> ## Documentation Index
> Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Why You're Really High — Scripts
> Five episodes reverse-diagnosing a described high back to its chemistry. Script IDs WRH-001 through WRH-005.
Show concept: [Why You're Really High](/social/shows/why-youre-really-high). Character and shot rules: [Production Spec](/social/scripts/production-spec). Numbers: [Verified Data Sheet](/social/scripts/verified-data).
**Two education-grammar rules apply to every episode in this pack**, from the [teardowns](/social/teardowns#cannabis-education--and-a-warning):
1. **State the conclusion first.** The creator who opened with the answer beat a PhD on the identical topic — **16.9% vs 9.2% like rate**. Do not build to the finding; lead with it and spend the rest earning it.
2. **Put the citation on screen.** Both top cannabis educators show the actual paper — it converts an assertion into evidence in one frame. Any beat making a research claim carries a small persistent lower-third card: `Author et al., Journal Year`. See [Citation cards](/social/scripts/production-spec#citation-cards--education-only).
**Every episode ends on the catchphrase.** *"This is why I'm high."* The line is the domain, so the sign-off does the funnel work with no "link in bio." Delivered flat and sincere, never explained, never in the first three seconds. See [The Funnel](/social/funnel#the-sign-off).
## Pack Summary
| ID | Episode | Runtime | Register | Test Variable |
| --------- | ----------------------------------------- | ------- | -------- | ----------------------------- |
| `WRH-001` | "Couchlocked, philosophical, hungry" | 45s | Data | Baseline for the show |
| `WRH-002` | "Energetic but my eyes feel weird" | 45s | Data | Rare-terpene payoff vs common |
| `WRH-003` | "I feel anxious, what did I do wrong" | 60s | Warm | Reassurance register |
| `WRH-004` | "Best sleep of my life" | 30s | Data | Rarity as the whole hook |
| `WRH-005` | "Nothing for 30 minutes, then everything" | 60s | Data | Mechanism depth tolerance |
**Recurring assets:** submitted comment pinned top of frame, lab notebook overlay, terpene bar chart, strain shortlist card.
**Standing rule:** read the submission **verbatim**. Paraphrasing kills the format — the audience is watching to see their own words taken seriously.
***
## WRH-001 — "Couchlocked, Philosophical, Hungry"
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Runtime** | 45 seconds |
| **Pillar** | Science Drops |
| **Register** | Data |
| **CTA type** | Comment |
| **Test variable** | Baseline. All other episodes measured against this. |
| **Data needed** | `[DATA: 3 strains, myrcene-dominant with caryophyllene secondary — strain filter endpoint]`. Verified anchor: myrcene dominates 45.8% of strains. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ---------------------------------------------------- |
| A | `QN-03` | "Why does the same strain hit different every time?" |
| B | `BC-03` | "Half of all cannabis is the same terpene." |
| C | `PA-01` | "If your last strain didn't hit right, this is why." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------- | ---------------------------------------------------------------------------------------- |
| 0:00-0:05 | "Someone commented: couchlocked, philosophical, and extremely hungry. I can work with that." | COUCHLOCKED. PHILOSOPHICAL. HUNGRY. | neutral, reading from clipboard + static chest-up + submitted comment pinned top |
| 0:05-0:16 | "Those three together are not random. Couchlock and appetite point straight at myrcene. Philosophical points at a meaningful caryophyllene presence riding underneath it." | MYRCENE + CARYOPHYLLENE | excited, crown perked, writing on notebook + slow push-in + lab notebook overlay writing |
| 0:16-0:28 | "So my prediction before I look anything up: myrcene-dominant, caryophyllene in second position, terpinolene basically absent. That is a Relaxing High Family signature." | PREDICTION: RELAXING FAMILY | neutral, gesturing at notebook + static chest-up + terpene bar chart lower third |
| 0:28-0:38 | "Three strains match that shape inside a tight window. Any of them would produce exactly the night you just described." | 3 MATCHES | excited, sliding shortlist card in + whip cut to + three-strain shortlist card |
| 0:38-0:43 | "Indica did not do that to you. Myrcene did. The label was never the explanation." | MYRCENE DID THAT | neutral, direct to lens + slow push-in + single-line statement card |
| 0:43-0:45 | "Describe your high below. I will diagnose it." | DESCRIBE YOURS BELOW | neutral + static chest-up + closing submission card |
**Caption**
> "Couchlocked, philosophical, hungry" is a chemical fingerprint, not a vibe. Myrcene-dominant with caryophyllene underneath, terpinolene absent.
>
> Describe your high in the comments and I'll reverse-engineer it.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#terpenes` `#myrcene` `#cannabisscience` `#whyimhigh` `#strainreview`
**Cantina Prompt**
```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.
SHOTS + DIALOGUE:
1. (0:00-0:05) neutral, reading from clipboard + static chest-up + submitted comment pinned top
SAYS: "Someone commented: couchlocked, philosophical, and extremely hungry. I
can work with that."
ON SCREEN: COUCHLOCKED. PHILOSOPHICAL. HUNGRY.
2. (0:05-0:16) excited, crown perked, writing on notebook + slow push-in + lab notebook overlay writing
SAYS: "Those three together are not random. Couchlock and appetite point
straight at myrcene. Philosophical points at a meaningful caryophyllene
presence riding underneath it."
ON SCREEN: MYRCENE + CARYOPHYLLENE
3. (0:16-0:28) neutral, gesturing at notebook + static chest-up + terpene bar chart lower third
SAYS: "So my prediction before I look anything up: myrcene-dominant,
caryophyllene in second position, terpinolene basically absent. That is
a Relaxing High Family signature."
ON SCREEN: PREDICTION: RELAXING FAMILY
4. (0:28-0:38) excited, sliding shortlist card in + whip cut to + three-strain shortlist card
SAYS: "Three strains match that shape inside a tight window. Any of them would
produce exactly the night you just described."
ON SCREEN: 3 MATCHES
5. (0:38-0:43) neutral, direct to lens + slow push-in + single-line statement card
SAYS: "Indica did not do that to you. Myrcene did. The label was never the
explanation."
ON SCREEN: MYRCENE DID THAT
6. (0:43-0:45) neutral + static chest-up + closing submission card
SAYS: "Describe your high below. I will diagnose it."
ON SCREEN: DESCRIBE YOURS BELOW
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## WRH-002 — "Energetic But My Eyes Feel Weird"
| | |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------ |
| **Runtime** | 45 seconds |
| **Pillar** | Science Drops |
| **Register** | Data |
| **CTA type** | Save |
| **Test variable** | Does a **rare**-terpene payoff outperform a common one? Pinene dominates only 2.0% of strains, against myrcene's 45.8% in `WRH-001`. |
| **Data needed** | Verified: pinene dominates 2.0% of classified strains. `[DATA: 2 pinene-dominant strains by name]` |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ---------------------------------------------------- |
| A | `KG-02` | "The most important number on your label isn't THC." |
| B | `DD-04` | "Terpinolene leads about 1 in 22 strains." |
| C | `QN-01` | "Can you name one terpene? Most people can't." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------ | --------------------------------------------------------------------------- |
| 0:00-0:04 | "Energetic, but the eyes feel weird. That is a very specific pair of symptoms." | ENERGETIC + WEIRD EYES | neutral, reading comment + static chest-up + submitted comment pinned top |
| 0:04-0:15 | "Energy without body heaviness is usually not myrcene. And that particular eye sensation has a documented association with pinene — it is one of the few terpenes studied for intraocular pressure." | PINENE | excited, crown perked + slow push-in + lab notebook overlay |
| 0:15-0:26 | "Here is why this is a rare experience. Pinene is the dominant terpene in two percent of all cannabis. Two percent. That is about one in fifty." | PINENE — ABOUT 1 IN 50 | neutral, gesturing at chart + whip cut to + rarity bar chart, pinene sliver |
| 0:26-0:37 | "So you did not have a normal night. You found something statistically unusual. If you liked it, that is worth writing down, because you will not stumble into it again by accident." | YOU FOUND SOMETHING RARE | excited, leaning toward lens + static chest-up + two-strain shortlist card |
| 0:37-0:43 | "The alertness you felt is pinene. Not sativa. Sativa is a shelf category. Pinene is a molecule." | A SHELF vs A MOLECULE | neutral, deadpan + slow push-in + single-line statement card |
| 0:43-0:45 | "Save this one. Describe yours below." | SAVE THIS | neutral + static chest-up + closing submission card |
**Caption**
> Energetic with a weird eye feeling? That's pinene — dominant in only 2% of all cannabis. You didn't have a normal night, you found a rare one.
>
> Write down what you had. You won't find it twice by accident.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#pinene` `#terpenes` `#cannabisscience` `#strainreview` `#whyimhigh`
**Cantina Prompt**
```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.
SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, reading comment + static chest-up + submitted comment pinned top
SAYS: "Energetic, but the eyes feel weird. That is a very specific pair of
symptoms."
ON SCREEN: ENERGETIC + WEIRD EYES
2. (0:04-0:15) excited, crown perked + slow push-in + lab notebook overlay
SAYS: "Energy without body heaviness is usually not myrcene. And that
particular eye sensation has a documented association with pinene — it
is one of the few terpenes studied for intraocular pressure."
ON SCREEN: PINENE
3. (0:15-0:26) neutral, gesturing at chart + whip cut to + rarity bar chart, pinene sliver
SAYS: "Here is why this is a rare experience. Pinene is the dominant terpene
in two percent of all cannabis. Two percent. That is about one in
fifty."
ON SCREEN: PINENE — ABOUT 1 IN 50
4. (0:26-0:37) excited, leaning toward lens + static chest-up + two-strain shortlist card
SAYS: "So you did not have a normal night. You found something statistically
unusual. If you liked it, that is worth writing down, because you will
not stumble into it again by accident."
ON SCREEN: YOU FOUND SOMETHING RARE
5. (0:37-0:43) neutral, deadpan + slow push-in + single-line statement card
SAYS: "The alertness you felt is pinene. Not sativa. Sativa is a shelf
category. Pinene is a molecule."
ON SCREEN: A SHELF vs A MOLECULE
6. (0:43-0:45) neutral + static chest-up + closing submission card
SAYS: "Save this one. Describe yours below."
ON SCREEN: SAVE THIS
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## WRH-003 — "I Feel Anxious, What Did I Do Wrong"
| | |
| ----------------- | -------------------------------------------------------------------------------------------------- |
| **Runtime** | 60 seconds |
| **Pillar** | Science Drops |
| **Register** | Warm — protective, reassuring |
| **CTA type** | Follow |
| **Test variable** | Reassurance register at 60 seconds. Does emotional safety hold attention as well as a data reveal? |
| **Data needed** | Verified: limonene dominates 25.4% of strains; average THC 20.5%. |
No medical claims and no advice framed as treatment. "Research associates" and "many people find" only. This episode is the highest-risk one in the pack for claim discipline — review it twice.
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------ |
| A | `PA-04` | "That 'calming' strain made you anxious. Here's the reason." |
| B | `PA-01` | "If your last strain didn't hit right, this is why." |
| C | `KG-05` | "The same strain hits different every time. Here's why." |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------- | ----------------------------------------------------------------------------------- |
| 0:00-0:04 | "Someone asked what they smoked wrong because it made them anxious. You did not do anything wrong." | YOU DIDN'T DO ANYTHING WRONG | neutral, warm, direct to lens + static chest-up + submitted comment pinned top |
| 0:04-0:16 | "Anxiety on cannabis is usually a ratio problem, not a mistake. High THC with very little limonene or linalool alongside it is the pattern that shows up over and over in these descriptions." | A RATIO, NOT A MISTAKE | neutral, calm + slow push-in + lab notebook overlay |
| 0:16-0:30 | "Limonene is the second most common dominant terpene — a quarter of all cannabis. Which means a quarter of the shelf has it doing real work, and three quarters of it does not. If your strain came from the wrong side of that split while the THC ran high, this is the predictable result." | LIMONENE DOMINATES 25.4% | neutral, gesturing at distribution + whip cut to + distribution chart with split |
| 0:30-0:44 | "And the number nobody checks is the one that matters here. The average strain is twenty and a half percent. If you bought something in the high twenties because higher sounded better, you moved the ratio against yourself without ever seeing the terpene panel." | AVG THC = 20.5% | skeptical, one brow raised + static chest-up + THC distribution with average marker |
| 0:44-0:55 | "So next time, look for limonene or linalool listed in the top three, and let the THC number be boring. Boring THC with good terpenes beats big THC with nothing behind it. Consistently." | BORING THC. GOOD TERPENES. | excited, crown perked, leaning in + slow push-in + comparison card |
| 0:55-1:00 | "You did not fail at this. The label just never gave you enough to work with. Follow along, I will keep fixing that." | THE LABEL FAILED YOU | neutral, warm + static chest-up + closing card |
**Caption**
> Anxiety on cannabis is usually a ratio problem, not a user error. High THC with little limonene or linalool alongside it is the pattern that keeps showing up.
>
> The average strain is 20.5% THC. Let that number be boring and read the terpenes instead.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#terpenes` `#limonene` `#cannabisscience` `#cannabiseducation` `#whyimhigh`
**Cantina Prompt**
```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.
SHOTS + DIALOGUE:
1. (0:00-0:04) neutral, warm, direct to lens + static chest-up + submitted comment pinned top
SAYS: "Someone asked what they smoked wrong because it made them anxious. You
did not do anything wrong."
ON SCREEN: YOU DIDN'T DO ANYTHING WRONG
2. (0:04-0:16) neutral, calm + slow push-in + lab notebook overlay
SAYS: "Anxiety on cannabis is usually a ratio problem, not a mistake. High THC
with very little limonene or linalool alongside it is the pattern that
shows up over and over in these descriptions."
ON SCREEN: A RATIO, NOT A MISTAKE
3. (0:16-0:30) neutral, gesturing at distribution + whip cut to + distribution chart with split
SAYS: "Limonene is the second most common dominant terpene — a quarter of all
cannabis. Which means a quarter of the shelf has it doing real work, and
three quarters of it does not. If your strain came from the wrong side
of that split while the THC ran high, this is the predictable result."
ON SCREEN: LIMONENE DOMINATES 25.4%
4. (0:30-0:44) skeptical, one brow raised + static chest-up + THC distribution with average marker
SAYS: "And the number nobody checks is the one that matters here. The average
strain is twenty and a half percent. If you bought something in the high
twenties because higher sounded better, you moved the ratio against
yourself without ever seeing the terpene panel."
ON SCREEN: AVG THC = 20.5%
5. (0:44-0:55) excited, crown perked, leaning in + slow push-in + comparison card
SAYS: "So next time, look for limonene or linalool listed in the top three,
and let the THC number be boring. Boring THC with good terpenes beats
big THC with nothing behind it. Consistently."
ON SCREEN: BORING THC. GOOD TERPENES.
6. (0:55-1:00) neutral, warm + static chest-up + closing card
SAYS: "You did not fail at this. The label just never gave you enough to work
with. Follow along, I will keep fixing that."
ON SCREEN: THE LABEL FAILED YOU
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## WRH-004 — "Best Sleep Of My Life"
| | |
| ----------------- | ---------------------------------------------------------------------------------------------------------- |
| **Runtime** | 30 seconds |
| **Pillar** | Science Drops |
| **Register** | Data |
| **CTA type** | Comment |
| **Test variable** | Rarity as the entire hook, at the shortest runtime. Linalool at 1.5% is the rarest headline number we own. |
| **Data needed** | Verified: linalool dominates 1.5% of classified strains. `[DATA: 2 linalool-dominant strains by name]` |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ------------------------------------------------------------------ |
| A | `DD-04` | "Terpinolene leads about 1 in 22 strains." (adapt: linalool, 1.5%) |
| B | `BC-06` | "You have never actually tried terpinolene." (adapt: linalool) |
| C | `QN-04` | "What's actually in your jar right now?" |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | -------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------- | --------------------------------------------------------------------- |
| 0:00-0:04 | "Best sleep of their life, they said. Let me tell you how unlikely that was." | "BEST SLEEP OF MY LIFE" | neutral + static chest-up + submitted comment pinned top |
| 0:04-0:13 | "That description points at linalool. The lavender terpene. And linalool is the dominant terpene in one and a half percent of all cannabis." | LINALOOL — 1.5% | excited, crown perked + slow push-in + rarity chart, linalool sliver |
| 0:13-0:23 | "About one in sixty-six strains. You did not find a sleep strain, you found one of the rare ones, and you found it by accident." | ABOUT 1 IN 66 | neutral, deadpan + whip cut to + big number card |
| 0:23-0:28 | "Write down what you had. Right now. Because the odds of running into it twice are terrible." | WRITE IT DOWN. NOW. | excited, direct to lens + static chest-up + two-strain shortlist card |
| 0:28-0:30 | "What did you have? Comments." | WHAT WAS IT? | neutral + static chest-up + closing card |
**Caption**
> "Best sleep of my life" usually points at linalool — dominant in just 1.5% of all cannabis. That's about 1 in 66 strains.
>
> If you found one by accident, write it down. You won't find it twice.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#linalool` `#terpenes` `#cannabisandsleep` `#cannabisscience` `#whyimhigh`
**Cantina Prompt**
```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-004
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.
SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + submitted comment pinned top
SAYS: "Best sleep of their life, they said. Let me tell you how unlikely that
was."
ON SCREEN: "BEST SLEEP OF MY LIFE"
2. (0:04-0:13) excited, crown perked + slow push-in + rarity chart, linalool sliver
SAYS: "That description points at linalool. The lavender terpene. And linalool
is the dominant terpene in one and a half percent of all cannabis."
ON SCREEN: LINALOOL — 1.5%
3. (0:13-0:23) neutral, deadpan + whip cut to + big number card
SAYS: "About one in sixty-six strains. You did not find a sleep strain, you
found one of the rare ones, and you found it by accident."
ON SCREEN: ABOUT 1 IN 66
4. (0:23-0:28) excited, direct to lens + static chest-up + two-strain shortlist card
SAYS: "Write down what you had. Right now. Because the odds of running into it
twice are terrible."
ON SCREEN: WRITE IT DOWN. NOW.
5. (0:28-0:30) neutral + static chest-up + closing card
SAYS: "What did you have? Comments."
ON SCREEN: WHAT WAS IT?
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## WRH-005 — "Nothing For 30 Minutes, Then Everything"
| | |
| ----------------- | ----------------------------------------------------------------------------------------------------- |
| **Runtime** | 60 seconds |
| **Pillar** | Science Drops |
| **Register** | Data — mechanism-heavy |
| **CTA type** | Save |
| **Test variable** | How much mechanism will the audience absorb? This is the densest science in the pack. |
| **Data needed** | None from the database — this is metabolism, not strain data. Keep claims to documented pharmacology. |
**Hooks**
| Slot | ID | Line |
| ---- | ------- | ---------------------------------------------------- |
| A | `KG-01` | "There's a reason edibles hit ten times harder." |
| B | `PA-01` | "If your last strain didn't hit right, this is why." |
| C | `QN-03` | "Why does the same strain hit different every time?" |
**Script**
| Time | Voiceover | On Screen | Shot |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------------------------------- | ------------------------------------------------------------------------- |
| 0:00-0:04 | "Nothing for thirty minutes, then everything at once. This one is not about the strain at all." | NOTHING. THEN EVERYTHING. | neutral + static chest-up + submitted comment pinned top |
| 0:04-0:18 | "When you inhale, THC crosses into your blood in the lungs and reaches your brain in a couple of minutes. Straight line. When you eat it, it takes a detour through your liver first — and the liver changes it." | INHALED = DIRECT. EATEN = DETOUR. | excited, crown perked + slow push-in + two-path diagram |
| 0:18-0:34 | *(citation card in lower third for this beat)* "Your liver converts THC into a different compound, 11-hydroxy-THC. Same plant, different molecule, and it crosses into the brain more readily than the one you started with. That is the actual reason edibles feel like a different substance. Because chemically, they are." | 11-HYDROXY-THC | neutral, gesturing at diagram + whip cut to + molecule conversion graphic |
| 0:34-0:48 | "The delay is just digestion. Full stomach, slow. Empty stomach, fast and sharp. Which is why the same ten milligrams can be a pleasant evening one day and a situation the next, with nothing about the product having changed." | THE DELAY IS DIGESTION | neutral, calm + static chest-up + onset curve, two lines |
| 0:48-0:57 | "So the rule is not about willpower. Take the dose, then do not touch anything for two hours. The thirty-minute redose is the single most common way this goes wrong." | WAIT 2 HOURS. NOT 30 MIN. | skeptical, direct to lens + slow push-in + timer graphic |
| 0:57-1:00 | "Save this before your next edible. Describe yours below." | SAVE THIS | neutral + static chest-up + closing submission card |
**Caption**
> Edibles feel like a different substance because chemically they are one. Your liver converts THC into 11-hydroxy-THC, which crosses into the brain more readily than what you started with.
>
> The delay is just digestion. Take the dose, wait two hours, don't redose at thirty minutes.
>
> This is why I'm high → thisiswhyimhigh.com
**Hashtags** `#edibles` `#cannabisscience` `#thc` `#cannabiseducation` `#whyimhigh`
**Cantina Prompt**
```text theme={null}
Professor High — WHY YOU'RE REALLY HIGH — WRH-005
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
personality. Do NOT re-describe him — re-describing a saved character is the
main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
recast mid-pack turns a format test into a casting test. Briefs and swap
rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.
ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted comment stays pinned at the
top of frame for the whole video.
SHOTS + DIALOGUE:
1. (0:00-0:04) neutral + static chest-up + submitted comment pinned top
SAYS: "Nothing for thirty minutes, then everything at once. This one is not
about the strain at all."
ON SCREEN: NOTHING. THEN EVERYTHING.
2. (0:04-0:18) excited, crown perked + slow push-in + two-path diagram
SAYS: "When you inhale, THC crosses into your blood in the lungs and reaches
your brain in a couple of minutes. Straight line. When you eat it, it
takes a detour through your liver first — and the liver changes it."
ON SCREEN: INHALED = DIRECT. EATEN = DETOUR.
3. (0:18-0:34) neutral, gesturing at diagram + whip cut to + molecule conversion graphic
SAYS: "Your liver converts THC into a different compound, 11-hydroxy-THC. Same
plant, different molecule, and it crosses into the brain more readily
than the one you started with. That is the actual reason edibles feel
like a different substance. Because chemically, they are."
ON SCREEN: 11-HYDROXY-THC
4. (0:34-0:48) neutral, calm + static chest-up + onset curve, two lines
SAYS: "The delay is just digestion. Full stomach, slow. Empty stomach, fast
and sharp. Which is why the same ten milligrams can be a pleasant
evening one day and a situation the next, with nothing about the product
having changed."
ON SCREEN: THE DELAY IS DIGESTION
5. (0:48-0:57) skeptical, direct to lens + slow push-in + timer graphic
SAYS: "So the rule is not about willpower. Take the dose, then do not touch
anything for two hours. The thirty-minute redose is the single most
common way this goes wrong."
ON SCREEN: WAIT 2 HOURS. NOT 30 MIN.
6. (0:57-1:00) neutral + static chest-up + closing submission card
SAYS: "Save this before your next edible. Describe yours below."
ON SCREEN: SAVE THIS
ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.
AUDIO: Lo-fi lab bed, low under voice. Soft pen-scratch under the notebook overlay. Voice normalized loudest.
DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.
```
***
## Production Batch Notes
* `WRH-001` and `WRH-002` are both 45 seconds and both data-register. The only variable moving between them is **rarity of the payoff terpene** — 45.8% against 2.0%. That is a clean read.
* `WRH-004` compresses the same rarity idea into 30 seconds. If it beats `WRH-002` on completion, rarity is the hook and short is the format.
* `WRH-003` is the claim-discipline risk in this pack. Every effect statement is hedged. Do not let a production pass tighten "research associates" into "does."
* Real submissions are required. Do not invent a commenter. Until the comment supply exists, pull descriptions from existing blog comments or the app's own notes with permission, and say where it came from.
## Related
Format, cadence, success metrics.
Terpene distribution figures used above.
How this pack gets read.