> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # Sections — Scripts > Six episodes where a timeline is rendered as one segmented bar — a joke and a product feature wearing the same clothes. Script IDs SEC-001 through SEC-006. **Arm 3 — Traffic.** Optimised for saves and site visits. Test design: [The 100](/social/scripts/the-100/design). Character: [Character Config](/social/character-config). ## Why This Pack Exists From the [teardowns](/social/teardowns#3-sections-of-a-joint--a-timeline-made-spatial): > One object segmented left to right, each segment labeled with an escalating internal state. > > **Why it recurs:** it renders the arc of an entire session as one static image. Zero video production. It generalized off cannabis within four days — the template outlived its subject, which marks a genuinely strong format. > > **Steal:** directly portable. For a strain-intelligence product this is *also* a data visualization — onset curve, peak, comedown. **A joke and a product feature wearing the same clothes.** That last line is why this pack sits in the traffic arm rather than the reach arm. Every episode is a chart that happens to be funny, and a chart is the thing people screenshot. ## The Adaptation **The object is never a joint, and never any product.** We segment a **bar** — an abstract horizontal timeline, styled like a chart axis. Nothing is depicted, held, or lit. This is not a downgrade. A bar generalises to things a joint cannot: an evening, a shop visit, a tolerance break, a reputation. The original format escaped its own subject within four days; ours starts there. ## The Structure ```mermaid theme={null} flowchart LR A["THE BAR APPEARS
0-3s
unlabelled"] --> B["SEGMENTS LAND
3-18s
one per beat,
escalating"] B --> C["THE HOLD
18-24s
complete, legible,
screenshottable"] C --> D["TAG"] ``` **The hold is mandatory and it is the whole point.** Six seconds of the complete, unobstructed bar. If a lower third covers a segment during the hold, the video cannot be screenshotted, and if it cannot be screenshotted it cannot be saved. *** ## SEC-001 — Sections Of An Evening | | | | ----------------- | -------------------------------------------------------------------------------------------- | | **Runtime** | 24 seconds | | **Register** | Comedy | | **CTA type** | Save | | **Test variable** | **Pack baseline.** Does a segmented-bar format earn saves at the rate the utility videos do? | | **Data needed** | None. Behavioural, not chemical. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------ | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `OL-69` | "Six sections. You are somewhere on this." | | C | `CM-49` | "I have charted your entire evening." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:18 | PROF: "Section one: confidence. Section two: 'is this working.' Section three: it is working. Section four: the deep and specific interest in a snack. Section five: a long silence nobody comments on. Section six: you are asleep and you did not decide to be." | *(segments fill, labelled, one per line)* | full-frame chart building + locked static | | 0:18-0:22 | PROF: "Nobody has ever skipped section five." | *(complete bar held)* | full-frame chart, complete + static hold | | 0:22-0:24 | PROF: "Save it. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card | **Caption** > Sections of an evening: confidence → "is this working" → it's working → the snack → the silence → asleep without deciding to be. > > Nobody has ever skipped section five. > > Save this and find yourself on it. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#cannabisculture` `#savethis` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-001 Runtime: 24 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: He is VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, presented as a data readout. He is narrating a chart, not telling a joke. IMPORTANT — OPENING: Start COLD on an EMPTY horizontal bar with no dialogue for the first three seconds. No title card, no logo, no face. The unlabelled bar is the hook. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. It is styled like a timeline axis — a clean horizontal rectangle divided into six segments. It is NOT a joint, a cigarette, or any product, and nothing is ever held, lit or consumed. IMPORTANT — THE HOLD AT 0:18-0:22: the complete six-segment bar must be fully visible, fully legible on a phone, and COMPLETELY UNOBSTRUCTED. No lower third, no card, no character may overlap it. This video exists to be screenshotted. ENVIRONMENT: A clean chart plate — flat background in the brand palette, no set, no props. Professor High's lab only for the final beat. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, full frame. An empty six-segment horizontal bar, unlabelled. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:18) Locked static. Segments fill and label one at a time, in sync with each spoken line. SAYS (PROF, voice only): "Section one: confidence. Section two: 'is this working.' Section three: it is working. Section four: the deep and specific interest in a snack. Section five: a long silence nobody comments on. Section six: you are asleep and you did not decide to be." ON SCREEN: CONFIDENCE / IS THIS WORKING / IT'S WORKING / THE SNACK / THE SILENCE / ASLEEP (accumulating) 3. (0:18-0:22) Locked static hold on the COMPLETE bar. Nothing overlaps it. SAYS (PROF, voice only): "Nobody has ever skipped section five." ON SCREEN: the complete labelled bar 4. (0:22-0:24) Cut to Professor High in the lab, static chest-up, deadpan. SAYS (PROF): "Save it. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Segment labels in bold sans-serif, white with heavy stroke, sized to read on a phone at arm's length. Pineapple yellow #D98E04 on the segment dividers. Keep 250px clear at the bottom and 120px at the top so the platform UI never covers a segment. AUDIO: Original sound. Silence over the empty bar, then a soft tick as each segment lands. Sparse strings under the hold. DO NOT: No product, no smoking, no paraphernalia, nothing held or lit. The bar must not resemble a joint, cigarette, or any smokable object. No medical claims. No real brand names. ``` *** ## SEC-002 — Sections Of A Dispensary Visit | | | | ----------------- | ----------------------------------------------------------------------------------------------- | | **Runtime** | 25 seconds | | **Register** | Comedy | | **CTA type** | Save | | **Test variable** | Does a **retail** timeline out-save a **session** timeline? Retail is the higher-intent moment. | | **Data needed** | Verified: three terpenes lead 86%; average THC 20.5%. | **Hooks** | Slot | ID | Line | | ---- | ------- | ----------------------------------------------- | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `OL-70` | "Nineteen minutes, charted." | | C | `OL-04` | "This decision will take him nineteen minutes." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:19 | PROF: "Section one: a plan. Section two: the plan meets the board. Section three: reading names you cannot pronounce. Section four: pretending to consider the middle of the menu. Section five: asking for the highest number. Section six: agreeing that it is fire." | *(segments fill, labelled)* | full-frame chart building + locked static | | 0:19-0:23 | PROF: "The plan is destroyed in section two. Everything after that is theatre." | *(complete bar held)* | full-frame chart, complete + static hold | | 0:23-0:25 | PROF: "Save it. Bring it. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card | **Caption** > Sections of a dispensary visit: a plan → the plan meets the board → names you can't pronounce → pretending to consider the middle → asking for the highest number → agreeing that it's fire. > > The plan dies in section two. Everything after that is theatre. > > Save it and bring it with you. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#dispensary` `#cannabisculture` `#savethis` `#relatable` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-002 Runtime: 25 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, narrating a chart. IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for three seconds. No title card, no logo, no face. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR, styled like a timeline axis. Not a joint, not a product. Nothing held, lit or consumed. IMPORTANT — THE HOLD AT 0:19-0:23: complete bar, fully legible, COMPLETELY UNOBSTRUCTED. ENVIRONMENT: A clean chart plate, flat background in the brand palette. Professor High's lab only for the final beat. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, full frame, empty six-segment bar. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:19) Segments fill and label one at a time, in sync with the lines. SAYS (PROF, voice only): "Section one: a plan. Section two: the plan meets the board. Section three: reading names you cannot pronounce. Section four: pretending to consider the middle of the menu. Section five: asking for the highest number. Section six: agreeing that it is fire." ON SCREEN: A PLAN / THE BOARD / UNPRONOUNCEABLE / PRETENDING / HIGHEST NUMBER / "IT'S FIRE" (accumulating) 3. (0:19-0:23) Locked static hold on the COMPLETE bar. SAYS (PROF, voice only): "The plan is destroyed in section two. Everything after that is theatre." ON SCREEN: the complete labelled bar 4. (0:23-0:25) Cut to Professor High, static chest-up, deadpan. SAYS (PROF): "Save it. Bring it. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible. Pineapple yellow #D98E04 on the dividers. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence over the empty bar, a soft tick per segment, sparse strings under the hold. DO NOT: No product, no smoking, no paraphernalia. The bar must not resemble any smokable object. No medical claims. No real dispensary, brand or producer names. ``` *** ## SEC-003 — Sections Of An Edible | | | | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 26 seconds | | **Register** | Data-led | | **CTA type** | Save | | **Test variable** | **The product-feature episode.** This bar is literally an onset curve. Does the most useful chart in the pack out-save the funniest? | | **Data needed** | Mechanism only — onset, peak and duration described qualitatively. Use `[DATA: onset window]` and `[DATA: duration window]` if figures go on camera. | **Hooks** | Slot | ID | Line | | ---- | ------- | ---------------------------------------------------- | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `KG-01` | "There's a reason edibles hit ten times harder." | | C | `OL-71` | "Section three is where everyone makes the mistake." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:18 | PROF: "Section one: nothing. Section two: still nothing. Section three: the decision to take another one. Section four: the first one arrives. Section five: the second one arrives, on top of the first. Section six: a duration nobody budgeted for." | *(segments fill, labelled)* | full-frame chart building + locked static | | 0:18-0:24 | PROF: "Section three is the only section you control. Everything to the right of it is arithmetic." | SECTION 3 IS THE DECISION | full-frame chart, complete + static hold | | 0:24-0:26 | PROF: "Save this one properly. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card | **Caption** > Sections of an edible: nothing → still nothing → the decision to take another → the first one arrives → the second one arrives on top of it → a duration nobody budgeted for. > > Section three is the only section you control. Everything right of it is arithmetic. > > Save this one properly. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#edibles` `#cannabiseducation` `#dosing` `#savethis` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-003 Runtime: 26 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan. This is the most genuinely useful chart in the pack and he plays it completely straight — no joke in the delivery. IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for three seconds. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR / TIMELINE AXIS. Not a joint, not a product, not a food item. Nothing is held, eaten, lit or consumed at any point. IMPORTANT — SECTION THREE MUST BE VISUALLY DISTINCT — a different fill colour from the other five, so the chart still communicates when muted and when screenshotted. IMPORTANT — THE HOLD AT 0:18-0:24: complete bar, legible, UNOBSTRUCTED except for the single lower-third card, which must not overlap any segment. ENVIRONMENT: A clean chart plate, flat background in the brand palette. Professor High's lab only for the final beat. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:18) Segments fill and label one at a time. Section three fills in the distinct colour. SAYS (PROF, voice only): "Section one: nothing. Section two: still nothing. Section three: the decision to take another one. Section four: the first one arrives. Section five: the second one arrives, on top of the first. Section six: a duration nobody budgeted for." ON SCREEN: NOTHING / STILL NOTHING / THE DECISION / FIRST ONE ARRIVES / SECOND ONE ARRIVES / THE DURATION (accumulating) 3. (0:18-0:24) Locked static hold on the COMPLETE bar. One card below it. SAYS (PROF, voice only): "Section three is the only section you control. Everything to the right of it is arithmetic." ON SCREEN: SECTION 3 IS THE DECISION 4. (0:24-0:26) Cut to Professor High, static chest-up, deadpan. SAYS (PROF): "Save this one properly. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible. Pineapple yellow #D98E04 on section three. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence over the empty bar, a soft tick per segment, sparse strings under the hold. DO NOT: No product, no food, no packaging, no paraphernalia, no consuming. The bar must not resemble any object. No medical claims and NO dosing recommendations — the chart describes a sequence, it does not advise. No real brand names. ``` *** ## SEC-004 — Sections Of A Tolerance Break | | | | ----------------- | ---------------------------------------------------------------------------------------------- | | **Runtime** | 24 seconds | | **Register** | Comedy | | **CTA type** | Comment | | **Test variable** | Does a chart about **abstaining** perform on a cannabis audience, or does it read as anti-use? | | **Data needed** | None. Behavioural only. | **Hooks** | Slot | ID | Line | | ---- | ------- | ----------------------------------------------- | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `OL-72` | "Six sections. Most people exit at three." | | C | `CT-15` | "He quit. He has not stopped talking about it." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:18 | PROF: "Section one: announcing it. Section two: telling a second person. Section three: sleeping strangely and mentioning it. Section four: describing your dreams to someone who did not ask. Section five: genuinely feeling quite good. Section six: explaining that you could stop any time, which you have just proved, so." | *(segments fill, labelled)* | full-frame chart building + locked static | | 0:18-0:22 | PROF: "Most people exit at section four. Almost nobody exits at section five." | *(complete bar held)* | full-frame chart, complete + static hold | | 0:22-0:24 | PROF: "Which section are you. This is why I'm high." | WHICH SECTION? | Professor High + closing card | **Caption** > Sections of a t-break: announcing it → telling a second person → sleeping strangely and mentioning it → describing your dreams to someone who didn't ask → genuinely feeling quite good → explaining that you could stop any time, which you've just proved, so. > > Most people exit at four. Almost nobody exits at five. > > Which section are you? Comments. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#tbreak` `#relatable` `#cannabisculture` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-004 Runtime: 24 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, affectionate. CRITICAL — this must never read as encouragement to stop OR as mockery of stopping. He is charting a documented social behaviour with total neutrality. IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for three seconds. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. Not a joint, not a product. Nothing held, lit or consumed. IMPORTANT — THE HOLD AT 0:18-0:22: complete bar, legible, UNOBSTRUCTED. ENVIRONMENT: A clean chart plate, flat background in the brand palette. Professor High's lab only for the final beat. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:18) Segments fill and label one at a time. SAYS (PROF, voice only): "Section one: announcing it. Section two: telling a second person. Section three: sleeping strangely and mentioning it. Section four: describing your dreams to someone who did not ask. Section five: genuinely feeling quite good. Section six: explaining that you could stop any time, which you have just proved, so." ON SCREEN: ANNOUNCING IT / TELLING PERSON TWO / THE SLEEP / THE DREAMS / ACTUALLY FINE / "ANY TIME" (accumulating) 3. (0:18-0:22) Locked static hold on the COMPLETE bar. SAYS (PROF, voice only): "Most people exit at section four. Almost nobody exits at section five." ON SCREEN: the complete labelled bar 4. (0:22-0:24) Cut to Professor High, static chest-up, deadpan. SAYS (PROF): "Which section are you. This is why I'm high." ON SCREEN: WHICH SECTION? ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible. Pineapple yellow #D98E04 on the dividers. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence over the empty bar, a soft tick per segment, sparse strings under the hold. DO NOT: No product, no smoking, no paraphernalia. No medical claims and no health advice about abstaining. Never encourage or discourage stopping. No real brand names. ``` *** ## SEC-005 — Sections Of A Strain's Reputation | | | | ----------------- | ------------------------------------------------------------------------------------------------------------- | | **Runtime** | 25 seconds | | **Register** | Data-led | | **CTA type** | Comment | | **Test variable** | An **industry** timeline rather than a personal one. Does the audience follow a chart that is not about them? | | **Data needed** | Verified: strain names are unregulated; two jars with one name may share nothing. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------- | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `OL-73` | "Every strain you love is somewhere on this bar." | | C | `BC-05` | "The strain name on your jar is marketing." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:19 | PROF: "Section one: a grower names it something. Section two: it is genuinely excellent. Section three: everybody wants it. Section four: everybody grows something and calls it that. Section five: the name means nothing. Section six: somebody says it is not what it used to be, and they are right, because it is not the same plant." | *(segments fill, labelled)* | full-frame chart building + locked static | | 0:19-0:23 | PROF: "Nothing declined. The name simply detached from the thing." | THE NAME DETACHED | full-frame chart, complete + static hold | | 0:23-0:25 | PROF: "Which one is at section five right now. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card | **Caption** > Sections of a strain's reputation: a grower names it → it's genuinely excellent → everybody wants it → everybody grows something and calls it that → the name means nothing → someone says it isn't what it used to be. > > They're right. Nothing declined — the name detached from the thing. > > Which one is at section five right now? Comments. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#strainnames` `#cannabiseducation` `#dispensary` `#terpenes` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-005 Runtime: 25 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan. This is an industry post-mortem delivered as a chart. No joke in the delivery. IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for three seconds. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR. Not a joint, not a product. Nothing held, lit or consumed. IMPORTANT — THE HOLD AT 0:19-0:23: complete bar, legible, unobstructed except the single lower-third card, which must not overlap a segment. ENVIRONMENT: A clean chart plate, flat background in the brand palette. Professor High's lab only for the final beat. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:19) Segments fill and label one at a time. SAYS (PROF, voice only): "Section one: a grower names it something. Section two: it is genuinely excellent. Section three: everybody wants it. Section four: everybody grows something and calls it that. Section five: the name means nothing. Section six: somebody says it is not what it used to be, and they are right, because it is not the same plant." ON SCREEN: NAMED / GENUINELY GREAT / WANTED / EVERYONE COPIES / NAME MEANS NOTHING / "NOT WHAT IT WAS" (accumulating) 3. (0:19-0:23) Locked static hold on the COMPLETE bar. One card below it. SAYS (PROF, voice only): "Nothing declined. The name simply detached from the thing." ON SCREEN: THE NAME DETACHED 4. (0:23-0:25) Cut to Professor High, static chest-up, deadpan. SAYS (PROF): "Which one is at section five right now. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible. Pineapple yellow #D98E04 on section five. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence over the empty bar, a soft tick per segment, sparse strings under the hold. DO NOT: No product, no smoking, no paraphernalia. No medical claims. No REAL strain named on camera as a decline example, and no real brand, producer or dispensary names — the chart is generic and must not accuse anyone. ``` *** ## SEC-006 — Sections Of A Label | | | | ----------------- | ------------------------------------------------------------------------------------------------------------------------------------ | | **Runtime** | 27 seconds | | **Register** | Data-led | | **CTA type** | Site | | **Test variable** | **The conversion episode.** The bar becomes an actual label diagram. Does the most product-shaped chart drive the most site traffic? | | **Data needed** | Verified: myrcene 45.8%, limonene 25.4%, caryophyllene 15.2%; average THC 20.5%. | **Hooks** | Slot | ID | Line | | ---- | ------- | ---------------------------------------------------- | | A | `PI-16` | *(Cold open on an empty bar, no dialogue)* | | B | `KG-02` | "The most important number on your label isn't THC." | | C | `OL-74` | "Six things on that jar. One of them is checkable." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------- | ----------------------------------------- | | 0:00-0:03 | *(no dialogue)* | *(an empty horizontal bar)* | full-frame chart + locked static | | 0:03-0:19 | PROF: "Section one: the name — invented. Section two: indica or sativa — a shelving convention. Section three: 'top shelf' — a price tier. Section four: the THC percentage — real, and less useful than it looks. Section five: the terpene panel — real, and the part nobody reads. Section six: the lab that tested it — the reason any of this is knowable." | *(segments fill, labelled)* | full-frame chart building + locked static | | 0:19-0:24 | PROF: "Sections five and six are the whole label. The first four are the packaging." | SECTIONS 5 AND 6 | full-frame chart, complete + static hold | | 0:24-0:27 | PROF: "Go read section five on yours. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + closing card | **Caption** > Sections of a label: the name (invented) → indica/sativa (a shelving convention) → "top shelf" (a price tier) → the THC % (real, less useful than it looks) → the terpene panel (real, and unread) → the lab (the reason any of it is knowable). > > Sections five and six are the label. The first four are the packaging. > > Go read section five on yours → thisiswhyimhigh.com > > This is why I'm high. **Hashtags** `#thisiswhyimhigh` `#terpenes` `#cannabiseducation` `#dispensary` `#readthelabel` **Cantina Prompt** ```text theme={null} Professor High — SECTIONS — SEC-006 Runtime: 27 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - NOTE: VOICE ONLY until the final beat - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan. This is the pack's most useful chart and its conversion episode. Played entirely straight. IMPORTANT — OPENING: Start COLD on an EMPTY six-segment bar, no dialogue, for three seconds. IMPORTANT — THE OBJECT IS AN ABSTRACT CHART BAR that reads as a stylised label diagram. It must NOT resemble any real product packaging, brand, or jar design. IMPORTANT — SECTIONS FIVE AND SIX MUST BE VISUALLY DISTINCT from the first four — different fill, so the conclusion is readable when muted and when screenshotted. IMPORTANT — THE HOLD AT 0:19-0:24: complete bar, legible, unobstructed except the single lower-third card. ENVIRONMENT: A clean chart plate, flat background in the brand palette. Professor High's lab only for the final beat. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:03) COLD OPEN. Locked static, empty six-segment bar. NO DIALOGUE. ON SCREEN: the empty bar 2. (0:03-0:19) Segments fill and label one at a time. Sections five and six fill in the distinct colour. SAYS (PROF, voice only): "Section one: the name — invented. Section two: indica or sativa — a shelving convention. Section three: 'top shelf' — a price tier. Section four: the THC percentage — real, and less useful than it looks. Section five: the terpene panel — real, and the part nobody reads. Section six: the lab that tested it — the reason any of this is knowable." ON SCREEN: THE NAME / INDICA-SATIVA / "TOP SHELF" / THC % / TERPENE PANEL / THE LAB (accumulating) 3. (0:19-0:24) Locked static hold on the COMPLETE bar. One card below it. SAYS (PROF, voice only): "Sections five and six are the whole label. The first four are the packaging." ON SCREEN: SECTIONS 5 AND 6 4. (0:24-0:27) Cut to Professor High, static chest-up, deadpan. SAYS (PROF): "Go read section five on yours. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible. Pineapple yellow #D98E04 on sections five and six. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence over the empty bar, a soft tick per segment, sparse strings under the hold. DO NOT: No product, no packaging, no paraphernalia, no smoking. The diagram must not resemble any real jar or label design. No medical claims. No real brand, producer, dispensary or lab names. ``` *** ## Pack Notes | Rep | The timeline | Variable being probed | | --------- | ------------------ | -------------------------------------- | | `SEC-001` | An evening | Baseline — does a chart earn saves? | | `SEC-002` | A dispensary visit | Retail timeline vs session timeline | | `SEC-003` | An edible | The genuinely useful chart | | `SEC-004` | A tolerance break | Does abstaining play on this audience? | | `SEC-005` | A reputation | Industry timeline vs personal one | | `SEC-006` | A label | Most product-shaped → most traffic? | **Every episode in this pack is a still image with a voiceover.** They are the second-cheapest thing in the slate after [Seven-Second Cards](/social/scripts/the-100/seven-second-cards), and unlike that pack they carry real information — which is what makes them save-shaped rather than share-shaped. If `SEC-006` converts, it is also the cleanest template we have for turning any product feature into a video. ## Related Why traffic is scored separately from reach. The template that outlived its own subject. Why saves are the best six-month signal.