> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # The Taxonomy — Scripts > Eight episodes that each coin one claimable label — the mechanic separating 16,900-comment videos from 52-comment videos. Script IDs TAX-001 through TAX-008. **Arm 2 — Participation.** Optimised for comments. Test design: [The 100](/social/scripts/the-100/design). Character: [Character Config](/social/character-config). ## Why This Pack Exists Pattern 2 in the [teardowns](/social/teardowns#the-ten-patterns) is the single largest engagement gap we have measured: > **Coin a taxonomy people can claim.** "Astronaut vs. space cadet" (9.0M) and named archetypes like "Kyler" turn viewers into commenters. Videos with a claimable label ran **3,900-16,900 comments**. Videos without ran **52-370**. That is a **two-order-of-magnitude** difference produced by one writing decision. We have exactly one label — *Chaser or Reader* — and no episode that properly establishes it. ## What Makes A Label Claimable A working taxonomy is **binary, self-flattering in both directions, and instantly self-diagnosable.** If one side is obviously the loser, nobody claims it and the comments die. If it takes thought, the viewer scrolls before deciding. | Requirement | Test | | ----------------------------------------- | -------------------------------------------------- | | **Two options, not three** | Three splits the comments and kills the argument | | **Both sides defensible** | A viewer must be able to claim either one proudly | | **Diagnosable in two seconds** | If they have to think, they scroll | | **Maps to real behaviour** | Otherwise it is a quiz, not an identity | | **Says something true about the product** | Every axis here is a real variable we hold data on | ## The Eight Axes | ID | The axis | What it actually measures | | --------- | ------------------------- | -------------------------------------- | | `TAX-001` | **Chaser or Reader** | Buys by THC number vs by terpene panel | | `TAX-002` | **Grazer or Sprinter** | Paces a dose vs front-loads it | | `TAX-003` | **Loyalist or Tourist** | One strain forever vs never repeats | | `TAX-004` | **Nose or Numbers** | Selects by smell vs by lab panel | | `TAX-005` | **Archivist or Amnesiac** | Logs what worked vs remembers nothing | | `TAX-006` | **Host or Guest** | Always supplies vs never does | | `TAX-007` | **Sunrise or Sunset** | Front half of the day vs back half | | `TAX-008` | The full chart | All seven axes as one screenshot | ## The Structure Under 20 seconds. Cold open on two people doing the same task in opposite ways, Professor High names both types with equal respect, and the question is the last thing said. **Professor High never says which one is correct.** The moment he picks a side, half the audience stops claiming and the comment engine stalls. He is a taxonomist, not a judge — he names the species, he does not rank them. *** ## TAX-001 — Chaser or Reader | | | | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 18 seconds | | **Register** | Comedy | | **CTA type** | Comment | | **Test variable** | **Pack baseline** and the first proper establishment of our existing label. Does a dedicated episode out-comment using it as a tag line? | | **Data needed** | Verified: average THC 20.5%; three terpenes lead 86%. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------- | | A | `QN-07` | "There are two kinds of people at this counter." | | B | `OL-50` | "Same menu. Same budget. Two completely different decisions." | | C | `CM-38` | "One of them is about to be very smug." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------- | ------------------------------------------ | | 0:00-0:05 | MAXIMIZER: *(scanning the board)* "Which one's the highest?" FIRST-TIMER: *(beside him)* "Which one's got the limonene?" | *(none)* | two at a menu board + locked wide two-shot | | 0:05-0:11 | PROF: "Two species, one counter. The first buys the number. The second buys the profile. Both of them will have a nice evening and only one of them will be able to repeat it." | *(none)* | Professor High, deadpan + static chest-up | | 0:11-0:15 | PROF: "Chasers optimise for intensity. Readers optimise for repeatability. Neither is wrong. They are answering different questions." | CHASER · READER | Professor High + single card | | 0:15-0:18 | PROF: "Which one are you. Be honest. This is why I'm high." | CHASER OR READER? | Professor High + closing card | **Caption** > Chasers buy the number. Readers buy the panel. > > Both have a nice evening. Only one of them can repeat it on purpose. > > Chaser or Reader? No fence-sitting. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#chaserorreader` `#dispensary` `#terpenes` `#cannabisculture` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-001 Runtime: 18 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or cast ANY Cantina character who reads as: small, upright and sincere, asks the question nobody else will. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan — literally a species-identification segment. CRITICAL: Professor High shows NO preference between the two types. He names both with identical respect. He must never imply one is correct. IMPORTANT — OPENING: Start COLD on both characters already at the board, both mid-question. No title card, no logo. No on-screen text before 0:11. ENVIRONMENT: A stylized generic dispensary, backlit menu board of invented names and percentages. No product visible. No real brand names or logos. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked wide two-shot, both facing the board, asking at the same moment. SAYS (MAXIMIZER): "Which one's the highest?" SAYS (FIRST-TIMER): "Which one's got the limonene?" ON SCREEN: nothing 2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan. SAYS (PROF): "Two species, one counter. The first buys the number. The second buys the profile. Both of them will have a nice evening and only one of them will be able to repeat it." ON SCREEN: nothing 3. (0:11-0:15) Same framing. A single two-word card enters the lower third. SAYS (PROF): "Chasers optimise for intensity. Readers optimise for repeatability. Neither is wrong. They are answering different questions." ON SCREEN: CHASER - READER 4. (0:15-0:18) Static chest-up. Closing card. SAYS (PROF): "Which one are you. Be honest. This is why I'm high." ON SCREEN: CHASER OR READER? ON-SCREEN TEXT STYLE: Beats 3 and 4 only. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse nature-documentary strings. DO NOT: No product visible. No smoking or consuming. No medical claims. No real dispensary, brand, producer or lab names. Professor High must NOT endorse either type. ``` *** ## TAX-002 — Grazer or Sprinter | | | | ----------------- | --------------------------------------------------------- | | **Runtime** | 16 seconds | | **Register** | Comedy | | **CTA type** | Comment | | **Test variable** | Does a **pacing** axis out-comment a **purchasing** axis? | | **Data needed** | None. Behavioural observation only. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------- | | A | `QN-08` | "Two people, one evening, two entirely different strategies." | | B | `OL-51` | "One of them will still be going at eleven." | | C | `CM-39` | "He has a plan. It is not a good plan." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------- | ------------------------------------------------------- | | 0:00-0:05 | ORACLE: *(settling in)* "I'm pacing myself tonight." MAXIMIZER: *(already gone)* "I did mine at six." | *(none)* | two on a couch + locked wide two-shot | | 0:05-0:11 | PROF: "Grazers spread it across an evening and stay in a narrow band. Sprinters front-load and ride the curve down. Both are strategies. One of them involves a plan for nine o'clock." | GRAZER · SPRINTER | Professor High, deadpan + static chest-up + single card | | 0:11-0:16 | PROF: "Grazer or Sprinter. Comments. This is why I'm high." | GRAZER OR SPRINTER? | Professor High + closing card | **Caption** > Grazers spread it out and stay in a narrow band. Sprinters front-load and ride the curve down. > > Both are strategies. Only one of them has a plan for nine o'clock. > > Grazer or Sprinter? Comments. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#cannabisculture` `#relatable` `#grazerorsprinter` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-002 Runtime: 16 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, species identification. Professor High shows NO preference between the two types. IMPORTANT — OPENING: Start COLD on both already mid-evening. No title card, no logo. No on-screen text before 0:05. ENVIRONMENT: A stylized living room, plain couch, evening lamp light. No brands or logos. NOTHING smoked, held or consumed on camera at any point. No product or paraphernalia visible. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked wide two-shot on the couch. THE ORACLE is settling in comfortably; THE MAXIMIZER is already completely gone, staring at nothing. SAYS (ORACLE): "I'm pacing myself tonight." SAYS (MAXIMIZER): "I did mine at six." ON SCREEN: nothing 2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan. Single two-word card, lower third. SAYS (PROF): "Grazers spread it across an evening and stay in a narrow band. Sprinters front-load and ride the curve down. Both are strategies. One of them involves a plan for nine o'clock." ON SCREEN: GRAZER - SPRINTER 3. (0:11-0:16) Static chest-up. Closing card. SAYS (PROF): "Grazer or Sprinter. Comments. This is why I'm high." ON SCREEN: GRAZER OR SPRINTER? ON-SCREEN TEXT STYLE: Beats 2 and 3 only. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical claims and no dosing guidance. No real brand names. No endorsement of either type. ``` *** ## TAX-003 — Loyalist or Tourist | | | | ----------------- | ------------------------------------------------------------------------------------ | | **Runtime** | 17 seconds | | **Register** | Comedy | | **CTA type** | Site | | **Test variable** | Does an axis that implies a **lookup** convert better than a purely behavioural one? | | **Data needed** | Verified: over 20,000 distinct strain names known; three terpenes lead 86%. | **Hooks** | Slot | ID | Line | | ---- | ------- | --------------------------------------------------------- | | A | `QN-09` | "One of them has bought the same thing forty times." | | B | `OL-52` | "Twenty thousand names. He has used one." | | C | `CT-16` | "Trying everything is not the same as learning anything." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | -------------------- | ------------------------------------------------------- | | 0:00-0:05 | ORACLE: *(instantly)* "Same as always." MAXIMIZER: "I've never bought the same one twice in my life." | *(none)* | two at a counter + locked wide two-shot | | 0:05-0:12 | PROF: "Loyalists have one data point and forty repetitions of it. Tourists have forty data points and no repetitions. Neither of them has ever compared the two panels." | LOYALIST · TOURIST | Professor High, deadpan + static chest-up + single card | | 0:12-0:17 | PROF: "Loyalist or Tourist. Then go look up what yours actually is. This is why I'm high." | LOYALIST OR TOURIST? | Professor High + closing card | **Caption** > Loyalists have one data point and forty repetitions of it. Tourists have forty data points and no repetitions. > > Neither has ever compared the panels — which is the only thing that would turn either habit into knowledge. > > Loyalist or Tourist? Then go look yours up → thisiswhyimhigh.com > > This is why I'm high. **Hashtags** `#thisiswhyimhigh` `#terpenes` `#dispensary` `#cannabiseducation` `#cannabisculture` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-003 Runtime: 17 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, species identification. NO preference shown. IMPORTANT — OPENING: Start COLD on both already answering. No title card, no logo. No on-screen text before 0:05. ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board. No product visible. No real brand names or logos. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the counter. SAYS (ORACLE): "Same as always." SAYS (MAXIMIZER): "I've never bought the same one twice in my life." ON SCREEN: nothing 2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan. Single two-word card, lower third. SAYS (PROF): "Loyalists have one data point and forty repetitions of it. Tourists have forty data points and no repetitions. Neither of them has ever compared the two panels." ON SCREEN: LOYALIST - TOURIST 3. (0:12-0:17) Static chest-up. Closing card. SAYS (PROF): "Loyalist or Tourist. Then go look up what yours actually is. This is why I'm high." ON SCREEN: LOYALIST OR TOURIST? ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. DO NOT: No product visible. No smoking. No medical claims. No real dispensary, brand, producer or lab names. No endorsement of either type. ``` *** ## TAX-004 — Nose or Numbers | | | | ----------------- | --------------------------------------------------------------------------------------------------------- | | **Runtime** | 18 seconds | | **Register** | Data-led | | **CTA type** | Comment | | **Test variable** | The axis where Professor High **almost** picks a side. Does a near-verdict raise or lower comment volume? | | **Data needed** | Verified: terpenes are the aromatic compounds; three lead 86%. | **Hooks** | Slot | ID | Line | | ---- | ------- | ----------------------------------------------------------- | | A | `QN-10` | "One of them smelled it. One of them read it. Same answer." | | B | `KG-12` | "Your nose is reading the terpene panel already." | | C | `OL-53` | "The old method and the new method agree." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------------------------------- | | 0:00-0:05 | OLD HEAD: *(leaning in, eyes closed)* "I don't need a sheet. I can smell it." FIRST-TIMER: *(reading)* "It says limonene." | *(none)* | two at a counter + locked wide two-shot | | 0:05-0:13 | PROF: "They are doing the same thing. Terpenes are the aromatic compounds — the smell *is* the panel. He is reading it slowly and inaccurately, and she is reading it printed." | THE SMELL IS THE PANEL | Professor High, deadpan + static chest-up + single card | | 0:13-0:18 | PROF: "Nose or Numbers. This is the closest I will come to picking a side. This is why I'm high." | NOSE OR NUMBERS? | Professor High, faint smile + closing card | **Caption** > Terpenes are the aromatic compounds. When someone says they can smell a good one, they are reading the terpene panel — just slowly, and with error bars. > > The nose and the lab sheet are measuring the same thing. One of them writes it down. > > Nose or Numbers? Comments. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#terpenes` `#cannabisscience` `#cannabiseducation` `#dispensary` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-004 Runtime: 18 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or cast ANY Cantina character who reads as: small, upright and sincere, asks the question nobody else will. - THE OLD HEAD — SWAPPABLE. Use the-old-head-v1 if you have built it, or cast ANY Cantina character who reads as: weathered and relaxed, permanently mid- anecdote, a credible witness. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan. This is the one episode where Professor High comes CLOSE to a verdict, and he flags that he is doing it. Even here he does not actually declare a winner. IMPORTANT — OPENING: Start COLD on both already engaged. No title card, no logo. No on-screen text before 0:05. ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board. NO product visible anywhere — the Old Head leans toward the counter with his eyes closed but there is nothing in front of him. No real brand names or logos. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the counter. THE OLD HEAD leans in with his eyes closed; THE FIRST-TIMER reads from a plain sheet. SAYS (OLD HEAD): "I don't need a sheet. I can smell it." SAYS (FIRST-TIMER): "It says limonene." ON SCREEN: nothing 2. (0:05-0:13) Cut to Professor High in the lab. Static chest-up, deadpan. Single card, lower third. SAYS (PROF): "They are doing the same thing. Terpenes are the aromatic compounds — the smell is the panel. He is reading it slowly and inaccurately, and she is reading it printed." ON SCREEN: THE SMELL IS THE PANEL 3. (0:13-0:18) Static chest-up, the faintest smile. Closing card. SAYS (PROF): "Nose or Numbers. This is the closest I will come to picking a side. This is why I'm high." ON SCREEN: NOSE OR NUMBERS? ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. DO NOT: No product visible. No smoking. No medical claims. No real dispensary, brand, producer or lab names. ``` *** ## TAX-005 — Archivist or Amnesiac | | | | ----------------- | ----------------------------------------------------------------------------------------------------- | | **Runtime** | 17 seconds | | **Register** | Comedy | | **CTA type** | App | | **Test variable** | **The app bridge.** Does an identity axis convert to app interest better than a direct feature pitch? | | **Data needed** | None. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------- | | A | `QN-11` | "One of them wrote it down. One of them is guessing again." | | B | `OL-54` | "He has had this exact strain before. He does not know that." | | C | `PA-16` | "You had a perfect one once and you cannot name it." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------------------------------- | | 0:00-0:06 | MAXIMIZER: *(squinting at a board)* "I had a really good one once. It was… green." FIRST-TIMER: *(checking a phone)* "Mine was limonene-led, twenty-one percent, third of March." | *(none)* | two at a counter + locked wide two-shot | | 0:06-0:13 | PROF: "One of them is about to repeat a good decision on purpose. The other is about to repeat a coin flip and call it a preference." | ARCHIVIST · AMNESIAC | Professor High, deadpan + static chest-up + single card | | 0:13-0:17 | PROF: "Archivist or Amnesiac. One of them is a feature in High IQ. This is why I'm high." | ARCHIVIST OR AMNESIAC? | Professor High + closing card | **Caption** > "I had a really good one once. It was… green." > > Archivists can repeat a good decision on purpose. Amnesiacs repeat a coin flip and call it a preference. > > Tracking what worked is the whole point of High IQ. Archivist or Amnesiac? > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#highiq` `#cannabisculture` `#terpenes` `#relatable` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-005 Runtime: 17 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or cast ANY Cantina character who reads as: small, upright and sincere, asks the question nobody else will. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, species identification. NO preference shown between the two types, even though one is the app's use case — the naming carries it, not an endorsement. IMPORTANT — OPENING: Start COLD on both already answering. No title card, no logo. No on-screen text before 0:06. IMPORTANT — PRODUCTION NOTE: The phrase "One of them is a feature in High IQ" is a launch-dependent line. If posting before the app is live, swap to "One of them is a habit worth building." The rest of the script is unaffected. ENVIRONMENT: A stylized generic dispensary counter with a backlit menu board. No product visible. The First-Timer's phone shows an unbranded generic list — no readable app UI, no logos. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:06) COLD OPEN. Locked wide two-shot at the counter. THE MAXIMIZER squints up at the board trying to remember; THE FIRST-TIMER reads off her phone without hesitating. SAYS (MAXIMIZER): "I had a really good one once. It was… green." SAYS (FIRST-TIMER): "Mine was limonene-led, twenty-one percent, third of March." ON SCREEN: nothing 2. (0:06-0:13) Cut to Professor High in the lab. Static chest-up, deadpan. Single two-word card, lower third. SAYS (PROF): "One of them is about to repeat a good decision on purpose. The other is about to repeat a coin flip and call it a preference." ON SCREEN: ARCHIVIST - AMNESIAC 3. (0:13-0:17) Static chest-up. Closing card. SAYS (PROF): "Archivist or Amnesiac. One of them is a feature in High IQ. This is why I'm high." ON SCREEN: ARCHIVIST OR AMNESIAC? ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. DO NOT: No product visible. No smoking. No medical claims. No real dispensary, brand, producer or lab names. No readable app interface or logo on the phone. ``` *** ## TAX-006 — Host or Guest | | | | ----------------- | --------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 15 seconds | | **Register** | Comedy | | **CTA type** | Share | | **Test variable** | The most **social** axis — designed to be sent rather than commented. Does a share-shaped taxonomy still generate comments? | | **Data needed** | None. | **Hooks** | Slot | ID | Line | | ---- | ------- | ---------------------------------------------------------- | | A | `QN-12` | "One of these two has never once brought anything." | | B | `OL-55` | "He has been a guest for eleven years." | | C | `CM-40` | "Everyone knows which one they are. Nobody will admit it." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------------------------------------------------------------------------------------- | -------------- | ------------------------------------------------------- | | 0:00-0:05 | ORACLE: *(arriving, empty-handed, delighted)* "What are we working with tonight?" MAXIMIZER: *(flatly)* "We. Interesting." | *(none)* | a doorway, one arriving + locked wide two-shot | | 0:05-0:11 | PROF: "Hosts supply. Guests appear. Every group has a fixed ratio of these and it has never once been discussed out loud." | HOST · GUEST | Professor High, deadpan + static chest-up + single card | | 0:11-0:15 | PROF: "Host or Guest. Send this to the other one. This is why I'm high." | HOST OR GUEST? | Professor High + closing card | **Caption** > Hosts supply. Guests appear. Every group has a fixed ratio and it has never once been discussed out loud. > > Send this to the other one. They'll know. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#relatable` `#cannabisculture` `#sendthis` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-006 Runtime: 15 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or cast ANY Cantina character who reads as: confident, decisive and completely wrong — optimising for the biggest number. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, species identification. NO preference shown. IMPORTANT — OPENING: Start COLD on the arrival, mid-greeting. No title card, no logo. No on-screen text before 0:05. ENVIRONMENT: A stylized apartment doorway, warm interior light behind. No brands or logos. NOTHING is carried, held, smoked or consumed on camera — the Oracle's hands are conspicuously EMPTY, which is the joke. No product or packaging visible. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked wide two-shot at the doorway. THE ORACLE arrives with both hands visibly empty, delighted. THE MAXIMIZER answers completely flatly. SAYS (ORACLE): "What are we working with tonight?" SAYS (MAXIMIZER): "We. Interesting." ON SCREEN: nothing 2. (0:05-0:11) Cut to Professor High in the lab. Static chest-up, deadpan. Single two-word card, lower third. SAYS (PROF): "Hosts supply. Guests appear. Every group has a fixed ratio of these and it has never once been discussed out loud." ON SCREEN: HOST - GUEST 3. (0:11-0:15) Static chest-up. Closing card. SAYS (PROF): "Host or Guest. Send this to the other one. This is why I'm high." ON SCREEN: HOST OR GUEST? ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. DO NOT: No product, packaging or paraphernalia in frame. No smoking. No medical claims. Nothing may be exchanged, offered, or handed over on camera. No real brand names. ``` *** ## TAX-007 — Sunrise or Sunset | | | | ----------------- | -------------------------------------------------------------------------- | | **Runtime** | 16 seconds | | **Register** | Comedy | | **CTA type** | Comment | | **Test variable** | A **timing** axis. Does it out-comment behaviour and purchasing axes? | | **Data needed** | Verified: terpene-effect associations are associations, not prescriptions. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------- | | A | `QN-13` | "One of them has already done it. It is nine in the morning." | | B | `OL-56` | "Two people, the same jar, twelve hours apart." | | C | `CT-02` | "Stop buying sativa for daytime." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------ | --------------------------------------------------------- | | 0:00-0:05 | FIRST-TIMER: *(bright, morning light)* "Morning!" ORACLE: *(same room, night)* "It's nine. I'm just starting." | *(none)* | split screen, same room, two times of day + locked static | | 0:05-0:12 | PROF: "Sunrises treat it as a beginning. Sunsets treat it as a full stop. The same jar does both jobs and nothing on the label tells you which one it is for." | SUNRISE · SUNSET | Professor High, deadpan + static chest-up + single card | | 0:12-0:16 | PROF: "Sunrise or Sunset. This is why I'm high." | SUNRISE OR SUNSET? | Professor High + closing card | **Caption** > Sunrises treat it as a beginning. Sunsets treat it as a full stop. > > The same jar does both jobs, and nothing printed on it tells you which one it's for. > > Sunrise or Sunset? Comments. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#cannabisculture` `#terpenes` `#relatable` `#cannabiseducation` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-007 Runtime: 16 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY Cantina character who reads as: reclined and generous, explains your own experience to you with total confidence. - THE FIRST-TIMER — SWAPPABLE. Use the-first-timer-v1 if you have built it, or cast ANY Cantina character who reads as: small, upright and sincere, asks the question nobody else will. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan, species identification. NO preference shown. IMPORTANT — OPENING: Start COLD on the split screen already established. No title card, no logo. No on-screen text before 0:05. IMPORTANT — SHOT 1 IS A VERTICAL SPLIT SCREEN: the identical room rendered twice, top half in bright morning light with THE FIRST-TIMER, bottom half in night lamp light with THE ORACLE. Same furniture, same angle, same framing in both halves — only the light and the person change. ENVIRONMENT: A stylized living room. No brands or logos. NOTHING smoked, held or consumed on camera. No product or paraphernalia visible. Professor High is cut in from his lab. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Locked static vertical split screen as described. SAYS (FIRST-TIMER, top/morning): "Morning!" SAYS (ORACLE, bottom/night): "It's nine. I'm just starting." ON SCREEN: nothing 2. (0:05-0:12) Cut to Professor High in the lab. Static chest-up, deadpan. Single two-word card, lower third. SAYS (PROF): "Sunrises treat it as a beginning. Sunsets treat it as a full stop. The same jar does both jobs and nothing on the label tells you which one it is for." ON SCREEN: SUNRISE - SUNSET 3. (0:12-0:16) Static chest-up. Closing card. SAYS (PROF): "Sunrise or Sunset. This is why I'm high." ON SCREEN: SUNRISE OR SUNSET? ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke, lower third, pineapple yellow #D98E04 on the labels. 250px clear at bottom, 120px at top. AUDIO: Original sound. Sparse strings. Birdsong faintly under the top half, crickets faintly under the bottom half. DO NOT: No smoking, no product, no paraphernalia. No medical claims and no claim that any strain suits any time of day. No real brand names. ``` *** ## TAX-008 — The Whole Chart | | | | ----------------- | -------------------------------------------------------------------------------------------------------------------------- | | **Runtime** | 28 seconds | | **Register** | Data-led | | **CTA type** | Save | | **Test variable** | **The capstone.** Does assembling seven axes into one screenshot generate saves — and does it out-comment any single axis? | | **Data needed** | None new — this restates the pack. | **Hooks** | Slot | ID | Line | | ---- | ------- | ------------------------------------------------------------------- | | A | `OL-57` | "Seven questions. Screenshot it and answer all of them." | | B | `QN-14` | "There are one hundred and twenty-eight of you. Which one are you?" | | C | `CM-41` | "I have built a taxonomy of you. It has seven axes." | **Script** | Time | Dialogue | On Screen | Shot | | --------- | -------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------- | ---------------------------------------------------------- | | 0:00-0:05 | PROF: *(already talking, no setup)* "I have been classifying you for seven weeks. Here is the finished chart." | *(none)* | Professor High, deadpan, direct to lens + static chest-up | | 0:05-0:18 | PROF: "Chaser or Reader. Grazer or Sprinter. Loyalist or Tourist. Nose or Numbers. Archivist or Amnesiac. Host or Guest. Sunrise or Sunset." | *(each pair appears as a row, accumulating)* | Professor High + slow push-out + building full-frame chart | | 0:18-0:24 | PROF: "Seven binary axes. One hundred and twenty-eight distinct people. Screenshot it, answer all seven, put the string in the comments." | THE FULL CHART | full-frame chart, complete + static hold | | 0:24-0:28 | PROF: "Mine is Reader, Grazer, Loyalist, Numbers, Archivist, Host, Sunset. This is why I'm high." | THIS IS WHY I'M HIGH | Professor High + static chest-up | **Caption** > Seven axes. 128 distinct people. Screenshot it, answer all seven, drop your string in the comments. > > Chaser/Reader · Grazer/Sprinter · Loyalist/Tourist · Nose/Numbers · Archivist/Amnesiac · Host/Guest · Sunrise/Sunset > > Mine: Reader, Grazer, Loyalist, Numbers, Archivist, Host, Sunset. > > This is why I'm high → thisiswhyimhigh.com **Hashtags** `#thisiswhyimhigh` `#chaserorreader` `#cannabisculture` `#personalitytest` `#relatable` **Cantina Prompt** ```text theme={null} Professor High — THE TAXONOMY — TAX-008 Runtime: 28 seconds | 9:16 vertical CHARACTERS - professor-high-v1 — LOCKED. Already loaded with his image, voice and personality. Do NOT re-describe him — re-describing a saved character is the main cause of drift. - No supporting cast — Professor High alone. - Any supporting role may be recast freely between packs, never inside one — a recast mid-pack turns a format test into a casting test. Briefs and swap rules: /social/cast TONE: Nature-documentary deadpan. This is the pack's capstone and the only episode that is text-forward throughout. Professor High is presenting findings, not telling a joke. IMPORTANT — OPENING: Start COLD on Professor High ALREADY MID-SENTENCE. No title card, no logo, no greeting. IMPORTANT — THE CHART IS THE PRODUCT. It must be legible as a still image on a phone at arm's length, because the entire point is that people screenshot it. Seven rows, each showing "A or B", accumulating one row at a time in sync with the dialogue, then holding complete and unobstructed for the full 0:18-0:24. Do NOT cover any row with a lower-third card during the hold. ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting. No product, packaging or paraphernalia anywhere. No brands or logos. SHOTS + DIALOGUE: 1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens, already talking. SAYS (PROF): "I have been classifying you for seven weeks. Here is the finished chart." ON SCREEN: nothing 2. (0:05-0:18) Slow push-OUT as the chart builds behind and around him, one row landing per pair spoken. SAYS (PROF): "Chaser or Reader. Grazer or Sprinter. Loyalist or Tourist. Nose or Numbers. Archivist or Amnesiac. Host or Guest. Sunrise or Sunset." ON SCREEN: the seven rows, accumulating in order 3. (0:18-0:24) Static hold on the COMPLETE chart, full frame, fully legible, nothing overlapping it. SAYS (PROF): "Seven binary axes. One hundred and twenty-eight distinct people. Screenshot it, answer all seven, put the string in the comments." ON SCREEN: THE FULL CHART (all seven rows visible) 4. (0:24-0:28) Cut back to Professor High, static chest-up. SAYS (PROF): "Mine is Reader, Grazer, Loyalist, Numbers, Archivist, Host, Sunset. This is why I'm high." ON SCREEN: THIS IS WHY I'M HIGH ON-SCREEN TEXT STYLE: Chart rows in bold sans-serif, white with heavy stroke, pineapple yellow #D98E04 on the "or". Large enough to read on a phone. Keep 250px clear at the bottom and 120px at the top so the UI never covers a row. AUDIO: Original sound. Sparse strings building slightly as rows land. DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real brand names. Do not obscure the chart during the hold. ``` *** ## Pack Notes **Run `TAX-008` last.** It only works once the individual axes have been established — posted cold it is a chart of terms nobody has heard. Run it after at least five of the seven have posted, and it doubles as the pack's own recap. | Rep | Axis type | Variable being probed | | --------- | ---------- | ----------------------------------------------- | | `TAX-001` | Purchasing | Baseline — dedicated episode vs tag line | | `TAX-002` | Pacing | Behaviour axis vs purchasing axis | | `TAX-003` | Repetition | Does an axis implying a lookup convert? | | `TAX-004` | Method | Near-verdict — does it raise or lower comments? | | `TAX-005` | Memory | App bridge via identity rather than feature | | `TAX-006` | Social | Share-shaped — does it still comment? | | `TAX-007` | Timing | Timing axis vs the other four types | | `TAX-008` | All seven | Screenshot capstone → saves | **One axis per episode. Never two.** The temptation to bundle will be strong because each one is short. Bundling destroys the mechanic — a viewer can claim one label in a comment, but two becomes a quiz result, and quiz results do not start arguments. ## Related Why participation is its own arm. Pattern 2 — 3,900-16,900 comments vs 52-370. Where Chaser and Reader were first coined.