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Overview

Three product logos and one character mark make up the High AI Labs visual identity system. Each serves a distinct role across web, mobile, marketing, and documentation contexts.
SVG versions are placeholder art pending final vector finalization. PNG versions are the current production assets and should be used for all live applications.
TIWIH logo — This Is Why I'm High strain encyclopedia

TIWIH — primary logo

Primary use: website header, marketing materials, social media profiles, and partnership collateral. The TIWIH logo represents the public-facing strain encyclopedia and should be used whenever referencing the website brand.
  • Minimum width: 120px
  • Clear space: 1x the height of the icon on all sides
  • Preferred background: Cream (#F7F4ED) or White (#FFFFFF)
High IQ logo — personal cannabis intelligence app

High IQ — app logo

Primary use: app icon, documentation site header, App Store listings, and mobile-specific marketing materials. The High IQ logo represents the personal intelligence app and should be used whenever referencing the mobile product.
  • Minimum width: 100px
  • Clear space: 1x the height of the icon on all sides
  • Preferred background: Cream (#F7F4ED) or Pine Green (#18634D) with reversed variant

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Professor High mark

Professor High avatar — the expressive pineapple scientist

Professor High — character avatar

Use as avatar and icon in AI chat interfaces, blog bylines, social media profiles, and any context where Professor High appears as a character. Always use a circular crop for avatar contexts (chat bubbles, comment avatars, social profile images). For full character guidelines including personality, visual treatments, and usage rules, see Professor High.

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Logo usage rules

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Approved backgrounds

Light backgrounds

Cream (#F7F4ED) — preferred for all standard applications. Provides warmth and brand consistency.White (#FFFFFF) — approved for clean, minimal contexts such as documentation, email templates, and print collateral.

Dark backgrounds

Pine Green (#18634D) — use the reversed (light) logo variant. Primary dark background for hero sections and feature highlights.Charcoal (#1F2937) — use the reversed (light) logo variant. Approved for dark mode interfaces and developer documentation.

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Asset inventory