> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.
# TIWIH Receipts — Scripts
> Five production-ready episodes decoding dispensary receipts into terpene forecasts. Script IDs TR-001 through TR-005.
Show concept: [TIWIH Receipts](/social/shows/tiwih-receipts). Character and shot rules: [Production Spec](/social/scripts/production-spec). Numbers: [Verified Data Sheet](/social/scripts/verified-data).
**Two education-grammar rules apply to every episode in this pack**, from the [teardowns](/social/teardowns#cannabis-education--and-a-warning):
1. **State the conclusion first.** The creator who opened with the answer beat a PhD on the identical topic — **16.9% vs 9.2% like rate**. Do not build to the finding; lead with it and spend the rest earning it.
2. **Put the citation on screen.** Both top cannabis educators show the actual paper — it converts an assertion into evidence in one frame. Any beat making a research claim carries a small persistent lower-third card: `Author et al., Journal Year`. See [Citation cards](/social/scripts/production-spec#citation-cards--education-only).
**Every episode ends on the catchphrase.** *"This is why I'm high."* The line is the domain, so the sign-off does the funnel work with no "link in bio." Delivered flat and sincere, never explained, never in the first three seconds. See [The Funnel](/social/funnel#the-sign-off).
## Pack Summary
| ID | Episode | Runtime | Register | Test Variable |
| -------- | ------------------------- | ------- | -------- | --------------------------------- |
| `TR-001` | Sour Diesel, decoded | 45s | Data | Baseline for the show |
| `TR-002` | The \$60 eighth | 45s | Mixed | Price framing vs pure chemistry |
| `TR-003` | Four strains, one problem | 60s | Data | 60s tolerance for this format |
| `TR-004` | The beginner's receipt | 45s | Warm | Does empathy outperform authority |
| `TR-005` | The 31% THC receipt | 30s | Data | Short runtime on a big claim |
**Recurring assets:** receipt photo with redactions, `DECODED` stamp, terpene bar chart, closing submission card.
**Standing rule:** every receipt is redacted before it appears — no name, no address, no card digits, no medical ID. Submitter handle only with permission.
***
## TR-001 — Sour Diesel, Decoded
| | |
| ----------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 45 seconds |
| **Pillar** | Strain Intel |
| **Register** | Data |
| **CTA type** | Comment |
| **Test variable** | Baseline episode. Everything else in the pack is measured against this. |
| **Data needed** | Sour Diesel is limonene-dominant at 21.5% THC (verified). Pull the full terpene split: `[DATA: top 3 terpenes with percentages — GET /api/v1/strains/slug/sour-diesel/complete]` |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------- |
| A | `PA-03` | "You spent \$60 on this. Let's see what you got." |
| B | `CT-04` | "Sour Diesel isn't what you think it is." |
| C | `BC-05` | "The strain name on your jar is marketing." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- | --------------------------------------------------------------------------------------------- |
| 0:00-0:03 | "You spent sixty dollars on this. Let's see what you actually got." | YOU SPENT \$60. LET'S SEE. | neutral, holding receipt up to lens + static chest-up + receipt photo pinned center |
| 0:03-0:10 | "Sour Diesel. And everybody thinks diesel means heavy, sleepy, myrcene. It does not." | SOUR DIESEL | neutral, glancing down at receipt + slow push-in + receipt pinned top-left |
| 0:10-0:20 | "Sour Diesel is limonene-dominant. That is a completely different chemical story than the reputation it carries." | LIMONENE-DOMINANT | excited, crown perked, sliding chart into frame + whip cut to + terpene bar chart lower third |
| 0:20-0:32 | "Limonene is the terpene research associates with mood elevation and alertness. Myrcene is the one associated with sedation. You bought the alert one and called it a nightcap." | ALERT, NOT SEDATING | neutral, gesturing at chart + static chest-up + terpene bar chart holding |
| 0:32-0:40 | "Twenty-one and a half percent THC, which is almost exactly average. This is not a strong strain. It is a *specific* one. That is better." | 21.5% THC — AVERAGE IS 20.5% | skeptical, one brow raised + slow push-in + THC comparison bar |
| 0:40-0:45 | "Want yours decoded? Drop your receipt in the comments." | DROP YOUR RECEIPT | neutral, DECODED stamp lands + static chest-up + closing submission card |
**Caption**
> Sour Diesel is limonene-dominant, not myrcene-dominant. The "diesel" name has been selling people a sedative that isn't one for about twenty years.
>
> Drop your receipt and I'll decode yours.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#cannabisreceipts` `#strainreview` `#terpenes` `#sourdiesel` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — TIWIH RECEIPTS — TR-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.
SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt up to lens + static chest-up + receipt photo pinned center
SAYS: "You spent sixty dollars on this. Let's see what you actually got."
ON SCREEN: YOU SPENT $60. LET'S SEE.
2. (0:03-0:10) neutral, glancing down at receipt + slow push-in + receipt pinned top-left
SAYS: "Sour Diesel. And everybody thinks diesel means heavy, sleepy, myrcene.
It does not."
ON SCREEN: SOUR DIESEL
3. (0:10-0:20) excited, crown perked, sliding chart into frame + whip cut to + terpene bar chart lower third
SAYS: "Sour Diesel is limonene-dominant. That is a completely different
chemical story than the reputation it carries."
ON SCREEN: LIMONENE-DOMINANT
4. (0:20-0:32) neutral, gesturing at chart + static chest-up + terpene bar chart holding
SAYS: "Limonene is the terpene research associates with mood elevation and
alertness. Myrcene is the one associated with sedation. You bought the
alert one and called it a nightcap."
ON SCREEN: ALERT, NOT SEDATING
5. (0:32-0:40) skeptical, one brow raised + slow push-in + THC comparison bar
SAYS: "Twenty-one and a half percent THC, which is almost exactly average.
This is not a strong strain. It is a *specific* one. That is better."
ON SCREEN: 21.5% THC — AVERAGE IS 20.5%
6. (0:40-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
SAYS: "Want yours decoded? Drop your receipt in the comments."
ON SCREEN: DROP YOUR RECEIPT
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## TR-002 — The \$60 Eighth
| | |
| ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 45 seconds |
| **Pillar** | Strain Intel |
| **Register** | Mixed — data with a dry verdict |
| **CTA type** | Comment |
| **Test variable** | Does a price-outrage frame beat a pure-chemistry frame? Runs against `TR-001`. |
| **Data needed** | Wedding Cake is caryophyllene-dominant at 24.5% THC (verified). `[DATA: three cheaper strains matching Wedding Cake terpene profile within 5% — strain similarity endpoint]` |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------- |
| A | `CT-03` | "Your expensive eighth is chemically boring." |
| B | `PA-03` | "You spent \$60 on this. Let's see what you got." |
| C | `CM-03` | "I'm about to hurt someone's feelings with math." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------ | -------------------------------------------------------------------------------------- |
| 0:00-0:03 | "Your expensive eighth is chemically boring. Let me prove it." | CHEMICALLY BORING | deadpan + static chest-up + receipt photo pinned center |
| 0:03-0:11 | "Wedding Cake. Sixty dollars. Caryophyllene-dominant, twenty-four and a half percent THC." | WEDDING CAKE — \$60 | neutral, reading receipt + slow push-in + receipt top-left, price circled |
| 0:11-0:22 | "Caryophyllene is genuinely interesting. It is the one terpene that behaves like a cannabinoid, binding the CB2 receptor. That is real. But it is also the dominant terpene in about one in seven strains." | CARYOPHYLLENE = ABOUT 1 IN 7 STRAINS | excited, crown perked + whip cut to + terpene bar chart lower third |
| 0:22-0:34 | "Which means there are three strains I can name right now with a profile inside five percent of this one, for around thirty-five dollars. You did not pay for chemistry. You paid for the name on the jar." | 3 MATCHES. \$35. | skeptical, sliding comparison card in + static chest-up + three-strain comparison card |
| 0:34-0:41 | "Wedding Cake is a good strain. It is not a sixty dollar strain. Almost nothing is." | GOOD ≠ \$60 | neutral, deadpan + slow push-in + price-per-profile graphic |
| 0:41-0:45 | "Drop your receipt. I will tell you what you overpaid for." | DROP YOUR RECEIPT | neutral, DECODED stamp lands + static chest-up + closing submission card |
**Caption**
> Wedding Cake is caryophyllene-dominant — same as roughly 15% of all cannabis. You are allowed to like it. You are not required to pay \$60 for it.
>
> Receipt in the comments and I'll find you the cheaper match.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#cannabisreceipts` `#weddingcake` `#terpenes` `#dispensary` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — TIWIH RECEIPTS — TR-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.
SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + receipt photo pinned center
SAYS: "Your expensive eighth is chemically boring. Let me prove it."
ON SCREEN: CHEMICALLY BORING
2. (0:03-0:11) neutral, reading receipt + slow push-in + receipt top-left, price circled
SAYS: "Wedding Cake. Sixty dollars. Caryophyllene-dominant, twenty-four and a
half percent THC."
ON SCREEN: WEDDING CAKE — $60
3. (0:11-0:22) excited, crown perked + whip cut to + terpene bar chart lower third
SAYS: "Caryophyllene is genuinely interesting. It is the one terpene that
behaves like a cannabinoid, binding the CB2 receptor. That is real. But
it is also the dominant terpene in about one in seven strains."
ON SCREEN: CARYOPHYLLENE = ABOUT 1 IN 7 STRAINS
4. (0:22-0:34) skeptical, sliding comparison card in + static chest-up + three-strain comparison card
SAYS: "Which means there are three strains I can name right now with a profile
inside five percent of this one, for around thirty-five dollars. You did
not pay for chemistry. You paid for the name on the jar."
ON SCREEN: 3 MATCHES. $35.
5. (0:34-0:41) neutral, deadpan + slow push-in + price-per-profile graphic
SAYS: "Wedding Cake is a good strain. It is not a sixty dollar strain. Almost
nothing is."
ON SCREEN: GOOD ≠ $60
6. (0:41-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
SAYS: "Drop your receipt. I will tell you what you overpaid for."
ON SCREEN: DROP YOUR RECEIPT
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## TR-003 — Four Strains, One Problem
| | |
| ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 60 seconds |
| **Pillar** | Strain Intel |
| **Register** | Data |
| **CTA type** | Save |
| **Test variable** | Does this format survive at 60 seconds? Compare completion against `TR-001` and `TR-002` within the 60s band. |
| **Data needed** | `[DATA: four strains from a real submitted receipt, with dominant terpene for each]`. Verified anchor: myrcene dominates 45.8% of all strains. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ---------------------------------------------------- |
| A | `BC-03` | "Half of all cannabis is the same terpene." |
| B | `PA-01` | "If your last strain didn't hit right, this is why." |
| C | `DD-01` | "45.8% of all cannabis is myrcene-dominant." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | ------------------------------------------------------------------------------------------- |
| 0:00-0:03 | "Half of all cannabis is the same terpene. Watch what that does to a shopping trip." | HALF. THE SAME TERPENE. | neutral, holding receipt + static chest-up + receipt photo center |
| 0:03-0:12 | "Four strains, one dispensary run. Four different names, four different price points, four different shelf categories." | 4 STRAINS. 1 TRIP. | neutral, scanning down receipt + slow push-in + receipt top-left, four items highlighted |
| 0:12-0:26 | "Three of them are myrcene-dominant. Not similar. The same dominant terpene, driving the same broad effect direction. You bought variety. You got a monoculture." | 3 OF 4 = MYRCENE | disappointed, crown drooping + whip cut to + four-strain grid, three highlighted |
| 0:26-0:38 | "And this is not bad luck. Myrcene dominates forty-five point eight percent of all cannabis. If you shop by name and vibe, you will land here almost every single time." | 45.8% OF ALL STRAINS | neutral, gesturing at distribution chart + static chest-up + terpene distribution bar chart |
| 0:38-0:50 | "The fix is one question at the counter. Not 'what's strong.' Ask 'what's the dominant terpene, and do you have something that isn't myrcene.' You will get a genuinely different week." | ASK: "WHAT'S DOMINANT?" | excited, crown perked, leaning toward lens + slow push-in + question card center |
| 0:50-0:57 | "The fourth one on this receipt was terpinolene. That is about one in twenty-two strains. That is the one worth going back for." | TERPINOLENE = 1 IN 22 | excited, holding up fourth item + static chest-up + terpinolene rarity card |
| 0:57-1:00 | "Save this for your next trip. Drop your receipt below." | SAVE THIS | neutral, DECODED stamp + static chest-up + closing submission card |
**Caption**
> Four strains, three of them myrcene-dominant. That's not a bad dispensary — that's the entire market. Myrcene dominates 45.8% of all cannabis.
>
> One question fixes it: "what's the dominant terpene?" Save this for the counter.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#cannabisreceipts` `#terpenes` `#myrcene` `#dispensarytips` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — TIWIH RECEIPTS — TR-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.
SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt + static chest-up + receipt photo center
SAYS: "Half of all cannabis is the same terpene. Watch what that does to a
shopping trip."
ON SCREEN: HALF. THE SAME TERPENE.
2. (0:03-0:12) neutral, scanning down receipt + slow push-in + receipt top-left, four items highlighted
SAYS: "Four strains, one dispensary run. Four different names, four different
price points, four different shelf categories."
ON SCREEN: 4 STRAINS. 1 TRIP.
3. (0:12-0:26) disappointed, crown drooping + whip cut to + four-strain grid, three highlighted
SAYS: "Three of them are myrcene-dominant. Not similar. The same dominant
terpene, driving the same broad effect direction. You bought variety.
You got a monoculture."
ON SCREEN: 3 OF 4 = MYRCENE
4. (0:26-0:38) neutral, gesturing at distribution chart + static chest-up + terpene distribution bar chart
SAYS: "And this is not bad luck. Myrcene dominates forty-five point eight
percent of all cannabis. If you shop by name and vibe, you will land
here almost every single time."
ON SCREEN: 45.8% OF ALL STRAINS
5. (0:38-0:50) excited, crown perked, leaning toward lens + slow push-in + question card center
SAYS: "The fix is one question at the counter. Not 'what's strong.' Ask
'what's the dominant terpene, and do you have something that isn't
myrcene.' You will get a genuinely different week."
ON SCREEN: ASK: "WHAT'S DOMINANT?"
6. (0:50-0:57) excited, holding up fourth item + static chest-up + terpinolene rarity card
SAYS: "The fourth one on this receipt was terpinolene. That is about one in
twenty-two strains. That is the one worth going back for."
ON SCREEN: TERPINOLENE = 1 IN 22
7. (0:57-1:00) neutral, DECODED stamp + static chest-up + closing submission card
SAYS: "Save this for your next trip. Drop your receipt below."
ON SCREEN: SAVE THIS
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## TR-004 — The Beginner's Receipt
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------- |
| **Runtime** | 45 seconds |
| **Pillar** | Strain Intel |
| **Register** | Warm — protective rather than authoritative |
| **CTA type** | Follow |
| **Test variable** | Does empathy outperform authority? Same show, same runtime, different emotional register than `TR-001`. |
| **Data needed** | Blue Dream is myrcene-dominant at 20.5% THC, most popular strain overall (verified). |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------ |
| A | `ST-02` | "Someone sent me this receipt and I had questions." |
| B | `PA-04` | "That 'calming' strain made you anxious. Here's the reason." |
| C | `KG-06` | "Nobody told you what 'top shelf' actually means." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | -------------------------------------------------------------------- |
| 0:00-0:03 | "Someone sent me this receipt and said it was their first time. Okay." | FIRST TIME | neutral, softening + static chest-up + receipt photo center |
| 0:03-0:12 | "Blue Dream and a vape pen. Honestly? Good first receipt. Somebody at that counter was paying attention." | BLUE DREAM + VAPE | neutral, small approving nod + slow push-in + receipt top-left |
| 0:12-0:24 | "Blue Dream is the most popular strain there is, and it earned that. Myrcene-dominant, twenty and a half percent THC — which is dead average. Average is exactly what you want on day one." | AVERAGE IS THE POINT | neutral, calm + static chest-up + terpene bar chart lower third |
| 0:24-0:36 | "Here is the part nobody told you. The pen and the flower will feel like two different substances. Same strain, different onset, different duration. That is not you doing it wrong. That is chemistry." | SAME STRAIN ≠ SAME HIGH | excited, crown perked + whip cut to + onset curve graphic, two lines |
| 0:36-0:42 | "Two puffs. Wait twenty minutes. Then decide. Nobody has ever regretted going slow." | 2 PUFFS. WAIT 20. | neutral, warm, direct to lens + slow push-in + timer graphic |
| 0:42-0:45 | "Follow along. I will keep answering these." | FOLLOW FOR MORE | neutral, DECODED stamp + static chest-up + closing card |
**Caption**
> First-time receipt and honestly a good one. Blue Dream is the most popular strain there is, myrcene-dominant, 20.5% THC — dead average, which is exactly right for day one.
>
> Two puffs, wait twenty minutes, then decide.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#cannabisreceipts` `#bluedream` `#cannabis101` `#beginnertips` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — TIWIH RECEIPTS — TR-004
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.
SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, softening + static chest-up + receipt photo center
SAYS: "Someone sent me this receipt and said it was their first time. Okay."
ON SCREEN: FIRST TIME
2. (0:03-0:12) neutral, small approving nod + slow push-in + receipt top-left
SAYS: "Blue Dream and a vape pen. Honestly? Good first receipt. Somebody at
that counter was paying attention."
ON SCREEN: BLUE DREAM + VAPE
3. (0:12-0:24) neutral, calm + static chest-up + terpene bar chart lower third
SAYS: "Blue Dream is the most popular strain there is, and it earned that.
Myrcene-dominant, twenty and a half percent THC — which is dead average.
Average is exactly what you want on day one."
ON SCREEN: AVERAGE IS THE POINT
4. (0:24-0:36) excited, crown perked + whip cut to + onset curve graphic, two lines
SAYS: "Here is the part nobody told you. The pen and the flower will feel like
two different substances. Same strain, different onset, different
duration. That is not you doing it wrong. That is chemistry."
ON SCREEN: SAME STRAIN ≠ SAME HIGH
5. (0:36-0:42) neutral, warm, direct to lens + slow push-in + timer graphic
SAYS: "Two puffs. Wait twenty minutes. Then decide. Nobody has ever regretted
going slow."
ON SCREEN: 2 PUFFS. WAIT 20.
6. (0:42-0:45) neutral, DECODED stamp + static chest-up + closing card
SAYS: "Follow along. I will keep answering these."
ON SCREEN: FOLLOW FOR MORE
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## TR-005 — The 31% THC Receipt
| | |
| ----------------- | -------------------------------------------------------------------------------------------- |
| **Runtime** | 30 seconds |
| **Pillar** | Myth Busting |
| **Register** | Data |
| **CTA type** | Comment |
| **Test variable** | Short runtime carrying a big claim. Tests whether 30s beats 45s on completion for this show. |
| **Data needed** | Verified: under 0.5% of strains reach 30% THC. Average 20.5%. Ceiling on record 34.8%. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------- |
| A | `DD-02` | "Almost no strain actually hits 30% THC." |
| B | `BC-01` | "THC percentage is the biggest scam in cannabis." |
| C | `QN-05` | "Guess how many strains hit 30% THC." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------- | ----------------------------------------------------------------------- |
| 0:00-0:03 | "Fewer than one in two hundred strains actually hits thirty percent THC." | FEWER THAN 1 IN 200 | deadpan, direct to lens + static chest-up + big number card |
| 0:03-0:10 | "This receipt says thirty-one percent. So either you found one of the rarest jars in the state, or somebody rounded." | THIS SAYS 31% | skeptical, one brow raised + slow push-in + receipt with figure circled |
| 0:10-0:20 | "Lab-to-lab variance on the same flower can move a result by several points. There is a commercial reason every number lands just above the threshold that sells." | SAME FLOWER. DIFFERENT LAB. | neutral, gesturing + whip cut to + two-lab comparison graphic |
| 0:20-0:27 | "The average strain is twenty and a half percent. That is what good actually looks like. Chasing the top number is how you overpay for a rounding error." | AVERAGE = 20.5% | neutral, settling + static chest-up + average marker on distribution |
| 0:27-0:30 | "What is the highest number you have seen on a menu? Comments." | HIGHEST YOU'VE SEEN? | neutral, DECODED stamp + static chest-up + closing card |
**Caption**
> Fewer than 1 in 200 strains reaches 30% THC. If your dispensary menu is full of 31s, the menu is the problem.
>
> What's the highest number you've seen on a label?
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#thcpercentage` `#cannabisreceipts` `#cannabismyths` `#dispensary` `#cannabiseducation`
**Cantina Prompt**
```text theme={null}
Professor High — TIWIH RECEIPTS — TR-005
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.
SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan, direct to lens + static chest-up + big number card
SAYS: "Fewer than one in two hundred strains actually hits thirty percent THC."
ON SCREEN: FEWER THAN 1 IN 200
2. (0:03-0:10) skeptical, one brow raised + slow push-in + receipt with figure circled
SAYS: "This receipt says thirty-one percent. So either you found one of the
eleven, or somebody rounded."
ON SCREEN: THIS SAYS 31%
3. (0:10-0:20) neutral, gesturing + whip cut to + two-lab comparison graphic
SAYS: "Lab-to-lab variance on the same flower can move a result by several
points. There is a commercial reason every number lands just above the
threshold that sells."
ON SCREEN: SAME FLOWER. DIFFERENT LAB.
4. (0:20-0:27) neutral, settling + static chest-up + average marker on distribution
SAYS: "The average strain is twenty and a half percent. That is what good
actually looks like. Chasing the top number is how you overpay for a
rounding error."
ON SCREEN: AVERAGE = 20.5%
5. (0:27-0:30) neutral, DECODED stamp + static chest-up + closing card
SAYS: "What is the highest number you have seen on a menu? Comments."
ON SCREEN: HIGHEST YOU'VE SEEN?
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## Production Batch Notes
* Shoot `TR-001` first. It is the baseline every other episode in the pack is measured against.
* `TR-001`, `TR-002`, and `TR-004` are all 45 seconds by design — that holds runtime constant so register and framing are the only variables moving.
* `TR-003` and `TR-005` deliberately break the runtime to test the bands. Do not compare them against the 45s episodes directly.
* Every episode needs a real submitted receipt. Until submissions arrive, recreate a receipt graphic rather than faking a photograph of one — a recreated graphic is honest set dressing, a fake photo is a fabricated document.
## Related
Format, cadence, and success metrics.
The hook IDs used above.
How this pack gets read.