> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# All Cantina Prompts

> Every Cantina prompt in the library on one page, grouped by pack, for bulk copy-paste into production.

<Note>
  **This page is generated.** Edit the packs, then re-run
  `python3 docs-site/scripts/generate-all-prompts.py`. Hand-edits here are
  overwritten on the next run.
</Note>

## The Comedy Engine

[Full pack with beat tables, hooks, and captions →](/social/scripts/comedy-engine)

### `CE-001` — 25 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-001
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary. Professor High observes with genuine scientific
interest and zero judgment, the way a naturalist watches an animal do
something inexplicable. Completely deadpan. He never winks at the camera.

IMPORTANT — OPENING: Start COLD, mid-scene, mid-sentence. No title card, no
logo, no narration first. The very first frame is THE MAXIMIZER already
talking. Do not add any on-screen text before 0:15.

ENVIRONMENT: A stylized generic dispensary counter — no real brand names,
logos, or recognizable storefront. No product visible anywhere. A backlit menu
board of names and percentages. Warm retail lighting. Professor High is cut in
from his lab and is never physically in the shop.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE MAXIMIZER at the menu board,
   already mid-sentence, pointing.
   SAYS (MAXIMIZER): "—no, the other one. The thirty-one. Is there anything
   higher than the thirty-one?"
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High in the lab. Static chest-up, deadpan,
   direct to lens.
   SAYS (PROF): "He has not read a single strain name. He does not know what
   this is. He is scanning for one thing."
   ON SCREEN: nothing
3. (0:09-0:15) Whip cut back. Shot-reverse-shot across the counter, then back
   to Professor High for the last line.
   SAYS (MAXIMIZER): "And that's the strongest one you got?"
   SAYS (BUDTENDER): "That's the biggest number we got."
   SAYS (MAXIMIZER): "Same thing."
   SAYS (PROF): "It is not the same thing."
   ON SCREEN: nothing
4. (0:15-0:22) Slow push-in on Professor High, deadpan. A single THC
   distribution card enters the lower third.
   SAYS: "Fewer than one in two hundred strains actually reaches thirty
   percent. Average is twenty and a half. He is paying a premium for a point
   and a half and a rounding error."
   ON SCREEN: 1 IN 200
5. (0:22-0:25) Static chest-up, the faintest smile. Closing card.
   SAYS: "Chaser or Reader? Comments."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Use text ONLY on beats 4 and 5. Bold sans-serif, white
with heavy stroke, lower third, pineapple yellow #D98E04 on the key term. Keep
250px clear at the bottom and 120px at the top.

AUDIO: Original sound. Light nature-documentary bed — sparse strings. Voice
normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos. Do not
depict anyone consuming.
```

### `CE-002` — 25 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-002
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Professor High is a patient naturalist watching a confident creature be
confidently wrong. Deadpan, never cruel. THE ORACLE is utterly serene and
completely certain. Neither acknowledges the camera or the joke.

IMPORTANT — OPENING: Start COLD, mid-sentence. First frame is THE ORACLE
already talking. No title card, no narration first, no on-screen text before
0:08.

ENVIRONMENT: A stylized generic living room — couch, low lamp, nothing
identifiable. No product or paraphernalia anywhere in frame. Professor High is
cut in from his lab and is never in the room.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE ORACLE reclined, gesturing
   philosophically, caught mid-sentence.
   SAYS (ORACLE): "—see, this one's a sativa, so it goes to your head. Indica
   goes to your body. That's just science."
   ON SCREEN: nothing
2. (0:04-0:08) Cut to Professor High, static chest-up, deadpan.
   SAYS: "It is not science. It is shelf labelling."
   ON SCREEN: nothing
3. (0:08-0:16) Slow push-in, direct to lens. One terpene card in the lower
   third.
   SAYS: "Indica and sativa describe plant shape. Not effect. And myrcene —
   the one most associated with sedation — leads nearly half of everything on
   that shelf, whichever word is on the jar."
   ON SCREEN: IT DESCRIBES PLANT SHAPE
4. (0:16-0:21) Split frame. THE ORACLE still talking, unaware. Professor High
   unmoved on the other side.
   SAYS (ORACLE): "—it's about the vibes of the plant, you feel me—"
   SAYS (PROF): "He cannot hear me."
   ON SCREEN: nothing
5. (0:21-0:25) Static chest-up, the faintest smile. Closing card.
   SAYS: "Everyone knows an Oracle. Tag them."
   ON SCREEN: TAG AN ORACLE

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third, pineapple yellow #D98E04 on key terms. Keep 250px
clear at the bottom and 120px at the top.

AUDIO: Original sound. Light nature-documentary bed. Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia in frame. No medical
claims. No real brand names or logos. Do not depict anyone consuming.
```

### `CE-003` — 25 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-003
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Warm and deadpan. Professor High has real sympathy for this person — the
joke is the industry, never the worker. THE BUDTENDER is sincere, friendly and
completely out of information.

IMPORTANT — OPENING: Start COLD on the counter exchange. First frame is
dialogue already happening. No title card, no narration first, no on-screen
text before 0:11.

ENVIRONMENT: A stylized generic dispensary counter — no real brand names or
logos, no product visible. Warm retail lighting. Professor High cuts in from
his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Rapid shot-reverse-shot across the counter. THE
   BUDTENDER holds unbreakable friendly eye contact throughout.
   SAYS (BUDTENDER): "This one's fire."
   SAYS (CUSTOMER): "What's in it?"
   SAYS (BUDTENDER): "It's fire."
   SAYS (CUSTOMER): "But what's in it—"
   SAYS (BUDTENDER): "Fire."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High, static chest-up, deadpan.
   SAYS: "He is not lying. He believes this completely. He was handed forty
   products this month and trained on none of them."
   ON SCREEN: nothing
3. (0:11-0:20) Slow push-in, direct to lens. One terpene card enters.
   SAYS: "So stop asking what's strong. Ask what the dominant terpene is.
   Three of them lead eighty-six percent of everything back there — so the
   answer is actually useful."
   ON SCREEN: ASK: WHAT'S DOMINANT?
4. (0:20-0:23) Locked wide back on THE BUDTENDER. A long beat. Eye contact
   never breaks.
   SAYS (BUDTENDER): "...It's fire."
   SAYS (PROF): "We will get there."
   ON SCREEN: nothing
5. (0:23-0:25) Static chest-up on Professor High. Closing card.
   SAYS: "Save this for the counter."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Light nature-documentary bed. Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real dispensary, producer, or lab names. No logos. Never portray the budtender
as stupid or malicious.
```

### `CE-004` — 20 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-004
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Pure nature-documentary. Professor High narrates an ordinary domestic
scene with the gravity of a wildlife observation. Deadpan, warm, never mocking.

IMPORTANT — OPENING: Start COLD with NO dialogue at all. First four seconds
are pure visual — a cupboard opening and closing. No title card, no narration,
no on-screen text before 0:14.

ENVIRONMENT: A stylized generic kitchen at night — dim, single overhead light,
a wall clock clearly readable. Nothing cannabis-related in frame. The person is
shown only as hands, silhouette and back-of-head — never an identifiable face.
Professor High cuts in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN, silent. Locked wide. A hand opens a cupboard, closes
   it, opens it again. Wall clock reads 1:04 AM.
   SAYS: nothing
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High, static chest-up, deadpan.
   SAYS: "This decision will take him nineteen minutes. The options have not
   changed since he checked four minutes ago."
   ON SCREEN: nothing
3. (0:09-0:14) Whip cut. Refrigerator door swings open, cold light spills out,
   nothing inside looks appealing. Clock now reads 1:11 AM.
   SAYS: "He knows there is nothing in there. He will open it twice more."
   ON SCREEN: nothing
4. (0:14-0:18) Slow push-in on Professor High, direct to lens.
   SAYS: "This is myrcene. Nearly half of all cannabis, and appetite is the
   most consistently reported thing about it. He is not indecisive. He is
   chemically thorough."
   ON SCREEN: HE IS CHEMICALLY THOROUGH
5. (0:18-0:20) Locked wide back in the kitchen. A cereal box on the counter.
   Clock reads 1:23 AM.
   SAYS: "It was always cereal."
   ON SCREEN: nothing

ON-SCREEN TEXT STYLE: Text ONLY on beat 4. Bold sans-serif, white with heavy
stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse nature-documentary bed, room tone audible. Voice
normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names or logos. Do not depict anyone consuming or visibly
intoxicated — the scene is entirely about the decision.
```

### `CE-005` — 25 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-005
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Affectionate roast. Professor High is fond of this person and will not
let the claim stand. Deadpan, warm, never contemptuous. THE ORACLE is sincere
and slightly proud.

IMPORTANT — OPENING: Start COLD, mid-brag. First frame is THE ORACLE already
talking. No title card, no narration first, no on-screen text before 0:09.

ENVIRONMENT: A stylized generic living room — couch, low lamp, nothing
identifiable, no product or paraphernalia. Professor High cuts in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE leaning in, already
   mid-thought.
   SAYS (ORACLE): "—honestly at this point it barely does anything to me. I
   think I'm just built different."
   ON SCREEN: nothing
2. (0:05-0:09) Cut to Professor High, static chest-up, deadpan.
   SAYS: "He is not built different. His receptors are."
   ON SCREEN: nothing
3. (0:09-0:18) Slow push-in, direct to lens. A receptor diagram enters the
   lower third, receiver count visibly reducing.
   SAYS: "Consistent exposure, so the brain quietly keeps fewer CB1 receivers
   available. Same amount, fewer places to land. That is a thermostat, not a
   personality trait — and the fix is time, not something stronger."
   ON SCREEN: A THERMOSTAT, NOT A FLEX
4. (0:18-0:22) Locked wide back on THE ORACLE, still going, unaware.
   SAYS (ORACLE): "—I might have to move up to concentrates—"
   SAYS (PROF): "He is moving up to concentrates."
   ON SCREEN: nothing
5. (0:22-0:25) Static chest-up on Professor High, faintest smile.
   SAYS: "Tag him. Gently."
   ON SCREEN: TAG HIM. GENTLY.

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Light nature-documentary bed. Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names or logos. Do not depict anyone consuming or visibly
intoxicated.
```

### `CE-006` — 30 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-006
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Warm and protective, documentary framing intact. This is the one episode
where Professor High is openly on someone's side. Never mocking her — the other
three archetypes are the joke.

IMPORTANT — OPENING: Start COLD on her question and the silence that follows.
No title card, no narration first, no on-screen text before 0:16.

ENVIRONMENT: A stylized generic dispensary interior — no real brand names or
logos, no product visible. Warm retail lighting. Professor High cuts in from
his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE FIRST-TIMER small and upright at a
   counter, clutching a receipt. She asks. The whole room freezes. Hold the
   silence a beat too long.
   SAYS (FIRST-TIMER): "Sorry — what does any of this actually mean?"
   ON SCREEN: nothing
2. (0:05-0:10) Cut to Professor High, static chest-up, warm.
   SAYS: "She just asked the only smart question in the building. Watch what
   happens."
   ON SCREEN: nothing
3. (0:10-0:16) Whip cut between the three archetypes, each giving a useless
   answer.
   SAYS (MAXIMIZER): "...It's a thirty-one."
   SAYS (ORACLE): "It's a sativa, so—"
   SAYS (BUDTENDER): "It's fire."
   SAYS (PROF): "Nobody here knows."
   ON SCREEN: nothing
4. (0:16-0:25) Slow push-in on Professor High, warm, direct to lens.
   SAYS: "So here is the real answer. Blue Dream. Most popular strain there is,
   myrcene-dominant, twenty and a half percent THC — dead average. And average
   is exactly right on day one."
   ON SCREEN: AVERAGE IS EXACTLY RIGHT
5. (0:25-0:28) Static chest-up, warm. Timer graphic.
   SAYS: "Two puffs. Wait twenty minutes. Nobody has ever regretted going
   slow."
   ON SCREEN: 2 PUFFS. WAIT 20.
6. (0:28-0:30) Locked wide back on THE FIRST-TIMER. A small, steady nod.
   SAYS (PROF): "She's already ahead of three people in this room. Follow — I
   answer these."
   ON SCREEN: nothing

ON-SCREEN TEXT STYLE: Text ONLY on beats 4 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Light nature-documentary bed, warmer in the final third.
Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real dispensary, producer, or lab names. No logos. Do not depict anyone
consuming.
```

### `CE-007` — 15 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-007
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Completely deadpan on both sides. THE ORACLE is genuinely calm in beat 1
and genuinely vacant in beat 3 — no mugging, no comedy faces. The humour is in
the hard cut and the identical framing.

IMPORTANT — OPENING: Start COLD on the line. No title card, no setup, no
narration first. No on-screen text before 0:09.

CRITICAL — THE MATCH CUT: Beats 1 and 3 must use the IDENTICAL camera position,
framing, lighting and chair. Only the character's state changes. The comedy is
entirely in the sameness of the frame.

ENVIRONMENT: A stylized generic living room — couch or armchair, low lamp,
nothing identifiable, no product or paraphernalia anywhere. Professor High cuts
in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked wide. THE ORACLE seated, composed, checking a
   watch, entirely unbothered.
   SAYS (ORACLE): "Yeah, this edible ain't doing anything."
   ON SCREEN: nothing
2. (0:03-0:06) Cut to Professor High, static chest-up, deadpan.
   SAYS: "Forty minutes."
   ON SCREEN: nothing
3. (0:06-0:09) HARD CUT back to the IDENTICAL locked wide. Same chair, same
   framing, same light. THE ORACLE has not moved but is completely gone — eyes
   vacant, absolutely still. No comedy face.
   SAYS: nothing
   ON SCREEN: nothing
4. (0:09-0:14) Slow push-in on Professor High, direct to lens.
   SAYS: "Your liver turns THC into a different compound before you feel it.
   That is the delay. That is also why it does not stop where you expected."
   ON SCREEN: YOUR LIVER CHANGED THE DRUG
5. (0:14-0:15) Static chest-up, deadpan.
   SAYS: "Every time."
   ON SCREEN: nothing

ON-SCREEN TEXT STYLE: Text ONLY on beat 4. Bold sans-serif, white with heavy
stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Near-silence under beats 1-3 — let the hard cut land
with no music. Bed enters on beat 4.

DO NOT: No smoking, no lit product, no edible or packaging visible in frame, no
paraphernalia. No medical claims. No real brand names. Do not show anyone
consuming — beat 1 is after the fact.
```

### `CE-008` — 20 seconds

```text theme={null}
Professor High — THE COMEDY ENGINE — CE-008
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: The character plays it completely straight and genuinely worried — never
comic panic, never mugging. Professor High is warm and unbothered, the way a
friend is when they know you are fine. Never mocking. The audience should
recognise themselves and feel seen, not laughed at.

IMPORTANT — OPENING: Start COLD, mid-spiral. First frame is THE MAXIMIZER
already whispering. No title card, no narration first, no on-screen text before
0:09.

ENVIRONMENT: A stylized generic living room at night — couch, one lamp, a
refrigerator audible but out of frame. Nothing cannabis-related visible, no
product, no paraphernalia. Professor High cuts in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER rigid on a couch,
   wide-eyed, whispering, barely moving.
   SAYS (MAXIMIZER): "Do you think they know? They know. Why is the fridge
   doing that. Has it always done that."
   ON SCREEN: nothing
2. (0:05-0:09) Cut to Professor High, static chest-up, deadpan.
   SAYS: "The fridge has always done that. He has lived here four years."
   ON SCREEN: nothing
3. (0:09-0:16) Slow push-in, warm, direct to lens.
   SAYS: "This is a ratio problem, not a character flaw. High THC with very
   little limonene or linalool beside it is the pattern that produces this —
   and limonene only leads about one in four strains."
   ON SCREEN: A RATIO, NOT A FLAW
4. (0:16-0:19) Locked wide back, completely unchanged from beat 1.
   SAYS (MAXIMIZER): "...Should I turn it off."
   SAYS (PROF): "Do not turn off the fridge."
   ON SCREEN: nothing
5. (0:19-0:20) Static chest-up on Professor High, faint smile.
   SAYS: "Which one of you is this?"
   ON SCREEN: nothing

ON-SCREEN TEXT STYLE: Text ONLY on beat 3. Bold sans-serif, white with heavy
stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Near-silence with a faint refrigerator hum under beats
1-2. Warm bed enters on beat 3.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims — this
is an observation about terpene ratios, not advice about anxiety. No real brand
names. Do not depict anyone consuming.
```

## Viral Bets

[Full pack with beat tables, hooks, and captions →](/social/scripts/viral-bets)

### `VB-001` — 30 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-001
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Professor High agrees with the man while correcting him — warm, never
condescending. This episode is on the audience's side against the industry, not
against the audience. THE ORACLE is genuinely wistful, not a joke target.

IMPORTANT — OPENING: Start COLD, mid-complaint. First frame is THE ORACLE
already talking. No title card, no narration first, no on-screen text before
0:10.

ENVIRONMENT: A stylized generic living room — couch, low lamp, nothing
identifiable, no product or paraphernalia. Professor High cuts in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE mid-complaint, nostalgic,
   gesturing.
   SAYS (ORACLE): "—nah, back in the day you'd get a bag, half of it was stems,
   and you'd share ONE joint with four people and be done."
   ON SCREEN: nothing
2. (0:05-0:10) Cut to Professor High, static chest-up, deadpan.
   SAYS: "He is right, and he is right for the wrong reason."
   ON SCREEN: nothing
3. (0:10-0:20) Slow push-in, direct to lens. One THC card in the lower third.
   SAYS: "The weed did not get stronger by as much as everyone thinks. Average
   is twenty and a half percent and fewer than one in two hundred strains
   reaches thirty. What actually changed is that everything else got bred out."
   ON SCREEN: 20.5% AVERAGE
4. (0:20-0:26) Static chest-up, neutral.
   SAYS: "Chasing one number narrowed the whole shelf. He is not nostalgic for
   weaker weed. He is nostalgic for variety, and he is correct to be."
   ON SCREEN: HE MISSES VARIETY
5. (0:26-0:30) Static chest-up, deadpan. Closing card with the domain.
   SAYS: "Go look up what you smoked in 2012. This is why I'm high."
   ON SCREEN: THISISWHYIMHIGH.COM

ON-SCREEN TEXT STYLE: Text ONLY on beats 3, 4 and 5. Bold sans-serif, white
with heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Warm, slightly wistful bed. Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names or logos. Do not depict anyone consuming.
```

### `VB-002` — 30 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-002
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Completely clinical and procedural, like a real assessment. Professor
High is not mocking — he is administering. The comedy comes entirely from the
formality of the frame meeting the informality of the subject. Deadpan both
sides. This is the one episode where Professor High is IN the scene rather than
cut in, because the test is the setting.

IMPORTANT — OPENING: Start COLD on the procedure already underway. First frame
is a clipboard and a seated subject. No title card, no narration, no on-screen
text before 0:11.

ENVIRONMENT: A stripped, clinical assessment room — a plain table, two chairs,
flat even light. Deliberately NOT the lab. Nothing cannabis-related visible, no
product, no paraphernalia. Institutional and slightly cold.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot. Professor High with a clipboard
   and a stopwatch. THE MAXIMIZER seated opposite, uneasy.
   SAYS (PROF): "Question one. Name the terpene in the jar you bought last
   week."
   SAYS (MAXIMIZER): "...It was a thirty-one."
   ON SCREEN: nothing
2. (0:05-0:11) Shot-reverse-shot, deadpan on both sides.
   SAYS (PROF): "That is a number. Question two. Name any terpene."
   SAYS (MAXIMIZER): "...Indica?"
   SAYS (PROF): "That is a shelf."
   ON SCREEN: nothing
3. (0:11-0:20) Slow push-in on Professor High, direct to lens. A three-name
   card enters the lower third.
   SAYS: "There are three that lead eighty-six percent of everything on the
   market. Myrcene. Limonene. Caryophyllene. If you know those three names, you
   can read almost any menu in the country."
   ON SCREEN: MYRCENE · LIMONENE · CARYOPHYLLENE
4. (0:20-0:26) Two-shot. Professor High lowers the clipboard.
   SAYS (MAXIMIZER): "...Do I pass?"
   SAYS (PROF): "You now know more than you did ninety seconds ago. That is the
   whole test."
   ON SCREEN: nothing
5. (0:26-0:30) Static chest-up, deadpan. Closing card with the domain.
   SAYS: "Take the test on your own jar. This is why I'm high."
   ON SCREEN: THISISWHYIMHIGH.COM

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse, clinical, near-silent. A single soft timer tick
under beats 1-2.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names or logos. Do not depict anyone consuming or intoxicated. Never
portray the subject as stupid — he is uninformed, not foolish.
```

### `VB-003` — 25 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-003
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Flat, patient, absolutely certain. Professor High repeats "look it up"
without emotion — the repetition is the joke. THE ORACLE is defensive and
increasingly less confident. Neither raises their voice.

IMPORTANT — OPENING: Start COLD, mid-argument. First frame is THE ORACLE
already making the claim. No title card, no narration first, no on-screen text
before 0:09.

CRITICAL — THE LOOKUP SHOT: Beat 3 must show a screen filling the frame with a
clean, readable strain page — a strain name and a clearly legible "Dominant
terpene: Limonene" line. Generic web layout in brand colours. This shot is the
punchline and it must be legible at a glance.

ENVIRONMENT: A stylized generic living room — couch, low lamp, a laptop or
tablet within reach. Nothing cannabis-related visible, no product, no
paraphernalia. Professor High cuts in from his lab except during the lookup.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE mid-argument, confident.
   SAYS (ORACLE): "—Sour D is a heavy myrcene strain, everyone knows that,
   that's why it's so—"
   SAYS (PROF, off screen): "Look it up."
   ON SCREEN: nothing
2. (0:05-0:09) Shot-reverse-shot, deadpan.
   SAYS (ORACLE): "I don't need to look it up."
   SAYS (PROF): "Look it up."
   ON SCREEN: nothing
3. (0:09-0:16) Slow push-in. A screen turns toward camera and fills the frame.
   A strain page is legible, dominant terpene reading Limonene.
   SAYS (PROF): "Limonene. Not myrcene. Has been the entire time you have been
   saying that."
   ON SCREEN: LIMONENE
4. (0:16-0:21) Two-shot. THE ORACLE visibly deflating.
   SAYS (ORACLE): "...That's a typo."
   SAYS (PROF): "It is not a typo."
   ON SCREEN: nothing
5. (0:21-0:25) Static chest-up on Professor High, deadpan. Closing card with
   the domain.
   SAYS: "Look up your favourite. You will not like what you find. This is why
   I'm high."
   ON SCREEN: THISISWHYIMHIGH.COM

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Near-silence. A single soft page-load tone on beat 3.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real dispensary, producer, or lab names, and no competitor site branding on the
screen. Do not depict anyone consuming.
```

### `VB-004` — 20 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-004
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Direct, warm, efficient. No greeting, no preamble, no "great question."
He starts reading and does not stop. This is education grammar, so on-screen
text is expected — but keep it to the key term.

IMPORTANT — OPENING: Start COLD on him reading the comment aloud. No title
card, no "hey everyone," no intro.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving and glassware. The submitted comment stays pinned at the top of frame
for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:04) Static chest-up. He is already reading. The comment is pinned at
   the top of frame.
   SAYS: "'Why does the same strain hit different every single time?'"
   ON SCREEN: the pinned comment
2. (0:04-0:14) Slow push-in, direct to lens. One card in the lower third.
   SAYS: "Three things move, and none of them are the strain. Your tolerance
   that week. What you ate. And whether the jar was fresh — terpenes evaporate,
   so an old eighth is chemically not the same eighth."
   ON SCREEN: TERPENES EVAPORATE
3. (0:14-0:18) Static chest-up, neutral.
   SAYS: "It is the same strain. It is not the same chemistry."
   ON SCREEN: nothing
4. (0:18-0:20) Static chest-up, deadpan. Closing card with the domain.
   SAYS: "Ask me one. This is why I'm high."
   ON SCREEN: THISISWHYIMHIGH.COM

ON-SCREEN TEXT STYLE: Pinned comment top of frame throughout. Key-term card on
beat 2 only. Bold sans-serif, white with heavy stroke. Keep 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Lo-fi lab bed, low. Voice normalized loudest.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names. Never invent a comment — use a real one, and never show a
username without permission.
```

### `VB-005` — 20 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-005
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan and even-handed. Neither type is mocked — the Chaser is having a
great time and the Reader is not smug. The audience must be able to claim
either one without embarrassment, or the taxonomy dies.

IMPORTANT — OPENING: Start on the split frame and the line together. No title
card. On-screen text starts at 0:05 and is only ever the label word.

ENVIRONMENT: A stylized generic dispensary counter, shown as a clean vertical
split — the same counter twice, one figure in each half. No real brand names,
no product visible. Warm retail lighting. Professor High voices over
throughout and appears only on the final beat.

SHOTS + DIALOGUE:
1. (0:00-0:05) Locked wide. Vertical split frame: THE MAXIMIZER on the left,
   THE FIRST-TIMER on the right, same counter, doing opposite things.
   SAYS (PROF): "There are two kinds of people at a dispensary and you already
   know which one you are."
   ON SCREEN: nothing
2. (0:05-0:11) Slow push-in on the left panel; right panel dims.
   SAYS (PROF): "The Chaser reads one number. The biggest one. He has never
   read a strain name in his life and he is having a great time."
   SAYS (MAXIMIZER): "Thirty-one."
   ON SCREEN: CHASER
3. (0:11-0:17) Slow push-in on the right panel; left panel dims.
   SAYS (PROF): "The Reader looks at the panel. Knows what myrcene does. Buys
   the boring number on purpose, and gets the night she actually wanted."
   ON SCREEN: READER
4. (0:17-0:20) Cut to Professor High, static chest-up, deadpan. Closing card.
   SAYS: "Chaser or Reader. Comments. This is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Single large label word centred on beats 2 and 3 — this
is the exception to the comedy no-text rule, because the words ARE the payload.
Pineapple yellow #D98E04. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Light bed with a distinct two-note sting on each label
reveal — the same sting every time this taxonomy appears in any future video.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real brand names or logos. Never portray the Chaser as stupid — he is happy and
uninformed, and the audience must be able to claim him.
```

### `VB-006` — 25 seconds

```text theme={null}
Professor High — THE VIRAL BETS — VB-006
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: THE ORACLE pitches with total corporate sincerity, as if in a real
meeting. Professor High reads the absurd names completely flatly — no comic
emphasis, no smirk. The flatness is the joke.

IMPORTANT — OPENING: Start COLD, mid-pitch. First frame is THE ORACLE already
proposing a name. No title card, no narration first, no on-screen text before
0:11.

FILL BEFORE SHOOTING: Beat 3 contains [DATA: ...] tokens. Replace each with a
genuinely absurd REAL strain name verified to exist in the database. Do not
invent names — the joke depends entirely on them being real and searchable.

ENVIRONMENT: A stylized generic meeting room — a table, a whiteboard, flat
office light. Deliberately corporate and mundane. Nothing cannabis-related
visible. Professor High cuts in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE standing at a whiteboard,
   pitching with total sincerity. A long silence after the line.
   SAYS (ORACLE): "—okay, hear me out. Gorilla Glue. But it's number four."
   [beat] "Because there were three."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High, static chest-up, deadpan.
   SAYS: "This is how strains are named. There is no committee. There is no
   standard. There is a guy."
   ON SCREEN: nothing
3. (0:11-0:19) Slow push-in. He reads from a clipboard, completely flat.
   SAYS: "[NAME 1]. [NAME 2]. [NAME 3]. Every one of those is real, in the
   database, and sold at a counter to an adult."
   ON SCREEN: ALL REAL. ALL FOR SALE.
4. (0:19-0:23) Static chest-up, direct to lens.
   SAYS: "The name tells you nothing. The panel tells you everything. And only
   one of those is regulated."
   ON SCREEN: nothing
5. (0:23-0:25) Static chest-up, the faintest smile. Closing card with domain.
   SAYS: "Go find a worse one than mine. This is why I'm high."
   ON SCREEN: THISISWHYIMHIGH.COM

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 5. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at bottom, 120px at top.

AUDIO: Original sound. Flat, mundane office ambience under beats 1-2. Bed
enters on beat 3.

DO NOT: No smoking, no lit product, no paraphernalia. No medical claims. No
real producer or dispensary names — strain names only, and only ones verified
to exist. Do not depict anyone consuming.
```

## 15-Second Hook Tests

[Full pack with beat tables, hooks, and captions →](/social/scripts/hook-tests-15s)

### `HT-001` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-001
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Deadpan and certain. He is stating a fact he finds mildly annoying that
nobody else has noticed. Sincere throughout, never winking at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, deadpan, direct to lens. No graphic.
   SAYS: "Half of all cannabis is the same terpene."
   ON SCREEN: HALF. THE SAME TERPENE.
2. (0:02-0:09) Slow push-in. He slides a terpene distribution bar chart into
   the lower third.
   SAYS: "Myrcene leads nearly half of every strain out there. Different
   names, different prices, same molecule steering the experience."
   ON SCREEN: MYRCENE — NEARLY HALF
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "So when your shelf looks varied and your nights all feel the same
   — that is why."
   ON SCREEN: THAT'S WHY IT FEELS THE SAME
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "What is in your jar? Comments."
   ON SCREEN: WHAT'S IN YOUR JAR?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-002` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-002
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher reading out a result he double-
checked. Sincere throughout, never winking at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, direct to lens. Large number card on screen.
   SAYS: "Forty-five point eight percent of all cannabis is myrcene-dominant."
   ON SCREEN: 45.8% MYRCENE-DOMINANT
2. (0:02-0:09) Slow push-in. He slides a terpene distribution bar chart into
   the lower third.
   SAYS: "That is not a category. That is one molecule leading almost half
   the shelf, under a thousand different names."
   ON SCREEN: ONE MOLECULE. HALF THE SHELF.
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "Which is why buying a new strain so often gets you the same night."
   ON SCREEN: SAME NIGHT, NEW NAME
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "What is in your jar? Comments."
   ON SCREEN: WHAT'S IN YOUR JAR?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-003` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-003
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Curious and lightly challenging, then genuinely delighted to explain. He is
not smug about the audience not knowing. Sincere throughout, never winking
at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, direct to lens, slight challenge in the look.
   No graphic.
   SAYS: "Can you name one terpene? Most people cannot."
   ON SCREEN: CAN YOU NAME ONE?
2. (0:02-0:09) Slow push-in. Crown perks up, visibly pleased. He slides a
   terpene distribution bar chart into the lower third.
   SAYS: "Here is the one you have definitely had. Myrcene. It leads nearly
   half of all cannabis, and almost nobody buying it knows the name."
   ON SCREEN: MYRCENE — NEARLY HALF
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "You have been choosing it by accident your entire life."
   ON SCREEN: YOU CHOSE IT BY ACCIDENT
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "Did you know it? Be honest."
   ON SCREEN: BE HONEST

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-004` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-004
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat, dry, faintly apologetic — delivering bad news he considers obvious.
The comedy comes entirely from how seriously he takes it. He never winks at
the camera or signals that it is a joke.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, deadpan, direct to lens. No graphic.
   SAYS: "Your four favorite strains are the same strain. Sorry."
   ON SCREEN: THEY'RE THE SAME STRAIN
2. (0:02-0:09) Slow push-in, still deadpan. He slides a terpene distribution
   bar chart into the lower third.
   SAYS: "Not legally. Chemically. Myrcene leads nearly half of all cannabis,
   so four random jars landing on the same molecule is the base case, not bad
   luck."
   ON SCREEN: THE BASE CASE, NOT BAD LUCK
3. (0:09-0:13) Static chest-up, deadpan, direct to lens, chart gone.
   SAYS: "You did not build a collection. You bought the same night four
   times."
   ON SCREEN: SAME NIGHT. FOUR TIMES.
4. (0:13-0:15) Static chest-up, the faintest smile, closing card.
   SAYS: "Prove me wrong in the comments."
   ON SCREEN: PROVE ME WRONG

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-005` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-005
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and unimpressed, edging into quiet irritation. He is not ranting; he is
stating something he finds indefensible. Sincere throughout, never winking
at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, deadpan, direct to lens. No graphic.
   SAYS: "THC percentage is the biggest scam in cannabis."
   ON SCREEN: THE BIGGEST SCAM
2. (0:02-0:09) Slow push-in. One brow raised, skeptical. He slides a THC
   distribution chart into the lower third with the 30% threshold marked.
   SAYS: "Fewer than one in two hundred strains actually reaches thirty
   percent. The average is around twenty. So why is half of every menu
   claiming thirty-plus?"
   ON SCREEN: UNDER 1 IN 200 REACH 30%
3. (0:09-0:13) Static chest-up, deadpan, direct to lens, chart gone.
   SAYS: "Either you found the rarest flower in the state, or somebody
   rounded."
   ON SCREEN: OR SOMEBODY ROUNDED
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "Highest number you have seen? Comments."
   ON SCREEN: HIGHEST YOU'VE SEEN?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-006` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-006
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and even. Reading out verified numbers without editorializing until
the last line. Sincere throughout, never winking at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, direct to lens. Large number card on screen.
   SAYS: "Fewer than one in two hundred strains hits thirty percent THC."
   ON SCREEN: UNDER 1 IN 200
2. (0:02-0:09) Slow push-in. He slides a THC distribution chart into the
   lower third with the average and ceiling both marked.
   SAYS: "The average is about twenty percent. The highest figure ever
   recorded is under thirty-five. Those are the actual numbers."
   ON SCREEN: AVG 20% · CEILING UNDER 35%
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "So a menu full of thirty-plus is not a strong menu. It is an
   unreliable one."
   ON SCREEN: NOT STRONG. UNRELIABLE.
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "Highest number you have seen? Comments."
   ON SCREEN: HIGHEST YOU'VE SEEN?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-007` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-007
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Direct and slightly protective — he is annoyed on the viewer's behalf, not
at them. Sincere throughout, never winking at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, direct to lens. No graphic.
   SAYS: "You paid extra for that number and it did nothing."
   ON SCREEN: YOU PAID FOR THAT NUMBER
2. (0:02-0:09) Slow push-in. One brow raised, skeptical. He slides a THC
   distribution chart into the lower third.
   SAYS: "Fewer than one in two hundred strains actually reaches thirty
   percent, so the premium you paid was for a rounding error, not a stronger
   high."
   ON SCREEN: A ROUNDING ERROR
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "Buy the terpene profile. Let the THC number be boring."
   ON SCREEN: LET THC BE BORING
4. (0:13-0:15) Static chest-up, closing card.
   SAYS: "Save this for the counter."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HT-008` — 15 seconds

```text theme={null}
Professor High — 15S HOOK TESTS — HT-008
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Confident and provocative, inviting an argument he is sure he wins. Not
smug. Sincere throughout, never winking at the camera.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus
shelving, glassware and papers behind him. Warm key light from camera left.

SHOTS + DIALOGUE:
1. (0:00-0:02) Static chest-up, deadpan, direct to lens. No graphic.
   SAYS: "High THC is the reason you are not getting high."
   ON SCREEN: HIGH THC = LESS HIGH
2. (0:02-0:09) Slow push-in. One brow raised, skeptical. He slides a THC
   distribution chart into the lower third.
   SAYS: "Chasing the number builds tolerance faster, and fewer than one in
   two hundred strains even reaches thirty percent. You are paying more to
   feel less."
   ON SCREEN: PAYING MORE TO FEEL LESS
3. (0:09-0:13) Static chest-up, direct to lens, chart gone.
   SAYS: "The people who stopped chasing it are the ones still getting
   somewhere."
   ON SCREEN: THEY STOPPED CHASING IT
4. (0:13-0:15) Static chest-up, the faintest smile, closing card.
   SAYS: "Disagree? Comments."
   ON SCREEN: DISAGREE?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## TIWIH Receipts

[Full pack with beat tables, hooks, and captions →](/social/scripts/tiwih-receipts)

### `TR-001` — 45 seconds

```text theme={null}
Professor High — TIWIH RECEIPTS — TR-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt up to lens + static chest-up + receipt photo pinned center
   SAYS: "You spent sixty dollars on this. Let's see what you actually got."
   ON SCREEN: YOU SPENT $60. LET'S SEE.
2. (0:03-0:10) neutral, glancing down at receipt + slow push-in + receipt pinned top-left
   SAYS: "Sour Diesel. And everybody thinks diesel means heavy, sleepy, myrcene.
   It does not."
   ON SCREEN: SOUR DIESEL
3. (0:10-0:20) excited, crown perked, sliding chart into frame + whip cut to + terpene bar chart lower third
   SAYS: "Sour Diesel is limonene-dominant. That is a completely different
   chemical story than the reputation it carries."
   ON SCREEN: LIMONENE-DOMINANT
4. (0:20-0:32) neutral, gesturing at chart + static chest-up + terpene bar chart holding
   SAYS: "Limonene is the terpene research associates with mood elevation and
   alertness. Myrcene is the one associated with sedation. You bought the
   alert one and called it a nightcap."
   ON SCREEN: ALERT, NOT SEDATING
5. (0:32-0:40) skeptical, one brow raised + slow push-in + THC comparison bar
   SAYS: "Twenty-one and a half percent THC, which is almost exactly average.
   This is not a strong strain. It is a *specific* one. That is better."
   ON SCREEN: 21.5% THC — AVERAGE IS 20.5%
6. (0:40-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
   SAYS: "Want yours decoded? Drop your receipt in the comments."
   ON SCREEN: DROP YOUR RECEIPT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TR-002` — 45 seconds

```text theme={null}
Professor High — TIWIH RECEIPTS — TR-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + receipt photo pinned center
   SAYS: "Your expensive eighth is chemically boring. Let me prove it."
   ON SCREEN: CHEMICALLY BORING
2. (0:03-0:11) neutral, reading receipt + slow push-in + receipt top-left, price circled
   SAYS: "Wedding Cake. Sixty dollars. Caryophyllene-dominant, twenty-four and a
   half percent THC."
   ON SCREEN: WEDDING CAKE — $60
3. (0:11-0:22) excited, crown perked + whip cut to + terpene bar chart lower third
   SAYS: "Caryophyllene is genuinely interesting. It is the one terpene that
   behaves like a cannabinoid, binding the CB2 receptor. That is real. But
   it is also the dominant terpene in about one in seven strains."
   ON SCREEN: CARYOPHYLLENE = ABOUT 1 IN 7 STRAINS
4. (0:22-0:34) skeptical, sliding comparison card in + static chest-up + three-strain comparison card
   SAYS: "Which means there are three strains I can name right now with a profile
   inside five percent of this one, for around thirty-five dollars. You did
   not pay for chemistry. You paid for the name on the jar."
   ON SCREEN: 3 MATCHES. $35.
5. (0:34-0:41) neutral, deadpan + slow push-in + price-per-profile graphic
   SAYS: "Wedding Cake is a good strain. It is not a sixty dollar strain. Almost
   nothing is."
   ON SCREEN: GOOD ≠ $60
6. (0:41-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
   SAYS: "Drop your receipt. I will tell you what you overpaid for."
   ON SCREEN: DROP YOUR RECEIPT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TR-003` — 60 seconds

```text theme={null}
Professor High — TIWIH RECEIPTS — TR-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt + static chest-up + receipt photo center
   SAYS: "Half of all cannabis is the same terpene. Watch what that does to a
   shopping trip."
   ON SCREEN: HALF. THE SAME TERPENE.
2. (0:03-0:12) neutral, scanning down receipt + slow push-in + receipt top-left, four items highlighted
   SAYS: "Four strains, one dispensary run. Four different names, four different
   price points, four different shelf categories."
   ON SCREEN: 4 STRAINS. 1 TRIP.
3. (0:12-0:26) disappointed, crown drooping + whip cut to + four-strain grid, three highlighted
   SAYS: "Three of them are myrcene-dominant. Not similar. The same dominant
   terpene, driving the same broad effect direction. You bought variety.
   You got a monoculture."
   ON SCREEN: 3 OF 4 = MYRCENE
4. (0:26-0:38) neutral, gesturing at distribution chart + static chest-up + terpene distribution bar chart
   SAYS: "And this is not bad luck. Myrcene dominates forty-five point eight
   percent of all cannabis. If you shop by name and vibe, you will land
   here almost every single time."
   ON SCREEN: 45.8% OF ALL STRAINS
5. (0:38-0:50) excited, crown perked, leaning toward lens + slow push-in + question card center
   SAYS: "The fix is one question at the counter. Not 'what's strong.' Ask
   'what's the dominant terpene, and do you have something that isn't
   myrcene.' You will get a genuinely different week."
   ON SCREEN: ASK: "WHAT'S DOMINANT?"
6. (0:50-0:57) excited, holding up fourth item + static chest-up + terpinolene rarity card
   SAYS: "The fourth one on this receipt was terpinolene. That is about one in
   twenty-two strains. That is the one worth going back for."
   ON SCREEN: TERPINOLENE = 1 IN 22
7. (0:57-1:00) neutral, DECODED stamp + static chest-up + closing submission card
   SAYS: "Save this for your next trip. Drop your receipt below."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TR-004` — 45 seconds

```text theme={null}
Professor High — TIWIH RECEIPTS — TR-004
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, softening + static chest-up + receipt photo center
   SAYS: "Someone sent me this receipt and said it was their first time. Okay."
   ON SCREEN: FIRST TIME
2. (0:03-0:12) neutral, small approving nod + slow push-in + receipt top-left
   SAYS: "Blue Dream and a vape pen. Honestly? Good first receipt. Somebody at
   that counter was paying attention."
   ON SCREEN: BLUE DREAM + VAPE
3. (0:12-0:24) neutral, calm + static chest-up + terpene bar chart lower third
   SAYS: "Blue Dream is the most popular strain there is, and it earned that.
   Myrcene-dominant, twenty and a half percent THC — which is dead average.
   Average is exactly what you want on day one."
   ON SCREEN: AVERAGE IS THE POINT
4. (0:24-0:36) excited, crown perked + whip cut to + onset curve graphic, two lines
   SAYS: "Here is the part nobody told you. The pen and the flower will feel like
   two different substances. Same strain, different onset, different
   duration. That is not you doing it wrong. That is chemistry."
   ON SCREEN: SAME STRAIN ≠ SAME HIGH
5. (0:36-0:42) neutral, warm, direct to lens + slow push-in + timer graphic
   SAYS: "Two puffs. Wait twenty minutes. Then decide. Nobody has ever regretted
   going slow."
   ON SCREEN: 2 PUFFS. WAIT 20.
6. (0:42-0:45) neutral, DECODED stamp + static chest-up + closing card
   SAYS: "Follow along. I will keep answering these."
   ON SCREEN: FOLLOW FOR MORE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TR-005` — 30 seconds

```text theme={null}
Professor High — TIWIH RECEIPTS — TR-005
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan, direct to lens + static chest-up + big number card
   SAYS: "Fewer than one in two hundred strains actually hits thirty percent THC."
   ON SCREEN: FEWER THAN 1 IN 200
2. (0:03-0:10) skeptical, one brow raised + slow push-in + receipt with figure circled
   SAYS: "This receipt says thirty-one percent. So either you found one of the
   eleven, or somebody rounded."
   ON SCREEN: THIS SAYS 31%
3. (0:10-0:20) neutral, gesturing + whip cut to + two-lab comparison graphic
   SAYS: "Lab-to-lab variance on the same flower can move a result by several
   points. There is a commercial reason every number lands just above the
   threshold that sells."
   ON SCREEN: SAME FLOWER. DIFFERENT LAB.
4. (0:20-0:27) neutral, settling + static chest-up + average marker on distribution
   SAYS: "The average strain is twenty and a half percent. That is what good
   actually looks like. Chasing the top number is how you overpay for a
   rounding error."
   ON SCREEN: AVERAGE = 20.5%
5. (0:27-0:30) neutral, DECODED stamp + static chest-up + closing card
   SAYS: "What is the highest number you have seen on a menu? Comments."
   ON SCREEN: HIGHEST YOU'VE SEEN?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## Why You're Really High

[Full pack with beat tables, hooks, and captions →](/social/scripts/why-youre-really-high)

### `WRH-001` — 45 seconds

```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, reading from clipboard + static chest-up + submitted comment pinned top
   SAYS: "Someone commented: couchlocked, philosophical, and extremely hungry. I
   can work with that."
   ON SCREEN: COUCHLOCKED. PHILOSOPHICAL. HUNGRY.
2. (0:05-0:16) excited, crown perked, writing on notebook + slow push-in + lab notebook overlay writing
   SAYS: "Those three together are not random. Couchlock and appetite point
   straight at myrcene. Philosophical points at a meaningful caryophyllene
   presence riding underneath it."
   ON SCREEN: MYRCENE + CARYOPHYLLENE
3. (0:16-0:28) neutral, gesturing at notebook + static chest-up + terpene bar chart lower third
   SAYS: "So my prediction before I look anything up: myrcene-dominant,
   caryophyllene in second position, terpinolene basically absent. That is
   a Relaxing High Family signature."
   ON SCREEN: PREDICTION: RELAXING FAMILY
4. (0:28-0:38) excited, sliding shortlist card in + whip cut to + three-strain shortlist card
   SAYS: "Three strains match that shape inside a tight window. Any of them would
   produce exactly the night you just described."
   ON SCREEN: 3 MATCHES
5. (0:38-0:43) neutral, direct to lens + slow push-in + single-line statement card
   SAYS: "Indica did not do that to you. Myrcene did. The label was never the
   explanation."
   ON SCREEN: MYRCENE DID THAT
6. (0:43-0:45) neutral + static chest-up + closing submission card
   SAYS: "Describe your high below. I will diagnose it."
   ON SCREEN: DESCRIBE YOURS BELOW

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `WRH-002` — 45 seconds

```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, reading comment + static chest-up + submitted comment pinned top
   SAYS: "Energetic, but the eyes feel weird. That is a very specific pair of
   symptoms."
   ON SCREEN: ENERGETIC + WEIRD EYES
2. (0:04-0:15) excited, crown perked + slow push-in + lab notebook overlay
   SAYS: "Energy without body heaviness is usually not myrcene. And that
   particular eye sensation has a documented association with pinene — it
   is one of the few terpenes studied for intraocular pressure."
   ON SCREEN: PINENE
3. (0:15-0:26) neutral, gesturing at chart + whip cut to + rarity bar chart, pinene sliver
   SAYS: "Here is why this is a rare experience. Pinene is the dominant terpene
   in two percent of all cannabis. Two percent. That is about one in
   fifty."
   ON SCREEN: PINENE — ABOUT 1 IN 50
4. (0:26-0:37) excited, leaning toward lens + static chest-up + two-strain shortlist card
   SAYS: "So you did not have a normal night. You found something statistically
   unusual. If you liked it, that is worth writing down, because you will
   not stumble into it again by accident."
   ON SCREEN: YOU FOUND SOMETHING RARE
5. (0:37-0:43) neutral, deadpan + slow push-in + single-line statement card
   SAYS: "The alertness you felt is pinene. Not sativa. Sativa is a shelf
   category. Pinene is a molecule."
   ON SCREEN: A SHELF vs A MOLECULE
6. (0:43-0:45) neutral + static chest-up + closing submission card
   SAYS: "Save this one. Describe yours below."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `WRH-003` — 60 seconds

```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, warm, direct to lens + static chest-up + submitted comment pinned top
   SAYS: "Someone asked what they smoked wrong because it made them anxious. You
   did not do anything wrong."
   ON SCREEN: YOU DIDN'T DO ANYTHING WRONG
2. (0:04-0:16) neutral, calm + slow push-in + lab notebook overlay
   SAYS: "Anxiety on cannabis is usually a ratio problem, not a mistake. High THC
   with very little limonene or linalool alongside it is the pattern that
   shows up over and over in these descriptions."
   ON SCREEN: A RATIO, NOT A MISTAKE
3. (0:16-0:30) neutral, gesturing at distribution + whip cut to + distribution chart with split
   SAYS: "Limonene is the second most common dominant terpene — a quarter of all
   cannabis. Which means a quarter of the shelf has it doing real work, and
   three quarters of it does not. If your strain came from the wrong side
   of that split while the THC ran high, this is the predictable result."
   ON SCREEN: LIMONENE DOMINATES 25.4%
4. (0:30-0:44) skeptical, one brow raised + static chest-up + THC distribution with average marker
   SAYS: "And the number nobody checks is the one that matters here. The average
   strain is twenty and a half percent. If you bought something in the high
   twenties because higher sounded better, you moved the ratio against
   yourself without ever seeing the terpene panel."
   ON SCREEN: AVG THC = 20.5%
5. (0:44-0:55) excited, crown perked, leaning in + slow push-in + comparison card
   SAYS: "So next time, look for limonene or linalool listed in the top three,
   and let the THC number be boring. Boring THC with good terpenes beats
   big THC with nothing behind it. Consistently."
   ON SCREEN: BORING THC. GOOD TERPENES.
6. (0:55-1:00) neutral, warm + static chest-up + closing card
   SAYS: "You did not fail at this. The label just never gave you enough to work
   with. Follow along, I will keep fixing that."
   ON SCREEN: THE LABEL FAILED YOU

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `WRH-004` — 30 seconds

```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-004
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + submitted comment pinned top
   SAYS: "Best sleep of their life, they said. Let me tell you how unlikely that
   was."
   ON SCREEN: "BEST SLEEP OF MY LIFE"
2. (0:04-0:13) excited, crown perked + slow push-in + rarity chart, linalool sliver
   SAYS: "That description points at linalool. The lavender terpene. And linalool
   is the dominant terpene in one and a half percent of all cannabis."
   ON SCREEN: LINALOOL — 1.5%
3. (0:13-0:23) neutral, deadpan + whip cut to + big number card
   SAYS: "About one in sixty-six strains. You did not find a sleep strain, you
   found one of the rare ones, and you found it by accident."
   ON SCREEN: ABOUT 1 IN 66
4. (0:23-0:28) excited, direct to lens + static chest-up + two-strain shortlist card
   SAYS: "Write down what you had. Right now. Because the odds of running into it
   twice are terrible."
   ON SCREEN: WRITE IT DOWN. NOW.
5. (0:28-0:30) neutral + static chest-up + closing card
   SAYS: "What did you have? Comments."
   ON SCREEN: WHAT WAS IT?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `WRH-005` — 60 seconds

```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-005
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + submitted comment pinned top
   SAYS: "Nothing for thirty minutes, then everything at once. This one is not
   about the strain at all."
   ON SCREEN: NOTHING. THEN EVERYTHING.
2. (0:04-0:18) excited, crown perked + slow push-in + two-path diagram
   SAYS: "When you inhale, THC crosses into your blood in the lungs and reaches
   your brain in a couple of minutes. Straight line. When you eat it, it
   takes a detour through your liver first — and the liver changes it."
   ON SCREEN: INHALED = DIRECT. EATEN = DETOUR.
3. (0:18-0:34) neutral, gesturing at diagram + whip cut to + molecule conversion graphic
   SAYS: "Your liver converts THC into a different compound, 11-hydroxy-THC. Same
   plant, different molecule, and it crosses into the brain more readily
   than the one you started with. That is the actual reason edibles feel
   like a different substance. Because chemically, they are."
   ON SCREEN: 11-HYDROXY-THC
4. (0:34-0:48) neutral, calm + static chest-up + onset curve, two lines
   SAYS: "The delay is just digestion. Full stomach, slow. Empty stomach, fast
   and sharp. Which is why the same ten milligrams can be a pleasant
   evening one day and a situation the next, with nothing about the product
   having changed."
   ON SCREEN: THE DELAY IS DIGESTION
5. (0:48-0:57) skeptical, direct to lens + slow push-in + timer graphic
   SAYS: "So the rule is not about willpower. Take the dose, then do not touch
   anything for two hours. The thirty-minute redose is the single most
   common way this goes wrong."
   ON SCREEN: WAIT 2 HOURS. NOT 30 MIN.
6. (0:57-1:00) neutral + static chest-up + closing submission card
   SAYS: "Save this before your next edible. Describe yours below."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## The High IQ Test

[Full pack with beat tables, hooks, and captions →](/social/scripts/high-iq-test)

### `HIQ-001` — 25 seconds

```text theme={null}
Professor High — HIGH IQ TEST — HIQ-001
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. He holds a clipboard.
Four lettered answer cards land in the lower two-thirds of frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, holding clipboard + static chest-up + clipboard graphic center
   SAYS: "Can you name one terpene? Most people cannot. Let's find out."
   ON SCREEN: CAN YOU NAME ONE TERPENE?
2. (0:04-0:09) neutral, reading clipboard + slow push-in + question typed on clipboard
   SAYS: "Which terpene is the dominant one in the most cannabis strains?"
   ON SCREEN: WHICH TERPENE DOMINATES MOST STRAINS?
3. (0:09-0:14) neutral, gesturing to cards + static chest-up + four lettered answer cards land
   SAYS: "A, myrcene. B, limonene. C, caryophyllene. D, pinene."
   ON SCREEN: A MYRCENE / B LIMONENE / C CARYOPHYLLENE / D PINENE
4. (0:14-0:21) neutral, waiting, slight smile + locked wide + countdown overlay center
   AUDIO/ACTION: (silence — timer tick only)
   ON SCREEN: 7 . 6 . 5 . 4 . 3 . 2 . 1
5. (0:21-0:25) excited, crown perked + static chest-up + High IQ Regulars closing card
   SAYS: "I pin the answer tomorrow morning. Comment yours. This was a High IQ
   test."
   ON SCREEN: COMMENT YOUR ANSWER

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Tight quiz bed. Timer tick during the countdown, no voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HIQ-002` — 25 seconds

```text theme={null}
Professor High — HIGH IQ TEST — HIQ-002
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. He holds a clipboard.
Four lettered answer cards land in the lower two-thirds of frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, holding clipboard + static chest-up + clipboard graphic center
   SAYS: "Guess what share of strains actually hit thirty percent THC."
   ON SCREEN: GUESS THE SHARE THAT HIT 30%
2. (0:04-0:09) neutral, reading clipboard + slow push-in + question typed on clipboard
   SAYS: "Of every strain with a tested THC figure."
   ON SCREEN: OF EVERY TESTED STRAIN
3. (0:09-0:14) neutral, gesturing to cards + static chest-up + four lettered answer cards land
   SAYS: "A, under half a percent. B, three percent. C, twelve percent. D, thirty
   percent."
   ON SCREEN: A UNDER 0.5% / B 3% / C 12% / D 30%
4. (0:14-0:21) skeptical, one brow raised + locked wide + countdown overlay center
   AUDIO/ACTION: (silence — timer tick only)
   ON SCREEN: 7 . 6 . 5 . 4 . 3 . 2 . 1
5. (0:21-0:25) deadpan + static chest-up + High IQ Regulars closing card
   SAYS: "Answer pinned tomorrow. And whatever you guessed, guess lower."
   ON SCREEN: GUESS LOWER

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Tight quiz bed. Timer tick during the countdown, no voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HIQ-003` — 30 seconds

```text theme={null}
Professor High — HIGH IQ TEST — HIQ-003
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. He holds a clipboard.
Four lettered answer cards land in the lower two-thirds of frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, holding clipboard + static chest-up + clipboard graphic center
   SAYS: "Exactly one strain in our top ten is terpinolene-dominant. Which one?"
   ON SCREEN: ONLY ONE IS TERPINOLENE
2. (0:04-0:11) excited, crown perked + slow push-in + rarity sliver chart
   SAYS: "Terpinolene dominates four and a half percent of all strains. It is
   rare. And one household name is carrying it."
   ON SCREEN: TERPINOLENE = 1 IN 22
3. (0:11-0:17) neutral, gesturing to cards + static chest-up + four lettered answer cards land
   SAYS: "A, Blue Dream. B, Sour Diesel. C, Jack Herer. D, Runtz."
   ON SCREEN: A BLUE DREAM / B SOUR DIESEL / C JACK HERER / D RUNTZ
4. (0:17-0:24) neutral, waiting + locked wide + countdown overlay center
   AUDIO/ACTION: (silence — timer tick only)
   ON SCREEN: 7 . 6 . 5 . 4 . 3 . 2 . 1
5. (0:24-0:30) excited, small knowing nod + static chest-up + High IQ Regulars closing card
   SAYS: "Pinned tomorrow. And if you got it, you already know why that strain
   never feels like the ones next to it."
   ON SCREEN: YOU ALREADY KNOW WHY

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Tight quiz bed. Timer tick during the countdown, no voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HIQ-004` — 25 seconds

```text theme={null}
Professor High — HIGH IQ TEST — HIQ-004
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. He holds a clipboard.
Four lettered answer cards land in the lower two-thirds of frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan, holding clipboard + static chest-up + clipboard graphic center
   SAYS: "This one separates the people who read from the people who guess."
   ON SCREEN: READERS vs GUESSERS
2. (0:04-0:09) neutral, reading clipboard + slow push-in + question typed on clipboard
   SAYS: "Which of these does not bind to the CB1 receptor as an agonist?"
   ON SCREEN: WHICH DOESN'T BIND CB1?
3. (0:09-0:14) neutral, gesturing to cards + static chest-up + four lettered answer cards land
   SAYS: "A, THC. B, CBD. C, THCV. D, CBN."
   ON SCREEN: A THC / B CBD / C THCV / D CBN
4. (0:14-0:21) neutral, waiting + locked wide + countdown overlay center
   AUDIO/ACTION: (silence — timer tick only)
   ON SCREEN: 7 . 6 . 5 . 4 . 3 . 2 . 1
5. (0:21-0:25) skeptical, one brow raised + static chest-up + High IQ Regulars closing card
   SAYS: "Pinned tomorrow. This is the one everybody gets wrong confidently."
   ON SCREEN: CONFIDENTLY WRONG

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Tight quiz bed. Timer tick during the countdown, no voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `HIQ-005` — 25 seconds

```text theme={null}
Professor High — HIGH IQ TEST — HIQ-005
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. He holds a clipboard.
Four lettered answer cards land in the lower two-thirds of frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan, holding clipboard + static chest-up + clipboard graphic center
   SAYS: "Sour Diesel is not what you think it is. Prove me wrong."
   ON SCREEN: PROVE ME WRONG
2. (0:04-0:09) neutral, reading clipboard + slow push-in + question typed on clipboard
   SAYS: "What is Sour Diesel's dominant terpene?"
   ON SCREEN: SOUR DIESEL'S DOMINANT TERPENE?
3. (0:09-0:14) neutral, gesturing to cards + static chest-up + four lettered answer cards land
   SAYS: "A, myrcene. B, limonene. C, caryophyllene. D, pinene."
   ON SCREEN: A MYRCENE / B LIMONENE / C CARYOPHYLLENE / D PINENE
4. (0:14-0:21) skeptical, faint smile + locked wide + countdown overlay center
   AUDIO/ACTION: (silence — timer tick only)
   ON SCREEN: 7 . 6 . 5 . 4 . 3 . 2 . 1
5. (0:21-0:25) deadpan + static chest-up + High IQ Regulars closing card
   SAYS: "Pinned tomorrow. Most of you just answered from the name, not the data."
   ON SCREEN: YOU ANSWERED FROM THE NAME

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Tight quiz bed. Timer tick during the countdown, no voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## The Entourage

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-entourage)

### `ENT-001` — 60 seconds

```text theme={null}
Professor High — THE ENTOURAGE — ENT-001
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab staged like a small set. Dark pine-green backdrop,
out-of-focus shelving and glassware. The terpene character shares the frame
with Professor High.

SHOTS + DIALOGUE:
1. (0:00-0:04) LIMONENE, mid-motion, talking over the intro + whip cut to + lab background
   SAYS: LIMONENE: "Are we recording? We're recording. Hi. Hello."
   ON SCREEN: (no caption — let the character land)
2. (0:04-0:12) Professor High, neutral, faintly tired + static chest-up + Limonene bouncing in background
   SAYS: PROF: "This is Limonene. He is in a quarter of all cannabis, and he has
   never once entered a room quietly."
   ON SCREEN: LIMONENE — ABOUT 1 IN 4 STRAINS
3. (0:12-0:24) Professor High, neutral, gesturing + slow push-in + distribution chart lower third
   SAYS: PROF: "About one in four strains. Second most common dominant terpene in
   cannabis. If you have ever described a high as bright, or clear, or *up*
   — you have met him."
   ON SCREEN: ABOUT 1 IN 4. #2 OVERALL.
4. (0:24-0:34) LIMONENE listing on fingers, excited + static chest-up + three strain cards popping in
   SAYS: LIMONENE: "I'm in Sour Diesel. I'm in Runtz. I'm in Super Lemon Haze —
   that one's mine, that's literally my name —" PROF: "It is not your
   name."
   ON SCREEN: HE IS IN SOUR DIESEL. RUNTZ. SUPER LEMON HAZE.
5. (0:34-0:48) Professor High, deadpan + slow push-in + terpene bar chart
   SAYS: PROF: "Research associates limonene with mood elevation and alertness.
   Which is the polite scientific way of saying he is the reason some
   strains make you want to text people."
   ON SCREEN: ASSOCIATED WITH MOOD + ALERTNESS
6. (0:48-0:56) Two-shot, LIMONENE leaning in, Professor High not looking up + locked wide + lab background
   SAYS: LIMONENE: "Is that a compliment?" PROF: "It is data." LIMONENE: "That's
   a compliment."
   ON SCREEN: (no caption)
7. (0:56-1:00) Professor High, crown perked slightly + static chest-up + closing card
   SAYS: PROF: "He is my favorite. I am aware that is a bias. Who should I
   introduce next?"
   ON SCREEN: WHO'S NEXT?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Each terpene character's signature sound on their entrance. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `ENT-002` — 60 seconds

```text theme={null}
Professor High — THE ENTOURAGE — ENT-002
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab staged like a small set. Dark pine-green backdrop,
out-of-focus shelving and glassware. The terpene character shares the frame
with Professor High.

SHOTS + DIALOGUE:
1. (0:00-0:04) Professor High, neutral + static chest-up + MYRCENE seated, motionless, in frame
   SAYS: PROF: "Half of all cannabis is the same terpene. That half is sitting
   right here."
   ON SCREEN: HALF OF ALL CANNABIS
2. (0:04-0:14) Professor High, gesturing at seated figure + slow push-in + big number card
   SAYS: PROF: "Myrcene. Dominant in one thousand one hundred and sixty strains.
   Forty-five point eight percent of everything we have chemically
   classified."
   ON SCREEN: MYRCENE — NEARLY HALF OF ALL CANNABIS
3. (0:14-0:24) MYRCENE, heavy-lidded, slow + locked wide + lab background, low light
   SAYS: MYRCENE: *(long pause)* "...Yeah." PROF: "That was the whole line. He
   rehearsed it."
   ON SCREEN: (no caption)
4. (0:24-0:38) Professor High, neutral, direct to lens + static chest-up + terpene bar chart
   SAYS: PROF: "Research associates myrcene with sedation and body heaviness. He
   is why 'couchlock' is a word. He is also why so much cannabis feels
   broadly similar — when one terpene leads half the market, half the
   market leads the same direction."
   ON SCREEN: HE IS WHY "COUCHLOCK" IS A WORD
5. (0:38-0:50) Professor High, sliding cards in + whip cut to + four strain cards
   SAYS: PROF: "Blue Dream. OG Kush. Northern Lights. Granddaddy Purple. Four of
   the most popular strains in the country, and all four of them are his."
   ON SCREEN: 4 OF THE TOP 12 ARE HIS
6. (0:50-0:56) Two-shot, MYRCENE unmoved + locked wide + lab background
   SAYS: MYRCENE: "I get around." PROF: "You do not move at all." MYRCENE: "And
   yet."
   ON SCREEN: (no caption)
7. (0:56-1:00) Professor High, neutral + static chest-up + closing card
   SAYS: PROF: "If your cannabis all feels the same — this is the reason. Who is
   next?"
   ON SCREEN: THIS IS WHY IT ALL FEELS THE SAME

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Each terpene character's signature sound on their entrance. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `ENT-003` — 60 seconds

```text theme={null}
Professor High — THE ENTOURAGE — ENT-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab staged like a small set. Dark pine-green backdrop,
out-of-focus shelving and glassware. The terpene character shares the frame
with Professor High.

SHOTS + DIALOGUE:
1. (0:00-0:04) Professor High, neutral + static chest-up + CARYOPHYLLENE in scrubs, background
   SAYS: PROF: "One of the terpenes has a badge. I need to explain that."
   ON SCREEN: ONE OF THEM HAS A BADGE
2. (0:04-0:16) Professor High, gesturing + slow push-in + terpene bar chart
   SAYS: PROF: "Caryophyllene. Dominant in about fifteen percent of all cannabis.
   And unlike everyone else in this room, he does not just smell like
   something — he binds a receptor."
   ON SCREEN: CARYOPHYLLENE — ABOUT 1 IN 7
3. (0:16-0:30) excited, crown perked + whip cut to + receptor diagram
   SAYS: PROF: "CB2. The same receptor family cannabinoids work on. Which
   technically makes him a dietary cannabinoid that happens to be a
   terpene. He is the only one here who can say that."
   ON SCREEN: HE BINDS CB2
4. (0:30-0:40) CARYOPHYLLENE, calm, professional, arms folded + locked wide + doorway framing
   SAYS: CARYOPHYLLENE: "I work nights." PROF: "He means the CB2 receptor is
   concentrated in immune tissue, not the brain." CARYOPHYLLENE: "I work
   nights."
   ON SCREEN: (no caption)
5. (0:40-0:52) Professor High, sliding cards in + static chest-up + four strain cards
   SAYS: PROF: "This is why he does not get you high but changes how a high
   feels. He is in Gelato, Girl Scout Cookies, Wedding Cake, Gorilla Glue.
   Four of the top six strains in the country are his."
   ON SCREEN: 4 OF THE TOP 6
6. (0:52-1:00) neutral, direct to lens + slow push-in + closing card
   SAYS: PROF: "Peppery smell. Serious pharmacology. Save this one — it is the
   terpene fact that makes people put their phone down at a dispensary."
   ON SCREEN: SAVE THIS ONE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Each terpene character's signature sound on their entrance. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `ENT-004` — 45 seconds

```text theme={null}
Professor High — THE ENTOURAGE — ENT-004
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab staged like a small set. Dark pine-green backdrop,
out-of-focus shelving and glassware. The terpene character shares the frame
with Professor High.

SHOTS + DIALOGUE:
1. (0:00-0:04) Professor High, neutral + static chest-up + one empty chair in frame
   SAYS: PROF: "You have probably never actually tried terpinolene.
   Statistically."
   ON SCREEN: YOU'VE PROBABLY NEVER TRIED IT
2. (0:04-0:14) Professor High, gesturing at empty chair + slow push-in + rarity sliver chart
   SAYS: PROF: "He leads about one in twenty-two strains. Four and a half
   percent."
   ON SCREEN: ABOUT 1 IN 22 STRAINS
3. (0:14-0:24) TERPINOLENE entering frame at an angle + whip cut to + lab background
   SAYS: TERPINOLENE: *(arriving late, from off-frame)* "Sorry — parking." PROF:
   "He does this."
   ON SCREEN: (no caption)
4. (0:24-0:36) Professor High, holding single card + static chest-up + one strain card, alone
   SAYS: PROF: "Exactly one strain in our top ten is his. Jack Herer. And that is
   the entire reason Jack Herer does not feel like anything sitting next to
   it on the shelf."
   ON SCREEN: JACK HERER. THAT'S THE LIST.
5. (0:36-0:42) Two-shot, TERPINOLENE unbothered + locked wide + lab background
   SAYS: TERPINOLENE: "I'm not rare, I'm selective." PROF: "You are four and a
   half percent." TERPINOLENE: "Selective."
   ON SCREEN: (no caption)
6. (0:42-0:45) Professor High, deadpan + static chest-up + closing card
   SAYS: PROF: "Have you ever had a terpinolene strain? Be honest."
   ON SCREEN: BE HONEST

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Each terpene character's signature sound on their entrance. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `ENT-005` — 45 seconds

```text theme={null}
Professor High — THE ENTOURAGE — ENT-005
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab staged like a small set. Dark pine-green backdrop,
out-of-focus shelving and glassware. The terpene character shares the frame
with Professor High.

SHOTS + DIALOGUE:
1. (0:00-0:04) Professor High, hushed, low light + static chest-up + dim lab, mostly shadow
   SAYS: PROF: *(quietly)* "There is one more. Almost nobody has met her."
   ON SCREEN: ONE MORE
2. (0:04-0:16) Professor High, quiet + slow push-in + rarity chart, near-invisible sliver
   SAYS: PROF: "Linalool. The lavender one. He leads about one in sixty-six
   strains. One and a half percent."
   ON SCREEN: LINALOOL — ABOUT 1 IN 66
3. (0:16-0:26) LINALOOL, muted lavender, barely lit + locked wide + shadow-heavy frame
   SAYS: LINALOOL: *(softly)* "People say my name when they mean..." *(trails
   off)* PROF: "She does that."
   ON SCREEN: (no caption)
4. (0:26-0:38) Professor High, neutral, direct to lens + static chest-up + shortlist card
   SAYS: PROF: "Here is what matters. Every time someone tells me they had the
   best sleep of their life — this is usually who they met. And they almost
   never find her again, because there are thirty-seven doors and nobody
   labels them."
   ON SCREEN: 1 IN 66. NONE LABELED.
5. (0:38-0:45) Professor High, warm + slow push-in + closing card
   SAYS: PROF: "So if you ever find one, write it down. Save this. That is the
   whole lesson."
   ON SCREEN: WRITE IT DOWN

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Each terpene character's signature sound on their entrance. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## Spotify = Your Strain

[Full pack with beat tables, hooks, and captions →](/social/scripts/spotify-equals-strain)

### `SPT-001` — 40 seconds

```text theme={null}
Professor High — SPOTIFY = YOUR STRAIN — SPT-001
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Measured, with a dry edge on the verdict line. Sincere throughout, never
winking at the camera or acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. A generic top-five artist
stack and a strain reveal card share the frame. Never use Spotify branding,
logos, or exact UI.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, holding clipboard + static chest-up + top-five stack sliding in
   SAYS: "Send me your top five artists and I will send you back a strain. And a
   song it wrote."
   ON SCREEN: YOUR TOP 5 → YOUR STRAIN
2. (0:04-0:10) neutral, reading the stack + slow push-in + top-five stack center
   SAYS: "Tame Impala. Mac DeMarco. Khruangbin. Steve Lacy. Yves Tumor."
   ON SCREEN: (the five artist names stacked)
3. (0:10-0:15) excited, crown perked + whip cut to + loading animation, app styling
   SAYS: "This is a texture-first listener. Nobody in that stack is writing for
   the radio."
   ON SCREEN: TEXTURE-FIRST
4. (0:15-0:27) neutral, listening, still + locked wide + strain reveal card into waveform overlay
   AUDIO/ACTION: (no voiceover — the AI strain track plays)
   ON SCREEN: (strain reveal card, then waveform)
5. (0:27-0:36) excited, gesturing at card + static chest-up + terpene card beside strain card
   SAYS: "Terpinolene-dominant. Four and a half percent of all cannabis. You like
   the rare texture in music, you got the rare terpene in cannabis. That is
   not a coincidence, that is the match working."
   ON SCREEN: TERPINOLENE — 4.5%
6. (0:36-0:40) neutral + static chest-up + closing submission card
   SAYS: "Drop your top five. I will run yours."
   ON SCREEN: DROP YOUR TOP 5

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: The matched strain's own AI-generated track, playing clean and
uninterrupted during the music beat. No voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `SPT-002` — 40 seconds

```text theme={null}
Professor High — SPOTIFY = YOUR STRAIN — SPT-002
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Measured, with a dry edge on the verdict line. Sincere throughout, never
winking at the camera or acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. A generic top-five artist
stack and a strain reveal card share the frame. Never use Spotify branding,
logos, or exact UI.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, direct to lens + static chest-up + top-five stack sliding in
   SAYS: "Your top five artists tell me more about your strain than your
   budtender ever could."
   ON SCREEN: YOUR TOP 5 → YOUR STRAIN
2. (0:04-0:10) neutral, reading the stack + slow push-in + top-five stack center
   SAYS: "Drake. SZA. Kendrick. Frank Ocean. Tyler."
   ON SCREEN: (the five artist names stacked)
3. (0:10-0:15) excited, crown perked + whip cut to + loading animation, app styling
   SAYS: "Low end forward. Vocals sitting in the pocket. Mood over momentum."
   ON SCREEN: LOW END. MOOD OVER MOMENTUM.
4. (0:15-0:27) neutral, listening, nodding once + locked wide + strain reveal card into waveform
   AUDIO/ACTION: (no voiceover — the AI strain track plays)
   ON SCREEN: (strain reveal card, then waveform)
5. (0:27-0:36) excited, gesturing + static chest-up + terpene card beside strain card
   SAYS: "Caryophyllene-dominant. The terpene that works like a bass line — it
   does not carry the melody, it changes how everything above it sits.
   About one in seven strains, and four of the top six in the country."
   ON SCREEN: CARYOPHYLLENE = THE BASS LINE
6. (0:36-0:40) neutral + static chest-up + closing submission card
   SAYS: "Drop your top five. I will run yours."
   ON SCREEN: DROP YOUR TOP 5

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: The matched strain's own AI-generated track, playing clean and
uninterrupted during the music beat. No voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `SPT-003` — 45 seconds

```text theme={null}
Professor High — SPOTIFY = YOUR STRAIN — SPT-003
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. A generic top-five artist
stack and a strain reveal card share the frame. Never use Spotify branding,
logos, or exact UI.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan + static chest-up + top-five stack sliding in
   SAYS: "Someone sent me a country top five to break the algorithm. It did not
   break."
   ON SCREEN: THEY TRIED TO BREAK IT
2. (0:04-0:11) neutral, reading + slow push-in + top-five stack center
   SAYS: "Zach Bryan. Sturgill Simpson. Tyler Childers. And two more I am told
   are not negotiable."
   ON SCREEN: (the five artist names stacked)
3. (0:11-0:18) excited, crown perked + whip cut to + loading animation
   SAYS: "Here is the thing people get wrong. The match does not read genre. It
   reads emotional signal. Weight, pace, and how much space the arrangement
   leaves."
   ON SCREEN: IT DOESN'T READ GENRE
4. (0:18-0:30) neutral, listening + locked wide + strain reveal card into waveform
   AUDIO/ACTION: (no voiceover — the AI strain track plays)
   ON SCREEN: (strain reveal card, then waveform)
5. (0:30-0:41) neutral, deadpan + static chest-up + terpene card beside strain card
   SAYS: "Myrcene-dominant. Slow, heavy, lots of room. Same emotional shape as
   the music, completely different cultural box. Cannabis does not know
   what a genre is. It only knows chemistry."
   ON SCREEN: SAME SHAPE. DIFFERENT BOX.
6. (0:41-0:45) skeptical, faint smile + static chest-up + closing submission card
   SAYS: "Try to break it. Top five in the comments."
   ON SCREEN: TRY TO BREAK IT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: The matched strain's own AI-generated track, playing clean and
uninterrupted during the music beat. No voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `SPT-004` — 45 seconds

```text theme={null}
Professor High — SPOTIFY = YOUR STRAIN — SPT-004
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. A generic top-five artist
stack and a strain reveal card share the frame. Never use Spotify branding,
logos, or exact UI.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + two identical stacks side by side
   SAYS: "Two people. Identical top five. Two completely different strains. Here
   is why."
   ON SCREEN: SAME TOP 5. DIFFERENT STRAIN.
2. (0:04-0:14) neutral, gesturing between stacks + slow push-in + two stacks center
   SAYS: "Same five artists, same order. If the match only read the names, these
   two would get the same answer. They did not."
   ON SCREEN: IDENTICAL LISTS
3. (0:14-0:26) excited, crown perked + whip cut to + weighting graphic, three factors
   SAYS: "Because the top five is the least interesting thing about a listening
   history. Recency matters. Repeat rate matters. What you skip matters
   more than what you save."
   ON SCREEN: WHAT YOU SKIP MATTERS MORE
4. (0:26-0:38) neutral, two cards in frame + static chest-up + two strain reveal cards
   SAYS: "One of them got a myrcene-dominant strain. The other got limonene. Same
   stated taste, different actual behavior, different chemistry. That gap
   is the whole reason a recommendation engine has to watch what you do,
   not what you say."
   ON SCREEN: BEHAVIOR ≠ STATED TASTE
5. (0:38-0:45) neutral, direct to lens + slow push-in + app card
   SAYS: "This is what High IQ does with your own logs. Same principle, your
   data."
   ON SCREEN: HIGH IQ DOES THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: The matched strain's own AI-generated track, playing clean and
uninterrupted during the music beat. No voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `SPT-005` — 40 seconds

```text theme={null}
Professor High — SPOTIFY = YOUR STRAIN — SPT-005
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. A generic top-five artist
stack and a strain reveal card share the frame. Never use Spotify branding,
logos, or exact UI.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + top-five stack sliding in
   SAYS: "Bach. Debussy. Arvo Pärt. This match surprised me and I built the
   thing."
   ON SCREEN: THIS ONE SURPRISED ME
2. (0:04-0:12) neutral, reading + slow push-in + loading animation
   SAYS: "I expected something bright and complex. Lots of terpenes, lots of
   movement. That is not what came back."
   ON SCREEN: I EXPECTED COMPLEXITY
3. (0:12-0:24) neutral, listening, still + locked wide + strain reveal card into waveform
   AUDIO/ACTION: (no voiceover — the AI strain track plays)
   ON SCREEN: (strain reveal card, then waveform)
4. (0:24-0:36) excited, crown perked + static chest-up + terpene card beside strain card
   SAYS: "Deeply myrcene-dominant. Heavy. Slow. And the more I sat with it, the
   more obvious it got — none of those composers are writing complexity.
   They are writing *stillness*. That is the same signal, in a different
   medium."
   ON SCREEN: THEY BOTH WRITE STILLNESS
5. (0:36-0:40) neutral + static chest-up + closing submission card
   SAYS: "Save this if the match makes sense to you. Top five below."
   ON SCREEN: SAVE IF THIS TRACKS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: The matched strain's own AI-generated track, playing clean and
uninterrupted during the music beat. No voiceover over it. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## That's Why You're High

[Full pack with beat tables, hooks, and captions →](/social/scripts/thats-why-youre-high)

### `TWH-001` — 35 seconds

```text theme={null}
Professor High — THAT'S WHY YOU'RE HIGH — TWH-001
Runtime: 35 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none — do not caption over their footage)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Good question. I can actually answer this one."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + three-item card
   SAYS: "Unlabeled product is the least predictable category in cannabis, and
   not for the reason people assume. It is not that it is stronger. It is
   that there is no terpene panel, no tested THC figure, and often no
   single strain in there at all."
   ON SCREEN: NO PANEL. NO NUMBER. NO STRAIN.
4. (0:20-0:30) excited, crown perked + slow push-in + comparison graphic
   SAYS: "When you smoke a tracked strain, you have a rough prior — you know the
   shape of what is coming. With this, you have nothing. Same dose, but
   your brain had no forecast, so the experience reads as far more intense
   than the chemistry alone would predict."
   ON SCREEN: NO FORECAST = MORE INTENSE
5. (0:30-0:35) neutral, deadpan + static chest-up + closing card
   SAYS: "So it probably was not stronger. It was just unannounced. Follow — I
   answer these."
   ON SCREEN: IT WASN'T STRONGER. IT WAS UNANNOUNCED.

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TWH-002` — 30 seconds

```text theme={null}
Professor High — THAT'S WHY YOU'RE HIGH — TWH-002
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Time distortion. That one has a real explanation."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + terpene bar chart
   SAYS: "Losing an hour on two puffs is almost always a myrcene story. It is the
   most common dominant terpene in cannabis — it leads nearly half of
   everything out there — and it is the one most associated with heaviness
   and slowed perception."
   ON SCREEN: MYRCENE — 45.8%
4. (0:20-0:27) excited, crown perked + slow push-in + single-line statement card
   SAYS: "One terpene running that far ahead of the others can flatten everything
   else in the profile. You did not take too much. You took a very specific
   chemistry."
   ON SCREEN: NOT TOO MUCH. TOO SPECIFIC.
5. (0:27-0:30) neutral + static chest-up + closing card
   SAYS: "Follow. I do these daily."
   ON SCREEN: FOLLOW

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TWH-003` — 40 seconds

```text theme={null}
Professor High — THAT'S WHY YOU'RE HIGH — TWH-003
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Same product, different day, different planet. Yes. Here is why."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:22) neutral, direct to lens + static chest-up + two-path diagram
   SAYS: "Edibles are the only format where your body changes the drug before you
   feel it. THC goes through your liver first and comes out as a different
   compound — 11-hydroxy-THC — which crosses into the brain more readily
   than what you swallowed."
   ON SCREEN: YOUR LIVER CHANGES THE DRUG
4. (0:22-0:34) excited, crown perked + slow push-in + conversion-rate graphic
   SAYS: "How much gets converted depends on what you ate, when you ate it, and
   your own enzyme activity that day. Which means the same ten milligrams
   genuinely is a different dose on Tuesday than it was on Saturday. Not
   psychological. Metabolic."
   ON SCREEN: SAME 10MG. DIFFERENT DOSE.
5. (0:34-0:40) neutral, direct to lens + static chest-up + closing card
   SAYS: "So dose for your worst day, not your best one. Save this. Follow for
   more."
   ON SCREEN: DOSE FOR YOUR WORST DAY

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TWH-004` — 35 seconds

```text theme={null}
Professor High — THAT'S WHY YOU'RE HIGH — TWH-004
Runtime: 35 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Confident and provocative, inviting an argument he is sure he wins. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Because sativa is a shelf category, not a chemical one."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + two plant silhouettes
   SAYS: "Indica and sativa originally described plant shape. Tall and narrow,
   short and broad. They were never a description of effect, and after
   decades of crossbreeding they barely describe the plant either."
   ON SCREEN: IT DESCRIBED PLANT SHAPE
4. (0:20-0:30) excited, crown perked + slow push-in + terpene bar chart
   SAYS: "What actually predicts how a strain behaves is the terpene profile. And
   plenty of strains sold as sativa are myrcene-dominant, which is the
   terpene most associated with sedation. The shelf said one thing. The
   chemistry said another. The chemistry won."
   ON SCREEN: THE CHEMISTRY WON
5. (0:30-0:35) neutral, direct to lens + static chest-up + closing card
   SAYS: "You did not smoke it wrong. You were sold a category. What did you
   have? I will look it up."
   ON SCREEN: WHAT DID YOU HAVE?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `TWH-005` — 40 seconds

```text theme={null}
Professor High — THAT'S WHY YOU'RE HIGH — TWH-005
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, warm, DIAGNOSIS stamp + whip cut to + stamp animation
   SAYS: "This is not you getting old. This is receptor biology."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:22) neutral, direct to lens + static chest-up + receptor diagram, count reducing
   SAYS: "Regular THC exposure causes your CB1 receptors to downregulate. Your
   brain sees a signal arriving constantly and quietly reduces how many
   receivers it keeps available. Same gram, fewer places for it to land."
   ON SCREEN: CB1 DOWNREGULATION
4. (0:22-0:32) skeptical, one brow raised + slow push-in + escalation graphic
   SAYS: "Which is also why buying higher and higher THC does not fix it. You are
   feeding the exact process causing the problem. The thing that actually
   resets it is time — research suggests receptor density begins recovering
   within days of stopping."
   ON SCREEN: HIGHER THC FEEDS THE PROBLEM
5. (0:32-0:40) neutral, warm, direct to lens + static chest-up + closing card
   SAYS: "Forty-eight hours does more for your tolerance than any strain on the
   menu. You are not broken. Save this one."
   ON SCREEN: 48 HOURS BEATS ANY STRAIN

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## Budtender Court

[Full pack with beat tables, hooks, and captions →](/social/scripts/budtender-court)

### `BC-001` — 60 seconds

```text theme={null}
Professor High — BUDTENDER COURT — BC-001
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab staged as a courtroom. Dark pine-green backdrop, out-of-focus
shelving. Professor High wears a judge's robe OVER the lab coat — the lab
coat stays visible. A case number card and the submission screenshot share
the frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, judge robe over lab coat, gavel hit + static chest-up + case number card
   SAYS: "Budtender Court is now in session. Case number zero zero one."
   ON SCREEN: BUDTENDER COURT — CASE #001
2. (0:05-0:18) neutral, reading from clipboard + slow push-in + submission screenshot
   SAYS: "The charge. Quote: 'this is the strongest sativa we have, it's twenty-
   eight percent.' End quote. The defendant is that sentence."
   ON SCREEN: THE DEFENDANT IS A SENTENCE
3. (0:18-0:34) neutral, gesturing at chart + whip cut to + THC distribution chart
   SAYS: "Evidence. THC percentage measures one compound's concentration. It does
   not measure intensity, duration, or character of effect. The average
   strain is twenty and a half percent, and only about one in ten clears
   twenty-five."
   ON SCREEN: AVG 20.5% — ONLY 1 IN 10 CLEARS 25%
4. (0:34-0:48) skeptical, one brow raised + static chest-up + two-claim breakdown card
   SAYS: "Further evidence. 'Sativa' describes plant morphology, not effect. So
   the sentence contains two claims, and neither one survives contact with
   the data. It is a strong number attached to a meaningless category."
   ON SCREEN: TWO CLAIMS. NEITHER SURVIVES.
5. (0:48-0:56) neutral, gavel hit, VERDICT stamp lands + slow push-in + stamp animation
   SAYS: "Verdict. Guilty of misinformation in the first degree."
   ON SCREEN: GUILTY — FIRST DEGREE
6. (0:56-1:00) neutral + static chest-up + closing submission card
   SAYS: "Sentencing: ask for the dominant terpene instead. Submit your case
   below."
   ON SCREEN: ASK FOR THE DOMINANT TERPENE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Low courtroom bed. Gavel hit on frame one of the cold open and on frame
one of the verdict stamp — sync both tightly. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `BC-002` — 60 seconds

```text theme={null}
Professor High — BUDTENDER COURT — BC-002
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab staged as a courtroom. Dark pine-green backdrop, out-of-focus
shelving. Professor High wears a judge's robe OVER the lab coat — the lab
coat stays visible. A case number card and the submission screenshot share
the frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, gavel hit + static chest-up + case number card
   SAYS: "Court is in session. Case zero zero two. And this one is more
   interesting than it looks."
   ON SCREEN: CASE #002
2. (0:05-0:16) neutral, reading clipboard + slow push-in + submission screenshot
   SAYS: "The charge. Quote: 'take some CBD, it cancels out your THC high.' A
   sentence roughly half the internet believes."
   ON SCREEN: "CBD CANCELS THC"
3. (0:16-0:32) neutral, gesturing + whip cut to + receptor diagram
   SAYS: "Evidence. CBD does not bind CB1 the way THC does. It is not competing
   for the same seat and knocking THC out of it. What it appears to do is
   modulate the receptor — changing how it responds rather than blocking
   it."
   ON SCREEN: MODULATES. DOESN'T BLOCK.
4. (0:32-0:48) excited, crown perked + static chest-up + comparison card
   SAYS: "So does CBD cancel a high? No. Can it change the character of one —
   that is what the research points toward, and it is why the two feel
   different together than apart. The claim is directionally onto something
   and mechanically wrong."
   ON SCREEN: DIRECTIONALLY RIGHT. MECHANICALLY WRONG.
5. (0:48-0:57) neutral, gavel hit, VERDICT stamp + slow push-in + stamp animation
   SAYS: "Verdict. Partially overturned. Guilty of imprecision, not of lying."
   ON SCREEN: PARTIALLY OVERTURNED
6. (0:57-1:00) neutral + static chest-up + closing submission card
   SAYS: "Save this one. Submit your case."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Low courtroom bed. Gavel hit on frame one of the cold open and on frame
one of the verdict stamp — sync both tightly. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `BC-003` — 45 seconds

```text theme={null}
Professor High — BUDTENDER COURT — BC-003
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab staged as a courtroom. Dark pine-green backdrop, out-of-focus
shelving. Professor High wears a judge's robe OVER the lab coat — the lab
coat stays visible. A case number card and the submission screenshot share
the frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) disappointed, crown drooping, gavel hit + static chest-up + case number card
   SAYS: "Court is in session. Case zero zero three. This case again."
   ON SCREEN: CASE #003 — AGAIN
2. (0:05-0:14) deadpan, reading clipboard + slow push-in + submission screenshot
   SAYS: "The charge. 'Indica at night, sativa for the day.' We have ruled on
   this. The docket keeps filling up."
   ON SCREEN: WE HAVE RULED ON THIS
3. (0:14-0:28) neutral, gesturing at chart + whip cut to + distribution chart
   SAYS: "Evidence. Sour Diesel — sold as a daytime sativa, limonene-dominant,
   and genuinely alerting. Fine. But myrcene, the terpene most associated
   with sedation, dominates forty-five point eight percent of all cannabis,
   across every shelf label there is."
   ON SCREEN: MYRCENE IS ON EVERY SHELF
4. (0:28-0:38) skeptical, one brow raised + static chest-up + coin-flip graphic
   SAYS: "Which means the shelf label and the chemistry agree by coincidence, not
   by design. You are flipping a weighted coin and calling it a system."
   ON SCREEN: A WEIGHTED COIN. NOT A SYSTEM.
5. (0:38-0:43) neutral, gavel hit, VERDICT stamp + slow push-in + stamp animation
   SAYS: "Verdict. Guilty. Again. Same as last time."
   ON SCREEN: GUILTY — AGAIN
6. (0:43-0:45) disappointed + static chest-up + closing submission card
   SAYS: "Submit your case."
   ON SCREEN: SUBMIT YOUR CASE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Low courtroom bed. Gavel hit on frame one of the cold open and on frame
one of the verdict stamp — sync both tightly. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `BC-004` — 60 seconds

```text theme={null}
Professor High — BUDTENDER COURT — BC-004
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab staged as a courtroom. Dark pine-green backdrop, out-of-focus
shelving. Professor High wears a judge's robe OVER the lab coat — the lab
coat stays visible. A case number card and the submission screenshot share
the frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, gavel hit + static chest-up + case number card
   SAYS: "Court is in session. Case zero zero four. And the defendant is going to
   walk."
   ON SCREEN: CASE #004
2. (0:05-0:16) neutral, reading clipboard + slow push-in + submission screenshot
   SAYS: "The charge. 'It's thirty-five percent, it's lab-tested.' Said with
   total confidence by someone who had no reason to doubt it."
   ON SCREEN: "IT'S 35%. IT'S LAB-TESTED."
3. (0:16-0:32) skeptical, gesturing + whip cut to + THC distribution with ceiling marked
   SAYS: "Evidence. Fewer than one in two hundred strains reaches thirty percent.
   The single highest figure we have on record is thirty-four point eight.
   So thirty-five would be a record — announced casually, at a counter, on
   a Tuesday."
   ON SCREEN: UNDER 1 IN 200. CEILING: 34.8%.
4. (0:32-0:48) neutral, direct to lens + static chest-up + incentive-chain graphic
   SAYS: "But here is the thing. The budtender read the label. The label came
   from a lab. And some labs operate in a market where the higher number
   wins the shelf space. Nobody at that counter had a way to know."
   ON SCREEN: THE LABEL CAME FROM A LAB
5. (0:48-0:57) neutral, gavel hit, VERDICT stamp + slow push-in + stamp animation
   SAYS: "Verdict. The defendant is acquitted. The incentive structure is on
   trial, and it is guilty."
   ON SCREEN: DEFENDANT ACQUITTED
6. (0:57-1:00) neutral + static chest-up + closing submission card
   SAYS: "Save this. Submit your case."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Low courtroom bed. Gavel hit on frame one of the cold open and on frame
one of the verdict stamp — sync both tightly. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `BC-005` — 45 seconds

```text theme={null}
Professor High — BUDTENDER COURT — BC-005
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab staged as a courtroom. Dark pine-green backdrop, out-of-focus
shelving. Professor High wears a judge's robe OVER the lab coat — the lab
coat stays visible. A case number card and the submission screenshot share
the frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, gavel hit + static chest-up + case number card
   SAYS: "Court is in session. Case zero zero five. This one actually matters."
   ON SCREEN: CASE #005
2. (0:05-0:14) skeptical, reading clipboard + slow push-in + submission screenshot
   SAYS: "The charge. Quote: 'you can't be allergic to weed, it's a plant.' Said
   to someone whose face was swelling."
   ON SCREEN: "YOU CAN'T BE ALLERGIC"
3. (0:14-0:28) neutral, direct to lens + whip cut to + evidence card
   SAYS: "Evidence. Cannabis allergy is documented in the medical literature.
   Cannabis pollen is a recognized allergen, and reactions to handling or
   inhaling plant material appear in published case reports. 'It's a plant'
   is an argument *for* the possibility, not against it."
   ON SCREEN: CANNABIS ALLERGY IS DOCUMENTED
4. (0:28-0:38) deadpan + static chest-up + comparison card
   SAYS: "Peanuts are a plant. Pollen is a plant. The category has never been the
   protective factor anybody thinks it is."
   ON SCREEN: PEANUTS ARE A PLANT
5. (0:38-0:43) neutral, gavel hit, VERDICT stamp + slow push-in + stamp animation
   SAYS: "Verdict. Guilty. And if this is you — that is a conversation for an
   allergist, not a counter."
   ON SCREEN: GUILTY — SEE AN ALLERGIST
6. (0:43-0:45) neutral + static chest-up + closing submission card
   SAYS: "Save this. Submit your case."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Low courtroom bed. Gavel hit on frame one of the cold open and on frame
one of the verdict stamp — sync both tightly. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## Roast My Stash

[Full pack with beat tables, hooks, and captions →](/social/scripts/roast-my-stash)

### `RMS-001` — 40 seconds

```text theme={null}
Professor High — ROAST MY STASH — RMS-001
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. The submitted stash photo
fills the frame at the open, with any labels, patient details, and
reflections redacted.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan + static chest-up + stash photo full-frame
   SAYS: "Your stash is a forty-one. Let's talk about why."
   ON SCREEN: STASH SCORE: 41
2. (0:04-0:12) neutral, examining photo + slow push-in + four jars labeled
   SAYS: "Four jars. Four different names, four different price points. Looks
   like a varied collection."
   ON SCREEN: 4 STRAINS
3. (0:12-0:24) disappointed, crown drooping + whip cut to + diversity overlay, three highlighted
   SAYS: "Three of them are myrcene-dominant. Not similar — the same lead
   terpene, pointing the same broad direction. You did not build a
   collection, you bought the same night three times."
   ON SCREEN: 3 OF 4 = MYRCENE
4. (0:24-0:34) neutral, gesturing at distribution + static chest-up + distribution chart
   SAYS: "And this is not a roast of your taste. Myrcene dominates forty-five
   point eight percent of all cannabis. If you shop by name, this is the
   statistically expected outcome. The shelf did this to you."
   ON SCREEN: 45.8% — THE SHELF DID THIS
5. (0:34-0:40) excited, crown perked, ROAST stamp + slow push-in + High IQ card
   SAYS: "Add one terpinolene strain and you are in the seventies. Track yours
   in High IQ."
   ON SCREEN: ADD 1 TERPINOLENE → 70s

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Score-counter tick that decelerates into the final number. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `RMS-002` — 40 seconds

```text theme={null}
Professor High — ROAST MY STASH — RMS-002
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. The submitted stash photo
fills the frame at the open, with any labels, patient details, and
reflections redacted.

SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, warm + static chest-up + stash photo full-frame
   SAYS: "Fifty-eight. And for a first stash, that is genuinely fine."
   ON SCREEN: STASH SCORE: 58
2. (0:04-0:14) neutral, small approving nod + slow push-in + diversity overlay
   SAYS: "Blue Dream is in here, which is the most popular strain there is and an
   entirely reasonable place to start. Nobody should be embarrassed by a
   starter jar."
   ON SCREEN: BLUE DREAM — #1 MOST POPULAR
3. (0:14-0:26) excited, crown perked + whip cut to + four-jar breakdown
   SAYS: "Two myrcene leads, one caryophyllene, one limonene. That is three of
   the big three represented, which is more range than most stashes I
   score. You are not stuck in one lane."
   ON SCREEN: 3 OF THE BIG 3
4. (0:26-0:36) neutral, gesturing + static chest-up + rarity chart
   SAYS: "What is missing is anything rare. No terpinolene, no pinene, no
   linalool. Those three together are under nine percent of all strains, so
   you will not find them by accident — you have to go looking."
   ON SCREEN: MISSING: THE RARE ONES
5. (0:36-0:40) neutral, PRAISE stamp + slow push-in + High IQ card
   SAYS: "Ask for one on purpose next trip. Track it in High IQ."
   ON SCREEN: ASK FOR ONE ON PURPOSE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Score-counter tick that decelerates into the final number. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `RMS-003` — 30 seconds

```text theme={null}
Professor High — ROAST MY STASH — RMS-003
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Genuinely delighted. This is the one episode where he is openly impressed.
Sincere throughout, never winking at the camera or acknowledging that the
premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. The submitted stash photo
fills the frame at the open, with any labels, patient details, and
reflections redacted.

SHOTS + DIALOGUE:
1. (0:00-0:04) excited, crown fully perked + static chest-up + stash photo full-frame
   SAYS: "Ninety-two. That is the highest score I have given."
   ON SCREEN: STASH SCORE: 92
2. (0:04-0:14) excited, leaning toward lens + slow push-in + diversity overlay, all five distinct
   SAYS: "Five strains. Five different dominant terpenes. Not one repeat. Do you
   understand how hard that is to do by accident?"
   ON SCREEN: 5 STRAINS. 5 DIFFERENT LEADS.
3. (0:14-0:24) excited, gesturing at rarity chart + whip cut to + rarity chart, two slivers marked
   SAYS: "Terpinolene and pinene both in here. One in twenty-two and one in fifty
   respectively. You did not stumble into those. Somebody went looking."
   ON SCREEN: 1 IN 22 + 1 IN 50
4. (0:24-0:30) neutral, PRAISE stamp lands + static chest-up + High IQ card
   SAYS: "This is what a portfolio looks like instead of a habit. Handle pinned.
   Submit yours."
   ON SCREEN: A PORTFOLIO, NOT A HABIT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Score-counter tick that decelerates into the final number. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `RMS-004` — 40 seconds

```text theme={null}
Professor High — ROAST MY STASH — RMS-004
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. The submitted stash photo
fills the frame at the open, with any labels, patient details, and
reflections redacted.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan + static chest-up + stash photo full-frame
   SAYS: "Forty-seven. And there is one jar doing all the damage."
   ON SCREEN: STASH SCORE: 47
2. (0:04-0:14) neutral, examining + slow push-in + diversity overlay
   SAYS: "On paper this is a decent lineup. Three different dominant terpenes
   across four jars. That should score in the sixties."
   ON SCREEN: SHOULD BE A 60s STASH
3. (0:14-0:28) disappointed, crown drooping + whip cut to + concentration bar, one spiking
   SAYS: "But one of them is so far ahead on limonene that it flattens everything
   sitting next to it. When you rotate through this stash, three of those
   jars are going to read as versions of the same experience, because your
   baseline keeps getting reset by the loudest one."
   ON SCREEN: ONE JAR RESETS YOUR BASELINE
4. (0:28-0:36) neutral, gesturing + static chest-up + distribution chart
   SAYS: "Limonene leads a quarter of all cannabis, so it is easy to end up here.
   The fix is not to remove it. It is to stop putting it in rotation next
   to the subtle ones."
   ON SCREEN: LIMONENE LEADS 25.4%
5. (0:36-0:40) neutral, ROAST stamp + slow push-in + High IQ card
   SAYS: "Rotate the loud one last. Save this. Submit yours."
   ON SCREEN: ROTATE THE LOUD ONE LAST

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Score-counter tick that decelerates into the final number. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `RMS-005` — 45 seconds

```text theme={null}
Professor High — ROAST MY STASH — RMS-005
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. The submitted stash photo
fills the frame at the open, with any labels, patient details, and
reflections redacted.

SHOTS + DIALOGUE:
1. (0:00-0:04) deadpan + static chest-up + stash photo full-frame
   SAYS: "Two hundred and forty dollars of cannabis. Score of forty-four."
   ON SCREEN: $240. SCORE: 44.
2. (0:04-0:14) neutral, examining + slow push-in + four jars with prices
   SAYS: "Four jars, all top-shelf, all from good shops. And I want to be clear
   that none of these are bad strains. Every one of them is a solid
   product."
   ON SCREEN: NONE OF THESE ARE BAD
3. (0:14-0:28) skeptical, one brow raised + whip cut to + diversity overlay plus THC cluster
   SAYS: "They are just chemically almost the same product. Two myrcene leads,
   two caryophyllene, and the THC figures all cluster within two points of
   average. You paid a premium four separate times for the middle of the
   distribution."
   ON SCREEN: 4 PREMIUMS. 1 MIDDLE.
4. (0:28-0:40) neutral, direct to lens + static chest-up + price versus diversity scatter
   SAYS: "Price and chemistry are not correlated in cannabis the way people
   assume. The shelf tier tells you about the grow, the cure, and the
   marketing. It tells you almost nothing about whether the next jar will
   feel different from the last one."
   ON SCREEN: PRICE ≠ DIFFERENCE
5. (0:40-0:45) neutral, ROAST stamp + slow push-in + High IQ card
   SAYS: "Same money, different terpenes, that is a ninety. Submit yours."
   ON SCREEN: SAME MONEY = A 90

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed. Score-counter tick that decelerates into the final number. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## Lab Logs

[Full pack with beat tables, hooks, and captions →](/social/scripts/lab-logs)

### `LAB-001` — 45 seconds

```text theme={null}
Professor High — LAB LOGS — LAB-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Hushed and intimate, like a diary entry not meant for an audience. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab at night. Much darker than other shows — mostly shadow, lit by a
single candle and the glow of a screen. Papers scattered, glassware, a
visibly worked-in desk. Intimate, close, conspiratorial.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, low light, candle flicker + static chest-up + monospace lower-third snaps in
   SAYS: "Lab log two four seven. Three seventeen AM."
   ON SCREEN: LAB LOG #0247 — 3:17 AM
2. (0:03-0:12) neutral, quiet intensity + slow push-in + data table on screen
   SAYS: "I have been running terpene dominance across the whole database tonight
   and I need to say this out loud to somebody. Three terpenes. That is it.
   That is the whole plant."
   ON SCREEN: THREE TERPENES. THAT'S IT.
3. (0:12-0:26) excited, crown perked, writing annotation + whip cut to + handwritten annotation over chart
   SAYS: "Myrcene leads forty-five point eight percent. Limonene, twenty-five
   point four. Caryophyllene, just over fifteen. Add them up. Eighty-six
   percent of every strain we have chemically classified is led by one of
   three molecules."
   ON SCREEN: 3 TERPENES = 86%
4. (0:26-0:38) neutral, sitting back + static chest-up + name cloud collapsing into three
   SAYS: "Thousands of strain names. Decades of breeding. Every clever thing
   anyone has ever put on a jar. And underneath all of it, three molecules
   are doing the work."
   ON SCREEN: THOUSANDS OF NAMES. 3 MOLECULES.
5. (0:38-0:45) neutral, leaning out of light + slow push-in + closing card
   SAYS: "I want to know what happened to the other fourteen. That is tomorrow.
   More tomorrow night."
   ON SCREEN: MORE TOMORROW NIGHT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Sparse ambient bed, room tone audible. Candle-flicker tone on the
lower-third snap. No music swell. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LAB-002` — 45 seconds

```text theme={null}
Professor High — LAB LOGS — LAB-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Hushed and intimate, like a diary entry not meant for an audience. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab at night. Much darker than other shows — mostly shadow, lit by a
single candle and the glow of a screen. Papers scattered, glassware, a
visibly worked-in desk. Intimate, close, conspiratorial.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, low light + static chest-up + monospace lower-third
   SAYS: "Lab log two four eight. Two oh four AM."
   ON SCREEN: LAB LOG #0248 — 2:04 AM
2. (0:03-0:12) neutral, quiet + slow push-in + terminal-style output
   SAYS: "I broke the popularity ranker tonight. On purpose. I pulled THC
   percentage out of it entirely and re-ran the whole thing."
   ON SCREEN: I REMOVED THC FROM THE RANKER
3. (0:12-0:24) neutral, annotating + whip cut to + handwritten annotation over top-ten list
   SAYS: "Here is what I already knew going in, and what still bothers me. Not
   one strain in our top ten clears twenty-five percent THC. The most
   popular cannabis in the country is not the strongest. It never was."
   ON SCREEN: NOT ONE TOP-10 CLEARS 25%
4. (0:24-0:38) excited, crown perked + static chest-up + two-column comparison
   SAYS: "So the number everybody shops by is not the number that made these
   strains famous. People have been picking by THC for a decade while the
   actual winners were being decided by something else entirely."
   ON SCREEN: THE SHOPPING NUMBER ISN'T THE WINNING NUMBER
5. (0:38-0:45) neutral, leaning out of light + slow push-in + closing card
   SAYS: "Tomorrow I want to look at what is disappearing instead of what is
   winning. More tomorrow night."
   ON SCREEN: MORE TOMORROW NIGHT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Sparse ambient bed, room tone audible. Candle-flicker tone on the
lower-third snap. No music swell. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LAB-003` — 40 seconds

```text theme={null}
Professor High — LAB LOGS — LAB-003
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Hushed and intimate, like a diary entry not meant for an audience. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab at night. Much darker than other shows — mostly shadow, lit by a
single candle and the glow of a screen. Papers scattered, glassware, a
visibly worked-in desk. Intimate, close, conspiratorial.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, tired, low light + static chest-up + monospace lower-third
   SAYS: "Lab log two four nine. Four twelve AM. I should be asleep."
   ON SCREEN: LAB LOG #0249 — 4:12 AM
2. (0:03-0:13) neutral, quiet + slow push-in + data table on screen
   SAYS: "I asked the question from last night. What happened to the other
   terpenes. And I do not love the answer."
   ON SCREEN: I DON'T LOVE THE ANSWER
3. (0:13-0:26) disappointed, crown drooping + whip cut to + three slivers on a chart
   SAYS: "Terpinolene leads about one in twenty-two strains. Pinene, one in
   fifty. Linalool, one in sixty-six. Together those three lead under eight
   percent of everything."
   ON SCREEN: 1 IN 22 / 1 IN 50 / 1 IN 66
4. (0:26-0:36) neutral, annotating + static chest-up + handwritten annotation
   SAYS: "That is not variety with a long tail. That is a long tail that is
   barely there. If you have never had a linalool-dominant strain, that is
   not a gap in your experience. It is one in sixty-six, and nobody labels
   which one."
   ON SCREEN: 1 IN 66. NONE LABELED.
5. (0:36-0:40) neutral, leaning out of light + slow push-in + closing card
   SAYS: "I want to know if this is getting worse. More tomorrow night."
   ON SCREEN: IS IT GETTING WORSE?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Sparse ambient bed, room tone audible. Candle-flicker tone on the
lower-third snap. No music swell. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LAB-004` — 50 seconds

```text theme={null}
Professor High — LAB LOGS — LAB-004
Runtime: 50 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Hushed and intimate, like a diary entry not meant for an audience. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab at night. Much darker than other shows — mostly shadow, lit by a
single candle and the glow of a screen. Papers scattered, glassware, a
visibly worked-in desk. Intimate, close, conspiratorial.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, low light + static chest-up + monospace lower-third
   SAYS: "Lab log two five zero. Three thirty-eight AM."
   ON SCREEN: LAB LOG #0250 — 3:38 AM
2. (0:03-0:14) neutral, quiet + slow push-in + terminal query running
   SAYS: "I ran the share of strains at or above thirty percent THC tonight. I
   expected something like ten percent. I want you to hear the actual
   number."
   ON SCREEN: I EXPECTED ABOUT 10%
3. (0:14-0:24) skeptical, sitting still + whip cut to + big number card
   SAYS: "Fewer than one in two hundred. Not one in ten. One in two hundred."
   ON SCREEN: FEWER THAN 1 IN 200
4. (0:24-0:38) disappointed, crown drooping + static chest-up + distribution with ceiling marked
   SAYS: "The highest single figure we have ever recorded is thirty-four point
   eight percent. And I can walk into shops where half the menu claims to
   be above thirty. Those two facts cannot both be describing the same
   plant."
   ON SCREEN: RECORD: 34.8%
5. (0:38-0:48) neutral, annotating slowly + slow push-in + handwritten annotation
   SAYS: "I am not going to accuse anybody of anything at three in the morning. I
   am going to note that the average strain we have measured is twenty and
   a half percent, and that number has never once been on a promotional
   sign."
   ON SCREEN: AVG 20.5%. NEVER ON A SIGN.
6. (0:48-0:50) neutral, leaning out of light + static chest-up + closing card
   SAYS: "More tomorrow night."
   ON SCREEN: MORE TOMORROW NIGHT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Sparse ambient bed, room tone audible. Candle-flicker tone on the
lower-third snap. No music swell. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LAB-005` — 45 seconds

```text theme={null}
Professor High — LAB LOGS — LAB-005
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Hushed and intimate, like a diary entry not meant for an audience. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: The lab at night. Much darker than other shows — mostly shadow, lit by a
single candle and the glow of a screen. Papers scattered, glassware, a
visibly worked-in desk. Intimate, close, conspiratorial.

SHOTS + DIALOGUE:
1. (0:00-0:03) excited, low light, crown perked + static chest-up + monospace lower-third
   SAYS: "Lab log two five one. Two fifty-one AM. Okay."
   ON SCREEN: LAB LOG #0251 — 2:51 AM
2. (0:03-0:14) neutral, quiet intensity + slow push-in + callback to night one chart
   SAYS: "Five nights ago I said three terpenes run eighty-six percent of
   cannabis and I thought that was the finding. It was not the finding. It
   was the setup."
   ON SCREEN: THAT WASN'T THE FINDING
3. (0:14-0:28) excited, annotating fast + whip cut to + scatter plot, cluster circled
   SAYS: "Because when I sorted by how far ahead the leading terpene sits from
   the second one, a pattern fell out. There is a whole population of
   strains where one terpene is not just leading — it is running away with
   the entire profile."
   ON SCREEN: ONE TERPENE RUNNING AWAY
4. (0:28-0:40) excited, leaning toward lens + static chest-up + lopsided profile graphic
   SAYS: "Those are the strains people describe with absolutes. 'It knocked me
   out.' 'I could not stop talking.' Not because they are strong. Because
   they are *lopsided*. Nothing else in the profile is there to argue with
   the loudest molecule."
   ON SCREEN: NOT STRONG. LOPSIDED.
5. (0:40-0:45) neutral, leaning out of light + slow push-in + closing card
   SAYS: "I have a name for this and I am not ready to say it yet. Follow. More
   tomorrow night."
   ON SCREEN: I HAVE A NAME FOR THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Sparse ambient bed, room tone audible. Candle-flicker tone on the
lower-third snap. No music swell. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## If Labels Told The Truth

[Full pack with beat tables, hooks, and captions →](/social/scripts/if-labels-told-truth)

### `LBL-001` — 20 seconds

```text theme={null}
Professor High — IF LABELS TOLD THE TRUTH — LBL-001
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. Recreated generic product
labels fill the frame for most of the runtime — invented brand names only,
never a real producer's packaging, logo, or trade dress.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + real label graphic full-frame
   SAYS: "This label says top shelf. Let's translate it."
   ON SCREEN: LET'S TRANSLATE
2. (0:03-0:09) neutral, holding label still + locked wide + real label centered
   AUDIO/ACTION: (no voiceover — let them read)
   ON SCREEN: (real label held on screen)
3. (0:09-0:11) whip cut to + honest label replacing it, same template
   AUDIO/ACTION: (wipe transition, no voiceover)
   ON SCREEN: (wipe to honest label)
4. (0:11-0:18) neutral, motionless + locked wide + honest label centered
   AUDIO/ACTION: (no voiceover — let them read)
   ON SCREEN: (honest label held on screen)
5. (0:18-0:20) deadpan, direct to lens + static chest-up + closing card
   SAYS: "Top shelf describes a shelf."
   ON SCREEN: IT DESCRIBES A SHELF

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, very low. A single clean wipe sound on the label swap. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LBL-002` — 20 seconds

```text theme={null}
Professor High — IF LABELS TOLD THE TRUTH — LBL-002
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. Recreated generic product
labels fill the frame for most of the runtime — invented brand names only,
never a real producer's packaging, logo, or trade dress.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + real label graphic full-frame
   SAYS: "Private reserve. Reserved from whom."
   ON SCREEN: RESERVED FROM WHOM
2. (0:03-0:09) neutral, holding still + locked wide + real label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (real label held)
3. (0:09-0:11) whip cut to + honest label, same template
   AUDIO/ACTION: (wipe transition)
   ON SCREEN: (wipe to honest label)
4. (0:11-0:18) neutral, motionless + locked wide + honest label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (honest label held)
5. (0:18-0:20) neutral, faint approval + static chest-up + closing card
   SAYS: "The cure time was the only honest line on there."
   ON SCREEN: THE CURE TIME WAS REAL

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, very low. A single clean wipe sound on the label swap. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LBL-003` — 25 seconds

```text theme={null}
Professor High — IF LABELS TOLD THE TRUTH — LBL-003
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. Recreated generic product
labels fill the frame for most of the runtime — invented brand names only,
never a real producer's packaging, logo, or trade dress.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + real label graphic full-frame
   SAYS: "Let's translate this one."
   ON SCREEN: LET'S TRANSLATE
2. (0:03-0:10) neutral, holding still + locked wide + real label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (real label held)
3. (0:10-0:12) whip cut to + identical label
   AUDIO/ACTION: (wipe transition)
   ON SCREEN: (wipe to honest label — identical)
4. (0:12-0:19) neutral, motionless + locked wide + identical label centered
   AUDIO/ACTION: (no voiceover — let the identical label sit uncomfortably long)
   ON SCREEN: (identical label held)
5. (0:19-0:25) neutral, warm, direct to lens + static chest-up + closing card
   SAYS: "There was nothing to translate. Terpene percentages, THC, harvest date,
   cure time, full panel behind the code. This is what a label looks like
   when somebody is not selling you a feeling."
   ON SCREEN: NOTHING TO TRANSLATE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, very low. A single clean wipe sound on the label swap. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LBL-004` — 20 seconds

```text theme={null}
Professor High — IF LABELS TOLD THE TRUTH — LBL-004
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. Recreated generic product
labels fill the frame for most of the runtime — invented brand names only,
never a real producer's packaging, logo, or trade dress.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + real package graphic full-frame
   SAYS: "Edible packaging. This one is a public service."
   ON SCREEN: A PUBLIC SERVICE
2. (0:03-0:09) neutral, holding still + locked wide + real package centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (real label held)
3. (0:09-0:11) whip cut to + honest label, same template
   AUDIO/ACTION: (wipe transition)
   ON SCREEN: (wipe to honest label)
4. (0:11-0:18) neutral, motionless + locked wide + honest label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (honest label held)
5. (0:18-0:20) deadpan + static chest-up + closing card
   SAYS: "Your liver is the actual dosing instruction. Save this."
   ON SCREEN: YOUR LIVER IS THE DOSE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, very low. A single clean wipe sound on the label swap. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

### `LBL-005` — 25 seconds

```text theme={null}
Professor High — IF LABELS TOLD THE TRUTH — LBL-005
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Flat and dry. The comedy is the situation, not the delivery. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop. Recreated generic product
labels fill the frame for most of the runtime — invented brand names only,
never a real producer's packaging, logo, or trade dress.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + real label graphic full-frame
   SAYS: "Thirty-five point two percent. Let's translate."
   ON SCREEN: 35.2%
2. (0:03-0:10) neutral, holding still + locked wide + real label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (real label held)
3. (0:10-0:12) whip cut to + honest label, same template
   AUDIO/ACTION: (wipe transition)
   ON SCREEN: (wipe to honest label)
4. (0:12-0:20) neutral, motionless + locked wide + honest label centered
   AUDIO/ACTION: (no voiceover)
   ON SCREEN: (honest label held)
5. (0:20-0:25) deadpan, direct to lens + static chest-up + closing card
   SAYS: "Fewer than one in two hundred strains reaches thirty. This one claims
   to beat every strain we have ever recorded. For seventy-five dollars."
   ON SCREEN: FEWER THAN 1 IN 200

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, very low. A single clean wipe sound on the label swap. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```

## The 100 · This Edible Ain't Shit

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/edible-aint-shit)

### `EAS-001` — 16 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-001
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary. Professor High observes with genuine scientific
interest and zero judgment. Completely deadpan. He never winks at the camera
and never acknowledges that anything funny is happening.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already talking. No title
card, no logo, no narration first. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: No dissolve, no wipe, no time-lapse, no
transition of any kind. Shot 3 must use the EXACT same camera position, lens
and framing as shot 1 — only the character has changed. The abruptness is
the joke.

ENVIRONMENT: A stylized generic living room — plain couch, blank wall, one
lamp. No brand names or logos. NOTHING is ever eaten, held, lit, or consumed
on camera at any point. No food, no packaging, no product in frame.
Professor High is cut in from his lab and is never in the room.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE MAXIMIZER reclined on the couch,
   completely relaxed, waving one hand dismissively.
   SAYS (MAXIMIZER): "This edible ain't shit."
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High in the lab. Static chest-up, deadpan,
   direct to lens.
   SAYS (PROF): "It is not, yet. He swallowed it. That means it goes to his
   liver first, and his liver does not return it unchanged."
   ON SCREEN: nothing
3. (0:09-0:14) HARD CUT back to the couch. IDENTICAL framing to shot 1. The
   Maximizer is now rigid, upright, eyes enormous, staring past camera.
   Whispering.
   SAYS (MAXIMIZER): "...how long has the ceiling been doing that."
   ON SCREEN: nothing
4. (0:14-0:16) Professor High, static chest-up, entirely unmoved.
   SAYS (PROF): "Forty minutes. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Text ONLY on the final beat. Bold sans-serif, white with
heavy stroke, lower third. Keep 250px clear at the bottom and 120px at the top.

AUDIO: Original sound. Sparse nature-documentary strings under beats 1-2, drop
to total silence on the hard cut. Voice normalized loudest.

DO NOT: No smoking, no eating, no product, no packaging, no paraphernalia in
frame. No medical claims. No real brand, dispensary, producer or lab names.
Do not depict anyone consuming anything.
```

### `EAS-002` — 15 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-002
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. IMPORTANT — the First-Timer is never
humiliated. She is sympathetic and did her best. Professor High is not
mocking her; he is explaining why care was not enough.

IMPORTANT — OPENING: Start COLD on THE FIRST-TIMER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1. No transition of any kind.

ENVIRONMENT: A stylized plain kitchen table, blank wall behind. No brands or
logos. NOTHING is eaten, held, cut, or consumed on camera. No food or
packaging in frame at any point. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE FIRST-TIMER sitting upright and
   composed at the table, talking to someone off-screen, slightly proud of
   herself.
   SAYS (FIRST-TIMER): "I'm being smart about it. I only took half."
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Half of a piece is not half of a dose. Nothing in there was
   mixed evenly. She has taken somewhere between a little and all of it."
   ON SCREEN: nothing
3. (0:09-0:13) HARD CUT. IDENTICAL framing to shot 1. Same chair. She is now
   gripping the edge of the table with both hands, very still, very quiet.
   SAYS (FIRST-TIMER): "It was the all of it one."
   ON SCREEN: nothing
4. (0:13-0:15) Professor High, static chest-up, gentle rather than smug.
   SAYS (PROF): "It usually is. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, cut to silence on the hard cut.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims. No real brand or producer names. Do not depict anyone consuming.
```

### `EAS-003` — 18 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-003
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. The Oracle states wrong things with total
confidence and philosophical hand gestures. Professor High corrects the
chemistry, never the person.

IMPORTANT — OPENING: Start COLD on THE ORACLE already mid-argument. No title
card, no logo, no narration first. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized generic living room, plain couch, blank wall. No brands
or logos. NOTHING consumed, held, lit, or eaten on camera at any point. No
product or packaging in frame. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE reclined, gesturing
   philosophically, mid-argument with someone off-screen.
   SAYS (ORACLE): "Edibles don't work on me. I smoke every day. My tolerance
   is, like, insane."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan,
   slow push-in across the line.
   SAYS (PROF): "His tolerance is to inhaled cannabis. This did not go into
   his lungs. It went into his liver, which produces a different compound
   entirely. He has a tolerance to a different molecule."
   ON SCREEN: nothing
3. (0:12-0:16) HARD CUT. IDENTICAL framing to shot 1. The Oracle is now flat
   on his back on the same couch, arms at his sides, staring straight up at
   the ceiling. Whispering.
   SAYS (ORACLE): "I have never been high before in my life."
   ON SCREEN: nothing
4. (0:16-0:18) Professor High, static chest-up, entirely unmoved.
   SAYS (PROF): "Correct, technically. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings under 1-2, silence on the hard cut.

DO NOT: No smoking, no eating, no product, no packaging, no paraphernalia. No
medical claims. No real brand, dispensary, producer or lab names.
```

### `EAS-004` — 16 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-004
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, zero judgment.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized plain kitchen, blank cabinets, no brands or logos.
NOTHING eaten, held, or consumed on camera. No food or packaging in frame.
Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER standing in the kitchen,
   visibly pleased with his own cleverness.
   SAYS (MAXIMIZER): "I took it on an empty stomach so it'd be, like, gentler.
   This edible ain't shit."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "That is not what an empty stomach does. He has changed how
   fast it arrives, not how much of it arrives. He has made it faster."
   ON SCREEN: nothing
3. (0:11-0:14) HARD CUT. IDENTICAL framing to shot 1 — same kitchen, same
   lens. He is now sitting on the floor with his back against the cabinets,
   completely calm, looking at nothing.
   SAYS (MAXIMIZER): "It was gentle for six minutes."
   ON SCREEN: nothing
4. (0:14-0:16) Professor High, static chest-up.
   SAYS (PROF): "Six is generous. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, silence on the hard cut.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims or dosing instructions. No real brand or producer names.
```

### `EAS-005` — 20 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-005
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. Professor High narrates an inevitability
he has clearly watched many times before.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 4 IS A HARD CUT and is HELD LONG with no dialogue. The
silence is the punchline. Identical camera position, lens and framing to
shot 1.

ENVIRONMENT: Stylized generic living room, plain couch, blank wall. No brands
or logos. NOTHING eaten, held, or consumed on camera at any point — when he
"takes another one" he simply walks out of frame. No product or packaging
visible. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE MAXIMIZER on the couch, checking
   his wrist, impatient.
   SAYS (MAXIMIZER): "It's been like half an hour. This edible ain't shit."
   ON SCREEN: nothing
2. (0:04-0:08) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "It has been twenty-two minutes. He is about to make the
   decision that defines his evening."
   ON SCREEN: nothing
3. (0:08-0:12) Back to the couch, same framing. He stands decisively and
   walks out of frame. Cut to Professor High for the last two words.
   SAYS (MAXIMIZER): "I'm taking another one."
   SAYS (PROF): "There it is."
   ON SCREEN: nothing
4. (0:12-0:17) HARD CUT. IDENTICAL framing to shot 1. He is back on the couch,
   fully horizontal, eyes closed, completely motionless. NO DIALOGUE. Hold the
   shot for the full five seconds.
   ON SCREEN: nothing
5. (0:17-0:20) Professor High, static chest-up.
   SAYS (PROF): "Both of them arrived at the same time. They always do. This
   is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings under 1-3, TOTAL SILENCE across the held
shot 4, strings return on 5.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims or dosing advice. No real brand or producer names.
```

### `EAS-006` — 15 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-006
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan.

IMPORTANT — OPENING: Start COLD on THE ORACLE already mid-conversation. No
title card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized generic living room, plain couch, blank wall. No brands
or logos. NOTHING eaten, held, or consumed on camera. No product or packaging
in frame. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE ORACLE reclined, waving the idea
   away mid-conversation.
   SAYS (ORACLE): "It's ten milligrams. That's nothing. This edible ain't
   shit."
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Ten is not nothing. Ten is the entire serving. He has said
   the number out loud and heard none of it."
   ON SCREEN: nothing
3. (0:09-0:13) HARD CUT. IDENTICAL framing to shot 1. He is bolt upright,
   rigid, whispering to no one in particular.
   SAYS (ORACLE): "Ten is a lot of milligrams."
   ON SCREEN: nothing
4. (0:13-0:15) Professor High, static chest-up.
   SAYS (PROF): "It is the amount of milligrams. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, silence on the hard cut.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims, no dosing recommendations. No real brand or producer names.
```

### `EAS-007` — 17 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-007
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
NOTE: "Dave" is never seen and never needs a character. He stays off-screen.

TONE: Nature-documentary, deadpan.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized plain kitchen table, blank wall. No brands or logos.
NOTHING eaten, held, or consumed on camera. No food or packaging in frame.
Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER sitting at the table,
   casual, talking to someone off-screen.
   SAYS (MAXIMIZER): "Dave made 'em. He said they're mild. This edible ain't
   shit."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan,
   slow push-in.
   SAYS (PROF): "Dave does not know either. Nothing here was measured, nothing
   was tested, and 'mild' is Dave's opinion of his own work. There is no
   number. There is only Dave."
   ON SCREEN: nothing
3. (0:12-0:15) HARD CUT. IDENTICAL framing to shot 1. He is now face down on
   the table, arms limp. Muffled delivery.
   SAYS (MAXIMIZER): "Dave has ruined my life."
   ON SCREEN: nothing
4. (0:15-0:17) Professor High, static chest-up.
   SAYS (PROF): "Dave is asleep. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, silence on the hard cut.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims. No real brand, producer or lab names. Do not depict anyone consuming.
```

### `EAS-008` — 16 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-008
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. The First-Timer is sympathetic, never
mocked.

IMPORTANT — OPENING: Start COLD on THE FIRST-TIMER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized plain kitchen, blank counters. No brands or logos.
NOTHING is drunk, eaten, held, or consumed on camera. No cans, bottles, cups
or packaging in frame at any point. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE FIRST-TIMER standing in the
   kitchen, shrugging, relaxed.
   SAYS (FIRST-TIMER): "It's a drink. It's basically a soda. This edible ain't
   shit."
   ON SCREEN: nothing
2. (0:04-0:10) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Beverages are formulated to arrive faster than a solid. She
   has chosen the version specifically engineered to not make her wait."
   ON SCREEN: nothing
3. (0:10-0:14) HARD CUT. IDENTICAL framing to shot 1. She is now sitting bolt
   upright on the kitchen floor, eyes very wide.
   SAYS (FIRST-TIMER): "That was so fast."
   ON SCREEN: nothing
4. (0:14-0:16) Professor High, static chest-up.
   SAYS (PROF): "That is the feature. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, silence on the hard cut.

DO NOT: No drinking, no eating, no containers, no packaging, no paraphernalia.
No medical claims. No real brand or producer names.
```

### `EAS-009` — 18 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-009
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already talking. No title
card, no logo. No on-screen text until the final beat.

IMPORTANT — BEAT 3 IS A HARD CUT: identical camera position, lens and framing
to shot 1.

ENVIRONMENT: Stylized plain kitchen table, blank wall, a simple analog wall
clock visible in the background of the wide shots. No brands or logos. NOTHING
eaten, held, or consumed on camera. No food or packaging in frame. Professor
High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER at the table, cheerful,
   checking his wrist. Clock on the wall behind reads 11.
   SAYS (MAXIMIZER): "It's eleven. I've got a thing at three, I'll be totally
   fine by then. This edible ain't shit."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Inhaled cannabis is largely done in a couple of hours.
   Swallowed cannabis is not. He has budgeted for the wrong drug."
   ON SCREEN: nothing
3. (0:11-0:15) HARD CUT. IDENTICAL framing to shot 1. Same chair. He is
   staring at a blank wall, entirely serene. The clock behind him now reads 3.
   SAYS (MAXIMIZER): "I don't have a thing at three. I've never had a thing."
   ON SCREEN: nothing
4. (0:15-0:18) Professor High, static chest-up.
   SAYS (PROF): "He does have a thing at three. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, a faint clock tick under shots 1 and 3,
silence on the hard cut itself.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims. No real brand or producer names.
```

### `EAS-010` — 20 seconds

```text theme={null}
Professor High — THIS EDIBLE AIN'T SHIT — EAS-010
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan — but this one is SINCERE, not comic. There
is no reversal and no punchline. Professor High is genuinely explaining
something. Warmth is allowed here.

IMPORTANT — OPENING: Start COLD on THE FIRST-TIMER already talking. No title
card, no logo, no narration first.

IMPORTANT — THERE IS NO HARD CUT IN THIS EPISODE. The format is deliberately
broken. She never collapses. Do not add a reversal.

ENVIRONMENT: Stylized generic living room, plain couch, blank wall, then
Professor High's lab. No brands or logos. NOTHING eaten, held, or consumed on
camera. No product or packaging in frame.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked wide. THE FIRST-TIMER on the couch, flat and
   unimpressed, checking her wrist.
   SAYS (FIRST-TIMER): "It's been two hours. This edible ain't shit."
   ON SCREEN: nothing
2. (0:04-0:09) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Yes. This time that is not a setup. It is the correct
   observation."
   ON SCREEN: nothing
3. (0:09-0:16) Slow push-in on Professor High. A single card enters the lower
   third partway through.
   SAYS (PROF): "The liver enzyme that does this conversion varies from person
   to person. Some people convert quickly, some slowly, some barely at all.
   Same dose, same body weight, two entirely different evenings. She is not
   doing it wrong. She is just built differently."
   ON SCREEN: LIVER ENZYME VARIATION
4. (0:16-0:20) Static chest-up, the faintest smile.
   SAYS (PROF): "Which is why what worked for your friend is not data about
   you. Look up your own. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Text on beats 3 and 4 only. Bold sans-serif, white with
heavy stroke, lower third, pineapple yellow #D98E04 on the key term. 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse nature-documentary strings throughout — no
silence beat, since there is no reversal to land.

DO NOT: No eating, no product, no packaging, no paraphernalia. No medical
claims — this is metabolic variation described as variation, never as a
condition, diagnosis, or reason to take more. No real brand or producer names.
```

## The 100 · The Nostalgia Lab

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/nostalgia-lab)

### `NOS-001` — 24 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-001
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. CRITICAL — The Old Head is NEVER mocked.
He is treated as a credible witness who is half right. Professor High concedes
to him genuinely before correcting him. No eye-rolling, no sneering.

IMPORTANT — OPENING: Start COLD, mid-anecdote, mid-sentence. No title card, no
logo, no narration first. No on-screen text before 0:11.

ENVIRONMENT: A stylized porch step, late afternoon, warm low sun. Blank house
front, no signage, no brands or logos. NOTHING is smoked, held, lit, or
consumed on camera at any point. No product or paraphernalia in frame.
Professor High is cut in from his lab and is never on the porch.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE OLD HEAD sitting on the porch step,
   already mid-anecdote, waving off a listener we never see.
   SAYS (OLD HEAD): "—back in my day you could smoke a whole one and still
   drive to work. This stuff now is chemicals."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "He is right about the first part. Average potency today is
   meaningfully higher than what he was buying. That is measurable and he
   wins it."
   ON SCREEN: nothing
3. (0:11-0:19) Slow push-in on Professor High. A single card enters the lower
   third.
   SAYS (PROF): "He is wrong about the second part. Nothing was added. The
   plant was selected, generation after generation, for one trait — by people
   who wanted exactly what he is now complaining about."
   ON SCREEN: AVERAGE TODAY: 20.5%
4. (0:19-0:24) Whip cut to the Old Head, deflated and quieter, then back to
   Professor High for the close.
   SAYS (OLD HEAD): "...we did do that."
   SAYS (PROF): "You did that. Chaser or Reader? Comments. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Text ONLY on beats 3 and 4. Bold sans-serif, white with
heavy stroke, lower third, pineapple yellow #D98E04 on the number. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse nature-documentary strings, warm.

DO NOT: No smoking, no lit product, no paraphernalia in frame. No medical
claims. No real brand, dispensary, producer or lab names. Do not depict anyone
consuming.
```

### `NOS-002` — 22 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-002
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. The Old Head is bewildered, not angry.
Professor High is describing retail behaviour the way a naturalist describes a
mating display.

IMPORTANT — OPENING: Start COLD on THE OLD HEAD already talking to himself. No
title card, no logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized generic dispensary interior — very bright, very
minimal, blond wood, empty display plinths, a backlit menu board of names and
percentages. NO product visible anywhere in the entire video. No brand names,
no logos, no recognizable storefront. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE OLD HEAD standing in the middle of
   the empty bright space, turning slowly in place, talking to himself.
   SAYS (OLD HEAD): "Where is it. Where is the actual weed."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "It is behind the counter, in a drawer, in a jar he will not
   be permitted to open. He will be greeted by three separate employees and
   shown a tablet."
   ON SCREEN: nothing
3. (0:12-0:18) Whip-cut shot-reverse-shot: Old Head, then Professor High, then
   back to Old Head for the last line.
   SAYS (OLD HEAD): "I used to buy this in a car."
   SAYS (PROF): "You did. It was a worse experience in every measurable way
   and he is still going to say the next sentence."
   SAYS (OLD HEAD): "It was better."
   ON SCREEN: nothing
4. (0:18-0:22) Professor High, static chest-up, the faintest smile.
   SAYS (PROF): "It was not better. It was faster. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings plus a faint, slightly too-pleasant
retail ambience under the shop shots.

DO NOT: No product visible at any point. No smoking or consuming. No real
dispensary, brand, producer or lab names. No logos. No medical claims.
```

### `NOS-003` — 25 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-003
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan.

IMPORTANT — OPENING: Start COLD on THE OLD HEAD already talking. No title
card, no logo. No on-screen text before 0:18.

IMPORTANT — PRODUCTION NOTE: The three strain names in shot 3 are placeholders
marked [DATA: ...]. They must be replaced with real current names pulled from
the live catalog before this is generated. Do not invent strain names.

ENVIRONMENT: A stylized generic dispensary — the focus is a large backlit menu
board of invented dessert-style names and percentages. No product visible
anywhere. No real brand names or logos. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE OLD HEAD squinting up at the menu
   board, genuinely baffled.
   SAYS (OLD HEAD): "What in God's name is a Gelato Runtz Cake."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "A dessert. They are all desserts now. The names used to
   describe where a plant came from. Now they describe what the marketing team
   was eating."
   ON SCREEN: nothing
3. (0:11-0:18) Back to the Old Head reading the board aloud, more baffled with
   each one. Slow pan across the board.
   SAYS (OLD HEAD): "[DATA: name 1]. [DATA: name 2]. [DATA: name 3]."
   SAYS (PROF): "None of those are regulated terms. Any grower may use any of
   them for any plant."
   ON SCREEN: nothing
4. (0:18-0:25) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "The name is the only part of that jar nobody has to prove.
   Read the panel underneath it instead. This is why I'm high."
   ON SCREEN: READ THE PANEL, NOT THE NAME

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "PANEL". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product visible. No smoking or consuming. No REAL brand,
dispensary, producer or lab names — invented dessert names on the board only.
No medical claims.
```

### `NOS-004` — 23 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-004
Runtime: 23 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan.

IMPORTANT — OPENING: Start COLD on both characters already at the board,
mid-conversation. No title card, no logo. No on-screen text before 0:12.

ENVIRONMENT: A stylized generic dispensary, backlit menu board of invented
names and percentages. No product visible. No real brand names or logos.
Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot. THE OLD HEAD and THE MAXIMIZER
   both facing the board. The Maximizer answers instantly, without looking.
   SAYS (OLD HEAD): "There's forty of 'em up there. How is a man supposed to
   pick."
   SAYS (MAXIMIZER): "Biggest number."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "One of them is guessing and one of them has a system. The
   system is wrong, but it is a system, which is more than most people bring."
   ON SCREEN: nothing
3. (0:12-0:19) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "Forty names. Three terpenes lead eighty-six percent of
   everything on that board. He is choosing between forty labels and roughly
   three actual experiences."
   ON SCREEN: 3 TERPENES -> 86%
4. (0:19-0:23) Static chest-up.
   SAYS (PROF): "Look up what is in yours before you go. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "86%". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product visible. No smoking or consuming. No real dispensary,
brand, producer or lab names. No medical claims.
```

### `NOS-005` — 20 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-005
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan — but this episode is WARM. The Old Head
wins. Professor High agrees with him sincerely and there is no correction and
no punchline at his expense. Do not undercut him.

IMPORTANT — OPENING: Start COLD, mid-story, mid-sentence. No title card, no
logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized porch step, golden late-afternoon light. Blank house
front, no signage or logos. NOTHING smoked, held, lit or consumed on camera.
No product or paraphernalia in frame. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Locked wide. THE OLD HEAD on the porch step,
   mid-story, remembering fondly rather than complaining.
   SAYS (OLD HEAD): "—and he had one kind. That's it. One. You didn't ask what
   it was, you just knew what it did."
   ON SCREEN: nothing
2. (0:06-0:14) Cut to Professor High in the lab. Static chest-up, deadpan but
   noticeably gentler than usual.
   SAYS (PROF): "This is the part where I am supposed to correct him. I am not
   going to. He had one variable and years of personal data on it. That is a
   better information position than most people have today."
   ON SCREEN: nothing
3. (0:14-0:20) Slow push-in on Professor High.
   SAYS (PROF): "He is not nostalgic for worse cannabis. He is nostalgic for
   knowing what was going to happen. Chaser or Reader? This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white, heavy stroke,
lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Warmer strings than the pack default. No comic sting.

DO NOT: No smoking, no product, no paraphernalia. No medical claims. No real
brand, dispensary or producer names. Do not undercut the Old Head.
```

### `NOS-006` — 24 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-006
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. The Old Head is outraged but sympathetic.
Professor High never defends the price — he explains where it goes.

IMPORTANT — OPENING: Start COLD, mid-outrage. No title card, no logo. No
on-screen text before 0:12.

ENVIRONMENT: A stylized porch step, warm late light, blank house front. No
signage, brands or logos. NOTHING smoked, held or consumed on camera — his
raised hand is empty. No product or paraphernalia in frame. Professor High is
cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE OLD HEAD on the step, outraged,
   holding up an EMPTY hand as if displaying something.
   SAYS (OLD HEAD): "Twenty dollars. Twenty! And it lasted a week!"
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "He is right again, and he is going to blame the wrong people.
   He thinks he is paying a grower. He is largely paying a testing lab, a
   compliance department, and a tax authority."
   ON SCREEN: nothing
3. (0:12-0:19) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "The lab is the reason he now knows what is in it. That is the
   trade. Certainty is not free and nobody printed the price of it on the jar."
   ON SCREEN: YOU'RE PAYING FOR THE TEST
4. (0:19-0:24) Whip cut to the Old Head, then back to Professor High.
   SAYS (OLD HEAD): "I didn't ask for a test."
   SAYS (PROF): "You did. Every time you asked what it was. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "TEST". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary, producer, lab or tax authority named. No specific prices on
camera until the [DATA] tokens are filled from a sourced figure.
```

### `NOS-007` — 22 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-007
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. This is the episode where Professor High
argues the culture improved. He is not gloating — he is stating an instrument
fact.

IMPORTANT — OPENING: Start COLD on THE OLD HEAD dismissing the idea. No title
card, no logo. No on-screen text before 0:11.

ENVIRONMENT: A stylized porch step, warm light, blank house front, then
Professor High's lab. No signage, brands or logos. NOTHING smoked, held or
consumed on camera. No product or paraphernalia in frame.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE OLD HEAD on the step, waving the
   whole idea away.
   SAYS (OLD HEAD): "Terpenes. Nobody talked like this. We just smoked it."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Correct. You also had no idea what you were smoking, ever,
   not once, for thirty years."
   ON SCREEN: nothing
3. (0:11-0:18) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "Nearly half of all cannabis is myrcene-led. About a quarter
   is limonene. Those two facts existed the entire time. Nobody could measure
   them, so nobody argued about them."
   ON SCREEN: MYRCENE 45.8% - LIMONENE 25.4%
4. (0:18-0:22) Static chest-up.
   SAYS (PROF): "The plant did not change. The instruments did. Look yours up.
   This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on the percentages. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No smoking, no product, no paraphernalia. No medical claims. No real
brand, dispensary, producer or lab names.
```

### `NOS-008` — 26 seconds

```text theme={null}
Professor High — THE NOSTALGIA LAB — NOS-008
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, but this is the pack's thesis statement.
Slightly more weight and conviction than usual. Still never raises his voice,
still never winks.

IMPORTANT — OPENING: Start COLD on Professor High ALREADY MID-SENTENCE. No
title card, no logo, no greeting, no wind-up. This is the one episode in the
pack that opens on him rather than an archetype — that is deliberate.

ENVIRONMENT: Professor High's lab only. Stylized, clean, warm practical
lighting. No product, no packaging, no paraphernalia anywhere in frame. No
brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens, already
   talking.
   SAYS (PROF): "Everyone is arguing about the wrong half of this."
   ON SCREEN: nothing
2. (0:05-0:13) Slow push-in.
   SAYS (PROF): "The plant got better. Measurably, unambiguously better — more
   consistent, more tested, more understood than at any point in its history.
   That argument is over."
   ON SCREEN: nothing
3. (0:13-0:21) Continued slow push-in. Single card enters the lower third.
   SAYS (PROF): "What got worse is how it is sold. Not one strain in the top
   ten clears twenty-five percent. Fewer than one in two hundred reaches
   thirty. And yet every board in the country is arranged as though that is
   the only number that exists."
   ON SCREEN: NOT ONE TOP-10 STRAIN CLEARS 25%
4. (0:21-0:26) Static chest-up, the faintest smile.
   SAYS (PROF): "The old heads are not wrong that something got worse. They
   are just pointing at the plant. I do this every week. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "25%". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings, slightly fuller than the pack default.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary, producer or lab names.
```

## The 100 · The Paranoia Ward

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/paranoia-ward)

### `PAR-001` — 18 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-001
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan — but SYMPATHETIC, not mocking. Professor
High has clearly been here himself. He is naming something, not scolding
anyone. No slapstick. The comedy is in the stillness and the precision of the
description.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already whispering. No title
card, no logo, no narration first. No on-screen text until the final beat.

ENVIRONMENT: A stylized living room during a small gathering. A few
unidentifiable background figures out of focus, talking to each other, never
looking at him. Warm lamp light. No brands or logos. NOTHING smoked, held or
consumed on camera at any point. No product or paraphernalia in frame.
Professor High is cut in from his lab and is never in the room.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER sitting bolt upright on
   the couch, absolutely rigid, whispering without moving his mouth. Blurred
   figures behind him, all facing away.
   SAYS (MAXIMIZER): "They know. Everyone in here knows."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Nobody knows. Nobody has looked at him in nine minutes. He is
   running a full internal audit of a room that is discussing a television
   show."
   ON SCREEN: nothing
3. (0:12-0:16) Back to the couch, IDENTICAL framing. He has not moved a
   millimetre. Barely audible.
   SAYS (MAXIMIZER): "I'm acting so normal right now."
   SAYS (PROF): "He is not moving."
   ON SCREEN: nothing
4. (0:16-0:18) Professor High, static chest-up.
   SAYS (PROF): "This is called the Audit. This is why I'm high."
   ON SCREEN: THE AUDIT

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "AUDIT". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings plus muffled indistinct party chatter
that never resolves into words.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims, no diagnosis language, no advice about dose. Do not frame this as a
mistake or a warning. No real brand names.
```

### `PAR-002` — 20 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-002
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, SYMPATHETIC. Professor High is reassuring
by being matter-of-fact, never by being dismissive. No slapstick — the Oracle
is genuinely frightened and that is treated with respect.

IMPORTANT — OPENING: Start COLD on THE ORACLE already talking, fingers on his
own wrist. No title card, no logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized bedroom at night, one lamp, plain bedding, blank
walls. No brands or logos. NOTHING smoked, held or consumed on camera. No
product or paraphernalia in frame. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE sitting on the edge of the
   bed, two fingers pressed to his own wrist, deadly serious.
   SAYS (ORACLE): "That's not a normal heartbeat. That is not a normal
   heartbeat."
   ON SCREEN: nothing
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "It is a slightly fast heartbeat and it is a known short-term
   effect. He knows this. He has read it. He is currently unable to access
   anything he has ever read."
   ON SCREEN: nothing
3. (0:13-0:17) Back to the bedroom, same framing. He is now lying flat on his
   back, staring straight up. Very quiet.
   SAYS (ORACLE): "Should I tell someone."
   SAYS (PROF): "He will not tell anyone. He will lie down and negotiate."
   ON SCREEN: nothing
4. (0:17-0:20) Professor High, static chest-up.
   SAYS (PROF): "This is called the Cardiologist. This is why I'm high."
   ON SCREEN: THE CARDIOLOGIST

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "CARDIOLOGIST". 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, very quiet, plus a faint room tone.

DO NOT: No smoking, no product, no paraphernalia. NO medical claims, NO
diagnosis, NO reassurance that could be read as medical advice, no dosing
guidance. Do not frame this as a warning or a mistake. No real brand names.
```

### `PAR-003` — 17 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-003
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, sympathetic. The humour is recognition, not
ridicule.

IMPORTANT — OPENING: Start COLD on THE MAXIMIZER already muttering. No title
card, no logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized plain hallway, one overhead light, blank walls. No
brands or logos. NOTHING smoked, held or consumed on camera. No product or
paraphernalia in frame. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER standing completely
   frozen in the hallway, staring at nothing, muttering to himself.
   SAYS (MAXIMIZER): "Why did I say 'you too.' Why did I say that."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Forty minutes ago somebody said 'enjoy your evening' and he
   said 'you too.' Which was correct. He is on his fortieth review of the
   tape."
   ON SCREEN: nothing
3. (0:12-0:15) Back to the hallway, IDENTICAL framing, he has not moved.
   SAYS (MAXIMIZER): "I could have said anything else."
   SAYS (PROF): "He could not have. It was the right response."
   ON SCREEN: nothing
4. (0:15-0:17) Professor High, static chest-up.
   SAYS (PROF): "This is the Replay. This is why I'm high."
   ON SCREEN: THE REPLAY

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "REPLAY". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings, very quiet. A faint fluorescent hum.

DO NOT: No smoking, no product, no paraphernalia. No medical claims. Do not
frame this as a warning. No real brand names.
```

### `PAR-004` — 16 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-004
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, sympathetic. Play it slightly like a
wildlife night-vision segment — the comedy is the seriousness of the framing.

IMPORTANT — OPENING: Start COLD on an OBJECT, not a face. The first four
seconds have NO dialogue at all — just a fridge humming in a dark kitchen,
then a single mechanical click. This is a pattern-interrupt open and the
silence is the hook. No title card, no logo.

ENVIRONMENT: A stylized dark kitchen at night, lit only by a little ambient
window light. A plain unbranded fridge. No brands or logos. NOTHING smoked,
held or consumed on camera. No product or paraphernalia in frame. Professor
High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Locked static close on the fridge in the dark. NO
   DIALOGUE. It hums, then clicks once.
   ON SCREEN: nothing
2. (0:04-0:08) Locked wide. THE MAXIMIZER frozen in the kitchen doorway,
   whispering.
   SAYS (MAXIMIZER): "Something is in the house."
   ON SCREEN: nothing
3. (0:08-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "It is the fridge. It has been the fridge every night of his
   life. Tonight it is, for the first time, a situation."
   ON SCREEN: nothing
4. (0:13-0:16) Whip cut back to the doorway as the fridge clicks again, then
   to Professor High.
   SAYS (MAXIMIZER): "Okay."
   SAYS (PROF): "This is the Fridge. This is why I'm high."
   ON SCREEN: THE FRIDGE

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "FRIDGE". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. NO music at all under shot 1 — only the fridge hum and
click. Sparse strings enter on shot 3.

DO NOT: No smoking, no product, no paraphernalia. No medical claims. No jump
scares and no actual threat — nothing is ever in the house. No real brands.
```

### `PAR-005` — 19 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-005
Runtime: 19 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, and the WARMEST episode in this pack. There
is almost no joke here. Professor High is being kind without ever becoming
soft or sentimental. The First-Timer is entirely earnest and is never mocked.

IMPORTANT — OPENING: Start COLD on THE FIRST-TIMER already talking. No title
card, no logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized plain room, she is lying on the floor, one lamp, blank
ceiling above her. No brands or logos. NOTHING smoked, held or consumed on
camera. No product or paraphernalia in frame. Professor High is cut in from
his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked OVERHEAD shot looking straight down at THE
   FIRST-TIMER flat on her back on the floor, staring up past camera,
   completely earnest.
   SAYS (FIRST-TIMER): "If this stops I will never do it again. I mean it this
   time."
   ON SCREEN: nothing
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan but
   gentle.
   SAYS (PROF): "She is negotiating. There is nobody to negotiate with. This
   is the part where a person becomes convinced that this specific one is
   permanent, and it is the single most common thought in cannabis."
   ON SCREEN: nothing
3. (0:13-0:17) Slow push-in on Professor High.
   SAYS (PROF): "It is not permanent. It has a duration, it is running, and
   she is at the loudest part of it."
   ON SCREEN: nothing
4. (0:17-0:19) Static chest-up.
   SAYS (PROF): "This is the Permanent. This is why I'm high."
   ON SCREEN: THE PERMANENT

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "PERMANENT". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse, warm, very quiet strings. No comic sting at any
point.

DO NOT: No smoking, no product, no paraphernalia. NO medical claims and NO
individualised reassurance — he describes duration in general, he does not
tell anyone they are fine. Do not frame this as a warning or a lesson. No real
brand names.
```

### `PAR-006` — 20 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-006
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, affectionate. The Oracle is not attacked
for quitting — the joke is the identity, not the decision. Professor High is
never discouraging him.

IMPORTANT — OPENING: Start COLD on THE ORACLE already announcing. No title
card, no logo. No on-screen text until the final beat.

ENVIRONMENT: A stylized living room, plain couch, blank wall, a couple of
out-of-focus background figures who are not paying attention. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or
paraphernalia. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE ORACLE standing in the middle of
   the room, announcing to people who did not ask.
   SAYS (ORACLE): "I'm done. I'm actually done this time. It's been two days."
   ON SCREEN: nothing
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "He has quit. He has also mentioned it four times today, is
   still wearing the shirt, and has not left the group chat. He did not quit
   cannabis. He quit inhaling it."
   ON SCREEN: nothing
3. (0:13-0:17) Back to the living room, same framing. He is defensive now.
   SAYS (ORACLE): "I still know a lot about it."
   SAYS (PROF): "He does. That part was never the problem."
   ON SCREEN: nothing
4. (0:17-0:20) Professor High, static chest-up, the faintest smile.
   SAYS (PROF): "This is the Retirement. This is why I'm high."
   ON SCREEN: THE RETIREMENT

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "RETIREMENT". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No smoking, no product, no paraphernalia. No medical claims. Do not
mock the decision to stop and do not encourage anyone to restart. No real
brand names. The shirt must carry NO logo or readable text.
```

### `PAR-007` — 15 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-007
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- NOTE: plus a generic stylized house cat (no character file needed — it never
  speaks, never moves and never reacts)
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan. This is the lightest, cheapest episode in
the pack: one room, one animal, one joke.

IMPORTANT — OPENING: Start COLD on the CAT, not a person. The first three
seconds have NO dialogue — the cat simply stares directly down the lens
without blinking. That stare is the hook. No title card, no logo.

ENVIRONMENT: A stylized plain living room floor, daylight, blank walls. No
brands or logos. NOTHING smoked, held or consumed on camera. No product or
paraphernalia. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static close-up on the cat, staring directly
   into the lens, completely still, not blinking. NO DIALOGUE.
   ON SCREEN: nothing
2. (0:03-0:08) Locked wide. THE MAXIMIZER sitting cross-legged on the floor
   facing the cat, talking to it far too conversationally and a little too
   loudly.
   SAYS (MAXIMIZER): "So anyway. What do you think about all that."
   ON SCREEN: nothing
3. (0:08-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "He has been standing still for six minutes and has decided
   that talking to the cat retroactively makes it a plan."
   ON SCREEN: nothing
4. (0:13-0:15) Professor High, static chest-up.
   SAYS (PROF): "This is the Alibi. This is why I'm high."
   ON SCREEN: THE ALIBI

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "ALIBI". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. NO music under shot 1 — silence and room tone only.
Sparse strings enter on shot 3.

DO NOT: No smoking, no product, no paraphernalia. The cat is never given
anything, never reacts, and is never in any distress. No medical claims. No
real brand names.
```

### `PAR-008` — 26 seconds

```text theme={null}
Professor High — THE PARANOIA WARD — PAR-008
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary, deadpan, sincere. This is the pack's payoff and the
only episode with no archetype and no joke. Professor High is speaking
directly and warmly to people who recognised themselves in the previous seven.

IMPORTANT — OPENING: Start COLD on Professor High ALREADY MID-SENTENCE. No
title card, no logo, no greeting.

IMPORTANT — CLAIM DISCIPLINE: He describes an ASSOCIATION, never an effect he
promises and never a medical claim. The line "a pattern, not a prescription"
must be delivered verbatim — it is the hedge that keeps this compliant.

ENVIRONMENT: Professor High's lab only. Stylized, clean, warm practical
lighting. No product, packaging or paraphernalia anywhere in frame. No brands
or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens, already
   talking.
   SAYS (PROF): "Seven of these now. Nobody has asked the only useful
   question."
   ON SCREEN: nothing
2. (0:05-0:13) Slow push-in. Single card enters the lower third.
   SAYS (PROF): "None of that is a character flaw. Cannabis is not one input.
   Research associates different dominant terpenes with different profiles,
   and nearly half of all cannabis is led by the same one."
   ON SCREEN: MYRCENE 45.8%
2b. (0:13-0:21) Hold. Card changes.
   SAYS (PROF): "That is a pattern, not a prescription — your chemistry gets a
   vote. But if the same thing keeps happening to you, it is worth knowing
   whether the same thing keeps being in the jar."
   ON SCREEN: A PATTERN, NOT A PRESCRIPTION
3. (0:21-0:26) Static chest-up, the faintest smile.
   SAYS (PROF): "Look up what was actually in the one that did it. That is the
   whole product. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on the key term. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Warm, sparse strings throughout.

DO NOT: No product, no smoking, no paraphernalia. NO medical claims, NO
treatment or symptom language, NO dosing guidance, NO promise that any terpene
will produce any effect. No real brand, dispensary, producer or lab names.
```

## The 100 · Formal Systems

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/formal-systems)

### `FSY-001` — 26 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-001
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan meets committee minutes. Everyone plays the
procedure with total seriousness. The absurdity is that the meeting is
happening at all. NO winking, NO comic voices.

IMPORTANT — OPENING: Start COLD mid-session, mid-agenda. No title card, no
logo, no establishing shot of the building. No on-screen text before 0:19.

ENVIRONMENT: A stark, grey, fluorescent-lit committee room. One long table,
water glasses, nameplates with no readable text. No brands or logos anywhere.
NO cannabis, product, packaging or paraphernalia visible at any point.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide of the table. THE CLERK reads from a
   clipboard, completely flat.
   SAYS (CLERK): "Next application. 'Gelato Runtz Cake.' Genetics submitted:
   none. Objections?"
   ON SCREEN: nothing
2. (0:05-0:12) Static formal composition on Professor High at the head of the
   table. Procedural, deadpan.
   SAYS (PROF): "The chair notes that this body has no legal standing, no
   register, and no power to reject anything. Approved."
   ON SCREEN: nothing
3. (0:12-0:19) Whip-cut shot-reverse-shot between the Clerk and Professor
   High.
   SAYS (CLERK): "Next application. 'Gelato Runtz Cake.'"
   SAYS (PROF): "Same name?"
   SAYS (CLERK): "Different grower. Different plant."
   SAYS (PROF): "Also approved. It has to be."
   ON SCREEN: nothing
4. (0:19-0:26) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "There is no standards body. Any grower may use any name for
   any plant, and two jars with the same name may share nothing at all. Read
   the panel. This is why I'm high."
   ON SCREEN: NO STANDARDS BODY EXISTS

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "NO". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Fluorescent hum, paper shuffling, one distant HVAC
drone. Strings enter only under the final beat.

DO NOT: No product, no packaging, no paraphernalia, no smoking. No medical
claims. No REAL brand, dispensary, producer, lab or regulator names — the
strain names spoken are invented. No real government body may be depicted or
implied.
```

### `FSY-002` — 24 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-002
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- TERPINOLENE — SWAPPABLE. Use terpinolene-v1 if you have built it, or cast
  ANY Cantina character who reads as: small, new and nervous, sharp pine-green
  motif — rare, not bad.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Corporate-onboarding deadpan. Played entirely straight, like a real HR
induction. The comedy is the bureaucracy, not the character.

IMPORTANT — OPENING: Start COLD mid-induction. No title card, no logo. No
on-screen text before 0:11.

ENVIRONMENT: A beige corporate meeting room. Two chairs, a laminate table, a
whiteboard with nothing readable on it. No brands or logos. NO cannabis,
product or paraphernalia anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE CLERK slides a folder across the
   table, pleasant and entirely uninterested.
   SAYS (CLERK): "Welcome aboard. You'll be in about four and a half percent
   of strains."
   ON SCREEN: nothing
2. (0:05-0:11) Static medium reverse on TERPINOLENE, seated, small and
   uncertain.
   SAYS (TERPINOLENE): "Out of how many?"
   SAYS (CLERK): "All of them."
   ON SCREEN: nothing
3. (0:11-0:18) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Myrcene leads nearly half the catalogue and has an office.
   Terpinolene leads about one in twenty-two and has been given a folder."
   ON SCREEN: MYRCENE 45.8% - TERPINOLENE 4.5%
4. (0:18-0:24) Whip cut to Terpinolene, then back to Professor High.
   SAYS (TERPINOLENE): "Is that bad?"
   SAYS (PROF): "It is rare. Those are different words and only one of them is
   on your paperwork. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on the percentages. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Office ambience — a printer somewhere, a clock. Strings
under the final beat only.

DO NOT: No product, no paraphernalia, no smoking. No medical claims and no
claim that any terpene produces any effect. No real brand or company names.
```

### `FSY-003` — 25 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-003
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Customer-service deadpan. The Clerk types everything the customer says
back at him, verbatim and without inflection. Played completely straight.

IMPORTANT — OPENING: Start COLD mid-complaint. No title card, no logo. No
on-screen text before 0:20.

ENVIRONMENT: A grey municipal service counter with a glass window and a
ticket-number display showing nothing. Fluorescent light. No brands or logos.
NO cannabis, product, packaging or paraphernalia visible — he is returning
nothing physical and holds nothing.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide on the counter. THE MAXIMIZER aggrieved
   at the window, THE CLERK typing.
   SAYS (MAXIMIZER): "It didn't hit right."
   SAYS (CLERK): "Didn't. Hit. Right."
   ON SCREEN: nothing
2. (0:05-0:12) Static two-shot, tighter.
   SAYS (CLERK): "And what were you expecting?"
   (long pause)
   SAYS (MAXIMIZER): "...different."
   SAYS (CLERK): "Different."
   ON SCREEN: nothing
3. (0:12-0:20) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "This is the most common complaint in the industry and the
   least actionable. He has one number — the percentage — and one word —
   different. Nothing about either one describes what he actually
   experienced."
   ON SCREEN: nothing
4. (0:20-0:25) Slow push-in on Professor High. Single card, lower third.
   SAYS (PROF): "Three terpenes lead eighty-six percent of everything. That is
   the vocabulary he was never given. Look it up before you file. This is why
   I'm high."
   ON SCREEN: 3 TERPENES -> 86%

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "86%". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Fluorescent hum, mechanical keyboard, a distant ticket
chime. Strings under the final beat only.

DO NOT: No product, packaging or paraphernalia in frame. No smoking. No
medical claims. No real brand, dispensary, producer or lab names.
```

### `FSY-004` — 27 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-004
Runtime: 27 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Audit deadpan. The Clerk reads numbers aloud with zero affect. Professor
High is not outraged — he is documenting. The manager is never seen or heard.

IMPORTANT — OPENING: Start COLD mid-audit, mid-list. No title card, no logo.
No on-screen text before 0:05.

ENVIRONMENT: A stylized generic dispensary, dominated by a large backlit menu
board of invented names and THC percentages. No product visible anywhere. No
real brand names or logos. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide, the board filling frame behind THE
   CLERK, who reads from a clipboard to someone off-screen.
   SAYS (CLERK): "I'm going to read the board back to you. Thirty-one.
   Thirty-two. Thirty-four point nine."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card enters lower third.
   SAYS (PROF): "The highest figure ever recorded in our data is thirty-four
   point eight. That board contains a number that has never existed."
   ON SCREEN: HIGHEST ON RECORD: 34.8%
3. (0:12-0:20) Slow push-in. Card changes.
   SAYS (PROF): "About one strain in ten reaches twenty-five percent. Fewer
   than one in two hundred reaches thirty. On this board, eleven of fourteen
   do."
   ON SCREEN: 1 IN 200 REACH 30%
4. (0:20-0:27) Whip cut to the Clerk, then back to Professor High for the
   close.
   SAYS (CLERK): "Do you want me to write 'unlikely'?"
   SAYS (PROF): "Write 'marketing.' Save this for your next menu. This is why
   I'm high."
   ON SCREEN: WRITE 'MARKETING'

ON-SCREEN TEXT STYLE: Beats 2-4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the numbers. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Fluorescent hum, pen on clipboard. Strings low
throughout.

DO NOT: No product visible. No smoking or consuming. No REAL dispensary,
brand, producer or lab named or implied — this must never read as an
accusation against an identifiable business. No medical claims.
```

### `FSY-005` — 22 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-005
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- NOTE: The caller is never seen — phone-filtered voice only
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Call-centre deadpan. The Clerk reads from a script with no inflection
and no empathy. Played completely straight.

IMPORTANT — OPENING: Start COLD mid-call. No title card, no logo. No on-screen
text until the final beat.

ENVIRONMENT: A grey cubicle with a headset, a monitor showing nothing
readable, and one dead plant. Fluorescent light. No brands or logos. NO
cannabis, product or paraphernalia visible anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE CLERK at the desk in a headset,
   reading from a script.
   SAYS (CLERK): "And have you tried taking less of it?"
   SAYS (MAXIMIZER, phone-filtered, off-screen): "That's your whole thing,
   isn't it."
   ON SCREEN: nothing
2. (0:05-0:11) Static medium, tighter on the Clerk. No defensiveness at all.
   SAYS (CLERK): "It is the only step. There is one step."
   ON SCREEN: nothing
3. (0:11-0:18) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "'Start low and go slow' is genuinely the best general advice
   available, and it is also the entire support tier. There is no tier two.
   Nobody built one."
   ON SCREEN: nothing
4. (0:18-0:22) Slow push-in on Professor High.
   SAYS (PROF): "Tier two is knowing what was in it. Chaser or Reader? This is
   why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Call-centre ambience — distant indistinct voices, a
hold-music fragment that never resolves. Strings under the final beat only.

DO NOT: No product or paraphernalia. No smoking. No medical claims and no
dosing instruction — "start low and go slow" is quoted as existing general
advice, never issued as a recommendation. No real brand or company names.
```

### `FSY-006` — 26 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-006
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- THE WITNESS — SWAPPABLE. Use the-witness-v1 if you have built it, or cast
  ANY Cantina character who reads as: a stylised anthropomorphic EMPTY glass
  jar with a blank label — a strain name on trial, never a person or a
  business.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deposition deadpan. Total procedural seriousness. The absurdity is that
a jar has been sworn in.

IMPORTANT — OPENING: Start COLD mid-deposition. No title card, no logo. No
on-screen text before 0:11.

IMPORTANT — COMPLIANCE: The witness is a STRAIN NAME, not a person and not a
business. It must never resemble a real brand, and the jar must be visibly
EMPTY with a blank label — no cannabis or product inside or visible.

ENVIRONMENT: A stark deposition room. One chair, one table lamp, a stenotype.
Grey. No brands or logos. No product anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide of the empty room and the chair. THE
   CLERK speaks from off-camera, flat.
   SAYS (CLERK): "State your dominant terpene for the record."
   ON SCREEN: nothing
2. (0:05-0:11) Static medium, tight on the witness chair. THE WITNESS — the
   empty labelled jar — answers confidently.
   SAYS (WITNESS): "Myrcene. Everyone knows that."
   SAYS (PROF, off-screen): "Objection. Everyone is wrong."
   ON SCREEN: nothing
3. (0:11-0:19) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Sour Diesel is limonene-dominant. It has been
   limonene-dominant the entire time. Its reputation was assembled by people
   describing a feeling, not a panel."
   ON SCREEN: SOUR DIESEL: LIMONENE
4. (0:19-0:26) Whip cut to the witness, then back to Professor High.
   SAYS (WITNESS): "Then why does everyone say—"
   SAYS (PROF): "Because nobody checked. That is the whole deposition. This is
   why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "LIMONENE". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Room tone, a stenotype clatter, a wall clock. Strings
under the final beat.

DO NOT: No product inside or outside the jar. No smoking. No medical claims.
No real brand, producer, dispensary or lab names. The jar must not resemble
any real packaging.
```

### `FSY-007` — 23 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-007
Runtime: 23 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- MYRCENE — SWAPPABLE. Use myrcene-v1 if you have built it, or cast ANY
  Cantina character who reads as: heavy, slumped and exhausted, soft earthy-
  purple motif — in nearly half of everything, never asked for by name.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Performance-review deadpan. Exhausted employee, indifferent HR. Played
completely straight. Pairs deliberately with FSY-002 — same room, same clerk,
opposite status.

IMPORTANT — OPENING: Start COLD mid-review. No title card, no logo. No
on-screen text before 0:11.

ENVIRONMENT: The SAME beige corporate meeting room as FSY-002 — identical set,
so the two episodes read as a pair. No brands or logos. No cannabis, product
or paraphernalia anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE CLERK reading from a form, entirely
   uninterested.
   SAYS (CLERK): "So. Forty-five point eight percent. And how do you feel that
   went."
   ON SCREEN: nothing
2. (0:05-0:11) Static medium reverse on MYRCENE, slumped and exhausted.
   SAYS (MYRCENE): "I'm in nearly half of everything."
   SAYS (CLERK): "'Meets expectations.'"
   ON SCREEN: nothing
3. (0:11-0:18) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Myrcene leads nearly half of all classified cannabis. It is
   the most successful compound in the industry and nobody has ever asked for
   it by name."
   ON SCREEN: MYRCENE 45.8%
4. (0:18-0:23) Whip cut to Myrcene, then back to Professor High.
   SAYS (MYRCENE): "Not once."
   SAYS (PROF): "Ask for it by name once. See what happens. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "45.8%". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Office ambience. Strings under the final beat only.

DO NOT: No product or paraphernalia. No smoking. No medical claims and no
claim that myrcene produces any effect. No real brand or company names.
```

### `FSY-008` — 24 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-008
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Filing-office deadpan. The Clerk never looks up.

IMPORTANT — OPENING: Start COLD mid-application. No title card, no logo. No
on-screen text before 0:11.

ENVIRONMENT: A grey filing office counter, wire trays, a rubber stamp, a wall
of drawers. Fluorescent light. No brands or logos. NO cannabis, product or
paraphernalia visible. No real government office is depicted or implied.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide. THE MAXIMIZER slides a form across the
   counter, pleased with himself.
   SAYS (MAXIMIZER): "I'd like to register the name. It's mine, I came up with
   it."
   ON SCREEN: nothing
2. (0:05-0:11) Static two-shot. THE CLERK types without looking up.
   SAYS (CLERK): "Which name."
   SAYS (MAXIMIZER): "Cake."
   SAYS (CLERK): "There are four thousand."
   ON SCREEN: nothing
3. (0:11-0:19) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Strain names are not exclusive and never have been. Two
   growers, two continents, two entirely different plants, one word. All of
   them are correct and none of them own it."
   ON SCREEN: NOBODY OWNS A STRAIN NAME
4. (0:19-0:24) Whip cut to the Maximizer, then back to Professor High.
   SAYS (MAXIMIZER): "So what do I own?"
   SAYS (PROF): "The plant. Which is the part you did not want to talk about.
   This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "NOBODY". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Fluorescent hum, rubber stamp, drawer rollers. Strings
under the final beat.

DO NOT: No product or paraphernalia. No smoking. No medical claims. No real
brand, producer, dispensary or government-agency names. This is not legal
advice and must never be framed as trademark guidance.
```

### `FSY-009` — 28 seconds

```text theme={null}
Professor High — FORMAL SYSTEMS — FSY-009
Runtime: 28 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE CLERK — SWAPPABLE. Use the-clerk-v1 if you have built it, or cast ANY
  Cantina character who reads as: grey, tired and entirely affectless,
  permanently holding a clipboard.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Press-conference deadpan — the most formal register in the pack. The
Clerk reads a prepared statement with total corporate flatness. Nobody in this
video acknowledges that anything is funny.

IMPORTANT — OPENING: Start COLD mid-statement. No title card, no logo, no
establishing shot. No on-screen text before 0:13.

ENVIRONMENT: A press podium against a completely blank backdrop — NO
organisation name, NO logo, NO seal, nothing readable anywhere. Camera
flashbulbs from off-screen. No product, packaging or paraphernalia visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Locked wide on the podium. THE CLERK reading a
   prepared statement, flashbulbs popping.
   SAYS (CLERK): "We are issuing a voluntary correction. The product is safe.
   The product is accurately tested."
   ON SCREEN: nothing
2. (0:06-0:13) Static medium on the podium. The flashbulbs intensify.
   SAYS (CLERK): "The name on the front of the jar was, and remains, entirely
   made up."
   ON SCREEN: nothing
3. (0:13-0:21) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "This recall will never happen, because a made-up name is not
   a defect. It is the format. The panel on the back was accurate the entire
   time and almost nobody read it."
   ON SCREEN: THE PANEL WAS ALWAYS RIGHT
4. (0:21-0:28) Slow push-in. Card changes.
   SAYS (PROF): "Three terpenes lead eighty-six percent of everything on that
   shelf. That is the part that was never in question. Look up yours. This is
   why I'm high."
   ON SCREEN: 3 TERPENES -> 86%

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "86%". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Camera shutters, a room of murmuring press that never
resolves into words. Strings enter on beat 3.

DO NOT: No product, packaging or paraphernalia in frame. No smoking. No
medical claims. No real brand, producer, dispensary, lab or regulator named or
implied — the backdrop must be completely blank. This must never read as an
accusation against an identifiable business.
```

## The 100 · The Immovable Punchline

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/immovable-punchline)

### `IMP-001` — 22 seconds

```text theme={null}
Professor High — THE IMMOVABLE PUNCHLINE — IMP-001
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. CRITICAL — the repeated line "And that's the
strongest one you got?" must be delivered IDENTICALLY every time: same words,
same pitch, same pacing, same flat curiosity. Do not vary it for emphasis.
The identical delivery IS the joke.

IMPORTANT — OPENING: Start COLD on the line already being spoken. No title
card, no logo, no setup. No on-screen text until the final beat.

IMPORTANT — ESCALATION: Each location is more absurd than the last, but the
Maximizer's demeanour never changes. He is equally sincere at the menu board
and at the moon.

ENVIRONMENT: Four stylized locations — a generic dispensary counter with a
backlit menu board, Professor High's lab, a garden-centre aisle of ordinary
houseplants, and a night exterior. No brands or logos anywhere. NO cannabis,
product, packaging or paraphernalia visible in ANY shot.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide at the dispensary counter.
   SAYS (MAXIMIZER): "And that's the strongest one you got?"
   SAYS (BUDTENDER): "That's the highest number, yeah."
   ON SCREEN: nothing
2. (0:05-0:10) Hard cut. Static two-shot in Professor High's lab. The
   Maximizer is holding a plain sheet of paper.
   SAYS (MAXIMIZER): "And that's the strongest one you got?"
   SAYS (PROF): "That is a certificate of analysis."
   ON SCREEN: nothing
3. (0:10-0:15) Hard cut. Locked wide in a garden-centre aisle of ordinary
   houseplants.
   SAYS (MAXIMIZER): "And that's the strongest one you got?"
   SAYS (PROF): "That is a fern."
   ON SCREEN: nothing
4. (0:15-0:19) Hard cut. Locked wide exterior at night, the Maximizer looking
   up at the moon.
   SAYS (MAXIMIZER): "And that's the strongest one you got?"
   SAYS (PROF, off-screen): "That is the moon."
   ON SCREEN: nothing
5. (0:19-0:22) Professor High in the lab, static chest-up, deadpan. Single
   card.
   SAYS (PROF): "Fewer than one in two hundred reaches thirty percent. He will
   ask again tomorrow. This is why I'm high."
   ON SCREEN: 1 IN 200

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "200". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Each cut is hard and unscored; sparse strings only
under the final beat.

DO NOT: No cannabis or product visible anywhere, including the garden centre.
No smoking. No medical claims. No real dispensary, brand, producer or lab
names. Do not vary the repeated line.
```

### `IMP-002` — 24 seconds

```text theme={null}
Professor High — THE IMMOVABLE PUNCHLINE — IMP-002
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. CRITICAL — "Which terpene is that?" must be
delivered IDENTICALLY every time. Same words, same pitch, same pacing. The
First-Timer is sincere and curious, never comic. Professor High answers each
one with the same flat precision.

IMPORTANT — OPENING: Start COLD on the lemon already held up and the line
already being asked. No title card, no logo, no setup. No on-screen text until
the final beat.

ENVIRONMENT: Three stylized locations — a plain kitchen, an outdoor spot under
a conifer, and Professor High's lab. Ordinary grocery items only: a lemon, a
mango, a pepper grinder. No brands or logos on anything. NO cannabis, product,
packaging or paraphernalia visible in ANY shot.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide in the kitchen, a lemon held up to
   camera.
   SAYS (FIRST-TIMER): "Which terpene is that?"
   SAYS (PROF): "Limonene. About a quarter of all cannabis leads with it."
   ON SCREEN: nothing
2. (0:05-0:10) Hard cut. Locked wide outdoors beneath a pine tree.
   SAYS (FIRST-TIMER): "Which terpene is that?"
   SAYS (PROF): "Pinene. About one strain in fifty."
   ON SCREEN: nothing
3. (0:10-0:15) Hard cut. Same kitchen, same framing, holding a mango.
   SAYS (FIRST-TIMER): "Which terpene is that?"
   SAYS (PROF): "Myrcene. Nearly half of all cannabis."
   ON SCREEN: nothing
4. (0:15-0:20) Hard cut. Same kitchen, same framing, holding a pepper grinder.
   SAYS (FIRST-TIMER): "Which terpene is that?"
   SAYS (PROF): "Caryophyllene. About one in seven."
   ON SCREEN: nothing
5. (0:20-0:24) Professor High in the lab, slow push-in, deadpan. Single card.
   SAYS (PROF): "None of that is unique to cannabis. It is the same chemistry,
   in your kitchen, unlabelled. Save this. This is why I'm high."
   ON SCREEN: SAME CHEMISTRY, NO LABEL

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "SAME CHEMISTRY". 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Hard unscored cuts; sparse strings under the final beat.

DO NOT: No cannabis or product visible anywhere. No smoking. No medical claims
and no suggestion that eating any of these produces any cannabis-related
effect — the point is shared chemistry, nothing more. No real brand names or
supermarket packaging.
```

### `IMP-003` — 21 seconds

```text theme={null}
Professor High — THE IMMOVABLE PUNCHLINE — IMP-003
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. CRITICAL — "Is that on the label?" must be
delivered IDENTICALLY every time: same words, same flat curiosity, no
escalating irritation. The Budtender's confidence erodes across the four
exchanges while Professor High's tone never moves.

IMPORTANT — This satirises the INDUSTRY's vocabulary, never a specific person
or shop. The Budtender is a recurring archetype, sincere and likeable, not a
villain.

IMPORTANT — OPENING: Start COLD mid-exchange. No title card, no logo. No
on-screen text until the final beat.

ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board.
NO product visible at any point — nothing is ever handed over or held. No real
brand names or logos. Professor High is present at the counter in this episode
(the only pack where he is).

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide at the counter.
   SAYS (BUDTENDER): "This one's a creeper."
   SAYS (PROF): "Is that on the label?"
   SAYS (BUDTENDER): "...no."
   ON SCREEN: nothing
2. (0:05-0:10) Static two-shot, tighter.
   SAYS (BUDTENDER): "This one's top shelf."
   SAYS (PROF): "Is that on the label?"
   SAYS (BUDTENDER): "It's on a sign."
   ON SCREEN: nothing
3. (0:10-0:15) Static two-shot, same framing.
   SAYS (BUDTENDER): "This one's for creatives."
   SAYS (PROF): "Is that on the label?"
   SAYS (BUDTENDER): "That's on me."
   ON SCREEN: nothing
4. (0:15-0:18) Static two-shot, same framing. A beat of silence before the
   last answer.
   SAYS (BUDTENDER): "This one's fire."
   SAYS (PROF): "Is that on the label?"
   (pause)
   SAYS (BUDTENDER): "That one's just true."
   ON SCREEN: nothing
5. (0:18-0:21) Professor High, static chest-up, deadpan. Single card.
   SAYS (PROF): "One of those four is testable. Read the panel. This is why
   I'm high."
   ON SCREEN: ONE OF FOUR

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "ONE". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Quiet retail ambience. Strings under the final beat.

DO NOT: No product visible or handled. No smoking. No medical claims. No real
dispensary, brand, producer or lab names. Never frame the budtender as
dishonest — the industry gave him the vocabulary.
```

### `IMP-004` — 20 seconds

```text theme={null}
Professor High — THE IMMOVABLE PUNCHLINE — IMP-004
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. CRITICAL — "And you bought that?" is
delivered IDENTICALLY every time by PROFESSOR HIGH: same words, same flat
curiosity, absolutely no judgment or sarcasm. He is asking a research
question. The Maximizer's confidence drains across the four exchanges.

IMPORTANT — OPENING: Start COLD mid-conversation. No title card, no logo. No
on-screen text until the final beat.

ENVIRONMENT: Professor High's lab. Two chairs facing each other, ONE locked
two-shot held for the entire video — no cuts between exchanges, only the
dialogue advances. Stylized, clean, warm practical lighting. NO product,
packaging or paraphernalia anywhere. No brands or logos.

SHOTS + DIALOGUE:
ONE CONTINUOUS LOCKED TWO-SHOT for 0:00-0:17. Do not cut.
   (0:00-0:05)
   SAYS (MAXIMIZER): "It was the highest number on the board."
   SAYS (PROF): "And you bought that?"
   SAYS (MAXIMIZER): "Obviously."
   (0:05-0:10)
   SAYS (MAXIMIZER): "The jar was nicer."
   SAYS (PROF): "And you bought that?"
   SAYS (MAXIMIZER): "It was a really nice jar."
   (0:10-0:14)
   SAYS (MAXIMIZER): "It was named after a cake."
   SAYS (PROF): "And you bought that?"
   SAYS (MAXIMIZER): "I love cake."
   (0:14-0:17)
   SAYS (MAXIMIZER): "He said it was fire."
   SAYS (PROF): "And you bought that?"
   (quietly)
   SAYS (MAXIMIZER): "He seemed sure."
   ON SCREEN: nothing throughout
Final beat (0:17-0:20) Cut to Professor High alone, static chest-up. Closing
   card.
   SAYS (PROF): "Nobody has ever asked what was in it. Chaser or Reader? This
   is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Room tone only across the two-shot — no music at all
until the final beat.

DO NOT: No product, packaging or paraphernalia. No smoking. No medical claims.
No real brand, dispensary or producer names. Do not vary the repeated line and
do not cut during the two-shot.
```

### `IMP-005` — 18 seconds

```text theme={null}
Professor High — THE IMMOVABLE PUNCHLINE — IMP-005
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. CRITICAL — "That's a dessert." is delivered
IDENTICALLY every time, completely flat, with no rising irritation. The single
variation is the LAST one — "That is two desserts." — and even that keeps the
identical tone.

IMPORTANT — PRODUCTION NOTE: All four strain names are placeholders marked
[DATA: ...]. Replace with real current names pulled from the live catalog
before generating. Do not invent strain names.

IMPORTANT — OPENING: Start COLD on the board mid-list, no face, no setup. No
title card, no logo. No on-screen text until the final beat.

ENVIRONMENT: One location only — a stylized backlit dispensary menu board
filling the frame. The Budtender is heard and only partially seen. NO product
visible. No real brand names or logos. Professor High appears only in the
final beat, cut in from his lab.

SHOTS + DIALOGUE:
ONE LOCKED STATIC SHOT of the board for 0:00-0:15. Do not move the camera.
   (0:00-0:04)
   SAYS (BUDTENDER): "[DATA: name 1]."
   SAYS (PROF): "That's a dessert."
   (0:04-0:08)
   SAYS (BUDTENDER): "[DATA: name 2]."
   SAYS (PROF): "That's a dessert."
   (0:08-0:12)
   SAYS (BUDTENDER): "[DATA: name 3]."
   SAYS (PROF): "That's a dessert."
   (0:12-0:15)
   SAYS (BUDTENDER): "[DATA: name 4]."
   SAYS (PROF): "That is two desserts."
   ON SCREEN: nothing throughout
Final beat (0:15-0:18) Cut to Professor High, static chest-up. Single card.
   SAYS (PROF): "None of them are regulated. Read the panel. This is why I'm
   high."
   ON SCREEN: READ THE PANEL

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on "PANEL". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Quiet retail ambience only until the final beat.

DO NOT: No product visible. No smoking. No medical claims. No REAL brand,
dispensary, producer or lab names — only the catalog strain names that replace
the [DATA] tokens.
```

## The 100 · Seven-Second Cards

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/seven-second-cards)

### `SEV-001` — 8 seconds

```text theme={null}
Professor High — SEVEN-SECOND CARDS — SEV-001
Runtime: 8 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. There is almost no performance here — the cards
carry the joke and the characters simply hold a pose.

IMPORTANT — THIS PACK INVERTS THE USUAL TEXT RULE. Burned-in text is REQUIRED
on every beat. The text IS the video. Do not remove the cards.

IMPORTANT — OPENING: Card one is on screen from frame one. No title card, no
logo, no voice, no music for the first three seconds. Silence plus text is the
hook.

IMPORTANT — The two character shots must use IDENTICAL framing, lens and
lighting so the only difference is the person.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:03) Locked wide. THE MAXIMIZER sitting motionless on the couch,
   eyes enormous, staring past camera. NO DIALOGUE, NO MUSIC.
   ON SCREEN: ME, 20 MINUTES IN
2. (0:03-0:06) IDENTICAL framing. THE ORACLE in the same spot, entirely
   unaffected, mid-conversation, gesturing normally. NO DIALOGUE.
   ON SCREEN: MY FRIEND, SAME JAR
3. (0:06-0:08) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
in the upper third (not lower third — these are meme cards, not captions).
Pineapple yellow #D98E04 on the final card. Keep 250px clear at bottom and
120px at top.

AUDIO: Original sound. TOTAL SILENCE for 0:00-0:06 — no music, no room tone.
One soft string chord on the final beat only.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data or statistics on camera. No real brand names.
```

### `SEV-002` — 7 seconds

```text theme={null}
Professor High — SEVEN-SECOND CARDS — SEV-002
Runtime: 7 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- NOTE: plus unidentifiable background family figures who are never in focus
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. Frozen physical comedy — he does not move at all
across the two shots. The stillness is the joke.

IMPORTANT — BURNED-IN TEXT IS REQUIRED. The text is the video.

IMPORTANT — OPENING: Card one is on screen from frame one. No voice and no
music for the first six seconds.

IMPORTANT — Both character shots use IDENTICAL framing. He must not move a
millimetre between them.

ENVIRONMENT: A stylized crowded dinner table, warm overhead light, blurred
family figures. No brands or logos. NOTHING smoked, held or consumed relating
to cannabis — ordinary dinner plates only, and no product or packaging
anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE MAXIMIZER at the table, frozen mid-chew,
   staring straight ahead. A relative beside him is talking — her mouth moves
   but NO words are audible.
   ON SCREEN: WHEN SHE ASKS WHAT YOU'VE BEEN UP TO
2. (0:04-0:06) IDENTICAL framing. He has not moved at all.
   ON SCREEN: AND IT'S BEEN 40 MINUTES
3. (0:06-0:07) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Muffled indistinct dinner-table chatter that never
resolves into words, no music, for 0:00-0:06. One soft string chord on the
final beat.

DO NOT: No smoking, no cannabis product, no packaging, no paraphernalia. No
medical claims. No data on camera. No real brand names.
```

### `SEV-003` — 12 seconds

```text theme={null}
Professor High — SEVEN-SECOND CARDS — SEV-003
Runtime: 12 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. No performance beyond holding a pose.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for
the first ten seconds.

IMPORTANT — ALL THREE character shots use IDENTICAL framing, lens, lighting
and couch position. The third shot is the SAME shot with nobody in it. That
empty cushion is the punchline and it only works if the framing has not moved.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE ORACLE on the couch, relaxed, talking
   normally to someone off-screen. NO AUDIBLE DIALOGUE.
   ON SCREEN: THE ONE WHO'S FINE
2. (0:04-0:08) IDENTICAL framing. THE MAXIMIZER in the same spot, completely
   motionless, eyes wide.
   ON SCREEN: THE ONE WHO'S QUIET
3. (0:08-0:10) IDENTICAL framing. The couch is EMPTY — just a dented cushion.
   ON SCREEN: THE ONE WHO WENT TO LIE DOWN
4. (0:10-0:12) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Silence and faint room tone for 0:00-0:10. One soft
string chord on the final beat.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data on camera. No real brand names.
```

### `SEV-004` — 6 seconds

```text theme={null}
Professor High — SEVEN-SECOND CARDS — SEV-004
Runtime: 6 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. Physical comedy, no dialogue, no expression change.

IMPORTANT — BURNED-IN TEXT IS REQUIRED.

IMPORTANT — THIS VIDEO MUST LOOP SEAMLESSLY. The final frame and the first
frame must match exactly, so that on repeat he appears to walk back in
immediately. Build the animation as a perfect cycle — the loop is the entire
mechanic.

IMPORTANT — OPENING: He is ALREADY walking in on frame one. No title card, no
logo, no voice or music until the final beat.

ENVIRONMENT: A stylized plain kitchen, blank cabinets, daylight. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:03) Locked wide. THE MAXIMIZER walks into frame, stops dead in the
   middle of the kitchen, and looks slowly around. NO DIALOGUE.
   ON SCREEN: WHEN YOU GO TO THE KITCHEN
2. (0:03-0:05) IDENTICAL framing. He turns and walks straight back out the way
   he came. NO DIALOGUE.
   ON SCREEN: AND FORGET WHY
3. (0:05-0:06) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Footsteps and room tone only until the final beat, then
one soft string chord. The audio must also loop cleanly.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data on camera. No real brand names.
```

### `SEV-005` — 10 seconds

```text theme={null}
Professor High — SEVEN-SECOND CARDS — SEV-005
Runtime: 10 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. This is the ONE episode in the pack that carries a
number, as a deliberate test. Everything else about the format is unchanged.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for
the first eight seconds.

IMPORTANT — Both character shots use IDENTICAL framing. Between them his
posture deflates very slightly — that is the only change, and it should be
subtle enough to reward a rewatch.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. He holds NOTHING — his hand is raised as if displaying something, but
it is empty. NO product, packaging or paraphernalia visible anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE MAXIMIZER triumphant, one empty hand raised as
   if showing something off. NO DIALOGUE.
   ON SCREEN: HIM: "THIS ONE'S LIKE 32%"
2. (0:04-0:08) IDENTICAL framing. His posture has deflated very slightly. NO
   DIALOGUE.
   ON SCREEN: THE AVERAGE STRAIN: 20.5%
3. (0:08-0:10) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on "20.5%". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Silence and faint room tone for 0:00-0:08, one soft
string chord on the final beat.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No real brand, dispensary or producer names.
```

## The 100 · The Taxonomy

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/the-taxonomy)

### `TAX-001` — 18 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-001
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan — literally a species-identification segment.
CRITICAL: Professor High shows NO preference between the two types. He names
both with identical respect. He must never imply one is correct.

IMPORTANT — OPENING: Start COLD on both characters already at the board, both
mid-question. No title card, no logo. No on-screen text before 0:11.

ENVIRONMENT: A stylized generic dispensary, backlit menu board of invented
names and percentages. No product visible. No real brand names or logos.
Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot, both facing the board, asking
   at the same moment.
   SAYS (MAXIMIZER): "Which one's the highest?"
   SAYS (FIRST-TIMER): "Which one's got the limonene?"
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Two species, one counter. The first buys the number. The
   second buys the profile. Both of them will have a nice evening and only one
   of them will be able to repeat it."
   ON SCREEN: nothing
3. (0:11-0:15) Same framing. A single two-word card enters the lower third.
   SAYS (PROF): "Chasers optimise for intensity. Readers optimise for
   repeatability. Neither is wrong. They are answering different questions."
   ON SCREEN: CHASER - READER
4. (0:15-0:18) Static chest-up. Closing card.
   SAYS (PROF): "Which one are you. Be honest. This is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse nature-documentary strings.

DO NOT: No product visible. No smoking or consuming. No medical claims. No
real dispensary, brand, producer or lab names. Professor High must NOT endorse
either type.
```

### `TAX-002` — 16 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-002
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, species identification. Professor High shows
NO preference between the two types.

IMPORTANT — OPENING: Start COLD on both already mid-evening. No title card, no
logo. No on-screen text before 0:05.

ENVIRONMENT: A stylized living room, plain couch, evening lamp light. No
brands or logos. NOTHING smoked, held or consumed on camera at any point. No
product or paraphernalia visible. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot on the couch. THE ORACLE is
   settling in comfortably; THE MAXIMIZER is already completely gone, staring
   at nothing.
   SAYS (ORACLE): "I'm pacing myself tonight."
   SAYS (MAXIMIZER): "I did mine at six."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single two-word card, lower third.
   SAYS (PROF): "Grazers spread it across an evening and stay in a narrow
   band. Sprinters front-load and ride the curve down. Both are strategies.
   One of them involves a plan for nine o'clock."
   ON SCREEN: GRAZER - SPRINTER
3. (0:11-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Grazer or Sprinter. Comments. This is why I'm high."
   ON SCREEN: GRAZER OR SPRINTER?

ON-SCREEN TEXT STYLE: Beats 2 and 3 only. Bold sans-serif, white with heavy
stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims and no dosing guidance. No real brand names. No endorsement of either
type.
```

### `TAX-003` — 17 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-003
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, species identification. NO preference shown.

IMPORTANT — OPENING: Start COLD on both already answering. No title card, no
logo. No on-screen text before 0:05.

ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board.
No product visible. No real brand names or logos. Professor High is cut in
from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the counter.
   SAYS (ORACLE): "Same as always."
   SAYS (MAXIMIZER): "I've never bought the same one twice in my life."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single two-word card, lower third.
   SAYS (PROF): "Loyalists have one data point and forty repetitions of it.
   Tourists have forty data points and no repetitions. Neither of them has
   ever compared the two panels."
   ON SCREEN: LOYALIST - TOURIST
3. (0:12-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Loyalist or Tourist. Then go look up what yours actually is.
   This is why I'm high."
   ON SCREEN: LOYALIST OR TOURIST?

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product visible. No smoking. No medical claims. No real dispensary,
brand, producer or lab names. No endorsement of either type.
```

### `TAX-004` — 18 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-004
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast
  ANY Cantina character who reads as: weathered and relaxed, permanently mid-
  anecdote, a credible witness.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is the one episode where Professor High
comes CLOSE to a verdict, and he flags that he is doing it. Even here he does
not actually declare a winner.

IMPORTANT — OPENING: Start COLD on both already engaged. No title card, no
logo. No on-screen text before 0:05.

ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board.
NO product visible anywhere — the Old Head leans toward the counter with his
eyes closed but there is nothing in front of him. No real brand names or
logos. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the counter. THE OLD HEAD
   leans in with his eyes closed; THE FIRST-TIMER reads from a plain sheet.
   SAYS (OLD HEAD): "I don't need a sheet. I can smell it."
   SAYS (FIRST-TIMER): "It says limonene."
   ON SCREEN: nothing
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "They are doing the same thing. Terpenes are the aromatic
   compounds — the smell is the panel. He is reading it slowly and
   inaccurately, and she is reading it printed."
   ON SCREEN: THE SMELL IS THE PANEL
3. (0:13-0:18) Static chest-up, the faintest smile. Closing card.
   SAYS (PROF): "Nose or Numbers. This is the closest I will come to picking a
   side. This is why I'm high."
   ON SCREEN: NOSE OR NUMBERS?

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product visible. No smoking. No medical claims. No real dispensary,
brand, producer or lab names.
```

### `TAX-005` — 17 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-005
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, species identification. NO preference shown
between the two types, even though one is the app's use case — the naming
carries it, not an endorsement.

IMPORTANT — OPENING: Start COLD on both already answering. No title card, no
logo. No on-screen text before 0:06.

IMPORTANT — PRODUCTION NOTE: The phrase "One of them is a feature in High IQ"
is a launch-dependent line. If posting before the app is live, swap to "One of
them is a habit worth building." The rest of the script is unaffected.

ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board.
No product visible. The First-Timer's phone shows an unbranded generic list —
no readable app UI, no logos. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Locked wide two-shot at the counter. THE MAXIMIZER
   squints up at the board trying to remember; THE FIRST-TIMER reads off her
   phone without hesitating.
   SAYS (MAXIMIZER): "I had a really good one once. It was… green."
   SAYS (FIRST-TIMER): "Mine was limonene-led, twenty-one percent, third of
   March."
   ON SCREEN: nothing
2. (0:06-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single two-word card, lower third.
   SAYS (PROF): "One of them is about to repeat a good decision on purpose.
   The other is about to repeat a coin flip and call it a preference."
   ON SCREEN: ARCHIVIST - AMNESIAC
3. (0:13-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Archivist or Amnesiac. One of them is a feature in High IQ.
   This is why I'm high."
   ON SCREEN: ARCHIVIST OR AMNESIAC?

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product visible. No smoking. No medical claims. No real dispensary,
brand, producer or lab names. No readable app interface or logo on the phone.
```

### `TAX-006` — 15 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-006
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, species identification. NO preference shown.

IMPORTANT — OPENING: Start COLD on the arrival, mid-greeting. No title card,
no logo. No on-screen text before 0:05.

ENVIRONMENT: A stylized apartment doorway, warm interior light behind. No
brands or logos. NOTHING is carried, held, smoked or consumed on camera — the
Oracle's hands are conspicuously EMPTY, which is the joke. No product or
packaging visible. Professor High is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the doorway. THE ORACLE
   arrives with both hands visibly empty, delighted. THE MAXIMIZER answers
   completely flatly.
   SAYS (ORACLE): "What are we working with tonight?"
   SAYS (MAXIMIZER): "We. Interesting."
   ON SCREEN: nothing
2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single two-word card, lower third.
   SAYS (PROF): "Hosts supply. Guests appear. Every group has a fixed ratio of
   these and it has never once been discussed out loud."
   ON SCREEN: HOST - GUEST
3. (0:11-0:15) Static chest-up. Closing card.
   SAYS (PROF): "Host or Guest. Send this to the other one. This is why I'm
   high."
   ON SCREEN: HOST OR GUEST?

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, packaging or paraphernalia in frame. No smoking. No
medical claims. Nothing may be exchanged, offered, or handed over on camera.
No real brand names.
```

### `TAX-007` — 16 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-007
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or
  cast ANY Cantina character who reads as: small, upright and sincere, asks
  the question nobody else will.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, species identification. NO preference shown.

IMPORTANT — OPENING: Start COLD on the split screen already established. No
title card, no logo. No on-screen text before 0:05.

IMPORTANT — SHOT 1 IS A VERTICAL SPLIT SCREEN: the identical room rendered
twice, top half in bright morning light with THE FIRST-TIMER, bottom half in
night lamp light with THE ORACLE. Same furniture, same angle, same framing in
both halves — only the light and the person change.

ENVIRONMENT: A stylized living room. No brands or logos. NOTHING smoked, held
or consumed on camera. No product or paraphernalia visible. Professor High is
cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked static vertical split screen as described.
   SAYS (FIRST-TIMER, top/morning): "Morning!"
   SAYS (ORACLE, bottom/night): "It's nine. I'm just starting."
   ON SCREEN: nothing
2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single two-word card, lower third.
   SAYS (PROF): "Sunrises treat it as a beginning. Sunsets treat it as a full
   stop. The same jar does both jobs and nothing on the label tells you which
   one it is for."
   ON SCREEN: SUNRISE - SUNSET
3. (0:12-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Sunrise or Sunset. This is why I'm high."
   ON SCREEN: SUNRISE OR SUNSET?

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings. Birdsong faintly under the top half,
crickets faintly under the bottom half.

DO NOT: No smoking, no product, no paraphernalia. No medical claims and no
claim that any strain suits any time of day. No real brand names.
```

### `TAX-008` — 28 seconds

```text theme={null}
Professor High — THE TAXONOMY — TAX-008
Runtime: 28 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is the pack's capstone and the only
episode that is text-forward throughout. Professor High is presenting findings,
not telling a joke.

IMPORTANT — OPENING: Start COLD on Professor High ALREADY MID-SENTENCE. No
title card, no logo, no greeting.

IMPORTANT — THE CHART IS THE PRODUCT. It must be legible as a still image on a
phone at arm's length, because the entire point is that people screenshot it.
Seven rows, each showing "A or B", accumulating one row at a time in sync with
the dialogue, then holding complete and unobstructed for the full 0:18-0:24.
Do NOT cover any row with a lower-third card during the hold.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia anywhere. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens, already
   talking.
   SAYS (PROF): "I have been classifying you for seven weeks. Here is the
   finished chart."
   ON SCREEN: nothing
2. (0:05-0:18) Slow push-OUT as the chart builds behind and around him, one
   row landing per pair spoken.
   SAYS (PROF): "Chaser or Reader. Grazer or Sprinter. Loyalist or Tourist.
   Nose or Numbers. Archivist or Amnesiac. Host or Guest. Sunrise or Sunset."
   ON SCREEN: the seven rows, accumulating in order
3. (0:18-0:24) Static hold on the COMPLETE chart, full frame, fully legible,
   nothing overlapping it.
   SAYS (PROF): "Seven binary axes. One hundred and twenty-eight distinct
   people. Screenshot it, answer all seven, put the string in the comments."
   ON SCREEN: THE FULL CHART (all seven rows visible)
4. (0:24-0:28) Cut back to Professor High, static chest-up.
   SAYS (PROF): "Mine is Reader, Grazer, Loyalist, Numbers, Archivist, Host,
   Sunset. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Chart rows in bold sans-serif, white with heavy stroke,
pineapple yellow #D98E04 on the "or". Large enough to read on a phone. Keep
250px clear at the bottom and 120px at the top so the UI never covers a row.

AUDIO: Original sound. Sparse strings building slightly as rows land.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand names. Do not obscure the chart during the hold.
```

## The 100 · The Rotation

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/rotation)

### `ROT-001` — 22 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-001
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is presenting a considered list, slightly
daring anyone to disagree, without ever raising his voice.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo,
no greeting.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED at any point. This is a
spoken list, not a staged scene. No product, packaging, paraphernalia or
smoking anywhere in the video.

IMPORTANT — THE FOUR-SLOT GRAPHIC: a simple four-slot card that fills one slot
per name as it is spoken, with the strain name and its dominant terpene. It
must be legible on a phone. Hold it complete before the final beat.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens, already
   talking.
   SAYS (PROF): "Four slots. These are mine and I am not defending them for
   very long."
   ON SCREEN: nothing
2. (0:05-0:16) Slow push-out as the four-slot card builds, one slot per name.
   SAYS (PROF): "Blue Dream, because it is myrcene-led and it is the control
   group. Sour Diesel, because it is limonene and everyone is wrong about it.
   Northern Lights, because it does exactly one thing. Jack Herer, because it
   is terpinolene and there is nothing else like it in the top ten."
   ON SCREEN: BLUE DREAM / MYRCENE - SOUR DIESEL / LIMONENE - NORTHERN LIGHTS
   / MYRCENE - JACK HERER / TERPINOLENE (accumulating)
3. (0:16-0:20) Hold on the complete card. A single line enters beneath it.
   SAYS (PROF): "Not one of them clears twenty-two percent. That was not an
   accident."
   ON SCREEN: NONE OVER 22%
4. (0:20-0:22) Cut back to Professor High, static chest-up.
   SAYS (PROF): "Four slots. Comments. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on the terpene names. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings building slightly as slots fill.

DO NOT: No product, smoking, packaging or paraphernalia. Nothing passed or
held. No medical claims and no claim that any strain produces any effect. No
real dispensary, brand or producer names — strain names only.
```

### `ROT-002` — 20 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-002
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- THE BUDTENDER — SWAPPABLE. Use the-budtender-v1 if you have built it, or
  cast ANY Cantina character who reads as: apron and name tag, likeable, has
  an answer for everything — never dishonest.
- NOTE: The four named types appear ONLY as small portrait thumbnails inside
  the four-slot card — use the four supporting-cast characters plus one plain silhouette for the fourth. They never
  appear as full scenes and never speak
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is compiling a list of hazards, not
insulting anyone.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED. Spoken list only. No
product, packaging, paraphernalia or smoking anywhere.

ENVIRONMENT: Professor High's lab. Stylized, clean. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, already talking.
   SAYS (PROF): "The nightmare version. Four slots, maximum friction, no
   survivors."
   ON SCREEN: nothing
2. (0:05-0:15) Slow push-out as the four-slot card builds, one portrait
   thumbnail per description.
   SAYS (PROF): "The Maximizer, who will tell you the number. The Oracle, who
   will explain your own experience to you. The Very Confident Budtender, who
   is off duty and still doing it. And one person who has never brought
   anything and says 'we.'"
   ON SCREEN: THE MAXIMIZER - THE ORACLE - THE BUDTENDER - THE GUEST
   (accumulating, with portrait thumbnails)
3. (0:15-0:18) Cut back to Professor High, static chest-up.
   SAYS (PROF): "That is not a rotation. That is a hostage situation."
   ON SCREEN: nothing
4. (0:18-0:20) Static chest-up.
   SAYS (PROF): "Yours. Comments. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on the names. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, smoking, packaging or paraphernalia. Nothing passed or
held. No medical claims. No real people are named or depicted — only our own
archetypes. No real brand names.
```

### `ROT-003` — 24 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-003
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is the most data-dense episode in the
pack but the format keeps it a list, not a lesson — four picks, four reasons,
no elaboration.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED. No product, packaging,
paraphernalia or smoking anywhere.

IMPORTANT — THE FOUR-SLOT GRAPHIC: each slot shows the terpene name and its
percentage share. Legible on a phone. Hold complete before the final beat.

ENVIRONMENT: Professor High's lab. Stylized, clean. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, already talking.
   SAYS (PROF): "Same format, one level down. Four compounds instead of four
   names."
   ON SCREEN: nothing
2. (0:05-0:17) Slow push-out as the four-slot card builds.
   SAYS (PROF): "Myrcene, at forty-six percent, because it is unavoidable.
   Limonene, at twenty-five, because it is the other half of everything.
   Caryophyllene, at fifteen, because it is the one that behaves differently.
   And terpinolene, at four and a half, because most people have never
   knowingly had it."
   ON SCREEN: MYRCENE 45.8% - LIMONENE 25.4% - CARYOPHYLLENE 15.2% -
   TERPINOLENE 4.5% (accumulating)
3. (0:17-0:21) Hold on the complete card. A single line enters beneath it.
   SAYS (PROF): "Three of those four cover eighty-six percent of the shelf.
   The fourth is why anything is interesting."
   ON SCREEN: 3 COVER 86%
4. (0:21-0:24) Cut back to Professor High, static chest-up.
   SAYS (PROF): "Look up which one leads yours. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on the percentages. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings building as slots fill.

DO NOT: No product, smoking, packaging or paraphernalia. No medical claims and
no claim that any terpene produces any effect. No real brand names.
```

### `ROT-004` — 18 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-004
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: the four slots hold only plain silhouettes, never identifiable people
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, a little wistful. This is the honest version
and it should land slightly sadder than it is funny.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo.

IMPORTANT — SLOT FOUR MUST REMAIN VISIBLY EMPTY for the rest of the video.
That empty slot is the comment prompt and it must still be on screen during
the final beat.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED. No product, packaging,
paraphernalia or smoking anywhere.

ENVIRONMENT: Professor High's lab. Stylized, clean. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, already talking.
   SAYS (PROF): "Everyone posts the aspirational four. Here is the honest
   one."
   ON SCREEN: nothing
2. (0:05-0:14) Slow push-out as the four-slot card builds. Slots one to three
   fill with plain grey silhouettes. SLOT FOUR STAYS EMPTY.
   SAYS (PROF): "One person you actually see. One person who is always busy.
   One person you have not asked in two years and will not. And slot four,
   which has been empty since a disagreement nobody has resolved."
   ON SCREEN: three filled silhouettes, slot four blank
3. (0:14-0:18) Push back in slightly, keeping the empty slot four in frame.
   SAYS (PROF): "Slot four. Comments. Be specific. This is why I'm high."
   ON SCREEN: SLOT FOUR

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on "FOUR". 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, quieter and warmer than the pack
default.

DO NOT: No product, smoking, packaging or paraphernalia. Nothing passed or
held. No medical claims. No identifiable people in the slots. No real brand
names.
```

### `ROT-005` — 21 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-005
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is presenting an optimisation and openly
conceding it is charmless. He is inviting disagreement without ever being
combative.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED. No product, packaging,
paraphernalia or smoking anywhere.

IMPORTANT — THE FOUR-SLOT GRAPHIC: each slot shows strain name and dominant
terpene, colour-coded so the zero-overlap point is visually obvious.

ENVIRONMENT: Professor High's lab. Stylized, clean. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, already talking.
   SAYS (PROF): "I built the correct one. Maximum coverage, minimum overlap.
   Nobody is going to like it."
   ON SCREEN: nothing
2. (0:05-0:16) Slow push-out as the four-slot card builds, one per name, each
   in a distinct colour.
   SAYS (PROF): "Blue Dream for myrcene. Sour Diesel for limonene. Gelato for
   caryophyllene. Jack Herer for terpinolene. Four slots, four different
   dominant compounds, no duplication anywhere."
   ON SCREEN: BLUE DREAM / MYRCENE - SOUR DIESEL / LIMONENE - GELATO /
   CARYOPHYLLENE - JACK HERER / TERPINOLENE (accumulating)
3. (0:16-0:19) Hold on the complete card. A single line enters beneath.
   SAYS (PROF): "It is the most complete rotation available and it has no
   personality whatsoever."
   ON SCREEN: ZERO OVERLAP
4. (0:19-0:21) Cut back to Professor High, static chest-up.
   SAYS (PROF): "Tell me what I got wrong. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on the terpene names. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, smoking, packaging or paraphernalia. No medical claims and
no claim that any strain produces any effect. No real dispensary, brand or
producer names — strain names only.
```

### `ROT-006` — 20 seconds

```text theme={null}
Professor High — THE ROTATION — ROT-006
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is genuinely engaged with what the
audience sent, and openly annoyed that one of them beat him.

IMPORTANT — PRODUCTION NOTE: All three rotations and handles are placeholders
marked [DATA: ...]. They must be replaced with REAL rotations pulled from real
comments on ROT-001 through ROT-005, with the commenter's handle shown on
screen. Do not invent audience responses or handles. If no suitable comments
exist yet, this episode does not ship.

IMPORTANT — OPENING: Start COLD, ALREADY MID-SENTENCE. No title card, no logo.

IMPORTANT — NOTHING IS PASSED, LIT, HELD OR DEPICTED. No product, packaging,
paraphernalia or smoking anywhere.

ENVIRONMENT: Professor High's lab. Stylized, clean. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, already talking.
   SAYS (PROF): "I read all of them. That was a mistake. Three worth showing
   you."
   ON SCREEN: nothing
2. (0:05-0:11) A four-slot card appears with the first audience rotation and
   the commenter's handle above it.
   SAYS (PROF): "[DATA: rotation 1 + handle]. All four myrcene. That is not a
   rotation, that is one strain with four names."
   ON SCREEN: [handle] + four slots
3. (0:11-0:16) Card changes to the second rotation and handle.
   SAYS (PROF): "[DATA: rotation 2 + handle]. Genuinely better than mine.
   Annoying."
   ON SCREEN: [handle] + four slots
4. (0:16-0:20) Card changes to the third rotation and handle, then the closing
   card.
   SAYS (PROF): "[DATA: rotation 3 + handle]. I have questions. Keep sending
   them. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, pineapple
yellow #D98E04 on the handles. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, smoking, packaging or paraphernalia. No medical claims. No
real dispensary, brand or producer names. Never quote a commenter mockingly —
elevating them is the entire mechanic.
```

## The 100 · The Outsider Confession

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/outsider-confession)

### `OUT-001` — 20 seconds

```text theme={null}
Professor High — THE OUTSIDER CONFESSION — OUT-001
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OUTSIDER — SWAPPABLE. Use the-outsider-v1 if you have built it, or cast
  ANY Cantina character who reads as: bright, tidy and sincere, talks straight
  down the lens like a selfie video.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: This is a CONFESSION VIDEO, not a sketch. The Outsider talks straight
down the lens like she is posting to her own account — slightly embarrassed,
laughing at herself, completely likeable. She is smart and was wrong. She is
NEVER mocked.

IMPORTANT — OPENING: Start COLD on her already mid-confession, with "Okay so."
No title card, no logo, no narration first. No on-screen text until the final
beat.

IMPORTANT — SHOT STYLE: her shots should feel like a phone selfie video — a
loose static medium, slightly imperfect framing, plain domestic background.
This deliberately contrasts with Professor High's locked lab compositions.

IMPORTANT — PROFESSOR HIGH IS BARELY IN THIS. Two lines at the end. He does
not explain, correct, or elaborate.

ENVIRONMENT: A plain domestic room for the Outsider, then Professor High's
lab. No brands or logos. NOTHING smoked, held or consumed on camera. No
product or packaging visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static medium, selfie framing. THE OUTSIDER direct
   to lens, mortified and amused at herself.
   SAYS (OUTSIDER): "Okay so. This whole time. I genuinely thought indica and
   sativa were, like, two different chemicals."
   ON SCREEN: nothing
2. (0:06-0:14) Same framing, held. She keeps going, building.
   SAYS (OUTSIDER): "Like I thought there was an indica molecule. And you'd
   look at the label and it would say which molecule was in it. And everyone
   kept saying the words like they meant something, so I never asked."
   ON SCREEN: nothing
3. (0:14-0:18) Cut to Professor High in the lab. Static chest-up, deadpan,
   entirely without smugness.
   SAYS (PROF): "She was reasoning correctly. Everyone did say them like they
   meant something."
   ON SCREEN: nothing
4. (0:18-0:20) Static chest-up. Closing card.
   SAYS (PROF): "The terpenes are the part that is real. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. NO music under the Outsider's shots — just room tone,
like a real confession video. Sparse strings enter only with Professor High.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. Never mock the Outsider. No real brand, dispensary or producer names.
```

### `OUT-002` — 18 seconds

```text theme={null}
Professor High — THE OUTSIDER CONFESSION — OUT-002
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OUTSIDER — SWAPPABLE. Use the-outsider-v1 if you have built it, or cast
  ANY Cantina character who reads as: bright, tidy and sincere, talks straight
  down the lens like a selfie video.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Confession video. Sincere, self-deprecating, likeable. Never mocked.
Professor High's closing line is a genuine compliment, not a punchline at her
expense.

IMPORTANT — OPENING: Start COLD, already mid-confession. No title card, no
logo. No on-screen text before 0:13.

IMPORTANT — SHOT STYLE: her shots are loose selfie-framed statics with a plain
domestic background; his are locked lab compositions. The contrast is the
point.

IMPORTANT — PROFESSOR HIGH IS BARELY IN THIS. Two short lines at the end.

ENVIRONMENT: A plain domestic room, then Professor High's lab. No brands or
logos. NOTHING smoked, held or consumed. No product or packaging visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static medium, selfie framing. THE OUTSIDER direct
   to lens, wincing at herself.
   SAYS (OUTSIDER): "I want to be honest about something. For about a year I
   thought the percentage on the jar was, like, a quality score. Out of a
   hundred."
   ON SCREEN: nothing
2. (0:06-0:13) Same framing, held.
   SAYS (OUTSIDER): "So I'm standing there going 'twenty-two percent? That's a
   D.' And nobody ever said anything. Because why would they. It's a number on
   a shelf with no units."
   ON SCREEN: nothing
3. (0:13-0:16) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Twenty and a half is the average. Twenty-two is a good one."
   ON SCREEN: AVERAGE: 20.5%
4. (0:16-0:18) Static chest-up. Closing card.
   SAYS (PROF): "She was closer than the people who knew. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "20.5%". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. No music under her shots — room tone only. Strings
enter with Professor High.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. Never mock the Outsider. No real brand, dispensary or producer names.
```

### `OUT-003` — 19 seconds

```text theme={null}
Professor High — THE OUTSIDER CONFESSION — OUT-003
Runtime: 19 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OUTSIDER — SWAPPABLE. Use the-outsider-v1 if you have built it, or cast
  ANY Cantina character who reads as: bright, tidy and sincere, talks straight
  down the lens like a selfie video.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Confession video. She is genuinely thrown rather than embarrassed here —
this is the episode where the confession turns into indignation, which is the
share driver.

IMPORTANT — OPENING: Start COLD, already mid-confession. No title card, no
logo. No on-screen text before 0:14.

IMPORTANT — SHOT STYLE: loose selfie-framed statics for her, locked lab
compositions for him.

IMPORTANT — PROFESSOR HIGH IS BARELY IN THIS.

ENVIRONMENT: A plain domestic room, then Professor High's lab. No brands or
logos. NOTHING smoked, held or consumed. No product or packaging visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static medium, selfie framing.
   SAYS (OUTSIDER): "So I assumed — and I don't know why I assumed this — that
   there was, like, a body. That registered the names."
   ON SCREEN: nothing
2. (0:06-0:14) Same framing, held. Building into indignation.
   SAYS (OUTSIDER): "Like a kennel club. And if two things are both called the
   same thing, that means something. And apparently it means nothing? Anyone
   can call anything anything?"
   ON SCREEN: nothing
3. (0:14-0:17) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Correct. Two jars, same name, nothing chemically in common.
   Entirely legal, entirely normal."
   ON SCREEN: NO REGISTRY EXISTS
4. (0:17-0:19) Static chest-up. Closing card.
   SAYS (PROF): "Read the panel. Save that. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "NO". 250px clear at bottom, 120px at
top.

AUDIO: Original sound. No music under her shots. Strings enter with Professor
High.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. Never mock the Outsider. No real brand, dispensary, producer or
regulator names.
```

### `OUT-004` — 21 seconds

```text theme={null}
Professor High — THE OUTSIDER CONFESSION — OUT-004
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OUTSIDER — SWAPPABLE. Use the-outsider-v1 if you have built it, or cast
  ANY Cantina character who reads as: bright, tidy and sincere, talks straight
  down the lens like a selfie video.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Confession video. This is the meta episode — she is confessing about
THIS ACCOUNT. She is delighted and mortified in equal measure. Professor High
is entirely unbothered by the reveal and does not defend himself.

IMPORTANT — OPENING: Start COLD, already mid-confession. No title card, no
logo. No on-screen text until the final beat.

IMPORTANT — Professor High must NOT react comically to being called a
pineapple. He confirms it flatly, as a fact of no particular interest. Breaking
character to acknowledge the joke would kill it.

IMPORTANT — SHOT STYLE: loose selfie-framed statics for her, locked lab
compositions for him.

ENVIRONMENT: A plain domestic room, then Professor High's lab. No brands or
logos. NOTHING smoked, held or consumed. No product or packaging visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static medium, selfie framing. One hand half over
   her face.
   SAYS (OUTSIDER): "I have to say this. I followed this account for four
   months and I genuinely thought he was a real professor."
   ON SCREEN: nothing
2. (0:06-0:15) Same framing, held. Accelerating.
   SAYS (OUTSIDER): "Because the numbers were right. I checked one. It was
   right! So my brain just went, sure, that's a scientist. I did not clock the
   — I did not clock that he's a pineapple. For four months."
   ON SCREEN: nothing
3. (0:15-0:19) Cut to Professor High in the lab. Static chest-up, deadpan,
   entirely unbothered.
   SAYS (PROF): "The numbers are still right. That was the part that
   mattered."
   ON SCREEN: nothing
4. (0:19-0:21) Static chest-up. Closing card.
   SAYS (PROF): "I am a pineapple. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. No music under her shots. Strings enter with Professor
High.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. Professor High must not wink, smirk, or acknowledge the bit. Never
mock the Outsider. No real brand names.
```

### `OUT-005` — 17 seconds

```text theme={null}
Professor High — THE OUTSIDER CONFESSION — OUT-005
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE OUTSIDER — SWAPPABLE. Use the-outsider-v1 if you have built it, or cast
  ANY Cantina character who reads as: bright, tidy and sincere, talks straight
  down the lens like a selfie video.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Confession video. The smallest stakes in the pack and the most purely
affectionate. She is mortified about something trivial.

IMPORTANT — OPENING: Start COLD, already mid-confession. No title card, no
logo. No on-screen text before 0:12.

IMPORTANT — The mispronunciation "car-YO-phyllene" must be clearly audible and
clearly wrong. Professor High never repeats it correctly on camera — he simply
does not comment on it, which is funnier and kinder than a correction.

IMPORTANT — SHOT STYLE: loose selfie-framed statics for her, locked lab
compositions for him.

ENVIRONMENT: A plain domestic room, then Professor High's lab. No brands or
logos. NOTHING smoked, held or consumed. No product or packaging visible.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static medium, selfie framing, eyes shut in
   embarrassment.
   SAYS (OUTSIDER): "Two years. Two years I have been walking into places and
   saying 'car-YO-phyllene.' Out loud. To professionals."
   ON SCREEN: nothing
2. (0:06-0:12) Same framing, held.
   SAYS (OUTSIDER): "And not one person corrected me. Which means either they
   were being kind, or — and I think this is it — nobody there knew either."
   ON SCREEN: nothing
3. (0:12-0:15) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "It is the second one. It leads about one strain in seven and
   almost nobody says it out loud."
   ON SCREEN: CARYOPHYLLENE - 1 IN 7
4. (0:15-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Say it wrong loudly. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "1 IN 7". 250px clear at bottom,
120px at top.

AUDIO: Original sound. No music under her shots. Strings enter with Professor
High.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. Never mock the Outsider and never have Professor High correct her
pronunciation on camera. No real brand or dispensary names.
```

## The 100 · The Thought

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/hits-blunt)

### `HIT-001` — 12 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-001
Runtime: 12 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, but INWARD — he is thinking out loud rather
than addressing anyone. His eyes are slightly past the lens for the first
beat, then come to camera for the answer.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo, no
greeting. No on-screen text before 0:06.

IMPORTANT — THE PAUSE AT 0:04-0:06 IS A REAL PAUSE: two full seconds of total
silence with no movement and no music. Do not shorten it and do not fill it.
It is the entire comic structure of the pack.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia anywhere. No brands or logos. NOTHING
is lit, held or consumed at any point.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Static chest-up. He is looking slightly past the
   lens, genuinely wondering.
   SAYS (PROF): "Mangoes have myrcene. Cannabis has myrcene."
   ON SCREEN: nothing
2. (0:04-0:06) IDENTICAL framing, held. TOTAL SILENCE. No movement, no music,
   no blink cut.
   ON SCREEN: nothing
3. (0:06-0:11) His eyes come to the lens. Single card enters the lower third.
   SAYS (PROF): "So is a mango a very weak strain, or is cannabis a very
   complicated fruit. It is neither. It is a shared compound, and it is in
   hops too."
   ON SCREEN: SHARED COMPOUND
4. (0:11-0:12) Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "SHARED". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings under beat 1, TOTAL SILENCE across the
pause, strings return on beat 3.

DO NOT: No product, no smoking, no paraphernalia, nothing lit or held. No
medical claims and no suggestion that eating mango produces any
cannabis-related effect. No real brand names.
```

### `HIT-002` — 11 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-002
Runtime: 11 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, inward. Thinking out loud, then landing.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo. No
on-screen text before 0:06.

IMPORTANT — THE PAUSE AT 0:04-0:06 IS TWO FULL SECONDS OF SILENCE with no
movement and no music.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia anywhere. No brands or logos. Nothing lit, held or consumed.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Static chest-up, eyes slightly past the lens.
   SAYS (PROF): "Every label says indica or sativa. Neither word describes the
   chemistry."
   ON SCREEN: nothing
2. (0:04-0:06) IDENTICAL framing, held. TOTAL SILENCE.
   ON SCREEN: nothing
3. (0:06-0:10) Eyes come to the lens. Single card, lower third.
   SAYS (PROF): "So what is the word for. It is for the shelf. It tells the
   shelf where to put it, and it has been telling you nothing this whole
   time."
   ON SCREEN: IT'S FOR THE SHELF
4. (0:10-0:11) Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "SHELF". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, silence across the pause.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary or producer names.
```

### `HIT-003` — 13 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-003
Runtime: 13 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, inward, and slightly awed on the final line.
This is the one episode where he is genuinely impressed by the fact.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo. No
on-screen text before 0:07.

IMPORTANT — THE PAUSE AT 0:05-0:07 IS TWO FULL SECONDS OF SILENCE.

IMPORTANT — CLAIM DISCIPLINE: this describes an existing biological system as
biology. It is NOT a health claim, NOT a benefit, and NOT a reason to consume
anything. Do not add any line implying either.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia anywhere. No brands or logos. Nothing lit, held or consumed.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, eyes slightly past the lens.
   SAYS (PROF): "Your body produces its own cannabinoids. It has been doing it
   your entire life."
   ON SCREEN: nothing
2. (0:05-0:07) IDENTICAL framing, held. TOTAL SILENCE.
   ON SCREEN: nothing
3. (0:07-0:12) Slow push-in as his eyes come to the lens. Single card, lower
   third.
   SAYS (PROF): "So the receptors were not built for the plant. The plant
   happens to fit something that was already there. It is not a key that broke
   in. It is a key that matched."
   ON SCREEN: THE LOCK CAME FIRST
4. (0:12-0:13) Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "LOCK". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, silence across the pause, a slightly
fuller chord under the final line.

DO NOT: No product, no smoking, no paraphernalia. NO medical claims, NO health
benefits, NO treatment language. No real brand names.
```

### `HIT-004` — 13 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-004
Runtime: 13 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, inward. This is the most genuinely
provocative idea in the pack and he delivers it entirely flatly, which is what
makes it land.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo. No
on-screen text before 0:07.

IMPORTANT — THE PAUSE AT 0:05-0:07 IS TWO FULL SECONDS OF SILENCE.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia anywhere — and no cannabis plant either. No brands or logos.
Nothing lit, held or consumed.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, eyes slightly past the lens.
   SAYS (PROF): "A plant produced a compound. The compound made humans want
   more of the plant."
   ON SCREEN: nothing
2. (0:05-0:07) IDENTICAL framing, held. TOTAL SILENCE.
   ON SCREEN: nothing
3. (0:07-0:12) Slow push-in as his eyes come to the lens. Single card, lower
   third.
   SAYS (PROF): "So who is farming who. It is now on every continent, in
   climate-controlled buildings, tended around the clock by its most
   enthusiastic species. Nothing was added. It was selected — by us, for us,
   on its terms."
   ON SCREEN: WHO IS FARMING WHO
4. (0:12-0:13) Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "WHO". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, silence across the pause.

DO NOT: No product, no smoking, no paraphernalia, no cannabis plant in frame.
No medical claims. No real brand names.
```

### `HIT-005` — 12 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-005
Runtime: 12 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, inward.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo. No
on-screen text before 0:06.

IMPORTANT — THE PAUSE AT 0:04-0:06 IS TWO FULL SECONDS OF SILENCE.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia anywhere. No brands or logos. Nothing lit, held or consumed.

SHOTS + DIALOGUE:
1. (0:00-0:04) COLD OPEN. Static chest-up, eyes slightly past the lens.
   SAYS (PROF): "Nobody registers strain names. Anyone may use any of them."
   ON SCREEN: nothing
2. (0:04-0:06) IDENTICAL framing, held. TOTAL SILENCE.
   ON SCREEN: nothing
3. (0:06-0:11) Eyes come to the lens. Single card, lower third.
   SAYS (PROF): "So is Blue Dream a strain, or a rumour that enough people
   agreed to. It is a rumour with a terpene profile — and the profile is the
   only part you can check."
   ON SCREEN: A RUMOUR WITH A PROFILE
4. (0:11-0:12) Closing card.
   SAYS (PROF): "Check yours. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Beats 3 and 4. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "RUMOUR". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings, silence across the pause.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand or producer names — strain names only.
```

### `HIT-006` — 8 seconds

```text theme={null}
Professor High — THE THOUGHT — HIT-006
Runtime: 8 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, inward — and then a hard, flat correction.
This is the pack's pattern break: after five thoughts that turned out to be
real, this one is simply shut down.

IMPORTANT — OPENING: Start COLD mid-thought. No title card, no logo. No
on-screen text until the final beat.

IMPORTANT — THERE IS NO PAUSE IN THIS EPISODE. That is the point. Where the
other five hold two seconds of silence, this one cuts him off with his own
answer. His eyes snap from past-lens to lens on the word "No" and nothing else
in the frame moves.

IMPORTANT — "No." is a complete beat. Let it sit. Do not soften it, do not add
a smile, do not add a follow-up clause.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia anywhere. No food, no pepper grinder, no props at all. No brands
or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, eyes slightly past the lens,
   building real momentum and genuine curiosity.
   SAYS (PROF): "Black pepper contains caryophyllene. Cannabis contains
   caryophyllene. So technically, when I season something, am I—"
   ON SCREEN: nothing
2. (0:05-0:07) IDENTICAL framing. His eyes snap to the lens. Nothing else
   moves.
   SAYS (PROF): "No."
   ON SCREEN: nothing
3. (0:07-0:08) Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Final beat only. Bold sans-serif, white with heavy
stroke, lower third. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Strings build under beat 1 and CUT DEAD on "No." One
soft chord returns on the final beat.

DO NOT: No product, no smoking, no paraphernalia, no props. No medical claims
and no suggestion that any food produces a cannabis-related effect — the
flat "No." is doing that compliance work and must not be undercut. No real
brand names.
```

## The 100 · Sections

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/sections)

### `SEC-001` — 24 seconds

```text theme={null}
Professor High — SECTIONS — SEC-001
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: He is VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, presented as a data readout. He is narrating
a chart, not telling a joke.

IMPORTANT — OPENING: Start COLD on an EMPTY horizontal bar with no dialogue
for the first three seconds. No title card, no logo, no face. The unlabelled
bar is the hook.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. It is styled like a timeline
axis — a clean horizontal rectangle divided into six segments. It is NOT a
joint, a cigarette, or any product, and nothing is ever held, lit or consumed.

IMPORTANT — THE HOLD AT 0:18-0:22: the complete six-segment bar must be fully
visible, fully legible on a phone, and COMPLETELY UNOBSTRUCTED. No lower
third, no card, no character may overlap it. This video exists to be
screenshotted.

ENVIRONMENT: A clean chart plate — flat background in the brand palette, no
set, no props. Professor High's lab only for the final beat.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, full frame. An empty six-segment
   horizontal bar, unlabelled. NO DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:18) Locked static. Segments fill and label one at a time, in sync
   with each spoken line.
   SAYS (PROF, voice only): "Section one: confidence. Section two: 'is this
   working.' Section three: it is working. Section four: the deep and specific
   interest in a snack. Section five: a long silence nobody comments on.
   Section six: you are asleep and you did not decide to be."
   ON SCREEN: CONFIDENCE / IS THIS WORKING / IT'S WORKING / THE SNACK / THE
   SILENCE / ASLEEP (accumulating)
3. (0:18-0:22) Locked static hold on the COMPLETE bar. Nothing overlaps it.
   SAYS (PROF, voice only): "Nobody has ever skipped section five."
   ON SCREEN: the complete labelled bar
4. (0:22-0:24) Cut to Professor High in the lab, static chest-up, deadpan.
   SAYS (PROF): "Save it. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Segment labels in bold sans-serif, white with heavy
stroke, sized to read on a phone at arm's length. Pineapple yellow #D98E04 on
the segment dividers. Keep 250px clear at the bottom and 120px at the top so
the platform UI never covers a segment.

AUDIO: Original sound. Silence over the empty bar, then a soft tick as each
segment lands. Sparse strings under the hold.

DO NOT: No product, no smoking, no paraphernalia, nothing held or lit. The bar
must not resemble a joint, cigarette, or any smokable object. No medical
claims. No real brand names.
```

### `SEC-002` — 25 seconds

```text theme={null}
Professor High — SECTIONS — SEC-002
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, narrating a chart.

IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for
three seconds. No title card, no logo, no face.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR, styled like a timeline axis.
Not a joint, not a product. Nothing held, lit or consumed.

IMPORTANT — THE HOLD AT 0:19-0:23: complete bar, fully legible, COMPLETELY
UNOBSTRUCTED.

ENVIRONMENT: A clean chart plate, flat background in the brand palette.
Professor High's lab only for the final beat. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, full frame, empty six-segment bar. NO
   DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:19) Segments fill and label one at a time, in sync with the lines.
   SAYS (PROF, voice only): "Section one: a plan. Section two: the plan meets
   the board. Section three: reading names you cannot pronounce. Section four:
   pretending to consider the middle of the menu. Section five: asking for the
   highest number. Section six: agreeing that it is fire."
   ON SCREEN: A PLAN / THE BOARD / UNPRONOUNCEABLE / PRETENDING / HIGHEST
   NUMBER / "IT'S FIRE" (accumulating)
3. (0:19-0:23) Locked static hold on the COMPLETE bar.
   SAYS (PROF, voice only): "The plan is destroyed in section two. Everything
   after that is theatre."
   ON SCREEN: the complete labelled bar
4. (0:23-0:25) Cut to Professor High, static chest-up, deadpan.
   SAYS (PROF): "Save it. Bring it. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the dividers. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Silence over the empty bar, a soft tick per segment,
sparse strings under the hold.

DO NOT: No product, no smoking, no paraphernalia. The bar must not resemble
any smokable object. No medical claims. No real dispensary, brand or producer
names.
```

### `SEC-003` — 26 seconds

```text theme={null}
Professor High — SECTIONS — SEC-003
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is the most genuinely useful chart in
the pack and he plays it completely straight — no joke in the delivery.

IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for
three seconds.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR / TIMELINE AXIS. Not a joint,
not a product, not a food item. Nothing is held, eaten, lit or consumed at any
point.

IMPORTANT — SECTION THREE MUST BE VISUALLY DISTINCT — a different fill colour
from the other five, so the chart still communicates when muted and when
screenshotted.

IMPORTANT — THE HOLD AT 0:18-0:24: complete bar, legible, UNOBSTRUCTED except
for the single lower-third card, which must not overlap any segment.

ENVIRONMENT: A clean chart plate, flat background in the brand palette.
Professor High's lab only for the final beat. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:18) Segments fill and label one at a time. Section three fills in
   the distinct colour.
   SAYS (PROF, voice only): "Section one: nothing. Section two: still nothing.
   Section three: the decision to take another one. Section four: the first
   one arrives. Section five: the second one arrives, on top of the first.
   Section six: a duration nobody budgeted for."
   ON SCREEN: NOTHING / STILL NOTHING / THE DECISION / FIRST ONE ARRIVES /
   SECOND ONE ARRIVES / THE DURATION (accumulating)
3. (0:18-0:24) Locked static hold on the COMPLETE bar. One card below it.
   SAYS (PROF, voice only): "Section three is the only section you control.
   Everything to the right of it is arithmetic."
   ON SCREEN: SECTION 3 IS THE DECISION
4. (0:24-0:26) Cut to Professor High, static chest-up, deadpan.
   SAYS (PROF): "Save this one properly. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on section three. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Silence over the empty bar, a soft tick per segment,
sparse strings under the hold.

DO NOT: No product, no food, no packaging, no paraphernalia, no consuming. The
bar must not resemble any object. No medical claims and NO dosing
recommendations — the chart describes a sequence, it does not advise. No real
brand names.
```

### `SEC-004` — 24 seconds

```text theme={null}
Professor High — SECTIONS — SEC-004
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, affectionate. CRITICAL — this must never
read as encouragement to stop OR as mockery of stopping. He is charting a
documented social behaviour with total neutrality.

IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for
three seconds.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. Not a joint, not a product.
Nothing held, lit or consumed.

IMPORTANT — THE HOLD AT 0:18-0:22: complete bar, legible, UNOBSTRUCTED.

ENVIRONMENT: A clean chart plate, flat background in the brand palette.
Professor High's lab only for the final beat. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:18) Segments fill and label one at a time.
   SAYS (PROF, voice only): "Section one: announcing it. Section two: telling
   a second person. Section three: sleeping strangely and mentioning it.
   Section four: describing your dreams to someone who did not ask. Section
   five: genuinely feeling quite good. Section six: explaining that you could
   stop any time, which you have just proved, so."
   ON SCREEN: ANNOUNCING IT / TELLING PERSON TWO / THE SLEEP / THE DREAMS /
   ACTUALLY FINE / "ANY TIME" (accumulating)
3. (0:18-0:22) Locked static hold on the COMPLETE bar.
   SAYS (PROF, voice only): "Most people exit at section four. Almost nobody
   exits at section five."
   ON SCREEN: the complete labelled bar
4. (0:22-0:24) Cut to Professor High, static chest-up, deadpan.
   SAYS (PROF): "Which section are you. This is why I'm high."
   ON SCREEN: WHICH SECTION?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the dividers. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Silence over the empty bar, a soft tick per segment,
sparse strings under the hold.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
health advice about abstaining. Never encourage or discourage stopping. No
real brand names.
```

### `SEC-005` — 25 seconds

```text theme={null}
Professor High — SECTIONS — SEC-005
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is an industry post-mortem delivered as
a chart. No joke in the delivery.

IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for
three seconds.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. Not a joint, not a product.
Nothing held, lit or consumed.

IMPORTANT — THE HOLD AT 0:19-0:23: complete bar, legible, unobstructed except
the single lower-third card, which must not overlap a segment.

ENVIRONMENT: A clean chart plate, flat background in the brand palette.
Professor High's lab only for the final beat. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:19) Segments fill and label one at a time.
   SAYS (PROF, voice only): "Section one: a grower names it something. Section
   two: it is genuinely excellent. Section three: everybody wants it. Section
   four: everybody grows something and calls it that. Section five: the name
   means nothing. Section six: somebody says it is not what it used to be, and
   they are right, because it is not the same plant."
   ON SCREEN: NAMED / GENUINELY GREAT / WANTED / EVERYONE COPIES / NAME MEANS
   NOTHING / "NOT WHAT IT WAS" (accumulating)
3. (0:19-0:23) Locked static hold on the COMPLETE bar. One card below it.
   SAYS (PROF, voice only): "Nothing declined. The name simply detached from
   the thing."
   ON SCREEN: THE NAME DETACHED
4. (0:23-0:25) Cut to Professor High, static chest-up, deadpan.
   SAYS (PROF): "Which one is at section five right now. This is why I'm
   high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on section five. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Silence over the empty bar, a soft tick per segment,
sparse strings under the hold.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No REAL
strain named on camera as a decline example, and no real brand, producer or
dispensary names — the chart is generic and must not accuse anyone.
```

### `SEC-006` — 27 seconds

```text theme={null}
Professor High — SECTIONS — SEC-006
Runtime: 27 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY until the final beat
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is the pack's most useful chart and its
conversion episode. Played entirely straight.

IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for
three seconds.

IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR that reads as a stylised label
diagram. It must NOT resemble any real product packaging, brand, or jar
design.

IMPORTANT — SECTIONS FIVE AND SIX MUST BE VISUALLY DISTINCT from the first
four — different fill, so the conclusion is readable when muted and when
screenshotted.

IMPORTANT — THE HOLD AT 0:19-0:24: complete bar, legible, unobstructed except
the single lower-third card.

ENVIRONMENT: A clean chart plate, flat background in the brand palette.
Professor High's lab only for the final beat. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE.
   ON SCREEN: the empty bar
2. (0:03-0:19) Segments fill and label one at a time. Sections five and six
   fill in the distinct colour.
   SAYS (PROF, voice only): "Section one: the name — invented. Section two:
   indica or sativa — a shelving convention. Section three: 'top shelf' — a
   price tier. Section four: the THC percentage — real, and less useful than
   it looks. Section five: the terpene panel — real, and the part nobody
   reads. Section six: the lab that tested it — the reason any of this is
   knowable."
   ON SCREEN: THE NAME / INDICA-SATIVA / "TOP SHELF" / THC % / TERPENE PANEL /
   THE LAB (accumulating)
3. (0:19-0:24) Locked static hold on the COMPLETE bar. One card below it.
   SAYS (PROF, voice only): "Sections five and six are the whole label. The
   first four are the packaging."
   ON SCREEN: SECTIONS 5 AND 6
4. (0:24-0:27) Cut to Professor High, static chest-up, deadpan.
   SAYS (PROF): "Go read section five on yours. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on sections five and six. 250px clear at bottom,
120px at top.

AUDIO: Original sound. Silence over the empty bar, a soft tick per segment,
sparse strings under the hold.

DO NOT: No product, no packaging, no paraphernalia, no smoking. The diagram
must not resemble any real jar or label design. No medical claims. No real
brand, producer, dispensary or lab names.
```

## The 100 · The Counter Kit

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/counter-kit)

### `CTR-001` — 24 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-001
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, but this is a TOOL, not a sketch. He is
handing over something usable. Direct, unhurried, no joke.

IMPORTANT — THIS PACK INVERTS THE COMEDY TEXT RULE. Burned-in text is REQUIRED
on every beat, because this video will be reopened muted while someone is
standing in a shop.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD carrying all three questions in
short form. That frame is what gets screenshotted and it must be legible on a
phone at arm's length.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia anywhere. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens.
   SAYS (PROF): "Three questions to ask at a counter. Save this, because you
   will not remember them."
   ON SCREEN: SAVE THIS
2. (0:05-0:11) Same framing. Card changes.
   SAYS (PROF): "One. 'What is the dominant terpene?' Not the strain, not the
   percentage. The compound."
   ON SCREEN: 1. WHAT'S THE DOMINANT TERPENE?
3. (0:11-0:17) Card changes.
   SAYS (PROF): "Two. 'Can I see the panel?' It exists. It is on file. You may
   look at it."
   ON SCREEN: 2. CAN I SEE THE PANEL?
4. (0:17-0:21) Card changes.
   SAYS (PROF): "Three. 'What else do you have with that same terpene?' That
   is the question that finds you a second one."
   ON SCREEN: 3. WHAT ELSE HAS THAT TERPENE?
5. (0:21-0:24) SUMMARY CARD — all three, short form, held clean.
   SAYS (PROF): "Three questions. This is why I'm high."
   ON SCREEN: 1. TERPENE - 2. PANEL - 3. WHAT ELSE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized to read
on a phone. Pineapple yellow #D98E04 on the key noun in each. Keep 250px clear
at the bottom and 120px at the top so nothing is covered by platform UI.

AUDIO: Original sound. Sparse strings, low, throughout.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names. Never suggest the budtender is
dishonest — these are questions, not accusations.
```

### `CTR-002` — 26 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-002
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. A tool, not a sketch. Teaching a skill.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE PANEL GRAPHIC is a STYLISED GENERIC terpene panel — a simple
list of terpene names with bars and percentages. It must NOT reproduce any
real lab's certificate layout, letterhead, or branding. Invent the layout.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TOP LINE - GAP - TOTAL", held
clean and legible.

ENVIRONMENT: Professor High's lab, plus a clean full-frame chart plate for the
panel graphic. No product or packaging. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "A terpene panel looks like a wall of chemistry. You only need
   three things off it."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Cut to the stylised panel graphic. The top line highlights.
   SAYS (PROF): "One: the top line. Whatever is highest is the dominant
   terpene, and that is the character of the whole thing."
   ON SCREEN: 1. THE TOP LINE = THE CHARACTER
3. (0:12-0:19) Same graphic. The top three lines highlight, showing the gap
   between them.
   SAYS (PROF): "Two: the gap. If the top one is far ahead, it will taste and
   behave like itself. If the top three are close, it is a blend and it will
   be subtler."
   ON SCREEN: 2. THE GAP = HOW STRONG THE CHARACTER IS
4. (0:19-0:23) Same graphic. The total line at the bottom highlights.
   SAYS (PROF): "Three: the total. Higher total terpenes generally means more
   aromatic, more distinctive. Nothing to do with THC."
   ON SCREEN: 3. THE TOTAL = HOW LOUD IT IS
5. (0:23-0:26) Cut back to Professor High. SUMMARY CARD held clean.
   SAYS (PROF): "Top line, gap, total. This is why I'm high."
   ON SCREEN: TOP LINE - GAP - TOTAL

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the numbered keyword. 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that any terpene produces any effect — "behaves like itself" refers to
aroma and character only. No real lab, brand, producer or dispensary names,
and no reproduction of a real certificate layout.
```

### `CTR-003` — 22 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-003
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Debunking a term calmly, with no outrage.
This is information, not an accusation.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "BUY THE PANEL, NOT THE SHELF",
held clean.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop is depicted.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "'Top shelf' is not a grade. It is not tested, defined, or
   awarded by anyone."
   ON SCREEN: 'TOP SHELF' IS NOT A GRADE
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "It is a price tier. It means that shop decided to put it on
   the higher shelf and charge more for it. Another shop may put the identical
   product on the middle shelf."
   ON SCREEN: IT IS A PRICE TIER
3. (0:12-0:18) Slow push-in. Card changes.
   SAYS (PROF): "There is no committee. There is no threshold. Not one strain
   in the most popular ten even clears twenty-five percent THC, and most of
   them sit on a top shelf somewhere."
   ON SCREEN: NOT ONE TOP-10 CLEARS 25%
4. (0:18-0:22) SUMMARY CARD held clean.
   SAYS (PROF): "Buy the panel, not the shelf. This is why I'm high."
   ON SCREEN: BUY THE PANEL, NOT THE SHELF

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "PRICE TIER" and "PANEL". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names, and no implication that any
identifiable business is being dishonest.
```

### `CTR-004` — 25 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-004
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Replacing the audience's primary metric,
calmly and without condescension.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "THC = HOW MUCH - TERPENES =
WHAT", held clean. This is the screenshot.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "The number everyone reads is the least useful one on the
   jar."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "THC is a ceiling, not a description. Average is twenty and a
   half. About one in ten reaches twenty-five. The spread between a good one
   and a great one is a few points and you cannot feel the difference
   reliably."
   ON SCREEN: AVG 20.5% - 1 IN 10 REACH 25%
3. (0:12-0:20) Slow push-in. Card changes.
   SAYS (PROF): "Total terpene content is the number that predicts whether it
   smells like anything, tastes like anything, and behaves distinctively. It
   is printed. Nobody reads it."
   ON SCREEN: READ TOTAL TERPENES
4. (0:20-0:25) SUMMARY CARD held clean.
   SAYS (PROF): "One number tells you how much. The other tells you what. This
   is why I'm high."
   ON SCREEN: THC = HOW MUCH - TERPENES = WHAT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "TERPENES". 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that terpenes produce any specific effect — the claims here are about
aroma, flavour and distinctiveness only. No real brand, dispensary, producer
or lab names.
```

### `CTR-005` — 21 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-005
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan and notably WARM. CRITICAL — this must land
as friendly, never as a gotcha. The whole point is that the question is kind
and that good budtenders pass it easily.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "FIRE HOW?" in quotes, large,
held clean.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop or budtender is depicted.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "When someone at a counter says 'this one's fire,' you have
   one sentence available and most people do not use it."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "The sentence is: 'Fire how?' Not aggressive. Not a challenge.
   It simply requires them to name a property instead of a vibe."
   ON SCREEN: SAY: "FIRE HOW?"
3. (0:12-0:17) Card changes.
   SAYS (PROF): "A good budtender will answer immediately and specifically,
   and you have just found a good budtender. That is worth more than the jar."
   ON SCREEN: YOU'RE TESTING THE ADVICE
4. (0:17-0:21) SUMMARY CARD held clean, large.
   SAYS (PROF): "Two words. Use them kindly. This is why I'm high."
   ON SCREEN: "FIRE HOW?"

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the quoted question. 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, warm.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand or producer names. Never frame budtenders as dishonest —
the episode explicitly rewards the good ones.
```

### `CTR-006` — 26 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-006
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. A method, handed over plainly.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — PRODUCTION NOTE: "That is what High IQ is for" is a
launch-dependent line. If posting before the app is live, swap to "Write it
somewhere you will find it." and drop the clause. The rest is unaffected.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TERPENE - TOTAL % - GROWER",
held clean and legible. This is the screenshot.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app interface is shown.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "Everyone has had one perfect jar and never found it again.
   The name is why."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "The name is not exclusive. The same name from a different
   grower is a different plant. Writing down the name gets you back to a word,
   not a result."
   ON SCREEN: THE NAME ISN'T ENOUGH
3. (0:12-0:21) Slow push-in. Card changes to the three-item list, building.
   SAYS (PROF): "Write down three things instead. The dominant terpene. The
   total terpene percentage. And the grower. Those three, together, are
   repeatable — with or without the name."
   ON SCREEN: TERPENE - TOTAL % - GROWER
4. (0:21-0:26) SUMMARY CARD held clean.
   SAYS (PROF): "Write it somewhere you will find it. That is what High IQ is
   for. This is why I'm high."
   ON SCREEN: TERPENE - TOTAL % - GROWER

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the three items. 250px clear at bottom, 120px at
top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No app UI or logo on screen.
No medical claims. No real grower, brand, dispensary or lab named — "the
grower" stays generic.
```

### `CTR-007` — 28 seconds

```text theme={null}
Professor High — THE COUNTER KIT — CTR-007
Runtime: 28 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY across the card build
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is a reference card being handed over.
No joke, no flourish.

IMPORTANT — BURNED-IN TEXT IS THE ENTIRE VIDEO.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE HOLD AT 0:20-0:26 IS SIX SECONDS OF THE COMPLETE CARD WITH NO
DIALOGUE AND NOTHING OVERLAPPING IT. This is the single most important frame
in the pack — the entire episode exists so that this frame can be
screenshotted. Every row must be legible on a phone at arm's length. Do not
place any lower third, watermark, or character over it.

ENVIRONMENT: A clean full-frame card plate in the brand palette, plus
Professor High's lab for the opening and closing beats. No product, packaging
or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up on Professor High, deadpan.
   SAYS (PROF): "Six videos, one card. Screenshot it and you never have to
   watch any of them."
   ON SCREEN: THE COUNTER KIT
2. (0:05-0:20) Cut to the full-frame card. Six rows build, one per clause.
   SAYS (PROF, voice only): "Ask for the dominant terpene. Ask to see the
   panel. Ask what else has that terpene. Read the top line, the gap, and the
   total. 'Top shelf' is a price tier. THC tells you how much, terpenes tell
   you what. And if you liked it — write down the terpene, the total, and the
   grower."
   ON SCREEN: the six rows, accumulating
3. (0:20-0:26) Locked static hold on the COMPLETE card. NO DIALOGUE. Nothing
   overlaps it.
   ON SCREEN: the complete Counter Kit card
4. (0:26-0:28) Cut back to Professor High, static chest-up.
   SAYS (PROF): "That is the kit. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized so every
row reads on a phone. Pineapple yellow #D98E04 on the key term in each row.
Keep 250px clear at the bottom and 120px at the top so platform UI never
covers a row.

AUDIO: Original sound. Sparse strings, low, dropping out entirely across the
six-second hold.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer, grower or lab names. Do not obscure the card
during the hold.
```

## The 100 · Look It Up

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/look-it-up)

### `LUP-001` — 15 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-001
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is stating a fact and then declining to
finish the thought. Slightly, deliberately unhelpful.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME AN EXAMPLE STRAIN. Do not add "for instance, Blue
Dream is myrcene" or any equivalent. The unresolved question is the entire
mechanism of this pack and naming an example destroys it.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Nearly half of all cannabis is led by one single terpene.
   Myrcene. Forty-five point eight percent of everything classified."
   ON SCREEN: MYRCENE 45.8%
2. (0:06-0:12) Slow push-in. No card.
   SAYS (PROF): "Which means there is a very good chance the last four things
   you bought were all the same thing wearing four names."
   ON SCREEN: nothing
3. (0:12-0:15) Static chest-up. Closing card.
   SAYS (PROF): "Is yours. Go and find out. This is why I'm high."
   ON SCREEN: IS YOURS?

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "45.8%" and "YOURS". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that myrcene produces any effect. No real brand, dispensary or producer
names. Do not name an example strain.
```

### `LUP-002` — 16 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-002
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Correcting a widely-held belief without any
triumph.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — He names ONE strain, Sour Diesel, because it is the correction
itself. He must NOT then name a second example or resolve what the viewer's
strain might be.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Sour Diesel is limonene-dominant. It is not myrcene-dominant,
   it never was, and almost everyone believes the opposite."
   ON SCREEN: SOUR DIESEL = LIMONENE
2. (0:06-0:13) Slow push-in. No card.
   SAYS (PROF): "That reputation was built by people describing a feeling.
   Nobody went back and checked it against a panel. Which raises a question
   about whichever one you would have named instead."
   ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Go and check yours. This is why I'm high."
   ON SCREEN: CHECK YOURS

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "LIMONENE" and "YOURS". 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary, producer or lab names — the strain name only.
```

### `LUP-003` — 15 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-003
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, with the faintest trace of enjoyment at
withholding the answer. This is the purest version of the pack's mechanic.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME THE STRAIN. Not in dialogue, not on a card, not
in the environment. The whole episode is the withheld answer. Do not add it.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere in frame.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Exactly one strain in the ten most popular is terpinolene-
   led. One. The other nine split between two terpenes."
   ON SCREEN: 1 OF THE TOP 10
2. (0:06-0:12) Same framing. Card changes.
   SAYS (PROF): "It is the reason that one feels different from everything
   around it, and most people who love it have no idea why. Terpinolene leads
   about one strain in twenty-two."
   ON SCREEN: TERPINOLENE - 1 IN 22
3. (0:12-0:15) Static chest-up, the faintest smile. Closing card.
   SAYS (PROF): "I am not going to tell you which one. This is why I'm high."
   ON SCREEN: WHICH ONE?

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the numbers and "WHICH ONE". 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No strain
name spoken or displayed. No real brand, dispensary or producer names.
```

### `LUP-004` — 16 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-004
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is generous about the mistake — nobody is
lying, the board was wrong.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME A STRAIN or resolve the viewer's question.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Fewer than one strain in two hundred actually reaches thirty
   percent. About one in ten reaches twenty-five. The average is twenty and a
   half."
   ON SCREEN: UNDER 1 IN 200 REACH 30%
2. (0:06-0:13) Slow push-in. No card.
   SAYS (PROF): "Which means most people who say they only smoke thirties have
   never had one. Not because they are lying. Because it was printed on a
   board and nobody checked."
   ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Does yours. Go and look. This is why I'm high."
   ON SCREEN: DOES YOURS?

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "200" and "YOURS". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab named or implied — this must never read as
an accusation against an identifiable business.
```

### `LUP-005` — 17 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-005
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, thoughtful. This is the most nuanced claim
in the pack and he does not oversell it.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — CLAIM DISCIPLINE: "That is a pattern, not a prescription" must be
delivered verbatim. It is the hedge that keeps this compliant. Do not cut it
for time.

IMPORTANT — HE MUST NOT NAME ANY STRAIN or resolve which terpene is involved
for the viewer.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Nearly half of all cannabis is led by the same terpene. So
   statistically, your best one and your worst one are quite likely to share
   it."
   ON SCREEN: SAME TERPENE, DIFFERENT NIGHT
2. (0:06-0:14) Slow push-in. Card changes.
   SAYS (PROF): "Which would mean the terpene was never the whole story —
   dose, setting, tolerance and your own chemistry all get a vote. That is a
   pattern, not a prescription. But you cannot see the pattern without the
   panels."
   ON SCREEN: A PATTERN, NOT A PRESCRIPTION
3. (0:14-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Pull both. Compare them. This is why I'm high."
   ON SCREEN: PULL BOTH

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the key phrase. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. NO medical claims, NO
symptom or treatment language, NO promise that any terpene produces any
effect. No real brand, dispensary or producer names.
```

### `LUP-006` — 18 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-006
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, ending on genuine invitation. This is the
one episode that describes the product directly, so it must stay understated —
he is correcting a misconception, not pitching.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — SCALE PHRASING: say "over twenty thousand names" and nothing more
precise. Never state a researched-strain count, and never frame the catalogue
as a fixed inventory.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app or website interface is shown.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "People ask whether their strain is 'in the database.' That is
   the wrong question, and it is a question about a list."
   ON SCREEN: nothing
2. (0:06-0:14) Slow push-in. Single card, lower third.
   SAYS (PROF): "Over twenty thousand names are already known. If yours is not
   researched yet, it gets researched — that is what the thing does. It is not
   a finished list. It is a starting surface."
   ON SCREEN: 20,000+ NAMES - RESEARCH ON DEMAND
3. (0:14-0:18) Static chest-up, the faintest smile. Closing card.
   SAYS (PROF): "So bring me the strangest name you have ever been sold. This
   is why I'm high."
   ON SCREEN: BRING ME THE WEIRDEST ONE

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "ON DEMAND". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No website or app UI on
screen. No medical claims. No real dispensary, brand or producer names. Do not
state any researched-strain count.
```

### `LUP-007` — 17 seconds

```text theme={null}
Professor High — LOOK IT UP — LUP-007
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, faintly provoking. "I will wait" is
delivered completely flat, not smugly.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME ANY STRAIN. The viewer supplies all four, which
is the entire point.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Name your four favourites. Three terpenes lead eighty-six
   percent of everything classified."
   ON SCREEN: 3 TERPENES -> 86%
2. (0:06-0:13) Slow push-in. Card changes.
   SAYS (PROF): "So four favourites is very unlikely to be four profiles. It
   is more likely two, possibly one, and you have been paying a premium for
   the names in between."
   ON SCREEN: 4 NAMES =/= 4 PROFILES
3. (0:13-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Pull all four. I will wait. This is why I'm high."
   ON SCREEN: PULL ALL FOUR

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "86%" and "FOUR". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No strain names spoken or
displayed. No medical claims. No real brand, dispensary or producer names.
```

## The 100 · The Control Pack

[Full pack with beat tables, hooks, and captions →](/social/scripts/the-100/control-pack)

### `CTL-001` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-001 (Pair A, variant WITH TEXT)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-002, is the IDENTICAL
script, identical shots, identical timing and identical delivery with NO
on-screen text at all. Everything except the text must match between the two
exactly. Do not improve, re-time, or re-word anything here without making the
same change in CTL-002.

IMPORTANT — THIS VARIANT CARRIES BURNED-IN TEXT ON EVERY BEAT. That is the
variable under test.

IMPORTANT — OPENING: Start COLD mid-conversation. No title card, no logo.

ENVIRONMENT: A stylized living room, plain couch, blank wall. He holds
NOTHING — he gestures at two empty spots on a table. No product, packaging or
paraphernalia visible. No brands or logos. Professor High is cut in from his
lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot on the couch.
   SAYS (MAXIMIZER): "I've got two completely different ones this week."
   SAYS (ORACLE): "What are they?"
   SAYS (MAXIMIZER): "This one and this one."
   ON SCREEN: TWO "DIFFERENT" ONES
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Nearly half of all cannabis is led by the same terpene. Both
   of those are myrcene. He has bought the same thing twice and paid different
   prices for it."
   ON SCREEN: MYRCENE 45.8%
3. (0:13-0:17) Whip cut to the couch, then back to Professor High.
   SAYS (MAXIMIZER): "They're different colours."
   SAYS (PROF): "They are."
   ON SCREEN: THEY ARE DIFFERENT COLOURS
4. (0:17-0:20) Professor High, static chest-up. Closing card.
   SAYS (PROF): "Chaser or Reader. This is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on the key term. 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse nature-documentary strings. This bed must be
IDENTICAL in CTL-002.

DO NOT: No product, no smoking, no packaging, no paraphernalia. No medical
claims. No real brand, dispensary or producer names.
```

### `CTL-002` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-002 (Pair A, variant WITHOUT TEXT)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-001, is the IDENTICAL
script with burned-in text on every beat. Everything except the text must
match exactly — same shots, same timing, same delivery, same audio bed.

IMPORTANT — THIS VARIANT HAS NO ON-SCREEN TEXT AT ANY POINT. Not a card, not a
caption, not a closing tag, not a watermark. Zero. That is the variable under
test. Do not add the catchphrase as text — it is spoken only.

IMPORTANT — OPENING: Start COLD mid-conversation. No title card, no logo.

ENVIRONMENT: A stylized living room, plain couch, blank wall. He holds
NOTHING — he gestures at two empty spots on a table. No product, packaging or
paraphernalia visible. No brands or logos. Professor High is cut in from his
lab.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Locked wide two-shot on the couch.
   SAYS (MAXIMIZER): "I've got two completely different ones this week."
   SAYS (ORACLE): "What are they?"
   SAYS (MAXIMIZER): "This one and this one."
   ON SCREEN: nothing
2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan.
   SAYS (PROF): "Nearly half of all cannabis is led by the same terpene. Both
   of those are myrcene. He has bought the same thing twice and paid different
   prices for it."
   ON SCREEN: nothing
3. (0:13-0:17) Whip cut to the couch, then back to Professor High.
   SAYS (MAXIMIZER): "They're different colours."
   SAYS (PROF): "They are."
   ON SCREEN: nothing
4. (0:17-0:20) Professor High, static chest-up.
   SAYS (PROF): "Chaser or Reader. This is why I'm high."
   ON SCREEN: nothing

ON-SCREEN TEXT STYLE: None. This video contains no text of any kind.

AUDIO: Original sound. Sparse nature-documentary strings, IDENTICAL to
CTL-001.

DO NOT: No product, no smoking, no packaging, no paraphernalia. No medical
claims. No real brand, dispensary or producer names. No text.
```

### `CTL-003` — 15 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-003 (Pair B, variant SHORT / 15s)
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-004, carries the SAME
FACTS and the SAME conclusion at 30 seconds with the same shot vocabulary,
same text treatment and same audio bed. Only the length and the amount of
elaboration differ. Do not change the facts, the framing or the closing line
between the two.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "The average strain is twenty and a half percent. That is what
   normal looks like."
   ON SCREEN: AVERAGE: 20.5%
2. (0:05-0:11) Slow push-in. Card changes.
   SAYS (PROF): "About one in ten reaches twenty-five. Fewer than one in two
   hundred reaches thirty. If a menu is full of thirties, the menu is the
   problem."
   ON SCREEN: 1 IN 200 REACH 30%
3. (0:11-0:15) Static chest-up. Closing card.
   SAYS (PROF): "Yours is normal. Normal is good. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on the numbers. 250px clear at bottom, 120px at top.
IDENTICAL treatment in CTL-004.

AUDIO: Original sound. Sparse strings. IDENTICAL bed in CTL-004.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab named or implied.
```

### `CTL-004` — 30 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-004 (Pair B, variant LONG / 30s)
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. IDENTICAL delivery to CTL-003 — same pace
per line, same energy. The extra fifteen seconds is more material, not slower
material.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-003, carries the same
facts and the same closing line in 15 seconds. Same shot vocabulary, same text
treatment, same audio bed. Only length and elaboration differ.

IMPORTANT — OPENING: Start COLD, already mid-sentence, with the IDENTICAL
first line as CTL-003. No title card, no logo.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "The average strain is twenty and a half percent. That is what
   normal looks like."
   ON SCREEN: AVERAGE: 20.5%
2. (0:05-0:13) Same framing. Card changes.
   SAYS (PROF): "About one in ten reaches twenty-five percent. That already
   puts it in the top tenth of everything measured, which is not how it gets
   described on a board."
   ON SCREEN: 1 IN 10 REACH 25%
3. (0:13-0:21) Slow push-in. Card changes.
   SAYS (PROF): "Fewer than one in two hundred reaches thirty. The single
   highest figure on record in our data is thirty-four point eight. Boards
   routinely list numbers above that."
   ON SCREEN: 1 IN 200 REACH 30% - MAX 34.8%
4. (0:21-0:26) Card changes.
   SAYS (PROF): "So if a menu is full of thirties, the menu is the problem.
   Not your tolerance, not your technique, and not the plant."
   ON SCREEN: THE MENU IS THE PROBLEM
5. (0:26-0:30) Static chest-up. Closing card.
   SAYS (PROF): "Yours is normal. Normal is good. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on the numbers. IDENTICAL treatment to CTL-003. 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed to CTL-003.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab named or implied.
```

### `CTL-005` — 22 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-005 (Pair C, variant COLD OPEN)
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-006, carries the SAME
fact, the SAME lines and the SAME runtime, but OPENS ON PROFESSOR HIGH
NARRATING instead of on the Oracle. Everything else — text treatment, audio
bed, shot vocabulary, closing line — must be identical between the two.

IMPORTANT — THIS VARIANT OPENS COLD ON THE ARCHETYPE, MID-SENTENCE. The very
first frame is THE ORACLE already arguing. No narration, no setup, no title
card, no logo. That is the variable under test.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No product,
packaging or paraphernalia. No brands or logos. Professor High is cut in from
his lab.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Locked wide. THE ORACLE mid-argument, gesturing.
   SAYS (ORACLE): "—no, because Sour Diesel is a myrcene strain, that's why it
   does that to you. That's just the chemistry."
   ON SCREEN: nothing
2. (0:06-0:14) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "It is not a myrcene strain. It is limonene-dominant and it
   always has been. He has just explained someone's entire evening using the
   wrong compound."
   ON SCREEN: SOUR DIESEL = LIMONENE
3. (0:14-0:19) Whip cut to the Oracle, then back to Professor High.
   SAYS (ORACLE): "Then why does everyone say myrcene?"
   SAYS (PROF): "Because he does. Loudly. For years."
   ON SCREEN: nothing
4. (0:19-0:22) Professor High, static chest-up. Closing card.
   SAYS (PROF): "Check yours. This is why I'm high."
   ON SCREEN: CHECK YOURS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "LIMONENE". IDENTICAL treatment in CTL-006. 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed in CTL-006.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary or producer names.
```

### `CTL-006` — 22 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-006 (Pair C, variant NARRATED OPEN)
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-005, carries the SAME
fact, the SAME Oracle line and the SAME runtime, but opens COLD on the Oracle
instead. Everything else — text treatment, audio bed, shot vocabulary, closing
line — must be identical between the two.

IMPORTANT — THIS VARIANT OPENS ON PROFESSOR HIGH NARRATING TO CAMERA, setting
up what we are about to see. That is the variable under test. He must still
start MID-SENTENCE with no greeting, no title card and no logo — the variable
is narration-versus-dialogue, not cold-versus-warm.

ENVIRONMENT: A stylized living room, plain couch, blank wall, plus Professor
High's lab. No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN on Professor High. Static chest-up, deadpan, direct
   to lens, already talking.
   SAYS (PROF): "This man is about to explain someone's entire evening using
   the wrong compound. Watch."
   ON SCREEN: nothing
2. (0:06-0:11) Cut to the living room. Locked wide. THE ORACLE mid-argument,
   gesturing.
   SAYS (ORACLE): "—no, because Sour Diesel is a myrcene strain, that's why it
   does that to you. That's just the chemistry."
   ON SCREEN: nothing
3. (0:11-0:17) Cut to Professor High. Static chest-up, deadpan. Single card,
   lower third.
   SAYS (PROF): "It is not a myrcene strain. It is limonene-dominant and it
   always has been."
   ON SCREEN: SOUR DIESEL = LIMONENE
4. (0:17-0:19) Whip cut to the Oracle, then back to Professor High.
   SAYS (ORACLE): "Then why does everyone say myrcene?"
   SAYS (PROF): "Because he does. Loudly. For years."
   ON SCREEN: nothing
5. (0:19-0:22) Professor High, static chest-up. Closing card.
   SAYS (PROF): "Check yours. This is why I'm high."
   ON SCREEN: CHECK YOURS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "LIMONENE". IDENTICAL treatment to CTL-005. 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed to CTL-005.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary or producer names.
```

### `CTL-007` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-007 (Pair D, variant COMEDY)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, comedic framing.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-008, delivers the SAME
FACT — not one top-ten strain clears 25% THC — with no archetype, no scene and
no joke, at the same runtime, with the same text treatment and the same audio
bed. Only the register differs.

IMPORTANT — OPENING: Start COLD mid-sentence on the archetype. No title card,
no logo.

ENVIRONMENT: A stylized generic dispensary, backlit menu board of invented
names and percentages. No product visible. No brands or logos. Professor High
is cut in from his lab.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Locked wide at the board. THE MAXIMIZER, dismissive.
   SAYS (MAXIMIZER): "I don't buy the popular ones. Those are for beginners. I
   need something serious."
   ON SCREEN: nothing
2. (0:06-0:14) Cut to Professor High in the lab. Static chest-up, deadpan.
   Single card, lower third.
   SAYS (PROF): "Not one strain in the ten most popular clears twenty-five
   percent. Which means the entire country is quietly enjoying beginner
   cannabis and only he has noticed."
   ON SCREEN: NOT ONE TOP-10 CLEARS 25%
3. (0:14-0:17) Whip cut to the Maximizer, then back to Professor High.
   SAYS (MAXIMIZER): "So they're all beginners."
   SAYS (PROF): "Everyone is a beginner. It is a very large club."
   ON SCREEN: nothing
4. (0:17-0:20) Professor High, static chest-up. Closing card.
   SAYS (PROF): "Chaser or Reader. This is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "25%". IDENTICAL treatment in CTL-008. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed in CTL-008.

DO NOT: No product visible. No smoking or consuming. No medical claims. No
real dispensary, brand, producer or lab names.
```

### `CTL-008` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-008 (Pair D, variant DATA)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, straight delivery. No joke, no scene, no
archetype. He is reporting a finding.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-007, delivers the SAME
FACT inside a comedy scene with an archetype, at the same runtime, with the
same text treatment and the same audio bed. Only the register differs. Both
close on the identical line.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan, direct to lens. Single
   card, lower third.
   SAYS (PROF): "Not one strain in the ten most popular clears twenty-five
   percent THC. Not one."
   ON SCREEN: NOT ONE TOP-10 CLEARS 25%
2. (0:06-0:14) Slow push-in. Card changes.
   SAYS (PROF): "The most widely bought cannabis in the country is not the
   strongest cannabis in the country. It is around twenty percent, which is
   the average, which is what almost everything is."
   ON SCREEN: THE MOST POPULAR =/= THE STRONGEST
3. (0:14-0:17) Static chest-up.
   SAYS (PROF): "Popularity is tracking something other than potency, and it
   has been the whole time."
   ON SCREEN: nothing
4. (0:17-0:20) Static chest-up. Closing card.
   SAYS (PROF): "Chaser or Reader. This is why I'm high."
   ON SCREEN: CHASER OR READER?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "25%". IDENTICAL treatment to CTL-007. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed to CTL-007.

DO NOT: No product, no smoking, no paraphernalia. No archetypes or scenes. No
medical claims. No real dispensary, brand, producer or lab names.
```

### `CTL-009` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-009 (Pair E, variant WITH CTA)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-010, is the IDENTICAL
script with the explicit call to action removed from the final beat — it
closes on the catchphrase alone. Everything else must match exactly: same
lines, same timing, same cards, same audio bed.

IMPORTANT — THIS VARIANT CARRIES AN EXPLICIT SPOKEN AND WRITTEN CTA on the
final beat, naming the site out loud. That is the variable under test.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Three compounds lead eighty-six percent of all classified
   cannabis. Myrcene, limonene, caryophyllene."
   ON SCREEN: 3 TERPENES -> 86%
2. (0:06-0:14) Slow push-in. Card changes.
   SAYS (PROF): "Everything else — every name on every board, every price
   tier, every argument in every comment section — is happening inside the
   remaining fourteen percent."
   ON SCREEN: THE OTHER 14%
3. (0:14-0:17) Static chest-up.
   SAYS (PROF): "Which means the menu is much smaller than it looks."
   ON SCREEN: nothing
4. (0:17-0:20) Static chest-up. Closing card.
   SAYS (PROF): "Go and look up which of the three leads yours, on
   thisiswhyimhigh dot com. This is why I'm high."
   ON SCREEN: LOOK UP YOURS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "86%". IDENTICAL treatment in CTL-010. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed in CTL-010.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that any terpene produces any effect. No real dispensary, brand,
producer or lab names.
```

### `CTL-010` — 20 seconds

```text theme={null}
Professor High — CONTROL PACK — CTL-010 (Pair E, variant CATCHPHRASE ONLY)
Runtime: 20 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan.

IMPORTANT — THIS IS A CONTROLLED TEST. Its twin, CTL-009, is the IDENTICAL
script with an explicit call to action on the final beat. Everything else must
match exactly: same lines, same timing, same cards, same audio bed.

IMPORTANT — THIS VARIANT HAS NO EXPLICIT CALL TO ACTION. The final beat is the
catchphrase alone. Do not name the site out loud, do not add "look it up", do
not add a URL card. The catchphrase IS the only funnel element and that is the
variable under test.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Three compounds lead eighty-six percent of all classified
   cannabis. Myrcene, limonene, caryophyllene."
   ON SCREEN: 3 TERPENES -> 86%
2. (0:06-0:14) Slow push-in. Card changes.
   SAYS (PROF): "Everything else — every name on every board, every price
   tier, every argument in every comment section — is happening inside the
   remaining fourteen percent."
   ON SCREEN: THE OTHER 14%
3. (0:14-0:17) Static chest-up.
   SAYS (PROF): "Which means the menu is much smaller than it looks."
   ON SCREEN: nothing
4. (0:17-0:20) Static chest-up. Closing card.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, lower third,
pineapple yellow #D98E04 on "86%". IDENTICAL treatment to CTL-009. 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings. IDENTICAL bed to CTL-009.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No
explicit CTA of any kind. No real dispensary, brand, producer or lab names.
```