Brand hierarchy
The High AI Labs brand system is a single parent company with two consumer-facing products, one brand character, and one proprietary classification system.The endorsed brand model
Products carry their own names but are endorsed by High AI Labs. This gives each product its own personality while maintaining trust and credibility through the parent brand. Users interact with TIWIH or High IQ directly — High AI Labs stays in the background, surfacing only in footers, legal pages, and developer-facing contexts like this documentation site.| Brand | Type | Role | Primary color |
|---|---|---|---|
| High AI Labs | Parent | Intelligence engine, credibility | Pine Green #18634D |
| TIWIH | Product | Strain encyclopedia website | Pine Green + Cream |
| High IQ | Product | Personal intelligence app | Pine Green + Pineapple Yellow |
| Professor High | Character | AI mascot, brand voice | Pineapple Yellow #D98E04 |
| High Families | IP | Classification system | Family-specific colors |
High AI Labs
The parent company and intelligence engine. High AI Labs is not consumer-facing directly — it exists as the unifying layer behind the products. It appears in:- Documentation site footers and headers
- Legal and policy pages
- API reference and developer documentation
- Investor and partnership materials
TIWIH
Full name: This Is Why I’m High Domain: thisiswhyimhigh.com The consumer-facing website and the world’s most complete strain encyclopedia. TIWIH is the public layer — discoverable, searchable, and freely accessible. It houses:- Strain profiles — 5,000+ strains with terpene data, lineage, effects, and High Family classification
- Research hub — AI-summarized cannabis research papers, updated daily
- Blog — Educational content, strain spotlights, and industry analysis
- High Families — The six effect-based families presented as browsable categories
- Strain music — AI-generated soundtracks for individual strain profiles
- Professor High — Public-facing AI content and explanations
High IQ
Platform: iOS (App Store) Tagline: Your cannabis usage, organized and understood. The personal cannabis intelligence app. While TIWIH is the encyclopedia, High IQ is the personal layer — private, data-rich, and tailored to each user. Core capabilities include:- Order tracking — Receipt uploads, Gmail sync, purchase history
- Stash management — Current inventory with quantities, prices, and dispensary info
- Consumption analytics — Stats, spending trends, velocity tracking, and restock predictions
- Notebooks — AI-generated analysis of purchases with streaming narratives and daily stories
- Rankings — ELO-based personal strain rankings
- Ask AI — Professor High as a personal assistant with access to your data
- Label scanner — Camera-based terpene extraction and strain classification
- Shopping agent — AI-powered dispensary menu scanning and deal finding
High Families
The proprietary terpene-based classification system that replaces the outdated indica/sativa/hybrid model. High Families is not a standalone product — it is a feature and intellectual property woven into both TIWIH and High IQ. Six families classify strains by their dominant terpene profiles and expected effects:| Family | Dominant effect | Key terpenes |
|---|---|---|
| Uplifting High | Mood elevation, anxiety relief | Limonene, Linalool |
| Energetic High | Focus, mental clarity | Terpinolene, Pinene |
| Relaxing High | Sedation, body calm | Myrcene, Linalool |
| Relieving High | Pain relief, anti-inflammation | Caryophyllene, Humulene |
| Balancing High | Gentle, beginner-friendly | Balanced terpene ratios |
| Entourage High | Full-spectrum, complex | High terpene diversity |
Professor High
The expressive pineapple scientist. Our mascot, our teacher, our explainability layer. Professor High is the brand character that spans all products — appearing in AI chat on the mobile app, blog content on the website, and educational materials throughout the documentation. The character provides a consistent, approachable voice for complex cannabis science. For full character guidelines including personality traits, visual treatments, and usage rules, see Professor High.Naming rules
Follow these naming conventions consistently across all content, code, and communications:
- “This Is Why I’m High” and “TIWIH” are interchangeable; TIWIH is preferred for brevity in technical and internal contexts
- “High IQ” — always two words, always capitalized. Never “HighIQ”, “highiq”, or “HIQ” in user-facing content
- “High AI Labs” — always three words, always capitalized. Never “HighAI” or “High AI” without “Labs”
- “High Families” — always capitalized. The legacy term “High Spectrum” is deprecated and should not be used in new content
- Family names use the “[Effect] High” format: Uplifting High, Relaxing High, Energetic High, Relieving High, Balancing High, Entourage High
- “Professor High” — never “the pineapple” without context, never “Prof High.” Acceptable shortened form: “Prof. High” (with period)