> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # Start Here > The map of everything โ€” strategy, research, character, scripts, production, and measurement โ€” and the order to read it in. ## What This Section Is Everything needed to run Professor High as a TikTok-first video brand: the researched strategy, the character spec, 172 shootable scripts with copy-paste prompts, and the system for measuring what works. This page is the map. Nothing else needs to be read in order. ## The System ```mermaid theme={null} flowchart TD subgraph RESEARCH["๐Ÿ” Research โ€” why we do it this way"] R1[Platform Research
hooks ยท AI rules ยท comedy structure] R2[Compliance
primary policy sources] R3[Landscape
60+ accounts ยท who wins] R4[Mascot Playbook
why a character wins] R5[Teardowns
videos pulled apart] R6[Funnel
where traffic goes] end subgraph FOUNDATION["๐ŸŽญ Foundation โ€” who he is"] C1[Character Config
appearance ยท voice ยท expressions] C4[Supporting Cast
9 briefs ยท swappable] C2[Brand Voice
platform register] C3[Verified Data
numbers allowed on camera] end subgraph SCRIPTS["๐ŸŽฌ Scripts โ€” what to say"] S1[The 100
4 arms ยท 14 formats] S2[Control Pack
5 matched pairs] S3[Original Slate
13 packs ยท 72 episodes] S4[Hook Library
279 hooks ยท 10 families] end subgraph PRODUCTION["๐Ÿ“น Production โ€” how to make it"] P1[Production Spec
Cantina prompt format] P2[All Prompts
bulk copy-paste] end subgraph MEASURE["๐Ÿ“Š Measure โ€” what worked"] M1[Testing Framework
benchmarks ยท decision rules] M2[Performance Log
one row per video] M3[Status Board
show-level state] end RESEARCH --> FOUNDATION FOUNDATION --> SCRIPTS SCRIPTS --> PRODUCTION PRODUCTION --> MEASURE MEASURE -.->|scale winners
cut losers| SCRIPTS ``` ## Read This First If you only read four pages, read these โ€” in this order. [What TikTok actually allows](/social/compliance). The current guidelines contain an explicit **"Fiction or art"** allowance that most cannabis-marketing advice still misses. This is what makes an animated series viable. [Who is actually winning](/social/landscape) in cannabis on TikTok, at what scale, doing what โ€” plus partnership targets with live links. [Why a character is the highest-leverage asset](/social/mascot-playbook) here, and the operating spec for running one as a series. [How the slate is structured as an experiment](/social/scripts/the-100/design) โ€” four arms, fourteen formats, five controlled pairs, and the rules for what gets killed and what gets funded. Previously this step pointed at [The Comedy Engine](/social/scripts/comedy-engine). It is still the growth bet and still worth reading โ€” but the test design now explains *why* it is one bet among fourteen, which is the more useful thing to read fourth. ## Where Everything Lives ### Research โ€” why we do it this way | Page | What it answers | | ------------------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------- | | [Compliance](/social/compliance) | What TikTok's actual guidelines say about cannabis and fiction. Primary sources, three enforcement tiers, live evidence, hashtag policy | | [Landscape](/social/landscape) | 60+ real accounts with links, how they survive, partnership and podcast targets | | [Mascot Playbook](/social/mascot-playbook) | The mascot advantage, the Sanrio model, animated-series operating spec, failure modes | | [Video Teardowns](/social/teardowns) | **Individual viral videos pulled apart** โ€” 24 cannabis comedy videos plus mascot campaigns and meme formats, with live-verified metrics | | [The Funnel](/social/funnel) | **Where every video sends people.** The catchphrase-is-the-URL insight, the CTA ladder, and how the site and the High IQ app split the work | | [Platform Research](/social/scripts/platform-research) | Hook and retention data, AI-content rules, comedy structure | ### Foundation โ€” who Professor High is | Page | What it answers | | ------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------- | | [Character Config](/social/character-config) | The nine atoms, physical spec, five-state expression set, voice spec, **paste-ready Cantina setup block** | | [Supporting Cast](/social/cast) | **Everyone who is not Professor High.** Nine casting briefs, the four swap rules, and why you can cast any Cantina character in the role | | [Brand โ†’ Professor High](/brand/professor-high) | The narrative bible โ€” origin, personality, where he appears | | [Brand Voice For Social](/social/strategy/brand-voice) | Platform register and voice rules every show inherits | | [Verified Data](/social/scripts/verified-data) | The numbers allowed on camera, and why inventory is not a story | ### The 100 โ€” the designed test slate One hundred scripts built as an experiment rather than a content dump. Every format is lifted from something documented in the [teardowns](/social/teardowns); the invention is the arrangement. | Page | Scripts | Arm | | ---------------------------------------------------------------------- | ------- | ------------------------------------------------------------- | | [**The 100 โ€” Test Design**](/social/scripts/the-100/design) | โ€” | **Read this first.** Arms, waves, decision rules, honest gaps | | [This Edible Ain't Shit](/social/scripts/the-100/edible-aint-shit) | 10 | Reach โ€” the signature two-beat reversal | | [The Nostalgia Lab](/social/scripts/the-100/nostalgia-lab) | 8 | Reach โ€” the strongest thesis in cannabis comedy | | [The Paranoia Ward](/social/scripts/the-100/paranoia-ward) | 8 | Reach โ€” name a private feeling, the comments run themselves | | [Formal Systems](/social/scripts/the-100/formal-systems) | 9 | Reach โ€” cannabis colliding with a bureaucracy | | [The Immovable Punchline](/social/scripts/the-100/immovable-punchline) | 5 | Reach โ€” one fixed line, escalating targets | | [Seven-Second Cards](/social/scripts/the-100/seven-second-cards) | 5 | Reach โ€” the 11% share-rate format | | [The Taxonomy](/social/scripts/the-100/the-taxonomy) | 8 | Participation โ€” one claimable label per episode | | [The Rotation](/social/scripts/the-100/rotation) | 6 | Participation โ€” a casting exercise with no punchline | | [The Outsider Confession](/social/scripts/the-100/outsider-confession) | 5 | Participation โ€” the decode beats the code | | [The Thought](/social/scripts/the-100/hits-blunt) | 6 | Participation โ€” a falsification test | | [Sections](/social/scripts/the-100/sections) | 6 | Traffic โ€” a chart that happens to be funny | | [The Counter Kit](/social/scripts/the-100/counter-kit) | 7 | Traffic โ€” utility earns saves | | [Look It Up](/social/scripts/the-100/look-it-up) | 7 | Traffic โ€” a question only a lookup answers | | [The Control Pack](/social/scripts/the-100/control-pack) | 10 | Control โ€” five matched pairs, one variable each | ### The original slate โ€” 72 episodes | Pack | Episodes | Role | | ---------------------------------------------------------------- | -------- | ------------------------------------------------------- | | [The Comedy Engine](/social/scripts/comedy-engine) | 8 | The growth bet. Cold-open dialogue, recurring cast | | [The Viral Bets](/social/scripts/viral-bets) | 6 | Engineered on proven veins, built to drive site traffic | | [15s Hook Tests](/social/scripts/hook-tests-15s) | 8 | Controlled experiment โ€” 2 payloads ร— 4 hook families | | [TIWIH Receipts](/social/scripts/tiwih-receipts) | 5 | Decode a receipt into a terpene forecast | | [Why You're Really High](/social/scripts/why-youre-really-high) | 5 | Reverse-diagnose a described high | | [High IQ Test](/social/scripts/high-iq-test) | 5 | Daily quiz. Cheapest views in the library | | [The Entourage](/social/scripts/the-entourage) | 5 | Terpenes as a character cast. The IP bet | | [Spotify = Your Strain](/social/scripts/spotify-equals-strain) | 5 | Music taste in, strain plus soundtrack out | | [That's Why You're High](/social/scripts/thats-why-youre-high) | 5 | Stitch templates | | [Budtender Court](/social/scripts/budtender-court) | 5 | Bad counter advice on trial | | [Roast My Stash](/social/scripts/roast-my-stash) | 5 | Score a stash 1-100 | | [Lab Logs](/social/scripts/lab-logs) | 5 | 3 AM research diaries | | [If Labels Told The Truth](/social/scripts/if-labels-told-truth) | 5 | Parody labels | Plus the [Hook Library](/social/scripts/hook-library) โ€” **279 hooks** across 10 families, each with an ID so performance is traceable. ### Production | Page | What it answers | | -------------------------------------------------- | ---------------------------------------------------------------------- | | [Production Spec](/social/scripts/production-spec) | Prompt-block format, shot grammar, output settings, pre-post checklist | | [All Cantina Prompts](/social/scripts/all-prompts) | **Every prompt in one place** for bulk copy-paste | ### Measurement | Page | What it answers | | ------------------------------------------------------ | ------------------------------------------------------------------------------- | | [Testing Framework](/social/scripts/testing-framework) | Metrics that matter, benchmarks, decision rules, the 4-week ramp | | [Show Status Board](/social/show-status-board) | Every show's production status at a glance | | Performance log | `social-content/output/tracking/performance-log.csv` โ€” one row per posted video | ### Show Concepts The [Show Bible](/social/overview) holds 55 documented show concepts. Twelve are scripted; the rest are the backlog. ## The Production Loop ```mermaid theme={null} flowchart LR A[Pick a script] --> B[Fill DATA tokens
from Verified Data] B --> C[Copy the
Cantina Prompt] C --> D[Generate in Cantina
character already loaded] D --> E{Continuity
check} E -->|drift| D E -->|clean| F[Apply AIGC label] F --> G[Log the row
before posting] G --> H[Post] H --> I[Read at 48h
and 7 days] I --> J{Verdict} J -->|scale| K[4 more like it] J -->|iterate| L[Keep hook,
rewrite middle] J -->|re-cut| M[Swap to B hook] J -->|cut| N[Retire the slot] K --> A L --> A M --> A ``` Two steps are non-negotiable. **Apply the AIGC label** โ€” undisclosed AI runs a four-step path to a permanent ban. **Log the row before posting** โ€” a video posted without a log row is a wasted test. ## Current Status ```mermaid theme={null} pie showData title Script library by register (172 scripts) "Comedy-led" : 97 "Data-led" : 60 "Mixed" : 11 "Warm" : 4 ``` ```mermaid theme={null} pie showData title Script library by runtime "15-30s (the money zone)" : 125 "31-45s" : 26 "Under 15s" : 11 "46-60s" : 10 ``` Comedy leads 97 to 60 and **136 of 172 scripts now run at 30 seconds or under** โ€” 125 in the 15-30s money zone, plus 11 shorter than that from the cheap packs. The education packs still run long deliberately: they use education grammar, where 30-60s is correct. | Item | State | | ------------------------------ | --------------------------------------------------------------------------------------------------------- | | Scripts written | **172** across 27 packs | | Runtimes covered | 6s through 60s โ€” **136 run at 30s or under** | | Cantina prompts | **172** โ€” one per script, copy-paste ready, [all on one page](/social/scripts/all-prompts) | | Hooks registered | **279** across 10 families โ€” every ID unique, enforced by the sync script | | Character spec | Complete. `professor-high-v1` | | Supporting cast | 9 roles with [casting briefs](/social/cast) โ€” **swappable, cast from Cantina's roster or build your own** | | Roles still uncast | The Old Head, The Clerk, The Outsider, The Witness. Cast The Clerk first โ€” it unlocks 9 episodes | | Scripts needing no cast at all | **100 of 172** โ€” Professor High alone. Shootable today | | Shows scripted | 27 of 55 concepts | | Shows at `ready-to-pilot` | 10 | | Videos produced | **0** | | Videos posted | **0** | | Performance data | **None yet** โ€” every benchmark is a researched estimate, not our own result | **Nothing here has been tested against a real audience.** Every recommendation is drawn from external research and platform data. The first 40 videos are the experiment that replaces assumption with evidence โ€” that is what the [Testing Framework](/social/scripts/testing-framework) exists to capture. ## The Strategy In One Diagram ```mermaid theme={null} flowchart TD P["71.7% of cannabis TikTok is comedy
7.5% is informative"] P --> A[Comedy alone:
big reach, no moat] P --> B[Education alone:
defensible, capped at 200-600K] A --> C B --> C C["Professor High:
comedy that carries real education"] C --> D[Reach of the comedy lane] C --> E[Defensibility of the data] C --> F[Fiction-allowance protection
a live creator does not get] ``` The arbitrage: comedy carries the growth, the database carries the credibility, and an animated character carries a policy latitude that a person filming themselves does not have. ## Research Conflicts โ€” Resolved The [video teardowns](/social/teardowns) surfaced four conflicts with the original scripts. All four have been acted on. | Conflict | Resolution | Status | | ------------------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------- | | Scripts opened on Professor High narrating | [Comedy Engine](/social/scripts/comedy-engine) rewritten to **cold-open on cast dialogue**; Professor High cuts in at beat 2, preserving the observational posture that holds our compliance lane | Done | | Burned-in text on every beat | **Two grammars** now documented โ€” comedy uses none or one card, education uses text plus a citation. Comedy pack stripped to 1-2 text beats | Done | | Most of the original library ran 40s+ | Comedy pack cut to **15-30s**. Library now has **36 scripts at 15-30s** โ€” half of it | Partial โ€” education packs still run long by design | | Lab Logs was a serialised arc | Re-scoped so **every episode stands alone**. Serial texture kept as aesthetic, not structure | Done | **Also added from the research:** | Addition | Why | | ------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------ | | **`CE-007` "This edible ain't shit"** | The most documented structure in stoner comedy. Two poses, infinitely re-skinnable, real onset-timing education inside the joke. Built to recur weekly | | **`CE-008` The Paranoia Spiral** | Paranoia converts comment sections into confessionals โ€” and it is where the product value actually sits | | **"Chaser or Reader?"** | A claimable two-word taxonomy. Videos with one ran 3,900-16,900 comments; without, 52-370. We had none | | **Share-to-like ratio** | Added as a 48-hour read. Above 0.5 is strong, above 1.0 exceptional | | **The episode-1 cliff** | Documented in the testing framework. Compare episode 1 against episode 1, never against a sequel | | **Citation cards** | Both top educators put the paper on screen. Now required on any education research claim | | **Four standing ops rules** | Never delete the archive ยท elevate a real commenter into canon ยท commission one original sound ยท bridge to non-cannabis identities | ## Open Questions Honest list of what is still unresolved. | Question | Status | | -------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Does an animated cannabis mascot series survive moderation at scale? | **Unproven.** No documented case exists. The closest analogue sits at 186 videos and 4.4K followers | | Which hook family works for this audience? | Unknown until the [15s tests](/social/scripts/hook-tests-15s) run | | Does the audience want the fact, or just the joke? | `CE-004` is built almost fact-free specifically to answer this | | Should Lab Logs be serialised? | **Probably not.** Comedy has the highest completion but lowest binge rate. Likely needs re-cutting so episodes stand alone | | Do the archetype characters hold up? | They need building and one episode shot before anyone can tell | | Does "Chaser or Reader" actually get claimed? | **Now scheduled.** [`TAX-001`](/social/scripts/the-100/the-taxonomy) establishes it properly, and seven more axes test whether the mechanic generalises | | Does "Look It Up" actually convert to site visits? | **The funnel bet, now with seven reps** โ€” the whole [Look It Up](/social/scripts/the-100/look-it-up) pack. Needs tracked links or it produces no readable result | | Is there a waitlist to capture app interest? | **Still no โ€” and there should be before launch.** Every documented creator says nobody treats TikTok as home. This is the oldest unclosed item on the page | | Does burned-in text help or hurt a comedy episode? | **Now a controlled pair** โ€” [`CTL-001` / `CTL-002`](/social/scripts/the-100/control-pack) | | Does the cold-open rewrite beat the narrated original? | **Now a controlled pair** โ€” [`CTL-005` / `CTL-006`](/social/scripts/the-100/control-pack) | | Is 15s or 30s better for the same content? | **Now a controlled pair** โ€” [`CTL-003` / `CTL-004`](/social/scripts/the-100/control-pack) | | Does an explicit CTA cost reach? | **Now a controlled pair** โ€” [`CTL-009` / `CTL-010`](/social/scripts/the-100/control-pack) | | Does the same fact travel further as a joke or as data? | **Now a controlled pair** โ€” [`CTL-007` / `CTL-008`](/social/scripts/the-100/control-pack) | | Can a mascot carry a stoner meme format without depicting use? | **Unproven.** Every adaptation in The 100 cuts the act and keeps the mechanic. Whether that survives contact with the audience is the slate's biggest single assumption | ## Related All 55 show concepts. How a script pack is structured. Render paths and draft-first guardrails.