> ## Documentation Index > Fetch the complete documentation index at: https://docs.highailabs.com/llms.txt > Use this file to discover all available pages before exploring further. # Content Pillars > The six content lanes every Professor High piece maps to. Keeps the feed balanced, purposeful, and never repetitive. ## The Six Pillars Every show, episode, and post maps to exactly **one** of these six pillars. The percentages are target distribution across a typical week — not a hard rule, but a guardrail. If half the feed is Strain Intel and the other half is App Features, something is off. | Pillar | Weight | What It Is | | ---------------------------------------------------------------- | ------ | --------------------------------------------------------------------- | | [Strain Intel](#1-strain-intel-30-percent) | 30% | Data-backed strain breakdowns from the 2,500+ strain database. | | [Science Drops](#2-science-drops-20-percent) | 20% | Bite-sized cannabis science that builds Professor High's authority. | | [Myth Busting](#3-myth-busting-15-percent) | 15% | Challenging misinformation with data. The pillar that drives shares. | | [Lifestyle & Culture](#4-lifestyle-amp-culture-15-percent) | 15% | Cannabis in real life. Pairings, rituals, music, cooking, activities. | | [Product & App Features](#5-product-amp-app-features-10-percent) | 10% | Showing what we built. Soft CTAs that demonstrate value. | | [Community & Engagement](#6-community-amp-engagement-10-percent) | 10% | Two-way conversation. Polls, Q\&A, user stories, reactions. | ## 1. Strain Intel (30 percent) The core content. Showcases what makes TIWIH different — the only cannabis platform with this much terpene-level data. **Shows in this pillar:** * [TIWIH Receipts](/social/shows/tiwih-receipts) * [Why You're Really High](/social/shows/why-youre-really-high) * [Strain Autopsy](/social/shows/strain-autopsy) * [Unpopular Strain Files](/social/shows/unpopular-strain-files) * [Strain Blindfold](/social/shows/strain-blindfold) * [Strain Tinder](/social/shows/strain-tinder) * [Fake Strain Forensics](/social/shows/fake-strain-forensics) * [Price vs Terpene](/social/shows/price-vs-terpene) **Data sources:** * Strain database (2,500+ researched strains, terpene profiles, High Families classification) * Popularity rankings, similarity scores, hidden gems * 40+ "Best Strains For" blog articles ## 2. Science Drops (20 percent) The educational backbone. Every drop should make the viewer marginally smarter about cannabis biochemistry, the endocannabinoid system, or how their body actually processes the plant. **Shows in this pillar:** * [The Entourage](/social/shows/the-entourage) * [Terpene of the Week](/social/shows/terpene-of-the-week) * [Professor High Reads](/social/shows/professor-high-reads) * [Lab Logs](/social/shows/lab-logs) * [I Analyzed \[X\]](/social/shows/i-analyzed) **Data sources:** * 80+ science blog articles * PubMed research pipeline (100+ studies) * `packages/cannabis/src/` (terpene + cannabinoid data) ## 3. Myth Busting (15 percent) The shareable pillar. Hot takes backed by actual data. This is where Professor High earns the "Chief Cannabis Intelligence Officer" title — by being the one who calls out misinformation with receipts. **Shows in this pillar:** * [Budtender Court](/social/shows/budtender-court) * [IQ Check](/social/shows/iq-check) * [The Misinformation Files](/social/arcs/misinformation-files) * [If Labels Told The Truth](/social/shows/if-labels-told-truth) * [Stitch Me, Bro](/social/shows/stitch-me-bro) * [The Budtender Test](/social/shows/budtender-test) **Data sources:** * Blog myth-busting articles * Research data * High Families system (the alternative to Indica/Sativa) * Strain database (THC% vs experience correlation) ## 4. Lifestyle & Culture (15 percent) The aspirational side. Cannabis in the context of real life. Pairings, rituals, culture, music, cooking, activities. **Shows in this pillar:** * [Music Lab Sessions](/social/shows/music-lab-sessions) * [Spotify = Your Strain](/social/shows/spotify-equals-strain) * [Strain Horoscope](/social/shows/strain-horoscope) * [Why I'm High Tonight](/social/shows/why-im-high-tonight) * [Field Notes](/social/shows/field-notes) * [The Greenhouse Effect](/social/shows/greenhouse-effect) * [Strain Stand-Up](/social/shows/strain-standup) **Data sources:** * Lifestyle blog articles (40+) * Strain-activity recommendations * Strain soundtrack library (360+ AI-generated songs, growing) * Recipe articles ## 5. Product & App Features (10 percent) Soft CTAs that demonstrate value rather than hard-sell. Professor High showing what he built. Keep this pillar at 10% or below — the audience is there for content, not commercials. **Shows in this pillar:** * [Scan This](/social/shows/scan-this) * [Scan & Roast](/social/shows/scan-and-roast) * [Phase 2 Reveal](/social/arcs/phase-2-reveal) * [The TIWIH Label](/social/shows/tiwih-label) **Data sources:** * App screenshots and screen recordings * Feature release notes * Website live demos ## 6. Community & Engagement (10 percent) Two-way conversation. Build the community around Professor High. This is where followers become fans. **Shows in this pillar:** * [That's Why You're High](/social/shows/thats-why-youre-high) * [Roast My Stash](/social/shows/roast-my-stash) * [TIWIH Confessional](/social/shows/tiwih-confessional) * [Would You Rather: Stoned Edition](/social/shows/would-you-rather) * [Red Flag / Green Flag](/social/shows/red-flag-green-flag) * [Strain Bracket](/social/shows/strain-bracket) * [Data or Dare](/social/shows/data-or-dare) **Data sources:** * Audience comments and DMs * Trending topics * Cannabis news * Competitor content to react to ## Weekly Mix A healthy week of content hits every pillar at least once and respects the 30/20/15/15/10/10 distribution. See the [Calendar](/social/strategy/calendar) for the day-by-day rhythm. ## Video Production Mapping Use the [Video Production Pipeline](/social/video-pipeline) when a pillar needs a rendered TikTok, Reel, Short, demo, or long-form cut. | Pillar | Default OpenMontage path | Notes | | ---------------------- | --------------------------------------------- | ----------------------------------------------------------- | | Strain Intel | `animated-explainer` | Use data cards, terpene overlays, and High Family callouts. | | Science Drops | `animated-explainer` | Favor diagrams, citations, and one takeaway per video. | | Myth Busting | `animated-explainer` or `documentary-montage` | Use the claim/evidence/verdict structure. | | Lifestyle & Culture | `documentary-montage` or `animation` | Use richer footage, music cues, and character beats. | | Product & App Features | `screen-demo` | Lead with the user problem, then show the High IQ workflow. | | Community & Engagement | `animated-explainer` or `clip-factory` | Turn comments, polls, and UGC into draft-first episodes. | ## Related Who each pillar serves and why. How Professor High sounds across pillars. The OpenMontage path for each content pillar.