> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # Seven-Second Cards — Scripts > Five near-free videos built on the highest share rate in the entire teardown set — 11% on seven seconds and two text cards. Script IDs SEV-001 through SEV-005. **Arm 1 — Reach.** Optimised purely for **share rate**. Test design: [The 100](/social/scripts/the-100/design). Character: [Character Config](/social/character-config). ## Why This Pack Exists Two specimens in the [teardowns](/social/teardowns#the-top-performers) are the cheapest videos in the entire dataset and two of the most efficient: | Video | Result | Production | | -------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------ | -------------------------------- | | ["More baked than the potatoes"](https://www.tiktok.com/@starry_cactxss/video/7573134723472510238) | 265.8K views, **29.6K shares — an 11% share rate, the highest in the library** | **7 seconds, two cards** | | ["Me high asf / my friend unphased"](https://www.tiktok.com/@ohkayebae/video/6876305789129166086) | **2.5M views**, 33.4K shares | **15 seconds, three text cards** | And the finding that explains why they matter: > **Shares and likes are different products.** Cheap + relational = shares. Dense + quotable = likes. **Pick one and design backwards.** Every other pack in this slate is designed for watch time or comments. This one is designed for the **send button** and nothing else. ## The One Rule That Inverts **This is the only pack where burned-in text is mandatory rather than forbidden.** Everywhere else in the library, comedy grammar means no text stickers — [zero of the top animated comedy videos used them](/social/teardowns#animated-comedy--the-grammar). Here the text **is** the video. The animation is a backdrop for a caption. Do not "improve" these by removing the cards. Removing the cards removes the format. ## What Makes A Share A share happens when a video is **about a specific person the viewer knows**. Not relatable in general — relatable to *one named individual* who must now be sent it. Every script in this pack is engineered so that a viewer can identify that person within two seconds. | Design rule | Why | | ----------------------------------- | ------------------------------------------------------------------- | | **Two cards, three maximum** | The share decision is made before the second card resolves | | **Second person, not first** | "Your friend who…" beats "me when…" for send rate | | **No data on camera** | A statistic makes it informative. Informative gets saved, not sent | | **Under 10 seconds where possible** | The share happens on a rewatch, and rewatch requires it to be short | | **Catchphrase on the last card** | The only branding. It costs one card and it is the funnel | *** ## SEV-001 — The Two of Them | | | | ----------------- | --------------------------------------------------------------------------------------------- | | **Runtime** | 8 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | **Pack baseline.** Does a two-card relational meme out-share a fully animated comedy episode? | | **Data needed** | None. No data on camera by design. | **Hooks** | Slot | ID | Line | | ---- | ------- | ----------------------------------------------------- | | A | `PI-13` | *(Cold open on card one, silent)* | | B | `OL-46` | "Two people. One jar. Completely different evenings." | | C | `CM-33` | "You already know which one you are." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------- | -------------------- | --------------------------------------------------------------------- | | 0:00-0:03 | *(no dialogue)* | ME, 20 MINUTES IN | THE MAXIMIZER, motionless, eyes enormous + locked wide | | 0:03-0:06 | *(no dialogue)* | MY FRIEND, SAME JAR | THE ORACLE, entirely unaffected, mid-conversation + identical framing | | 0:06-0:08 | PROF: *(voice only)* "This is why I'm high." | THIS IS WHY I'M HIGH | Professor High, static chest-up | **Caption** > Same jar. Same amount. Same room. Two completely different evenings. > > Send this to the one who's unaffected. They know what they did. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#cannabisculture` `#sendthis` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SEVEN-SECOND CARDS — SEV-001 Runtime: 8 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Deadpan meme format. There is almost no performance here — the cards carry the joke and the characters simply hold a pose. IMPORTANT — THIS PACK INVERTS THE USUAL TEXT RULE. Burned-in text is REQUIRED on every beat. The text IS the video. Do not remove the cards. IMPORTANT — OPENING: Card one is on screen from frame one. No title card, no logo, no voice, no music for the first three seconds. Silence plus text is the hook. IMPORTANT — The two character shots must use IDENTICAL framing, lens and lighting so the only difference is the person. ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or logos. NOTHING smoked, held or consumed on camera. No product or packaging visible. SHOTS + DIALOGUE: 1. (0:00-0:03) Locked wide. THE MAXIMIZER sitting motionless on the couch, eyes enormous, staring past camera. NO DIALOGUE, NO MUSIC. ON SCREEN: ME, 20 MINUTES IN 2. (0:03-0:06) IDENTICAL framing. THE ORACLE in the same spot, entirely unaffected, mid-conversation, gesturing normally. NO DIALOGUE. ON SCREEN: MY FRIEND, SAME JAR 3. (0:06-0:08) Cut to Professor High, static chest-up, deadpan. Voice only. SAYS (PROF): "This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED in the upper third (not lower third — these are meme cards, not captions). Pineapple yellow #D98E04 on the final card. Keep 250px clear at bottom and 120px at top. AUDIO: Original sound. TOTAL SILENCE for 0:00-0:06 — no music, no room tone. One soft string chord on the final beat only. DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical claims. No data or statistics on camera. No real brand names. ``` *** ## SEV-002 — The Family Gathering | | | | ----------------- | --------------------------------------------------------------------------------------------- | | **Runtime** | 7 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | Direct replication of the 11% share-rate specimen — relational, seasonal, seven seconds flat. | | **Data needed** | None. | **Hooks** | Slot | ID | Line | | ---- | ------- | -------------------------------------------------------------- | | A | `PI-13` | *(Cold open on card one, silent)* | | B | `OL-47` | "He has been asked one question and it has been four seconds." | | C | `CM-34` | "Everyone at this table is fine. He is not sure." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------ | ------------------------------------ | ---------------------------------------------------------------------- | | 0:00-0:04 | *(no dialogue — a relative's mouth moves, no audible words)* | WHEN SHE ASKS WHAT YOU'VE BEEN UP TO | THE MAXIMIZER at a crowded dinner table, frozen mid-chew + locked wide | | 0:04-0:06 | *(no dialogue)* | AND IT'S BEEN 40 MINUTES | identical framing, he has not moved + locked wide | | 0:06-0:07 | PROF: *(voice only)* "This is why I'm high." | THIS IS WHY I'M HIGH | Professor High, static chest-up | **Caption** > Forty minutes in, at a table full of relatives, being asked a completely normal question. > > You know exactly who to send this to. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#familygathering` `#cannabisculture` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SEVEN-SECOND CARDS — SEV-002 Runtime: 7 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - NOTE: plus unidentifiable background family figures who are never in focus - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Deadpan meme format. Frozen physical comedy — he does not move at all across the two shots. The stillness is the joke. IMPORTANT — BURNED-IN TEXT IS REQUIRED. The text is the video. IMPORTANT — OPENING: Card one is on screen from frame one. No voice and no music for the first six seconds. IMPORTANT — Both character shots use IDENTICAL framing. He must not move a millimetre between them. ENVIRONMENT: A stylized crowded dinner table, warm overhead light, blurred family figures. No brands or logos. NOTHING smoked, held or consumed relating to cannabis — ordinary dinner plates only, and no product or packaging anywhere. SHOTS + DIALOGUE: 1. (0:00-0:04) Locked wide. THE MAXIMIZER at the table, frozen mid-chew, staring straight ahead. A relative beside him is talking — her mouth moves but NO words are audible. ON SCREEN: WHEN SHE ASKS WHAT YOU'VE BEEN UP TO 2. (0:04-0:06) IDENTICAL framing. He has not moved at all. ON SCREEN: AND IT'S BEEN 40 MINUTES 3. (0:06-0:07) Cut to Professor High, static chest-up, deadpan. Voice only. SAYS (PROF): "This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED upper third. Pineapple yellow #D98E04 on the final card. 250px clear at bottom, 120px at top. AUDIO: Original sound. Muffled indistinct dinner-table chatter that never resolves into words, no music, for 0:00-0:06. One soft string chord on the final beat. DO NOT: No smoking, no cannabis product, no packaging, no paraphernalia. No medical claims. No data on camera. No real brand names. ``` *** ## SEV-003 — Three Cards | | | | ----------------- | ------------------------------------------------------------------------ | | **Runtime** | 12 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | Three cards vs two — direct replication of the 2.5M three-card specimen. | | **Data needed** | None. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------ | | A | `PI-13` | *(Cold open on card one, silent)* | | B | `OL-48` | "Three people, one room, three different chemistries." | | C | `CM-35` | "One of these is you and you already know which." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------- | ---------------------------- | -------------------------------------------------------- | | 0:00-0:04 | *(no dialogue)* | THE ONE WHO'S FINE | THE ORACLE, relaxed, talking normally + locked wide | | 0:04-0:08 | *(no dialogue)* | THE ONE WHO'S QUIET | THE MAXIMIZER, motionless, eyes wide + identical framing | | 0:08-0:10 | *(no dialogue)* | THE ONE WHO WENT TO LIE DOWN | an empty cushion + identical framing | | 0:10-0:12 | PROF: *(voice only)* "This is why I'm high." | THIS IS WHY I'M HIGH | Professor High, static chest-up | **Caption** > The one who's fine. The one who's quiet. The one who went to lie down. > > Three people, one room, one jar. Tag all three. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#cannabisculture` `#tagthem` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SEVEN-SECOND CARDS — SEV-003 Runtime: 12 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Deadpan meme format. No performance beyond holding a pose. IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat. IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for the first ten seconds. IMPORTANT — ALL THREE character shots use IDENTICAL framing, lens, lighting and couch position. The third shot is the SAME shot with nobody in it. That empty cushion is the punchline and it only works if the framing has not moved. ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or logos. NOTHING smoked, held or consumed on camera. No product or packaging visible. SHOTS + DIALOGUE: 1. (0:00-0:04) Locked wide. THE ORACLE on the couch, relaxed, talking normally to someone off-screen. NO AUDIBLE DIALOGUE. ON SCREEN: THE ONE WHO'S FINE 2. (0:04-0:08) IDENTICAL framing. THE MAXIMIZER in the same spot, completely motionless, eyes wide. ON SCREEN: THE ONE WHO'S QUIET 3. (0:08-0:10) IDENTICAL framing. The couch is EMPTY — just a dented cushion. ON SCREEN: THE ONE WHO WENT TO LIE DOWN 4. (0:10-0:12) Cut to Professor High, static chest-up, deadpan. Voice only. SAYS (PROF): "This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED upper third. Pineapple yellow #D98E04 on the final card. 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence and faint room tone for 0:00-0:10. One soft string chord on the final beat. DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical claims. No data on camera. No real brand names. ``` *** ## SEV-004 — The Rewatch | | | | ----------------- | --------------------------------------------------------------------------------------------------- | | **Runtime** | 6 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | **Shortest video in the entire library.** Does a deliberate loop drive rewatch and therefore reach? | | **Data needed** | None. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------- | | A | `PI-14` | *(Cold open mid-loop — no discernible beginning)* | | B | `OL-49` | "This has already happened four times." | | C | `CM-36` | "He is going to do it again." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------- | -------------------------- | --------------------------------------------------------------------- | | 0:00-0:03 | *(no dialogue)* | WHEN YOU GO TO THE KITCHEN | THE MAXIMIZER walks into a kitchen, stops, looks around + locked wide | | 0:03-0:05 | *(no dialogue)* | AND FORGET WHY | identical framing, he turns and walks straight back out + locked wide | | 0:05-0:06 | PROF: *(voice only)* "This is why I'm high." | THIS IS WHY I'M HIGH | Professor High, static chest-up | **Caption** > Walk in. Stop. Look around. Walk out. Repeat. > > Six seconds. It loops. Sorry in advance. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#cannabisculture` `#loop` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — SEVEN-SECOND CARDS — SEV-004 Runtime: 6 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Deadpan meme format. Physical comedy, no dialogue, no expression change. IMPORTANT — BURNED-IN TEXT IS REQUIRED. IMPORTANT — THIS VIDEO MUST LOOP SEAMLESSLY. The final frame and the first frame must match exactly, so that on repeat he appears to walk back in immediately. Build the animation as a perfect cycle — the loop is the entire mechanic. IMPORTANT — OPENING: He is ALREADY walking in on frame one. No title card, no logo, no voice or music until the final beat. ENVIRONMENT: A stylized plain kitchen, blank cabinets, daylight. No brands or logos. NOTHING smoked, held or consumed on camera. No product or packaging visible. SHOTS + DIALOGUE: 1. (0:00-0:03) Locked wide. THE MAXIMIZER walks into frame, stops dead in the middle of the kitchen, and looks slowly around. NO DIALOGUE. ON SCREEN: WHEN YOU GO TO THE KITCHEN 2. (0:03-0:05) IDENTICAL framing. He turns and walks straight back out the way he came. NO DIALOGUE. ON SCREEN: AND FORGET WHY 3. (0:05-0:06) Cut to Professor High, static chest-up, deadpan. Voice only. SAYS (PROF): "This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED upper third. Pineapple yellow #D98E04 on the final card. 250px clear at bottom, 120px at top. AUDIO: Original sound. Footsteps and room tone only until the final beat, then one soft string chord. The audio must also loop cleanly. DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical claims. No data on camera. No real brand names. ``` *** ## SEV-005 — The Correction | | | | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 10 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | The only card in the pack that carries a **fact**. Does one number convert a share format into a save format? Deliberate violation of the pack's own rule. | | **Data needed** | Verified: average THC 20.5%. | **Hooks** | Slot | ID | Line | | ---- | ------- | -------------------------------------------------------- | | A | `PI-13` | *(Cold open on card one, silent)* | | B | `DD-05` | "The average strain is 20.5% THC. Yours is not special." | | C | `CM-37` | "He told everyone. He was wrong." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------- | -------------------------- | ----------------------------------------------------------- | | 0:00-0:04 | *(no dialogue)* | HIM: "THIS ONE'S LIKE 32%" | THE MAXIMIZER, triumphant, holding up nothing + locked wide | | 0:04-0:08 | *(no dialogue)* | THE AVERAGE STRAIN: 20.5% | identical framing, he has deflated slightly + locked wide | | 0:08-0:10 | PROF: *(voice only)* "This is why I'm high." | THIS IS WHY I'M HIGH | Professor High, static chest-up | **Caption** > The average strain is 20.5% THC. Fewer than 1 in 200 reaches 30%. > > Send this to whoever tells you the number every single time. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#thcpercentage` `#dispensary` `#cannabiseducation` `#cannabisculture` **Cantina Prompt** ```text theme={null} Professor High — SEVEN-SECOND CARDS — SEV-005 Runtime: 10 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Deadpan meme format. This is the ONE episode in the pack that carries a number, as a deliberate test. Everything else about the format is unchanged. IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat. IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for the first eight seconds. IMPORTANT — Both character shots use IDENTICAL framing. Between them his posture deflates very slightly — that is the only change, and it should be subtle enough to reward a rewatch. ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or logos. He holds NOTHING — his hand is raised as if displaying something, but it is empty. NO product, packaging or paraphernalia visible anywhere. SHOTS + DIALOGUE: 1. (0:00-0:04) Locked wide. THE MAXIMIZER triumphant, one empty hand raised as if showing something off. NO DIALOGUE. ON SCREEN: HIM: "THIS ONE'S LIKE 32%" 2. (0:04-0:08) IDENTICAL framing. His posture has deflated very slightly. NO DIALOGUE. ON SCREEN: THE AVERAGE STRAIN: 20.5% 3. (0:08-0:10) Cut to Professor High, static chest-up, deadpan. Voice only. SAYS (PROF): "This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED upper third. Pineapple yellow #D98E04 on "20.5%". 250px clear at bottom, 120px at top. AUDIO: Original sound. Silence and faint room tone for 0:00-0:08, one soft string chord on the final beat. DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical claims. No real brand, dispensary or producer names. ``` *** ## Pack Notes | Rep | Cards | Runtime | Variable being probed | | --------- | ----- | ------- | ------------------------------------------------------------- | | `SEV-001` | 2 | 8s | Baseline — cheap relational meme vs full animation | | `SEV-002` | 2 | 7s | Direct replication of the 11% share-rate specimen | | `SEV-003` | 3 | 12s | Three cards vs two | | `SEV-004` | 2 | 6s | Seamless loop — shortest in the library | | `SEV-005` | 2 | 10s | One number on camera — does a fact convert shares into saves? | **This pack is the cost control on the whole slate.** Five videos here cost less to produce than one Comedy Engine episode. If share rate holds anywhere near the 11% specimen, the correct response is not to make these better — it is to make **many more of them**, and to fund the expensive packs out of the reach they generate. ## Related How this pack is scored against the others. The 11% share rate and the 2.5M three-carder. Why the catchphrase costs exactly one card.