> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # That's Why You're High — Scripts > Five stitch-format episodes answering the internet's 'idk why I'm so high rn' posts with actual chemistry. Script IDs TWH-001 through TWH-005. Show concept: [That's Why You're High](/social/shows/thats-why-youre-high). Character and shot rules: [Production Spec](/social/scripts/production-spec). Numbers: [Verified Data Sheet](/social/scripts/verified-data). **Every episode ends on the catchphrase.** *"This is why I'm high."* The line is the domain, so the sign-off does the funnel work with no "link in bio." Delivered flat and sincere, never explained, never in the first three seconds. See [The Funnel](/social/funnel#the-sign-off). ## Pack Summary These are **stitch templates**, not fixed episodes. Each one is written against a *category* of source post that appears on TikTok constantly. When a matching post goes viral, the template gets filled and shot the same day. | ID | Source Post Category | Runtime | Register | Test Variable | | --------- | -------------------------------------- | ------- | ---------- | ------------------------------------- | | `TWH-001` | "This gas station preroll wrecked me" | 35s | Data | Baseline for the show | | `TWH-002` | "Two puffs and I lost an hour" | 30s | Data | Shortest stitch — speed to post | | `TWH-003` | "Why is this edible different" | 40s | Data | Mechanism depth in stitch format | | `TWH-004` | "I only smoked sativa why am I asleep" | 35s | Contrarian | The brand's core argument as a stitch | | `TWH-005` | "I never get as high as I used to" | 40s | Warm | Reassurance register | **Speed beats polish.** A source post has roughly a 48-hour relevance window. A rough stitch on day one outperforms a polished one on day four, every time. These templates exist so the writing is already done when the window opens. **Never punch down at the person in the source video.** They are the reason the stitch has reach and they are frequently in the comments. The tone is "great question, here is the answer," never "look at this idiot." The show only works if getting stitched by Professor High feels good. *** ## TWH-001 — The Mystery Preroll | | | | ------------------ | ----------------------------------------------------------------------------------- | | **Runtime** | 35 seconds | | **Pillar** | Myth Busting | | **Register** | Data | | **CTA type** | Follow | | **Test variable** | Baseline for the show. Establishes stitch-format completion rate. | | **Source trigger** | Any post about unlabeled, gas-station, or gifted product hitting unexpectedly hard. | | **Data needed** | None required. Keep to structural facts about untested product. | **Hooks** | Slot | ID | Line | | ---- | ------- | ---------------------------------------------------- | | A | `KG-06` | "Nobody told you what 'top shelf' actually means." | | B | `PA-01` | "If your last strain didn't hit right, this is why." | | C | `BC-05` | "The strain name on your jar is marketing." | **Script** | Time | Voiceover | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- | -------------------------------------------------------------- | | 0:00-0:05 | *(source video plays — their audio, unedited)* | *(none — do not caption over their footage)* | native stitch, no edits to source | | 0:05-0:08 | "Good question. I can actually answer this one." | DIAGNOSIS | neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation | | 0:08-0:20 | "Unlabeled product is the least predictable category in cannabis, and not for the reason people assume. It is not that it is stronger. It is that there is no terpene panel, no tested THC figure, and often no single strain in there at all." | NO PANEL. NO NUMBER. NO STRAIN. | neutral, direct to lens + static chest-up + three-item card | | 0:20-0:30 | "When you smoke a tracked strain, you have a rough prior — you know the shape of what is coming. With this, you have nothing. Same dose, but your brain had no forecast, so the experience reads as far more intense than the chemistry alone would predict." | NO FORECAST = MORE INTENSE | excited, crown perked + slow push-in + comparison graphic | | 0:30-0:35 | "So it probably was not stronger. It was just unannounced. Follow — I answer these." | IT WASN'T STRONGER. IT WAS UNANNOUNCED. | neutral, deadpan + static chest-up + closing card | **Caption** > Unlabeled product isn't necessarily stronger — it's unannounced. No terpene panel, no tested figure, often not even one strain. Your brain had no forecast, so the same dose reads as more intense. > > Answering these daily. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#cannabiseducation` `#terpenes` `#stitch` `#cannabisscience` `#whyimhigh` **Cantina Prompt** ```text theme={null} Professor High — THAT'S WHY YOU'RE HIGH — TWH-001 Runtime: 35 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere throughout, never winking at the camera or acknowledging that the premise is funny. ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or score it. From beat 2 on: working research lab, dark pine-green backdrop, out-of-focus shelving and glassware. SHOTS + DIALOGUE: 1. (0:00-0:05) native stitch, no edits to source AUDIO/ACTION: (source video plays — their audio, unedited) ON SCREEN: (none — do not caption over their footage) 2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation SAYS: "Good question. I can actually answer this one." ON SCREEN: DIAGNOSIS 3. (0:08-0:20) neutral, direct to lens + static chest-up + three-item card SAYS: "Unlabeled product is the least predictable category in cannabis, and not for the reason people assume. It is not that it is stronger. It is that there is no terpene panel, no tested THC figure, and often no single strain in there at all." ON SCREEN: NO PANEL. NO NUMBER. NO STRAIN. 4. (0:20-0:30) excited, crown perked + slow push-in + comparison graphic SAYS: "When you smoke a tracked strain, you have a rough prior — you know the shape of what is coming. With this, you have nothing. Same dose, but your brain had no forecast, so the experience reads as far more intense than the chemistry alone would predict." ON SCREEN: NO FORECAST = MORE INTENSE 5. (0:30-0:35) neutral, deadpan + static chest-up + closing card SAYS: "So it probably was not stronger. It was just unannounced. Follow — I answer these." ON SCREEN: IT WASN'T STRONGER. IT WAS UNANNOUNCED. ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced. Keep 250px clear at the bottom and 120px at the top. AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest. DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No medical claims. No real dispensary, producer, or lab names. No logos. ``` *** ## TWH-002 — Two Puffs, One Hour | | | | ------------------ | -------------------------------------------------------------------------------------------- | | **Runtime** | 30 seconds | | **Pillar** | Science Drops | | **Register** | Data | | **CTA type** | Follow | | **Test variable** | Shortest stitch in the pack. Tests whether speed-to-post plus brevity beats a fuller answer. | | **Source trigger** | Any post about time distortion or losing track of time. | | **Data needed** | Verified: myrcene dominates 45.8% of classified strains. | **Hooks** | Slot | ID | Line | | ---- | ------- | -------------------------------------------------------- | | A | `DD-01` | "45.8% of all cannabis is myrcene-dominant." | | B | `KG-05` | "The same strain hits different every time. Here's why." | | C | `QN-03` | "Why does the same strain hit different every time?" | **Script** | Time | Voiceover | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------------------------------- | | 0:00-0:05 | *(source video plays — their audio, unedited)* | *(none)* | native stitch, no edits to source | | 0:05-0:08 | "Time distortion. That one has a real explanation." | DIAGNOSIS | neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation | | 0:08-0:20 | "Losing an hour on two puffs is almost always a myrcene story. It is the most common dominant terpene in cannabis — it leads nearly half of everything out there — and it is the one most associated with heaviness and slowed perception." | MYRCENE — 45.8% | neutral, direct to lens + static chest-up + terpene bar chart | | 0:20-0:27 | "One terpene running that far ahead of the others can flatten everything else in the profile. You did not take too much. You took a very specific chemistry." | NOT TOO MUCH. TOO SPECIFIC. | excited, crown perked + slow push-in + single-line statement card | | 0:27-0:30 | "Follow. I do these daily." | FOLLOW | neutral + static chest-up + closing card | **Caption** > Losing an hour on two puffs is usually a myrcene story — the most common dominant terpene in cannabis at 45.8%, and the one most associated with heaviness and slowed perception. > > You didn't take too much. You took something very specific. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#myrcene` `#terpenes` `#cannabisscience` `#stitch` `#whyimhigh` **Cantina Prompt** ```text theme={null} Professor High — THAT'S WHY YOU'RE HIGH — TWH-002 Runtime: 30 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere throughout, never winking at the camera or acknowledging that the premise is funny. ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or score it. From beat 2 on: working research lab, dark pine-green backdrop, out-of-focus shelving and glassware. SHOTS + DIALOGUE: 1. (0:00-0:05) native stitch, no edits to source AUDIO/ACTION: (source video plays — their audio, unedited) ON SCREEN: (none) 2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation SAYS: "Time distortion. That one has a real explanation." ON SCREEN: DIAGNOSIS 3. (0:08-0:20) neutral, direct to lens + static chest-up + terpene bar chart SAYS: "Losing an hour on two puffs is almost always a myrcene story. It is the most common dominant terpene in cannabis — it leads nearly half of everything out there — and it is the one most associated with heaviness and slowed perception." ON SCREEN: MYRCENE — 45.8% 4. (0:20-0:27) excited, crown perked + slow push-in + single-line statement card SAYS: "One terpene running that far ahead of the others can flatten everything else in the profile. You did not take too much. You took a very specific chemistry." ON SCREEN: NOT TOO MUCH. TOO SPECIFIC. 5. (0:27-0:30) neutral + static chest-up + closing card SAYS: "Follow. I do these daily." ON SCREEN: FOLLOW ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced. Keep 250px clear at the bottom and 120px at the top. AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest. DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No medical claims. No real dispensary, producer, or lab names. No logos. ``` *** ## TWH-003 — Why Is This Edible Different | | | | ------------------ | ------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 40 seconds | | **Pillar** | Science Drops | | **Register** | Data | | **CTA type** | Save | | **Test variable** | How much mechanism survives inside a stitch? Same science as `WRH-005`, different format — a clean cross-show comparison. | | **Source trigger** | Any post about inconsistent edible experiences. | | **Data needed** | None from database — documented pharmacology only. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------ | | A | `KG-01` | "There's a reason edibles hit ten times harder." | | B | `PA-04` | "That 'calming' strain made you anxious. Here's the reason." | | C | `QN-03` | "Why does the same strain hit different every time?" | **Script** | Time | Voiceover | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------- | -------------------------------------------------------------- | | 0:00-0:05 | *(source video plays — their audio, unedited)* | *(none)* | native stitch, no edits to source | | 0:05-0:08 | "Same product, different day, different planet. Yes. Here is why." | DIAGNOSIS | neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation | | 0:08-0:22 | "Edibles are the only format where your body changes the drug before you feel it. THC goes through your liver first and comes out as a different compound — 11-hydroxy-THC — which crosses into the brain more readily than what you swallowed." | YOUR LIVER CHANGES THE DRUG | neutral, direct to lens + static chest-up + two-path diagram | | 0:22-0:34 | "How much gets converted depends on what you ate, when you ate it, and your own enzyme activity that day. Which means the same ten milligrams genuinely is a different dose on Tuesday than it was on Saturday. Not psychological. Metabolic." | SAME 10MG. DIFFERENT DOSE. | excited, crown perked + slow push-in + conversion-rate graphic | | 0:34-0:40 | "So dose for your worst day, not your best one. Save this. Follow for more." | DOSE FOR YOUR WORST DAY | neutral, direct to lens + static chest-up + closing card | **Caption** > Edibles are the only format where your body changes the drug before you feel it. Your liver converts THC to 11-hydroxy-THC, and how much converts depends on your food, timing, and enzymes that day. > > Same 10mg genuinely is a different dose Tuesday vs Saturday. Dose for your worst day. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#edibles` `#cannabisscience` `#thc` `#stitch` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THAT'S WHY YOU'RE HIGH — TWH-003 Runtime: 40 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere throughout, never winking at the camera or acknowledging that the premise is funny. ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or score it. From beat 2 on: working research lab, dark pine-green backdrop, out-of-focus shelving and glassware. SHOTS + DIALOGUE: 1. (0:00-0:05) native stitch, no edits to source AUDIO/ACTION: (source video plays — their audio, unedited) ON SCREEN: (none) 2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation SAYS: "Same product, different day, different planet. Yes. Here is why." ON SCREEN: DIAGNOSIS 3. (0:08-0:22) neutral, direct to lens + static chest-up + two-path diagram SAYS: "Edibles are the only format where your body changes the drug before you feel it. THC goes through your liver first and comes out as a different compound — 11-hydroxy-THC — which crosses into the brain more readily than what you swallowed." ON SCREEN: YOUR LIVER CHANGES THE DRUG 4. (0:22-0:34) excited, crown perked + slow push-in + conversion-rate graphic SAYS: "How much gets converted depends on what you ate, when you ate it, and your own enzyme activity that day. Which means the same ten milligrams genuinely is a different dose on Tuesday than it was on Saturday. Not psychological. Metabolic." ON SCREEN: SAME 10MG. DIFFERENT DOSE. 5. (0:34-0:40) neutral, direct to lens + static chest-up + closing card SAYS: "So dose for your worst day, not your best one. Save this. Follow for more." ON SCREEN: DOSE FOR YOUR WORST DAY ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced. Keep 250px clear at the bottom and 120px at the top. AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest. DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No medical claims. No real dispensary, producer, or lab names. No logos. ``` *** ## TWH-004 — "I Only Smoked Sativa" | | | | ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 35 seconds | | **Pillar** | Myth Busting | | **Register** | Contrarian | | **CTA type** | Comment | | **Test variable** | The brand's central argument in stitch form. Highest comment-rate candidate in the pack. | | **Source trigger** | Any post confused by a strain acting against its shelf category. | | **Data needed** | `[DATA: dominant terpene for whatever strain the source post names — GET /api/v1/strains/slug/SLUG/complete]`. Verified anchor: Sour Diesel is limonene-dominant; Jack Herer is the only terpinolene strain in the top ten. | **Hooks** | Slot | ID | Line | | ---- | ------- | ----------------------------------------- | | A | `BC-02` | "Indica and sativa don't exist anymore." | | B | `CT-02` | "Stop buying sativa for daytime." | | C | `CT-04` | "Sour Diesel isn't what you think it is." | **Script** | Time | Voiceover | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------ | ----------------------------------------------------------------- | | 0:00-0:05 | *(source video plays — their audio, unedited)* | *(none)* | native stitch, no edits to source | | 0:05-0:08 | "Because sativa is a shelf category, not a chemical one." | DIAGNOSIS | neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation | | 0:08-0:20 | "Indica and sativa originally described plant shape. Tall and narrow, short and broad. They were never a description of effect, and after decades of crossbreeding they barely describe the plant either." | IT DESCRIBED PLANT SHAPE | neutral, direct to lens + static chest-up + two plant silhouettes | | 0:20-0:30 | "What actually predicts how a strain behaves is the terpene profile. And plenty of strains sold as sativa are myrcene-dominant, which is the terpene most associated with sedation. The shelf said one thing. The chemistry said another. The chemistry won." | THE CHEMISTRY WON | excited, crown perked + slow push-in + terpene bar chart | | 0:30-0:35 | "You did not smoke it wrong. You were sold a category. What did you have? I will look it up." | WHAT DID YOU HAVE? | neutral, direct to lens + static chest-up + closing card | **Caption** > Sativa is a shelf category, not a chemical one. It originally described plant shape — never effect — and after decades of crossbreeding it barely describes the plant. > > Plenty of "sativas" are myrcene-dominant. Tell me what you had and I'll look it up. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#indicavssativa` `#terpenes` `#cannabismyths` `#stitch` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THAT'S WHY YOU'RE HIGH — TWH-004 Runtime: 35 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Confident and provocative, inviting an argument he is sure he wins. Sincere throughout, never winking at the camera or acknowledging that the premise is funny. ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or score it. From beat 2 on: working research lab, dark pine-green backdrop, out-of-focus shelving and glassware. SHOTS + DIALOGUE: 1. (0:00-0:05) native stitch, no edits to source AUDIO/ACTION: (source video plays — their audio, unedited) ON SCREEN: (none) 2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation SAYS: "Because sativa is a shelf category, not a chemical one." ON SCREEN: DIAGNOSIS 3. (0:08-0:20) neutral, direct to lens + static chest-up + two plant silhouettes SAYS: "Indica and sativa originally described plant shape. Tall and narrow, short and broad. They were never a description of effect, and after decades of crossbreeding they barely describe the plant either." ON SCREEN: IT DESCRIBED PLANT SHAPE 4. (0:20-0:30) excited, crown perked + slow push-in + terpene bar chart SAYS: "What actually predicts how a strain behaves is the terpene profile. And plenty of strains sold as sativa are myrcene-dominant, which is the terpene most associated with sedation. The shelf said one thing. The chemistry said another. The chemistry won." ON SCREEN: THE CHEMISTRY WON 5. (0:30-0:35) neutral, direct to lens + static chest-up + closing card SAYS: "You did not smoke it wrong. You were sold a category. What did you have? I will look it up." ON SCREEN: WHAT DID YOU HAVE? ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced. Keep 250px clear at the bottom and 120px at the top. AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest. DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No medical claims. No real dispensary, producer, or lab names. No logos. ``` *** ## TWH-005 — "I Never Get As High As I Used To" | | | | ------------------ | ----------------------------------------------------------------------------------------------- | | **Runtime** | 40 seconds | | **Pillar** | Science Drops | | **Register** | Warm | | **CTA type** | Save | | **Test variable** | Reassurance register inside the stitch format. Compare against `TWH-004`'s contrarian register. | | **Source trigger** | Any post about tolerance, diminishing returns, or "weed doesn't work on me anymore." | | **Data needed** | None from database — receptor pharmacology only. | **Hooks** | Slot | ID | Line | | ---- | ------- | -------------------------------------------------------- | | A | `CT-05` | "High THC is why you're not getting high." | | B | `KG-05` | "The same strain hits different every time. Here's why." | | C | `PA-01` | "If your last strain didn't hit right, this is why." | **Script** | Time | Voiceover | On Screen | Shot | | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- | ---------------------------------------------------------------------------- | | 0:00-0:05 | *(source video plays — their audio, unedited)* | *(none)* | native stitch, no edits to source | | 0:05-0:08 | "This is not you getting old. This is receptor biology." | DIAGNOSIS | neutral, warm, DIAGNOSIS stamp + whip cut to + stamp animation | | 0:08-0:22 | "Regular THC exposure causes your CB1 receptors to downregulate. Your brain sees a signal arriving constantly and quietly reduces how many receivers it keeps available. Same gram, fewer places for it to land." | CB1 DOWNREGULATION | neutral, direct to lens + static chest-up + receptor diagram, count reducing | | 0:22-0:32 | "Which is also why buying higher and higher THC does not fix it. You are feeding the exact process causing the problem. The thing that actually resets it is time — research suggests receptor density begins recovering within days of stopping." | HIGHER THC FEEDS THE PROBLEM | skeptical, one brow raised + slow push-in + escalation graphic | | 0:32-0:40 | "Forty-eight hours does more for your tolerance than any strain on the menu. You are not broken. Save this one." | 48 HOURS BEATS ANY STRAIN | neutral, warm, direct to lens + static chest-up + closing card | **Caption** > Not you getting old — CB1 downregulation. Regular exposure means your brain keeps fewer receivers available. Same gram, fewer places to land. > > Which is why chasing higher THC feeds the problem. Time is the reset. You're not broken. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#tolerancebreak` `#cannabisscience` `#thc` `#stitch` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THAT'S WHY YOU'RE HIGH — TWH-005 Runtime: 40 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Warm and protective. He is on the viewer's side and slightly annoyed on their behalf. Sincere throughout, never winking at the camera or acknowledging that the premise is funny. ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or score it. From beat 2 on: working research lab, dark pine-green backdrop, out-of-focus shelving and glassware. SHOTS + DIALOGUE: 1. (0:00-0:05) native stitch, no edits to source AUDIO/ACTION: (source video plays — their audio, unedited) ON SCREEN: (none) 2. (0:05-0:08) neutral, warm, DIAGNOSIS stamp + whip cut to + stamp animation SAYS: "This is not you getting old. This is receptor biology." ON SCREEN: DIAGNOSIS 3. (0:08-0:22) neutral, direct to lens + static chest-up + receptor diagram, count reducing SAYS: "Regular THC exposure causes your CB1 receptors to downregulate. Your brain sees a signal arriving constantly and quietly reduces how many receivers it keeps available. Same gram, fewer places for it to land." ON SCREEN: CB1 DOWNREGULATION 4. (0:22-0:32) skeptical, one brow raised + slow push-in + escalation graphic SAYS: "Which is also why buying higher and higher THC does not fix it. You are feeding the exact process causing the problem. The thing that actually resets it is time — research suggests receptor density begins recovering within days of stopping." ON SCREEN: HIGHER THC FEEDS THE PROBLEM 5. (0:32-0:40) neutral, warm, direct to lens + static chest-up + closing card SAYS: "Forty-eight hours does more for your tolerance than any strain on the menu. You are not broken. Save this one." ON SCREEN: 48 HOURS BEATS ANY STRAIN ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced. Keep 250px clear at the bottom and 120px at the top. AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest. DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No medical claims. No real dispensary, producer, or lab names. No logos. ``` *** ## Production Batch Notes * These are **templates awaiting a source post**. Keep all five loaded so that when a matching video trends, production is a same-day fill-and-shoot rather than a write-from-scratch. * Never edit the source footage. Stitch it natively, do not caption over it, do not add sound to it. Altering someone's video to set up a punchline is how this format earns a pile-on instead of an audience. * Beat one is always exactly the source clip. Professor High does not appear until the DIAGNOSIS stamp — the cut is the format's signature. * Reply in the comments to the original poster. A creator who gets a genuine answer often duets it back, and that second video costs nothing and reaches their whole audience. * `TWH-004` will draw the most argument. That is intended. Have the crossbreeding-genetics citation ready in the comments, and never argue with the person from the source video. ## Related Format, cadence, success metrics. The submission-based sibling format. How this pack gets read.