> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Social Show Bible

> The full library of recurring shows, story arcs, viral formats, and content franchises for Professor High across TikTok, Instagram, X/Twitter, YouTube, and LinkedIn.

## What This Section Is

This is the **show bible** for the Professor High social media universe.

<Note>
  Looking for the actual scripts? Twenty-seven [script packs](/social/scripts/overview) are production-ready — **172 episodes** from 6 to 60 seconds, each with hook variants, beat-by-beat voiceover, on-screen text, and a copy-paste Cantina prompt. Start with [The 100](/social/scripts/the-100/design).
</Note>

Every recurring show, story arc, viral format, and seasonal franchise lives here as a documented concept — with logline, format, episode structure, example episodes, production notes, and a status tag. The goal is to move from **"we should make videos"** to **"episode 4 of Strain Autopsy is in production, scheduled for Tuesday."**

If you are looking for **how** content gets generated and posted, see [How Shows Become Posts](/social/how-it-works), the [Video Production Pipeline](/social/video-pipeline), and the [Social Content Pipeline](/help/features/social-content-pipeline). If you are looking for **what** to make, you are in the right place.

## How This Section Is Organized

<CardGroup cols={2}>
  <Card title="Tentpole Shows" icon="star" href="/social/shows/tiwih-receipts">
    The five biggest, highest-priority franchises. Greenlit. Highest expected ROI. Build these first.
  </Card>

  <Card title="TIWIH Series" icon="quote-left" href="/social/shows/thats-why-youre-high">
    Shows that use the brand name "This Is Why I'm High" as a content engine. Confessions, receipts, explanations, dictionaries.
  </Card>

  <Card title="High IQ Series" icon="brain" href="/social/shows/high-iq-test">
    Shows that lean into the High IQ positioning. Quizzes, ratings, smart-vs-stoned formats, intelligence-as-a-flex content.
  </Card>

  <Card title="Recurring Shows" icon="calendar-days" href="/social/shows/lab-logs">
    Long-running episodic concepts. Weekly or daily slots that build appointment viewing.
  </Card>

  <Card title="Story Arcs" icon="book" href="/social/arcs/missing-terpene">
    Multi-episode serialized narratives with a beginning, middle, and end. Run them like seasons.
  </Card>

  <Card title="Cross-Platform Franchises" icon="grid" href="/social/shows/strain-bracket">
    Concepts designed to live across two or more platforms simultaneously, with each platform doing what it does best.
  </Card>

  <Card title="Viral Formats" icon="bolt" href="/social/shows/strain-blindfold">
    Format-first concepts engineered to get shared. Higher variance, higher upside.
  </Card>

  <Card title="Seasonal & Specials" icon="snowflake" href="/social/shows/420-countdown">
    Time-bound tentpole events. 4/20, harvest season, year-end wrapped, holidays.
  </Card>
</CardGroup>

## Each Show Page Includes

Every show page follows the same template so the team can scan, draft, and ship without re-thinking the structure each time.

| Section                  | What It Answers                                                                 |
| ------------------------ | ------------------------------------------------------------------------------- |
| **Logline**              | What is this show in one sentence?                                              |
| **Concept**              | The full pitch. What is it, who is it for, what makes it work?                  |
| **Why It Works**         | The audience hook, the brand fit, the viral mechanism.                          |
| **Format**               | Beat-by-beat structure. Runtime. Visual treatment.                              |
| **Platforms**            | Which channels this lives on and why.                                           |
| **Cadence**              | How often a new episode drops.                                                  |
| **Example Episodes**     | 5+ ready-to-draft episode titles and briefs.                                    |
| **Production Notes**     | Reusable visuals, sounds, props, character beats.                               |
| **Hashtags & Discovery** | Platform-specific discovery tactics.                                            |
| **Success Metrics**      | What "good" looks like. When to double down vs. cut.                            |
| **Pillar**               | Which of the [6 content pillars](/social/strategy/content-pillars) this serves. |
| **Status**               | `concept` / `ready-to-pilot` / `in-production` / `paused` / `retired`           |

## How To Use This Section

<Steps>
  <Step title="Pick a show">
    Browse by category in the sidebar. Start with the five [Tentpole Shows](/social/shows/tiwih-receipts) — those are the bets we want to win first.
  </Step>

  <Step title="Read the show page">
    The page tells you the format, the platforms, and the example episodes. Each example episode is a ready-to-draft brief.
  </Step>

  <Step title="Draft an episode">
    Pick an example episode. Use the [Social Content Pipeline](/help/features/social-content-pipeline) or the `/social-content` skill to generate the script, caption, CTA, and visual brief.
  </Step>

  <Step title="Produce the video draft">
    If the episode is video-first, route the approved brief through the [Video Production Pipeline](/social/video-pipeline). OpenMontage renders drafts; it does not publish.
  </Step>

  <Step title="Review and ship">
    Drafts land in the [Social Content Drafts](/help/features/social-content-drafts) queue. Approve, schedule, post.
  </Step>

  <Step title="Update the status">
    When a show goes from `concept` to `ready-to-pilot` to `in-production`, edit the show page so the team knows where things stand.
  </Step>
</Steps>

## The Five Bets We Care About Most

If we only ship five shows in the first 90 days, ship these. They have the highest brand-fit, the most defensible moat, and the strongest viral mechanics.

<CardGroup cols={2}>
  <Card title="TIWIH Receipts" icon="receipt" href="/social/shows/tiwih-receipts">
    Audience sends dispensary receipts. Professor High explains the actual biochemistry of why they are high. Infinite UGC supply.
  </Card>

  <Card title="Why You're Really High" icon="microscope" href="/social/shows/why-youre-really-high">
    Audience describes their current high. Professor High diagnoses the terpene story behind it. Defensible — only works because of the 20k+ strain database.
  </Card>

  <Card title="The Entourage" icon="users" href="/social/shows/the-entourage">
    The 17 terpenes personified as a cast of characters. Episodic team-ups. Built-in universe. Highest long-term IP upside.
  </Card>

  <Card title="Spotify = Your Strain" icon="music" href="/social/shows/spotify-equals-strain">
    Audience sends top Spotify artists. AI matches them to a strain soundtrack from the AI strain-soundtrack library. Spotify Wrapped energy.
  </Card>

  <Card title="High IQ Test" icon="graduation-cap" href="/social/shows/high-iq-test">
    Daily one-question cannabis quiz. Comments are the scoreboard. Builds an identifiable community of "High IQ Regulars."
  </Card>
</CardGroup>

## Show Status

Want a one-page view of every show's current status? See the [Show Status Board](/social/show-status-board).

## Related

<CardGroup cols={2}>
  <Card title="Content Pillars" icon="layer-group" href="/social/strategy/content-pillars">
    The six content lanes every show maps to.
  </Card>

  <Card title="Brand Voice" icon="megaphone" href="/social/strategy/brand-voice">
    How Professor High sounds across channels.
  </Card>

  <Card title="Audience" icon="users" href="/social/strategy/audience">
    Who we are talking to, what they care about, what they do not.
  </Card>

  <Card title="Calendar" icon="calendar" href="/social/strategy/calendar">
    The weekly cadence that ties shows together into a feed.
  </Card>

  <Card title="Video Pipeline" icon="film" href="/social/video-pipeline">
    How scripts and show pages become draft-first social videos.
  </Card>

  <Card title="Character Config" icon="id-badge" href="/social/character-config">
    The generation-ready Professor High spec — appearance, expressions, voice, hard rules, and the paste-ready Cantina setup block.
  </Card>

  <Card title="The Script Room" icon="clapperboard" href="/social/scripts/overview">
    Fifty production-ready episodes across ten shows, plus the hook library and testing framework.
  </Card>
</CardGroup>
