5: DataNerd Generate many notebooks: 5: DataNerd section Power Use Level 20+: 5: DataNerd All Epic achievements: 5: DataNerd Featured achievements curated: 5: DataNerd Every analytics card explored: 5: DataNerd Multiple identity titles earned: 5: DataNerd ``` **Key characteristics:** | Attribute | Value | | -------------------- | ------------------------------------------------------- | | Data entry tolerance | Very high — enjoys the process | | Feature depth | Maximum — uses every feature extensively | | Primary features | Achievements, Stats, Rankings, Daily Stories, Notebooks | | Conversion driver | Achievement system, level progression, identity titles | | Churn risk trigger | Running out of achievements to earn | | Re-engagement hook | New achievement tracks, seasonal challenges | ## Persona Comparison Matrix | Dimension | Casual | Connoisseur | Health | Budget | Data Nerd | | ----------------------------- | ---------- | ----------- | --------------- | ------------ | ------------------ | | **Engagement frequency** | Weekly | Daily | 3-4x/week | Weekly | Daily | | **Data entry effort** | Low | High | Medium | High | Very High | | **Pro conversion likelihood** | Low | Very High | High | High | Very High | | **Feature breadth** | Narrow | Wide | Moderate | Moderate | Maximum | | **Retention risk** | High | Low | Medium | Medium | Low | | **Primary value** | Remember | Understand | Optimize health | Save money | Achieve everything | | **First action** | Manual add | Label scan | Manual add | Gmail import | Gmail import | ## Persona Flow Through Features ```mermaid theme={null} graph LR subgraph "Feature Usage by Persona" A[Stash] -->|All| B[All Personas] C[Notebooks] -->|Primary| D[Connoisseur, Data Nerd] C -->|Secondary| E[Health, Budget] F[Shopping Agent] -->|Primary| G[Budget, Connoisseur] H[Rankings] -->|Primary| I[Connoisseur, Data Nerd] J[Stats] -->|Primary| K[Budget, Data Nerd, Health] L[Achievements] -->|Primary| M[Data Nerd] L -->|Secondary| N[Connoisseur] O[Label Scanner] -->|Primary| P[Connoisseur, Health] Q[Ask AI] -->|Primary| R[Connoisseur, Health] S[Gmail Sync] -->|Primary| T[Budget, Data Nerd] end ``` ## Related Flows How all personas progress through the master journey. Feature discovery and adoption patterns by persona. How each persona experiences onboarding differently. Re-engagement strategies tailored to each persona.