What This Section Is
This is the show bible for the Professor High social media universe.Looking for the actual scripts? Twenty-seven script packs are production-ready — 172 episodes from 6 to 60 seconds, each with hook variants, beat-by-beat voiceover, on-screen text, and a copy-paste Cantina prompt. Start with The 100.
How This Section Is Organized
Tentpole Shows
The five biggest, highest-priority franchises. Greenlit. Highest expected ROI. Build these first.
TIWIH Series
Shows that use the brand name “This Is Why I’m High” as a content engine. Confessions, receipts, explanations, dictionaries.
High IQ Series
Shows that lean into the High IQ positioning. Quizzes, ratings, smart-vs-stoned formats, intelligence-as-a-flex content.
Recurring Shows
Long-running episodic concepts. Weekly or daily slots that build appointment viewing.
Story Arcs
Multi-episode serialized narratives with a beginning, middle, and end. Run them like seasons.
Cross-Platform Franchises
Concepts designed to live across two or more platforms simultaneously, with each platform doing what it does best.
Viral Formats
Format-first concepts engineered to get shared. Higher variance, higher upside.
Seasonal & Specials
Time-bound tentpole events. 4/20, harvest season, year-end wrapped, holidays.
Each Show Page Includes
Every show page follows the same template so the team can scan, draft, and ship without re-thinking the structure each time.How To Use This Section
1
Pick a show
Browse by category in the sidebar. Start with the five Tentpole Shows — those are the bets we want to win first.
2
Read the show page
The page tells you the format, the platforms, and the example episodes. Each example episode is a ready-to-draft brief.
3
Draft an episode
Pick an example episode. Use the Social Content Pipeline or the
/social-content skill to generate the script, caption, CTA, and visual brief.4
Produce the video draft
If the episode is video-first, route the approved brief through the Video Production Pipeline. OpenMontage renders drafts; it does not publish.
5
Review and ship
Drafts land in the Social Content Drafts queue. Approve, schedule, post.
6
Update the status
When a show goes from
concept to ready-to-pilot to in-production, edit the show page so the team knows where things stand.The Five Bets We Care About Most
If we only ship five shows in the first 90 days, ship these. They have the highest brand-fit, the most defensible moat, and the strongest viral mechanics.TIWIH Receipts
Audience sends dispensary receipts. Professor High explains the actual biochemistry of why they are high. Infinite UGC supply.
Why You're Really High
Audience describes their current high. Professor High diagnoses the terpene story behind it. Defensible — only works because of the 20k+ strain database.
The Entourage
The 17 terpenes personified as a cast of characters. Episodic team-ups. Built-in universe. Highest long-term IP upside.
Spotify = Your Strain
Audience sends top Spotify artists. AI matches them to a strain soundtrack from the AI strain-soundtrack library. Spotify Wrapped energy.
High IQ Test
Daily one-question cannabis quiz. Comments are the scoreboard. Builds an identifiable community of “High IQ Regulars.”
Show Status
Want a one-page view of every show’s current status? See the Show Status Board.Related
Content Pillars
The six content lanes every show maps to.
Brand Voice
How Professor High sounds across channels.
Audience
Who we are talking to, what they care about, what they do not.
Calendar
The weekly cadence that ties shows together into a feed.
Video Pipeline
How scripts and show pages become draft-first social videos.
Character Config
The generation-ready Professor High spec — appearance, expressions, voice, hard rules, and the paste-ready Cantina setup block.
The Script Room
Fifty production-ready episodes across ten shows, plus the hook library and testing framework.