Logline
Ten questions. One score. One personality result card you cannot help but share. Most people score under 60, and that is the hook.Concept
What’s Your Cannabis IQ? is a permanent web-based quiz that lives on the marketing site and gets relaunched as a social campaign every six to eight weeks. The user answers ten questions drawn from terpene literacy, label reading, dosing math, and High Families fundamentals, and the quiz returns two things: a numerical Cannabis IQ score and a personality result card. The cards are the engine. Five archetypes, each with its own color, its own tagline, and its own one-paragraph diagnosis. “High IQ Consumer.” “Budtender-Dependent.” “THC Chaser.” “Connoisseur.” “Curious Beginner.” Each card is designed at 9:16 portrait, ready to drop straight into Instagram Stories without resizing. Every result, regardless of score, ends with the same call to action: take the High Families quiz inside the app and find your full cannabis profile. The quiz is built for the Buzzfeed reflex and powered by the same data spine as the rest of the platform. Questions are not trivia for trivia’s sake. They are the literacy gaps that show up over and over in the strain database, in the AI chat logs, and in the receipts the audience sends in.Why It Works
Audience hook
Quizzes get shared, scores get screenshotted, archetypes start fights in the group chat. The format is built for the share, not the view.
Brand fit
Reinforces the High IQ name as a literal score, not a vibe. Every result card is rigorous on the inside and playful on the outside, exactly like Professor High.
Viral mechanism
Stories-ready cards travel further than the quiz itself. Each card carries the brand and the CTA into a feed the original taker did not have to post in.
Format
Web-first. Ten questions, multiple choice. Two-minute completion target. Result page has the score, the archetype card, the breakdown, and the CTA into the app.| Beat | Where | What Happens |
|---|---|---|
| 1. The Hook | Social | ”Most people score under 60. Where do you land?“ |
| 2. The Quiz | Web | Ten questions, four answer choices each, two-minute target. |
| 3. The Score | Web | Numerical Cannabis IQ between 0 and 100, color-coded. |
| 4. The Card | Web | One of five archetype result cards, sized 9:16 for Stories. |
| 5. The CTA | Web and App | Take the full High Families quiz inside the High IQ app. |
Platforms
| Platform | Role | Why |
|---|---|---|
| Web | Home | The quiz interface lives here. Permanent URL, evergreen funnel. |
| Instagram Stories | Share surface | Result cards are designed for Stories first. This is where the share loop closes. |
| TikTok | Announcement and walkthrough | Launch episodes, refresh episodes, behind-the-data episodes. |
| X/Twitter | Score-flexing | Screenshot-ready archetype cards, debate-friendly captions. |
Cadence
The quiz itself is permanent and evergreen. Social campaign relaunches every six to eight weeks with five new questions, retired weak questions, and a fresh announcement push.Example Episodes
- Launch episode: most people score under 60, where will you land? Professor High introduces the quiz, names the five archetypes, and dares the audience to beat the room. Drops the link in the bio and pinned comment.
- Reacting to top-scoring user submissions. Pull the highest-scoring result cards from the campaign cycle. Walk through the questions those users got right that nobody else did. Crown a top scorer of the cycle.
- The lowest score in the world, a redemption arc. A volunteer takes the quiz on camera, scores in single digits, and then sits through a five-minute crash course. Re-takes the quiz. The score jump is the payoff.
- Behind the data: which questions trip up the most people? Pull the answer-distribution analytics. Identify the three questions with the worst hit rates. Explain why each one matters and what the right answer reveals.
- Quiz refresh: five new questions added based on what nobody got right last quarter. Walk through what changed and why. Reframes the quiz as a living instrument, not a one-off.
- Archetype deep dive: what a Connoisseur actually knows. A standalone episode for each of the five archetypes. Explains the type, the strengths, and the gaps. Subtle invitation to graduate to the next type.
Production Notes
- Quiz interface uses the High IQ app aesthetic. Pine Green background, Pineapple Yellow accents.
- Result cards are 9:16 portrait, every archetype has a single dedicated color and a single dedicated tagline.
- Score is always rendered as a number out of 100, never as a letter grade or a star rating.
- CTA on every result card is identical: “Find your full High Family in the app.”
- Five archetype names are canon. Do not invent new ones mid-campaign.
- Question pool rotates quarterly, but the ten-question structure and the two-minute target are fixed.
Hashtags & Discovery
| Platform | Tags |
|---|---|
| TikTok | #cannabisquiz #cannabisIQ #stonertest #thisiswhyimhigh |
| #cannabisquiz #cannabisIQ #cannabiscommunity #highiq | |
| X/Twitter | #cannabisIQ #cannabisscience |
Success Metrics
- Quiz completion rate above 70%. Anything lower means the question pool is fighting the user.
- Share rate above 25% on Stories. The result card is the product, the score is the headline.
- App downloads attributed to the quiz CTA, tracked weekly during each campaign window.
- Archetype distribution should be roughly normal. If 80% of takers land in one bucket, the quiz is miscalibrated.
Pillar
Maps to Product & App Features, with strong crossover into Community & Engagement. The app is the funnel, the community is the amplifier.Status
concept
Related
High IQ / Low IQ
The split-screen ranking show. Same scoring lens, different format.
The Cannabis SAT
The quarterly long-form exam. The graduate program to this quiz’s intro course.