What This Section Is
This is the show bible for the Professor High social media universe. Every recurring show, story arc, viral format, and seasonal franchise lives here as a documented concept — with logline, format, episode structure, example episodes, production notes, and a status tag. The goal is to move from “we should make videos” to “episode 4 of Strain Autopsy is in production, scheduled for Tuesday.” If you are looking for how content gets generated and posted, see the Social Content Pipeline under the Help Center. If you are looking for what to make, you are in the right place.How This Section Is Organized
Tentpole Shows
The five biggest, highest-priority franchises. Greenlit. Highest expected ROI. Build these first.
TIWIH Series
Shows that use the brand name “This Is Why I’m High” as a content engine. Confessions, receipts, explanations, dictionaries.
High IQ Series
Shows that lean into the High IQ positioning. Quizzes, ratings, smart-vs-stoned formats, intelligence-as-a-flex content.
Recurring Shows
Long-running episodic concepts. Weekly or daily slots that build appointment viewing.
Story Arcs
Multi-episode serialized narratives with a beginning, middle, and end. Run them like seasons.
Cross-Platform Franchises
Concepts designed to live across two or more platforms simultaneously, with each platform doing what it does best.
Viral Formats
Format-first concepts engineered to get shared. Higher variance, higher upside.
Seasonal & Specials
Time-bound tentpole events. 4/20, harvest season, year-end wrapped, holidays.
Each Show Page Includes
Every show page follows the same template so the team can scan, draft, and ship without re-thinking the structure each time.| Section | What It Answers |
|---|---|
| Logline | What is this show in one sentence? |
| Concept | The full pitch. What is it, who is it for, what makes it work? |
| Why It Works | The audience hook, the brand fit, the viral mechanism. |
| Format | Beat-by-beat structure. Runtime. Visual treatment. |
| Platforms | Which channels this lives on and why. |
| Cadence | How often a new episode drops. |
| Example Episodes | 5+ ready-to-draft episode titles and briefs. |
| Production Notes | Reusable visuals, sounds, props, character beats. |
| Hashtags & Discovery | Platform-specific discovery tactics. |
| Success Metrics | What “good” looks like. When to double down vs. cut. |
| Pillar | Which of the 6 content pillars this serves. |
| Status | concept / ready-to-pilot / in-production / paused / retired |
How To Use This Section
Pick a show
Browse by category in the sidebar. Start with the five Tentpole Shows — those are the bets we want to win first.
Read the show page
The page tells you the format, the platforms, and the example episodes. Each example episode is a ready-to-draft brief.
Draft an episode
Pick an example episode. Use the Social Content Pipeline or the
/social-content skill to generate a draft for the relevant platform.Review and ship
Drafts land in the Social Content Drafts queue. Approve, schedule, post.
The Five Bets We Care About Most
If we only ship five shows in the first 90 days, ship these. They have the highest brand-fit, the most defensible moat, and the strongest viral mechanics.TIWIH Receipts
Audience sends dispensary receipts. Professor High explains the actual biochemistry of why they are high. Infinite UGC supply.
Why You're Really High
Audience describes their current high. Professor High diagnoses the terpene story behind it. Defensible — only works because of the 19k-strain database.
The Entourage
The 17 terpenes personified as a cast of characters. Episodic team-ups. Built-in universe. Highest long-term IP upside.
Spotify = Your Strain
Audience sends top Spotify artists. AI matches them to a strain soundtrack from the 19k-song library. Spotify Wrapped energy.
High IQ Test
Daily one-question cannabis quiz. Comments are the scoreboard. Builds an identifiable community of “High IQ Regulars.”
Show Status
Want a one-page view of every show’s current status? See the Show Status Board.Related
Content Pillars
The six content lanes every show maps to.
Brand Voice
How Professor High sounds across channels.
Audience
Who we are talking to, what they care about, what they do not.
Calendar
The weekly cadence that ties shows together into a feed.