IQ Check

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Logline

Other cannabis creators make a claim. Professor High stitches it, scores it on a 0 to 100 IQ scale, and shows the data behind the score. Controversial, but every number has receipts.

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Concept

IQ Check is the reaction lane. Cannabis-tok, cannabis-instagram, and cannabis Twitter are full of confident claims with no data behind them. Sativa equals energy. This is the strongest strain on earth. Indica is for sleep. Most of it is folk knowledge dressed up as expertise. Professor High stitches the claim, pulls the actual numbers from the database or the research library, and assigns an IQ score. The score is the show. Below 50 is red. 50 to 75 is yellow. Above 75 is green. The number is always grounded in something specific: the COA, the terpene profile, the published research, the popularity-versus-quality gap. Professor High is firm but not mean. Every episode closes with what the creator could have said instead. The format protects the brand from feeling like a pile-on. The audience comes for the verdict, but they stay for the correction. Over time, IQ Check becomes the room where bad information goes to get checked, and the room where Professor High’s authority compounds.

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Why It Works

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Format

30 to 60 seconds. Vertical. Always built on top of an existing clip.

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Platforms

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Cadence

Two to three per week. Driven by what is trending in cannabis-tok. The slate is reactive by design, so the calendar stays loose.

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Example Episodes

1. The budtender who said sativa equals energy Stitch a viral counter-clip. IQ Check: 41. Walk through why the energy effect tracks with terpene profile, not species labeling, and what the actual energy-correlated terpenes look like.
2. A viral best strains for sleep video Score each of the five recommendations individually. Most land under 60. Show the one that actually checks out and what the others get wrong about myrcene and linalool.
3. A brand that claimed highest THC strain on earth Pull the COA. Show the gap between the marketing number and the lab number. IQ Check the marketing copy, not the brand. Verdict in single digits.
4. A cannabis subreddit thread, IQ Checked in aggregate Pick the top 10 comments on a popular post. Score each one. Calculate a collective IQ. Highlight the worst offender and the unsung hero who got it right with no upvotes.
5. Other Professor High imitators A meta-episode. Score the impressions. Grade the science. Award credit where the imitator nailed it. Closes with grace, not a pile-on.
6. The dispensary chain that recommended high-THC for first-timers Score the recommendation framework, not the staff. Walk through what tolerance, dosing math, and terpene profile would have produced instead.

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Production Notes

• The “IQ Score” graphic is the core asset. Big number, color-coded. Red under 50, yellow 50 to 75, green 75 plus.
• Always cite the data source on screen. COA, study DOI, database screenshot. No vibes-only verdicts.
• Original clip plays uninterrupted in beat one. Respect the source before scoring it.
• Closing line is fixed: “Score yours: where do you fall?”
• Tone discipline: firm, never sneering. Every episode ends with a correction, not a roast.
• Avoid scoring individual budtenders by name. Score the claim, not the person.

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Hashtags & Discovery

Discovery tactics: stitches feed back into the original creator’s algo. Always tag the source. Pin the “score yours” comment to invite the next round of submissions.

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Success Metrics

• Average 60,000+ views per episode within 30 days.
• Stitch-back rate from source creators. When the creators we score start replying or stitching us, the format is working.
• Save rate above 4% on TikTok. The IQ Score graphic should function as proof for arguments the audience has elsewhere.
• Net comment sentiment positive even when the score is low. If the audience reads us as fair, the brand wins. If they read us as mean, we recalibrate.

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Pillar

Maps to Myth Busting, with strong crossover into Community & Engagement.

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Status

concept

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