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Overview

Three product logos and one character mark make up the High AI Labs visual identity system. Each serves a distinct role across web, mobile, marketing, and documentation contexts.
SVG versions are placeholder art pending final vector finalization. PNG versions are the current production assets and should be used for all live applications.
TIWIH logo — This Is Why I'm High strain encyclopedia
Primary use: website header, marketing materials, social media profiles, and partnership collateral. The TIWIH logo represents the public-facing strain encyclopedia and should be used whenever referencing the website brand.
  • Minimum width: 120px
  • Clear space: 1x the height of the icon on all sides
  • Preferred background: Cream (#F7F4ED) or White (#FFFFFF)
High IQ logo — personal cannabis intelligence app
Primary use: app icon, documentation site header, App Store listings, and mobile-specific marketing materials. The High IQ logo represents the personal intelligence app and should be used whenever referencing the mobile product.
  • Minimum width: 100px
  • Clear space: 1x the height of the icon on all sides
  • Preferred background: Cream (#F7F4ED) or Pine Green (#18634D) with reversed variant

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Professor High mark

Professor High avatar — the expressive pineapple scientist
Use as avatar and icon in AI chat interfaces, blog bylines, social media profiles, and any context where Professor High appears as a character. Always use a circular crop for avatar contexts (chat bubbles, comment avatars, social profile images). For full character guidelines including personality, visual treatments, and usage rules, see Professor High.

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Logo usage rules

DoDo not
Use on approved background colorsPlace on busy or patterned backgrounds
Maintain minimum clear space on all sidesCrowd with other elements or text
Use provided asset files as-isRecreate, redraw, or modify the logos
Scale proportionally from the centerStretch, rotate, or distort
Use the appropriate variant for the backgroundUse a light logo on a light background
Pair with approved brand typographyPair with unapproved or decorative typefaces

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Approved backgrounds

Light backgrounds

Cream (#F7F4ED) — preferred for all standard applications. Provides warmth and brand consistency.White (#FFFFFF) — approved for clean, minimal contexts such as documentation, email templates, and print collateral.

Dark backgrounds

Pine Green (#18634D) — use the reversed (light) logo variant. Primary dark background for hero sections and feature highlights.Charcoal (#1F2937) — use the reversed (light) logo variant. Approved for dark mode interfaces and developer documentation.

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Asset inventory

AssetFormatSizeStatus
TIWIH full logoPNG537 KBProduction
TIWIH iconSVG474 BPlaceholder
High IQ full logoPNG495 KBProduction
High IQ iconSVG480 BPlaceholder
High IQ wordmarkSVG492 BPlaceholder
Professor HighPNG454 KBProduction (resized)
Professor High avatarPNG146 KBProduction (resized)