> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.
# The Counter Kit — Scripts
> Seven episodes engineered for the save button — things that are genuinely usable while standing at a dispensary counter. Script IDs CTR-001 through CTR-007.
**Arm 3 — Traffic.** Optimised for saves. Test design: [The 100](/social/scripts/the-100/design). Character: [Character Config](/social/character-config).
## Why This Pack Exists
Pattern 10 in the [teardowns](/social/teardowns#the-ten-patterns):
> **Utility earns saves; jokes do not.** The recipe videos carry the save counts. Saves are the quietest signal and the best proxy for **"this will still be working in six months."**
Every other pack in this slate is optimised for a signal that spikes and decays. This one is optimised for the signal that compounds. A saved video is a video that gets opened again — in a shop, at a counter, at the moment of purchase, which is the only moment that matters commercially.
## The Trade We Are Knowingly Making
**This pack uses education grammar, and education grammar is the suppressed lane.**
The [teardowns](/social/teardowns) are explicit: comedy grammar is not suppressed, education grammar is — one cannabis educator's videos went from 200K to 2K on the same account. Every episode here carries burned-in text, stated conclusions and citations, which is exactly the shape the classifier appears to dislike.
We run it anyway, deliberately, because **reach is not what this pack is for**. If these earn saves at a materially higher rate than the comedy packs, a small audience that saves is worth more commercially than a large one that scrolls. That is a hypothesis with a number attached, and this pack is how we get the number.
## The Design Rule
Every episode must pass one test: **could a person open this while standing at a counter and immediately do something differently?** If the answer is no, it belongs in a different pack.
| Requirement | Why |
| -------------------------------------------------- | ----------------------------------------------------- |
| **One actionable thing per video** | A save is opened once, under time pressure, in public |
| **The action is stated in the first five seconds** | Nobody rewatches a saved video from the top |
| **Burned-in text carries it** | It will be reopened muted, in a shop |
| **No archetype, no sketch** | The cast is a comedy device; this pack is a tool |
| **The last frame is the summary** | That frame is what a screenshot captures |
***
## CTR-001 — Three Questions
| | |
| ----------------- | ---------------------------------------------------------------------------------------------- |
| **Runtime** | 24 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | **Pack baseline.** Does a pure utility video out-save a comedy video with a useful fact in it? |
| **Data needed** | Verified: three terpenes lead 86%; average THC 20.5%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | --------------------------------------------------- |
| A | `OL-75` | "Three questions. You will use them within a week." |
| B | `PA-02` | "You're guessing at the dispensary. Stop." |
| C | `KG-06` | "Nobody told you what 'top shelf' actually means." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------- | ------------------------------------ | ----------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "Three questions to ask at a counter. Save this, because you will not remember them." | SAVE THIS | Professor High, deadpan + static chest-up |
| 0:05-0:11 | PROF: "One. 'What is the dominant terpene?' Not the strain, not the percentage. The compound." | 1. WHAT'S THE DOMINANT TERPENE? | Professor High + card |
| 0:11-0:17 | PROF: "Two. 'Can I see the panel?' It exists. It is on file. You may look at it." | 2. CAN I SEE THE PANEL? | Professor High + card change |
| 0:17-0:21 | PROF: "Three. 'What else do you have with that same terpene?' That is the question that finds you a second one." | 3. WHAT ELSE HAS THAT TERPENE? | Professor High + card change |
| 0:21-0:24 | PROF: "Three questions. This is why I'm high." | 1. TERPENE · 2. PANEL · 3. WHAT ELSE | Professor High + summary card |
**Caption**
> Three questions for a dispensary counter:
>
> 1. What's the dominant terpene? (not the strain, not the percentage)
> 2. Can I see the panel? (it exists, it's on file, you can look)
> 3. What else do you have with that same terpene? (this is the one that finds you a second one)
>
> Save it. You'll use it within a week.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#dispensary` `#terpenes` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-001
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan, but this is a TOOL, not a sketch. He is
handing over something usable. Direct, unhurried, no joke.
IMPORTANT — THIS PACK INVERTS THE COMEDY TEXT RULE. Burned-in text is REQUIRED
on every beat, because this video will be reopened muted while someone is
standing in a shop.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD carrying all three questions in
short form. That frame is what gets screenshotted and it must be legible on a
phone at arm's length.
ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia anywhere. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens.
SAYS (PROF): "Three questions to ask at a counter. Save this, because you
will not remember them."
ON SCREEN: SAVE THIS
2. (0:05-0:11) Same framing. Card changes.
SAYS (PROF): "One. 'What is the dominant terpene?' Not the strain, not the
percentage. The compound."
ON SCREEN: 1. WHAT'S THE DOMINANT TERPENE?
3. (0:11-0:17) Card changes.
SAYS (PROF): "Two. 'Can I see the panel?' It exists. It is on file. You may
look at it."
ON SCREEN: 2. CAN I SEE THE PANEL?
4. (0:17-0:21) Card changes.
SAYS (PROF): "Three. 'What else do you have with that same terpene?' That
is the question that finds you a second one."
ON SCREEN: 3. WHAT ELSE HAS THAT TERPENE?
5. (0:21-0:24) SUMMARY CARD — all three, short form, held clean.
SAYS (PROF): "Three questions. This is why I'm high."
ON SCREEN: 1. TERPENE - 2. PANEL - 3. WHAT ELSE
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized to read
on a phone. Pineapple yellow #D98E04 on the key noun in each. Keep 250px clear
at the bottom and 120px at the top so nothing is covered by platform UI.
AUDIO: Original sound. Sparse strings, low, throughout.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names. Never suggest the budtender is
dishonest — these are questions, not accusations.
```
***
## CTR-002 — Read A Panel In Ten Seconds
| | |
| ----------------- | ----------------------------------------------------------------------------- |
| **Runtime** | 26 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | Does a **skill** out-save a **script** of questions? |
| **Data needed** | Verified: myrcene 45.8%, limonene 25.4%, caryophyllene 15.2%; three lead 86%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | -------------------------------------------------------- |
| A | `OL-76` | "You can read one of these in ten seconds. Here is how." |
| B | `KG-02` | "The most important number on your label isn't THC." |
| C | `DD-03` | "Three terpenes run 86% of all cannabis." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------- | -------------------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "A terpene panel looks like a wall of chemistry. You only need three things off it." | SAVE THIS | Professor High, deadpan + static chest-up |
| 0:05-0:12 | PROF: "One: the top line. Whatever is highest is the dominant terpene, and that is the character of the whole thing." | 1. THE TOP LINE = THE CHARACTER | stylised generic panel graphic + card |
| 0:12-0:19 | PROF: "Two: the gap. If the top one is far ahead, it will taste and behave like itself. If the top three are close, it is a blend and it will be subtler." | 2. THE GAP = HOW STRONG THE CHARACTER IS | panel graphic, top three highlighted + card change |
| 0:19-0:23 | PROF: "Three: the total. Higher total terpenes generally means more aromatic, more distinctive. Nothing to do with THC." | 3. THE TOTAL = HOW LOUD IT IS | panel graphic, total highlighted + card change |
| 0:23-0:26 | PROF: "Top line, gap, total. This is why I'm high." | TOP LINE · GAP · TOTAL | Professor High + summary card |
**Caption**
> How to read a terpene panel in ten seconds:
>
> 1. **The top line** — whatever's highest is the dominant terpene. That's the character.
> 2. **The gap** — top one far ahead? It'll behave like itself. Top three close together? It's a blend, and subtler.
> 3. **The total** — higher total terpenes generally means more aromatic and more distinctive. Nothing to do with THC.
>
> Top line, gap, total. Save it.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#terpenes` `#cannabiseducation` `#dispensary` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-002
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. A tool, not a sketch. Teaching a skill.
IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE PANEL GRAPHIC is a STYLISED GENERIC terpene panel — a simple
list of terpene names with bars and percentages. It must NOT reproduce any
real lab's certificate layout, letterhead, or branding. Invent the layout.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TOP LINE - GAP - TOTAL", held
clean and legible.
ENVIRONMENT: Professor High's lab, plus a clean full-frame chart plate for the
panel graphic. No product or packaging. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "A terpene panel looks like a wall of chemistry. You only need
three things off it."
ON SCREEN: SAVE THIS
2. (0:05-0:12) Cut to the stylised panel graphic. The top line highlights.
SAYS (PROF): "One: the top line. Whatever is highest is the dominant
terpene, and that is the character of the whole thing."
ON SCREEN: 1. THE TOP LINE = THE CHARACTER
3. (0:12-0:19) Same graphic. The top three lines highlight, showing the gap
between them.
SAYS (PROF): "Two: the gap. If the top one is far ahead, it will taste and
behave like itself. If the top three are close, it is a blend and it will
be subtler."
ON SCREEN: 2. THE GAP = HOW STRONG THE CHARACTER IS
4. (0:19-0:23) Same graphic. The total line at the bottom highlights.
SAYS (PROF): "Three: the total. Higher total terpenes generally means more
aromatic, more distinctive. Nothing to do with THC."
ON SCREEN: 3. THE TOTAL = HOW LOUD IT IS
5. (0:23-0:26) Cut back to Professor High. SUMMARY CARD held clean.
SAYS (PROF): "Top line, gap, total. This is why I'm high."
ON SCREEN: TOP LINE - GAP - TOTAL
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the numbered keyword. 250px clear at bottom, 120px
at top.
AUDIO: Original sound. Sparse strings, low.
DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that any terpene produces any effect — "behaves like itself" refers to
aroma and character only. No real lab, brand, producer or dispensary names,
and no reproduction of a real certificate layout.
```
***
## CTR-003 — What "Top Shelf" Actually Means
| | |
| ----------------- | ---------------------------------------------------------------------------- |
| **Runtime** | 22 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | Does **debunking a term** save as well as teaching a skill? |
| **Data needed** | Verified: "top shelf" is unregulated; not one top-ten strain clears 25% THC. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | -------------------------------------------------- |
| A | `KG-06` | "Nobody told you what 'top shelf' actually means." |
| B | `OL-77` | "It is a shelf. That is the entire definition." |
| C | `BC-07` | "Nothing in the top ten is strong." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- | ------------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "'Top shelf' is not a grade. It is not tested, defined, or awarded by anyone." | 'TOP SHELF' IS NOT A GRADE | Professor High, deadpan + static chest-up |
| 0:05-0:12 | PROF: "It is a price tier. It means that shop decided to put it on the higher shelf and charge more for it. Another shop may put the identical product on the middle shelf." | IT IS A PRICE TIER | Professor High + card change |
| 0:12-0:18 | PROF: "There is no committee. There is no threshold. Not one strain in the most popular ten even clears twenty-five percent THC, and most of them sit on a top shelf somewhere." | NOT ONE TOP-10 CLEARS 25% | Professor High + slow push-in + card change |
| 0:18-0:22 | PROF: "Buy the panel, not the shelf. This is why I'm high." | BUY THE PANEL, NOT THE SHELF | Professor High + summary card |
**Caption**
> "Top shelf" is not a grade. It's not tested, defined or awarded by anyone — it's a price tier. It means that shop put it higher up and charged more.
>
> Another shop can put the identical product on the middle shelf.
>
> Not one strain in the most popular ten even clears 25% THC, and most of them sit on a top shelf somewhere.
>
> Buy the panel, not the shelf.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#topshelf` `#dispensary` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-003
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. Debunking a term calmly, with no outrage.
This is information, not an accusation.
IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "BUY THE PANEL, NOT THE SHELF",
held clean.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop is depicted.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "'Top shelf' is not a grade. It is not tested, defined, or
awarded by anyone."
ON SCREEN: 'TOP SHELF' IS NOT A GRADE
2. (0:05-0:12) Same framing. Card changes.
SAYS (PROF): "It is a price tier. It means that shop decided to put it on
the higher shelf and charge more for it. Another shop may put the identical
product on the middle shelf."
ON SCREEN: IT IS A PRICE TIER
3. (0:12-0:18) Slow push-in. Card changes.
SAYS (PROF): "There is no committee. There is no threshold. Not one strain
in the most popular ten even clears twenty-five percent THC, and most of
them sit on a top shelf somewhere."
ON SCREEN: NOT ONE TOP-10 CLEARS 25%
4. (0:18-0:22) SUMMARY CARD held clean.
SAYS (PROF): "Buy the panel, not the shelf. This is why I'm high."
ON SCREEN: BUY THE PANEL, NOT THE SHELF
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "PRICE TIER" and "PANEL". 250px clear at bottom,
120px at top.
AUDIO: Original sound. Sparse strings, low.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names, and no implication that any
identifiable business is being dishonest.
```
***
## CTR-004 — The Number That Matters More
| | |
| ----------------- | --------------------------------------------------------------------------------------- |
| **Runtime** | 25 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | Does replacing the audience's **primary metric** save better than teaching a new skill? |
| **Data needed** | Verified: average THC 20.5%; 10.6% reach 25%; 0.4% reach 30%; three terpenes lead 86%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | --------------------------------------------------------------- |
| A | `KG-02` | "The most important number on your label isn't THC." |
| B | `OL-78` | "The number everyone reads is the least useful one on the jar." |
| C | `DD-05` | "The average strain is 20.5% THC. Yours is not special." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------- | ------------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "The number everyone reads is the least useful one on the jar." | SAVE THIS | Professor High, deadpan + static chest-up |
| 0:05-0:12 | PROF: "THC is a ceiling, not a description. Average is twenty and a half. About one in ten reaches twenty-five. The spread between a good one and a great one is a few points and you cannot feel the difference reliably." | AVG 20.5% · 1 IN 10 REACH 25% | Professor High + card |
| 0:12-0:20 | PROF: "Total terpene content is the number that predicts whether it smells like anything, tastes like anything, and behaves distinctively. It is printed. Nobody reads it." | READ TOTAL TERPENES | Professor High + slow push-in + card change |
| 0:20-0:25 | PROF: "One number tells you how much. The other tells you what. This is why I'm high." | THC = HOW MUCH · TERPENES = WHAT | Professor High + summary card |
**Caption**
> THC is a ceiling, not a description. Average is 20.5%. About 1 in 10 strains reaches 25%. The gap between a good one and a great one is a few points you can't reliably feel.
>
> Total terpene content is the number that predicts whether it smells like anything, tastes like anything, and behaves distinctively. It's printed. Nobody reads it.
>
> THC tells you how much. Terpenes tell you what.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#terpenes` `#thcpercentage` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-004
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. Replacing the audience's primary metric,
calmly and without condescension.
IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "THC = HOW MUCH - TERPENES =
WHAT", held clean. This is the screenshot.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "The number everyone reads is the least useful one on the
jar."
ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
SAYS (PROF): "THC is a ceiling, not a description. Average is twenty and a
half. About one in ten reaches twenty-five. The spread between a good one
and a great one is a few points and you cannot feel the difference
reliably."
ON SCREEN: AVG 20.5% - 1 IN 10 REACH 25%
3. (0:12-0:20) Slow push-in. Card changes.
SAYS (PROF): "Total terpene content is the number that predicts whether it
smells like anything, tastes like anything, and behaves distinctively. It
is printed. Nobody reads it."
ON SCREEN: READ TOTAL TERPENES
4. (0:20-0:25) SUMMARY CARD held clean.
SAYS (PROF): "One number tells you how much. The other tells you what. This
is why I'm high."
ON SCREEN: THC = HOW MUCH - TERPENES = WHAT
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "TERPENES". 250px clear at bottom, 120px at top.
AUDIO: Original sound. Sparse strings, low.
DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that terpenes produce any specific effect — the claims here are about
aroma, flavour and distinctiveness only. No real brand, dispensary, producer
or lab names.
```
***
## CTR-005 — When They Say It's Fire
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------ |
| **Runtime** | 21 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | A **social script** rather than an information one. Does "what to say" save as well as "what to know"? |
| **Data needed** | None. Conversational only. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------- |
| A | `OL-79` | "One sentence, and the conversation changes completely." |
| B | `BC-04` | "Your budtender is guessing." |
| C | `PA-17` | "You have been told 'it's fire' and had nothing to say back." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | --------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------- | ----------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "When someone at a counter says 'this one's fire,' you have one sentence available and most people do not use it." | SAVE THIS | Professor High, deadpan + static chest-up |
| 0:05-0:12 | PROF: "The sentence is: 'Fire how?' Not aggressive. Not a challenge. It simply requires them to name a property instead of a vibe." | SAY: "FIRE HOW?" | Professor High + card |
| 0:12-0:17 | PROF: "A good budtender will answer immediately and specifically, and you have just found a good budtender. That is worth more than the jar." | YOU'RE TESTING THE ADVICE | Professor High + card change |
| 0:17-0:21 | PROF: "Two words. Use them kindly. This is why I'm high." | "FIRE HOW?" | Professor High + summary card |
**Caption**
> When someone says "this one's fire," you have one sentence available:
>
> **"Fire how?"**
>
> Not aggressive, not a challenge — it just asks them to name a property instead of a vibe. A good budtender answers immediately and specifically, and you've just found a good budtender.
>
> That's worth more than the jar. Two words, used kindly.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#budtender` `#dispensary` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-005
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan and notably WARM. CRITICAL — this must land
as friendly, never as a gotcha. The whole point is that the question is kind
and that good budtenders pass it easily.
IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "FIRE HOW?" in quotes, large,
held clean.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop or budtender is depicted.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "When someone at a counter says 'this one's fire,' you have
one sentence available and most people do not use it."
ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
SAYS (PROF): "The sentence is: 'Fire how?' Not aggressive. Not a challenge.
It simply requires them to name a property instead of a vibe."
ON SCREEN: SAY: "FIRE HOW?"
3. (0:12-0:17) Card changes.
SAYS (PROF): "A good budtender will answer immediately and specifically,
and you have just found a good budtender. That is worth more than the jar."
ON SCREEN: YOU'RE TESTING THE ADVICE
4. (0:17-0:21) SUMMARY CARD held clean, large.
SAYS (PROF): "Two words. Use them kindly. This is why I'm high."
ON SCREEN: "FIRE HOW?"
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the quoted question. 250px clear at bottom, 120px
at top.
AUDIO: Original sound. Sparse strings, warm.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand or producer names. Never frame budtenders as dishonest —
the episode explicitly rewards the good ones.
```
***
## CTR-006 — How To Buy The Same Thing Twice
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 26 seconds |
| **Register** | Data-led |
| **CTA type** | App |
| **Test variable** | **The app bridge in utility form.** Does a practical method convert better than an identity axis (`TAX-005`)? |
| **Data needed** | Verified: strain names are unregulated and non-exclusive; three terpenes lead 86%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ---------------------------------------------------------- |
| A | `PA-16` | "You had a perfect one once and you cannot name it." |
| B | `OL-80` | "The name will not get you back there. Three things will." |
| C | `KG-13` | "Repeating a good one is a skill, not luck." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------------- | ------------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "Everyone has had one perfect jar and never found it again. The name is why." | SAVE THIS | Professor High, deadpan + static chest-up |
| 0:05-0:12 | PROF: "The name is not exclusive. The same name from a different grower is a different plant. Writing down the name gets you back to a word, not a result." | THE NAME ISN'T ENOUGH | Professor High + card |
| 0:12-0:21 | PROF: "Write down three things instead. The dominant terpene. The total terpene percentage. And the grower. Those three, together, are repeatable — with or without the name." | TERPENE · TOTAL % · GROWER | Professor High + slow push-in + card change |
| 0:21-0:26 | PROF: "Write it somewhere you will find it. That is what High IQ is for. This is why I'm high." | TERPENE · TOTAL % · GROWER | Professor High + summary card held |
**Caption**
> Everyone has had one perfect jar and never found it again. The name is why — the same name from a different grower is a different plant.
>
> Write down three things instead:
>
> 1. The dominant terpene
> 2. The total terpene %
> 3. The grower
>
> Those three together are repeatable, with or without the name. Write them somewhere you'll actually find them — that's what High IQ is for.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#terpenes` `#highiq` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-006
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. A method, handed over plainly.
IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — PRODUCTION NOTE: "That is what High IQ is for" is a
launch-dependent line. If posting before the app is live, swap to "Write it
somewhere you will find it." and drop the clause. The rest is unaffected.
IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TERPENE - TOTAL % - GROWER",
held clean and legible. This is the screenshot.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app interface is shown.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "Everyone has had one perfect jar and never found it again.
The name is why."
ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
SAYS (PROF): "The name is not exclusive. The same name from a different
grower is a different plant. Writing down the name gets you back to a word,
not a result."
ON SCREEN: THE NAME ISN'T ENOUGH
3. (0:12-0:21) Slow push-in. Card changes to the three-item list, building.
SAYS (PROF): "Write down three things instead. The dominant terpene. The
total terpene percentage. And the grower. Those three, together, are
repeatable — with or without the name."
ON SCREEN: TERPENE - TOTAL % - GROWER
4. (0:21-0:26) SUMMARY CARD held clean.
SAYS (PROF): "Write it somewhere you will find it. That is what High IQ is
for. This is why I'm high."
ON SCREEN: TERPENE - TOTAL % - GROWER
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the three items. 250px clear at bottom, 120px at
top.
AUDIO: Original sound. Sparse strings, low.
DO NOT: No product, no smoking, no paraphernalia. No app UI or logo on screen.
No medical claims. No real grower, brand, dispensary or lab named — "the
grower" stays generic.
```
***
## CTR-007 — The Whole Kit
| | |
| ----------------- | --------------------------------------------------------------------------------------------------- |
| **Runtime** | 28 seconds |
| **Register** | Data-led |
| **CTA type** | Save |
| **Test variable** | **The capstone.** Does compiling six saveable videos into one card out-save any individual episode? |
| **Data needed** | No new figures — this restates the pack. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------- |
| A | `OL-81` | "Everything from six videos, on one card." |
| B | `PA-02` | "You're guessing at the dispensary. Stop." |
| C | `CM-50` | "Screenshot this and never watch me again." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------ | ----------------------------------------- |
| 0:00-0:05 | PROF: *(already talking)* "Six videos, one card. Screenshot it and you never have to watch any of them." | THE COUNTER KIT | Professor High, deadpan + static chest-up |
| 0:05-0:20 | PROF: "Ask for the dominant terpene. Ask to see the panel. Ask what else has that terpene. Read the top line, the gap, and the total. 'Top shelf' is a price tier. THC tells you how much, terpenes tell you what. And if you liked it — write down the terpene, the total, and the grower." | *(six rows build on one card)* | full-frame card building + locked static |
| 0:20-0:26 | *(no dialogue)* | *(complete card held)* | full-frame card, complete + static hold |
| 0:26-0:28 | PROF: "That is the kit. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card |
**Caption**
> The whole Counter Kit on one card:
>
> · Ask for the dominant terpene
> · Ask to see the panel
> · Ask what else has that terpene
> · Read the top line, the gap, the total
> · "Top shelf" is a price tier
> · THC = how much, terpenes = what
> · Liked it? Write down the terpene, the total, the grower
>
> Screenshot it. You never have to watch any of these again.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thisiswhyimhigh` `#dispensary` `#terpenes` `#cannabiseducation` `#savethis`
**Cantina Prompt**
```text theme={null}
Professor High — THE COUNTER KIT — CTR-007
Runtime: 28 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY across the card build
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. This is a reference card being handed over.
No joke, no flourish.
IMPORTANT — BURNED-IN TEXT IS THE ENTIRE VIDEO.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — THE HOLD AT 0:20-0:26 IS SIX SECONDS OF THE COMPLETE CARD WITH NO
DIALOGUE AND NOTHING OVERLAPPING IT. This is the single most important frame
in the pack — the entire episode exists so that this frame can be
screenshotted. Every row must be legible on a phone at arm's length. Do not
place any lower third, watermark, or character over it.
ENVIRONMENT: A clean full-frame card plate in the brand palette, plus
Professor High's lab for the opening and closing beats. No product, packaging
or paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up on Professor High, deadpan.
SAYS (PROF): "Six videos, one card. Screenshot it and you never have to
watch any of them."
ON SCREEN: THE COUNTER KIT
2. (0:05-0:20) Cut to the full-frame card. Six rows build, one per clause.
SAYS (PROF, voice only): "Ask for the dominant terpene. Ask to see the
panel. Ask what else has that terpene. Read the top line, the gap, and the
total. 'Top shelf' is a price tier. THC tells you how much, terpenes tell
you what. And if you liked it — write down the terpene, the total, and the
grower."
ON SCREEN: the six rows, accumulating
3. (0:20-0:26) Locked static hold on the COMPLETE card. NO DIALOGUE. Nothing
overlaps it.
ON SCREEN: the complete Counter Kit card
4. (0:26-0:28) Cut back to Professor High, static chest-up.
SAYS (PROF): "That is the kit. This is why I'm high."
ON SCREEN: THIS IS WHY I'M HIGH
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized so every
row reads on a phone. Pineapple yellow #D98E04 on the key term in each row.
Keep 250px clear at the bottom and 120px at the top so platform UI never
covers a row.
AUDIO: Original sound. Sparse strings, low, dropping out entirely across the
six-second hold.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer, grower or lab names. Do not obscure the card
during the hold.
```
***
## Pack Notes
| Rep | The utility | Variable being probed |
| --------- | ------------------------- | --------------------------------------------- |
| `CTR-001` | Three questions to ask | Baseline — pure utility vs comedy-with-a-fact |
| `CTR-002` | Reading a panel | A skill vs a script |
| `CTR-003` | "Top shelf" debunked | Debunking vs teaching |
| `CTR-004` | Terpene total over THC | Replacing the primary metric |
| `CTR-005` | "Fire how?" | A social script vs an information one |
| `CTR-006` | Repeating a good jar | App bridge as method, not identity |
| `CTR-007` | The whole kit on one card | Compilation → the screenshot |
**Judge this pack on saves per view, not on views.** It is the one arm of the slate where a small number is not a failure. If `CTR-007` gets a fraction of the reach of a Comedy Engine episode but ten times the save rate, the pack has done its job — and it tells us the library needs a permanent utility lane, not a bigger comedy lane.
## Related
How saves are scored against reach.
Pattern 10, and the suppression warning.
Every figure in this pack.