> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Look It Up — Scripts
> Seven episodes reverse-engineered from the funnel: each states one fact that creates a question only a lookup can answer. Script IDs LUP-001 through LUP-007.
**Arm 3 — Traffic.** Optimised for site visits. Test design: [The 100](/social/scripts/the-100/design). Character: [Character Config](/social/character-config).
## Why This Pack Exists
From [The Funnel](/social/funnel#the-traffic-engine):
> The strongest funnel is not a call to action. It is a video that **creates a question only the site can answer.**
>
> **Every proportion we state is a lookup someone wants to run on their own strain. The data is the funnel.**
Every other pack in the slate *has* a CTA. This pack **is** one. Each episode is built backwards from a single search a viewer will want to run about themselves within about four seconds of the video ending.
## The Construction
```mermaid theme={null}
flowchart LR
A["A PROPORTION
0-6s
true of cannabis,
not about us"] --> B["THE TURN
6-12s
'so what is yours'"]
B --> C["THE GAP
12-16s
he does not answer it"]
C --> D["TAG"]
```
**Professor High must not close the loop.** The instinct will be to give an example — "for instance, Blue Dream is myrcene" — and every time we do that, we answer the question the video was built to leave open.
He states the proportion. He points at the viewer's own jar. He stops. The unresolved question is the entire mechanism, and resolving it on camera converts a traffic video into an explainer.
## The Seven Questions
| ID | The claim | The question it plants |
| --------- | -------------------------------------------------- | -------------------------------- |
| `LUP-001` | Nearly half of all cannabis is myrcene-led | *Is mine?* |
| `LUP-002` | Sour Diesel is limonene, not myrcene | *What is my favourite actually?* |
| `LUP-003` | One strain in the top ten is terpinolene | *Which one?* |
| `LUP-004` | Fewer than 1 in 200 reaches 30% | *Does mine?* |
| `LUP-005` | Your favourite and your worst may share a terpene | *Do they?* |
| `LUP-006` | Anything unresearched can be researched on request | *What if mine isn't there?* |
| `LUP-007` | Your four favourites may be one profile | *Are they?* |
***
## LUP-001 — Is Yours?
| | |
| ----------------- | ---------------------------------------------------------------------------------------------------- |
| **Runtime** | 15 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | **Pack baseline.** Does an unresolved question drive more site traffic than an explicit instruction? |
| **Data needed** | Verified: myrcene 45.8%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------ |
| A | `DD-01` | "45.8% of all cannabis is myrcene-dominant." |
| B | `BC-03` | "Half of all cannabis is the same terpene." |
| C | `OL-82` | "There is a good chance your last four were the same thing." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------- | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Nearly half of all cannabis is led by one single terpene. Myrcene. Forty-five point eight percent of everything classified." | MYRCENE 45.8% | Professor High, deadpan + static chest-up + card |
| 0:06-0:12 | PROF: "Which means there is a very good chance the last four things you bought were all the same thing wearing four names." | *(none)* | Professor High + slow push-in |
| 0:12-0:15 | PROF: "Is yours. Go and find out. This is why I'm high." | IS YOURS? | Professor High + closing card |
**Caption**
> Nearly half of all classified cannabis is led by one terpene: myrcene, at 45.8%.
>
> Which means there's a good chance your last four purchases were the same thing wearing four different names.
>
> Is yours? → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#myrcene` `#terpenes` `#cannabiseducation` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-001
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. He is stating a fact and then declining to
finish the thought. Slightly, deliberately unhelpful.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — HE MUST NOT NAME AN EXAMPLE STRAIN. Do not add "for instance, Blue
Dream is myrcene" or any equivalent. The unresolved question is the entire
mechanism of this pack and naming an example destroys it.
ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Nearly half of all cannabis is led by one single terpene.
Myrcene. Forty-five point eight percent of everything classified."
ON SCREEN: MYRCENE 45.8%
2. (0:06-0:12) Slow push-in. No card.
SAYS (PROF): "Which means there is a very good chance the last four things
you bought were all the same thing wearing four names."
ON SCREEN: nothing
3. (0:12-0:15) Static chest-up. Closing card.
SAYS (PROF): "Is yours. Go and find out. This is why I'm high."
ON SCREEN: IS YOURS?
ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "45.8%" and "YOURS". 250px clear at
bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that myrcene produces any effect. No real brand, dispensary or producer
names. Do not name an example strain.
```
***
## LUP-002 — The One Everyone Gets Wrong
| | |
| ----------------- | ------------------------------------------------------------------------------ |
| **Runtime** | 16 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | Does correcting a **specific famous strain** out-convert a general proportion? |
| **Data needed** | Verified: Sour Diesel is limonene-dominant at 21.5% THC. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------- |
| A | `CT-04` | "Sour Diesel isn't what you think it is." |
| B | `OL-83` | "Thirty years of reputation, one wrong assumption." |
| C | `BC-13` | "Your favourite strain's reputation was never checked." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Sour Diesel is limonene-dominant. It is not myrcene-dominant, it never was, and almost everyone believes the opposite." | SOUR DIESEL = LIMONENE | Professor High, deadpan + static chest-up + card |
| 0:06-0:13 | PROF: "That reputation was built by people describing a feeling. Nobody went back and checked it against a panel. Which raises a question about whichever one you would have named instead." | *(none)* | Professor High + slow push-in |
| 0:13-0:16 | PROF: "Go and check yours. This is why I'm high." | CHECK YOURS | Professor High + closing card |
**Caption**
> Sour Diesel is limonene-dominant. It never was myrcene-dominant, and almost everyone believes the opposite.
>
> That reputation was built by people describing a feeling. Nobody checked it against a panel — which raises a question about whichever strain you'd have named instead.
>
> Check yours → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#sourdiesel` `#limonene` `#terpenes` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-002
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. Correcting a widely-held belief without any
triumph.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — He names ONE strain, Sour Diesel, because it is the correction
itself. He must NOT then name a second example or resolve what the viewer's
strain might be.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Sour Diesel is limonene-dominant. It is not myrcene-dominant,
it never was, and almost everyone believes the opposite."
ON SCREEN: SOUR DIESEL = LIMONENE
2. (0:06-0:13) Slow push-in. No card.
SAYS (PROF): "That reputation was built by people describing a feeling.
Nobody went back and checked it against a panel. Which raises a question
about whichever one you would have named instead."
ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
SAYS (PROF): "Go and check yours. This is why I'm high."
ON SCREEN: CHECK YOURS
ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "LIMONENE" and "YOURS". 250px clear
at bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary, producer or lab names — the strain name only.
```
***
## LUP-003 — The Only One
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 15 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | Does a **withheld answer** ("which one?") convert harder than a stated one? The purest form of the pack's mechanic. |
| **Data needed** | Verified: Jack Herer is the only terpinolene-dominant strain in the top ten; terpinolene leads 4.5%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------- |
| A | `DD-06` | "Only one strain in the top ten is terpinolene." |
| B | `OL-84` | "One of the ten most popular strains is not like the others." |
| C | `BC-06` | "You have never actually tried terpinolene." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Exactly one strain in the ten most popular is terpinolene-led. One. The other nine split between two terpenes." | 1 OF THE TOP 10 | Professor High, deadpan + static chest-up + card |
| 0:06-0:12 | PROF: "It is the reason that one feels different from everything around it, and most people who love it have no idea why. Terpinolene leads about one strain in twenty-two." | TERPINOLENE · 1 IN 22 | Professor High + card change |
| 0:12-0:15 | PROF: "I am not going to tell you which one. This is why I'm high." | WHICH ONE? | Professor High, faint smile + closing card |
**Caption**
> Exactly one strain in the ten most popular is terpinolene-led. One. The other nine split between two terpenes.
>
> It's the reason that one feels different from everything around it, and most people who love it have no idea why. Terpinolene leads about 1 in 22 strains overall.
>
> I'm not going to tell you which one → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#terpinolene` `#terpenes` `#strainreview` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-003
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan, with the faintest trace of enjoyment at
withholding the answer. This is the purest version of the pack's mechanic.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — HE MUST NOT NAME THE STRAIN. Not in dialogue, not on a card, not
in the environment. The whole episode is the withheld answer. Do not add it.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere in frame.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Exactly one strain in the ten most popular is terpinolene-
led. One. The other nine split between two terpenes."
ON SCREEN: 1 OF THE TOP 10
2. (0:06-0:12) Same framing. Card changes.
SAYS (PROF): "It is the reason that one feels different from everything
around it, and most people who love it have no idea why. Terpinolene leads
about one strain in twenty-two."
ON SCREEN: TERPINOLENE - 1 IN 22
3. (0:12-0:15) Static chest-up, the faintest smile. Closing card.
SAYS (PROF): "I am not going to tell you which one. This is why I'm high."
ON SCREEN: WHICH ONE?
ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the numbers and "WHICH ONE". 250px
clear at bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No strain
name spoken or displayed. No real brand, dispensary or producer names.
```
***
## LUP-004 — Does Yours?
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 16 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | Does the **THC** question — the metric this audience already cares about — out-convert the terpene questions? |
| **Data needed** | Verified: 0.4% reach 30%; 10.6% reach 25%; average 20.5%; max on record 34.8%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ----------------------------------------------- |
| A | `DD-02` | "Almost no strain actually hits 30% THC." |
| B | `OL-85` | "You have almost certainly never had a thirty." |
| C | `QN-05` | "Guess how many strains hit 30% THC." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------ | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Fewer than one strain in two hundred actually reaches thirty percent. About one in ten reaches twenty-five. The average is twenty and a half." | UNDER 1 IN 200 REACH 30% | Professor High, deadpan + static chest-up + card |
| 0:06-0:13 | PROF: "Which means most people who say they only smoke thirties have never had one. Not because they are lying. Because it was printed on a board and nobody checked." | *(none)* | Professor High + slow push-in |
| 0:13-0:16 | PROF: "Does yours. Go and look. This is why I'm high." | DOES YOURS? | Professor High + closing card |
**Caption**
> Fewer than 1 in 200 strains actually reaches 30% THC. About 1 in 10 reaches 25%. The average is 20.5%.
>
> Most people who say they only smoke thirties have never had one — not because they're lying, but because it was printed on a board and nobody checked.
>
> Does yours? → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#thcpercentage` `#dispensary` `#cannabiseducation` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-004
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan. He is generous about the mistake — nobody is
lying, the board was wrong.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — HE MUST NOT NAME A STRAIN or resolve the viewer's question.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Fewer than one strain in two hundred actually reaches thirty
percent. About one in ten reaches twenty-five. The average is twenty and a
half."
ON SCREEN: UNDER 1 IN 200 REACH 30%
2. (0:06-0:13) Slow push-in. No card.
SAYS (PROF): "Which means most people who say they only smoke thirties have
never had one. Not because they are lying. Because it was printed on a
board and nobody checked."
ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
SAYS (PROF): "Does yours. Go and look. This is why I'm high."
ON SCREEN: DOES YOURS?
ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "200" and "YOURS". 250px clear at
bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab named or implied — this must never read as
an accusation against an identifiable business.
```
***
## LUP-005 — The Same Terpene
| | |
| ----------------- | ----------------------------------------------------------------------------------------------- |
| **Runtime** | 17 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | Does a claim about the viewer's **own inconsistency** convert harder than one about the market? |
| **Data needed** | Verified: myrcene 45.8%; effects framed strictly as association. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------ |
| A | `OL-86` | "Your favourite and your worst may be the same compound." |
| B | `PA-04` | "That 'calming' strain made you anxious. Here's the reason." |
| C | `KG-10` | "Two people, one jar, two completely different nights." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------- | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Nearly half of all cannabis is led by the same terpene. So statistically, your best one and your worst one are quite likely to share it." | SAME TERPENE, DIFFERENT NIGHT | Professor High, deadpan + static chest-up + card |
| 0:06-0:14 | PROF: "Which would mean the terpene was never the whole story — dose, setting, tolerance and your own chemistry all get a vote. That is a pattern, not a prescription. But you cannot see the pattern without the panels." | A PATTERN, NOT A PRESCRIPTION | Professor High + slow push-in + card change |
| 0:14-0:17 | PROF: "Pull both. Compare them. This is why I'm high." | PULL BOTH | Professor High + closing card |
**Caption**
> Nearly half of all cannabis is led by the same terpene — so statistically, your best one and your worst one are fairly likely to share it.
>
> Which would mean the terpene was never the whole story. Dose, setting, tolerance and your own chemistry all get a vote. That's a pattern, not a prescription.
>
> But you can't see the pattern without the panels. Pull both → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#terpenes` `#cannabisscience` `#cannabiseducation` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-005
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan, thoughtful. This is the most nuanced claim
in the pack and he does not oversell it.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — CLAIM DISCIPLINE: "That is a pattern, not a prescription" must be
delivered verbatim. It is the hedge that keeps this compliant. Do not cut it
for time.
IMPORTANT — HE MUST NOT NAME ANY STRAIN or resolve which terpene is involved
for the viewer.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Nearly half of all cannabis is led by the same terpene. So
statistically, your best one and your worst one are quite likely to share
it."
ON SCREEN: SAME TERPENE, DIFFERENT NIGHT
2. (0:06-0:14) Slow push-in. Card changes.
SAYS (PROF): "Which would mean the terpene was never the whole story —
dose, setting, tolerance and your own chemistry all get a vote. That is a
pattern, not a prescription. But you cannot see the pattern without the
panels."
ON SCREEN: A PATTERN, NOT A PRESCRIPTION
3. (0:14-0:17) Static chest-up. Closing card.
SAYS (PROF): "Pull both. Compare them. This is why I'm high."
ON SCREEN: PULL BOTH
ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the key phrase. 250px clear at
bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. NO medical claims, NO
symptom or treatment language, NO promise that any terpene produces any
effect. No real brand, dispensary or producer names.
```
***
## LUP-006 — If It Isn't There Yet
| | |
| ----------------- | --------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 18 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | **The positioning episode.** Does stating on-demand research as a capability convert, or does it read as an ad? |
| **Data needed** | Verified: over 20,000 distinct strain names known; anything unresearched can be researched on request. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | --------------------------------------------------------- |
| A | `OL-87` | "There is no such thing as a strain we cannot look up." |
| B | `ST-05` | "I asked the AI to find strains that don't exist." |
| C | `QN-24` | "What is the most obscure thing you have ever been sold?" |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------- | ------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "People ask whether their strain is 'in the database.' That is the wrong question, and it is a question about a list." | *(none)* | Professor High, deadpan + static chest-up |
| 0:06-0:14 | PROF: "Over twenty thousand names are already known. If yours is not researched yet, it gets researched — that is what the thing does. It is not a finished list. It is a starting surface." | 20,000+ NAMES · RESEARCH ON DEMAND | Professor High + slow push-in + card |
| 0:14-0:18 | PROF: "So bring me the strangest name you have ever been sold. This is why I'm high." | BRING ME THE WEIRDEST ONE | Professor High, faint smile + closing card |
**Caption**
> People ask whether their strain is "in the database." That's a question about a list.
>
> Over 20,000 names are already known, and anything not researched yet gets researched on request. It isn't a finished list — it's a starting surface.
>
> Bring me the strangest name you've ever been sold → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#strainnames` `#terpenes` `#cannabiseducation` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-006
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan, ending on genuine invitation. This is the
one episode that describes the product directly, so it must stay understated —
he is correcting a misconception, not pitching.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — SCALE PHRASING: say "over twenty thousand names" and nothing more
precise. Never state a researched-strain count, and never frame the catalogue
as a fixed inventory.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app or website interface is shown.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan.
SAYS (PROF): "People ask whether their strain is 'in the database.' That is
the wrong question, and it is a question about a list."
ON SCREEN: nothing
2. (0:06-0:14) Slow push-in. Single card, lower third.
SAYS (PROF): "Over twenty thousand names are already known. If yours is not
researched yet, it gets researched — that is what the thing does. It is not
a finished list. It is a starting surface."
ON SCREEN: 20,000+ NAMES - RESEARCH ON DEMAND
3. (0:14-0:18) Static chest-up, the faintest smile. Closing card.
SAYS (PROF): "So bring me the strangest name you have ever been sold. This
is why I'm high."
ON SCREEN: BRING ME THE WEIRDEST ONE
ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "ON DEMAND". 250px clear at bottom,
120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No website or app UI on
screen. No medical claims. No real dispensary, brand or producer names. Do not
state any researched-strain count.
```
***
## LUP-007 — Your Four Favourites
| | |
| ----------------- | ---------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 17 seconds |
| **Register** | Data-led |
| **CTA type** | Site |
| **Test variable** | **The closer.** A claim about the viewer's whole history rather than one jar — the widest question the pack can plant. |
| **Data needed** | Verified: three terpenes lead 86%; myrcene 45.8%, limonene 25.4%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | -------------------------------------------------------- |
| A | `CM-07` | "Your four favorite strains are the same strain. Sorry." |
| B | `OL-88` | "Four names. Probably two profiles." |
| C | `DD-03` | "Three terpenes run 86% of all cannabis." |
**Script**
| Time | Dialogue | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------- | ------------------------------------------------ |
| 0:00-0:06 | PROF: *(already talking)* "Name your four favourites. Three terpenes lead eighty-six percent of everything classified." | 3 TERPENES → 86% | Professor High, deadpan + static chest-up + card |
| 0:06-0:13 | PROF: "So four favourites is very unlikely to be four profiles. It is more likely two, possibly one, and you have been paying a premium for the names in between." | 4 NAMES ≠ 4 PROFILES | Professor High + slow push-in + card change |
| 0:13-0:17 | PROF: "Pull all four. I will wait. This is why I'm high." | PULL ALL FOUR | Professor High + closing card |
**Caption**
> Name your four favourites. Three terpenes lead 86% of everything classified.
>
> So four favourites is very unlikely to be four profiles. It's more likely two — possibly one — and you've been paying a premium for the names in between.
>
> Pull all four. I'll wait → thisiswhyimhigh.com
>
> This is why I'm high.
**Hashtags** `#thisiswhyimhigh` `#terpenes` `#strainreview` `#cannabiseducation` `#dispensary`
**Cantina Prompt**
```text theme={null}
Professor High — LOOK IT UP — LUP-007
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Nature-documentary deadpan, faintly provoking. "I will wait" is
delivered completely flat, not smugly.
IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.
IMPORTANT — HE MUST NOT NAME ANY STRAIN. The viewer supplies all four, which
is the entire point.
ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere.
SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
SAYS (PROF): "Name your four favourites. Three terpenes lead eighty-six
percent of everything classified."
ON SCREEN: 3 TERPENES -> 86%
2. (0:06-0:13) Slow push-in. Card changes.
SAYS (PROF): "So four favourites is very unlikely to be four profiles. It
is more likely two, possibly one, and you have been paying a premium for
the names in between."
ON SCREEN: 4 NAMES =/= 4 PROFILES
3. (0:13-0:17) Static chest-up. Closing card.
SAYS (PROF): "Pull all four. I will wait. This is why I'm high."
ON SCREEN: PULL ALL FOUR
ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "86%" and "FOUR". 250px clear at
bottom, 120px at top.
AUDIO: Original sound. Sparse strings.
DO NOT: No product, no smoking, no paraphernalia. No strain names spoken or
displayed. No medical claims. No real brand, dispensary or producer names.
```
***
## Pack Notes
| Rep | The planted question | Variable being probed |
| --------- | --------------------------------- | ------------------------------------------------------ |
| `LUP-001` | *Is mine myrcene?* | Baseline — unresolved question vs explicit instruction |
| `LUP-002` | *What is my favourite actually?* | Famous strain correction vs general proportion |
| `LUP-003` | *Which one is terpinolene?* | Fully withheld answer — the purest form |
| `LUP-004` | *Does mine reach 30%?* | The metric they already care about |
| `LUP-005` | *Do my best and worst share one?* | Their own inconsistency vs the market's |
| `LUP-006` | *What if mine isn't there?* | Positioning — capability vs ad |
| `LUP-007` | *Are my four actually one?* | The widest question available |
**This is the only pack in the slate judged on a metric TikTok does not report.** Views, shares and saves are all visible in-platform; site sessions are not. Tag every one of these with its own UTM-bearing short link in the [performance log](/social/scripts/testing-framework#the-performance-log) before posting, or the pack produces no readable result at all.
## Related
How traffic is measured against reach.
The mechanic this pack is built from.
Every proportion stated here.