The Weekly Rhythm
A healthy week of Professor High content has rhythm — viewers learn when to expect what, and the platforms learn what kind of content this account makes. The calendar below is the minimum viable weekly mix. Scale up by adding more posts per day as production capacity grows.| Day | TikTok | X / Twitter | YouTube | |
|---|---|---|---|---|
| Mon | Strain of the Day (Strain Autopsy) | Strain Horoscope carousel | High IQ Test question | — |
| Tue | Why You’re Really High duet | Science carousel (Terpene of the Week) | Data or Dare thread | — |
| Wed | TIWIH Receipts | The Entourage reel | Stitch Me, Bro reaction | Strain Autopsy (long form) |
| Thu | Budtender Court | Music Lab Sessions | High IQ Test follow-up | — |
| Fri | High IQ Moves | Spotify = Your Strain | Price vs Terpene chart | — |
| Sat | Strain Stand-Up | Roast My Stash | Poll (Would You Rather) | The Panel (long form) |
| Sun | Why I’m High Tonight | TIWIH Confessional | Week in review | — |
Daily Anchors
Some shows are daily anchors that train the audience to come back.| Anchor | Time (CT) | Show |
|---|---|---|
| Morning intel drop | 9:00 AM | Whatever the day’s primary show is |
| Midday quick hit | 12:30 PM | High IQ Test (TikTok + X) |
| Evening ritual | 9:00 PM | Why I’m High Tonight (IG Stories) |
| Late-night log | 11:00 PM (when in-season) | Lab Logs |
Pillar Distribution Per Week
Targets, not hard rules. Audit weekly. Rebalance monthly.| Pillar | Target | Posts Per Week |
|---|---|---|
| Strain Intel | 30% | ~6 of 20 |
| Science Drops | 20% | ~4 of 20 |
| Myth Busting | 15% | ~3 of 20 |
| Lifestyle & Culture | 15% | ~3 of 20 |
| Product & App Features | 10% | ~2 of 20 |
| Community & Engagement | 10% | ~2 of 20 |
Monthly Tentpoles
One bigger swing per month. Production-heavier. Higher expected reach.| Month | Tentpole |
|---|---|
| January | Year-end recap → “Here is what 19,000 strains told us about [previous year]“ |
| February | The Misinformation Files season 1 |
| March | Strain Bracket — March Madness format |
| April | 4/20 Countdown |
| May | The Greenhouse Effect — California issue |
| June | Pride + cannabis intersection content |
| July | Mid-year State of Strains drop (I Analyzed [X]) |
| August | The Great Strain Genealogy season |
| September | New school year → IQ Intake season for beginners |
| October | Harvest Countdown (Croptober) |
| November | The Greenhouse Effect — East Coast issue |
| December | Cannabis Wrapped |
Seasonal Windows
Some content only makes sense at specific times. Block these on the calendar in advance.| Window | What Drops |
|---|---|
| Jan 1-7 | Year-in-review content |
| Apr 1-20 | 4/20 Countdown (one strain per day) |
| Oct 1 - Nov 15 | Harvest Countdown |
| Dec 1-15 | Cannabis Wrapped ramp |
| Dec 15-31 | Wrapped + retrospective + predictions |
Posting Frequency By Platform
Targets for a healthy presence. Increase as the show library matures.| Platform | Posts Per Week | Notes |
|---|---|---|
| TikTok | 7-10 | Algorithm rewards velocity. At least 1 per day. |
| Instagram (feed) | 4-5 | Reels prioritized over static. |
| Instagram (Stories) | Daily | Why I’m High Tonight is the anchor. |
| X / Twitter | 10-15 | Mix of standalone tweets, threads, and reactions. |
| YouTube | 1-2 | Long form. Quality over quantity. |
| 1-2 | High AI Labs voice, industry register. |
How To Edit This Calendar
This calendar is the template. Real-life weeks deviate. When deviating:- Keep the pillar percentages roughly intact across a 4-week window.
- Daily anchors should hold even if the rest shifts.
- Tentpoles take precedence. If the monthly tentpole is shipping, other content can quiet down that week.
- Track actual posting cadence in the Drafts queue and audit monthly.
Related
Show Status Board
Which shows are actually ready to feed this calendar.
Content Pillars
The six lanes the calendar balances across.
How It Works
The pipeline from this calendar to a published post.