TIWIH Receipts — Scripts

Show concept: TIWIH Receipts. Character and shot rules: Production Spec. Numbers: Verified Data Sheet.

Two education-grammar rules apply to every episode in this pack, from the teardowns:

State the conclusion first. The creator who opened with the answer beat a PhD on the identical topic — 16.9% vs 9.2% like rate. Do not build to the finding; lead with it and spend the rest earning it.
Put the citation on screen. Both top cannabis educators show the actual paper — it converts an assertion into evidence in one frame. Any beat making a research claim carries a small persistent lower-third card: Author et al., Journal Year. See Citation cards.

Every episode ends on the catchphrase. “This is why I’m high.” The line is the domain, so the sign-off does the funnel work with no “link in bio.” Delivered flat and sincere, never explained, never in the first three seconds. See The Funnel.

Pack Summary

ID	Episode	Runtime	Register	Test Variable
`TR-001`	Sour Diesel, decoded	45s	Data	Baseline for the show
`TR-002`	The $60 eighth	45s	Mixed	Price framing vs pure chemistry
`TR-003`	Four strains, one problem	60s	Data	60s tolerance for this format
`TR-004`	The beginner’s receipt	45s	Warm	Does empathy outperform authority
`TR-005`	The 31% THC receipt	30s	Data	Short runtime on a big claim

Recurring assets: receipt photo with redactions, DECODED stamp, terpene bar chart, closing submission card. Standing rule: every receipt is redacted before it appears — no name, no address, no card digits, no medical ID. Submitter handle only with permission.

TR-001 — Sour Diesel, Decoded


Runtime	45 seconds
Pillar	Strain Intel
Register	Data
CTA type	Comment
Test variable	Baseline episode. Everything else in the pack is measured against this.
Data needed	Sour Diesel is limonene-dominant at 21.5% THC (verified). Pull the full terpene split: `[DATA: top 3 terpenes with percentages — GET /api/v1/strains/slug/sour-diesel/complete]`

Hooks

Slot	ID	Line
A	`PA-03`	”You spent $60 on this. Let’s see what you got.”
B	`CT-04`	”Sour Diesel isn’t what you think it is.”
C	`BC-05`	”The strain name on your jar is marketing.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:03	”You spent sixty dollars on this. Let’s see what you actually got.”	YOU SPENT $60. LET’S SEE.	neutral, holding receipt up to lens + static chest-up + receipt photo pinned center
0:03-0:10	”Sour Diesel. And everybody thinks diesel means heavy, sleepy, myrcene. It does not.”	SOUR DIESEL	neutral, glancing down at receipt + slow push-in + receipt pinned top-left
0:10-0:20	”Sour Diesel is limonene-dominant. That is a completely different chemical story than the reputation it carries.”	LIMONENE-DOMINANT	excited, crown perked, sliding chart into frame + whip cut to + terpene bar chart lower third
0:20-0:32	”Limonene is the terpene research associates with mood elevation and alertness. Myrcene is the one associated with sedation. You bought the alert one and called it a nightcap.”	ALERT, NOT SEDATING	neutral, gesturing at chart + static chest-up + terpene bar chart holding
0:32-0:40	”Twenty-one and a half percent THC, which is almost exactly average. This is not a strong strain. It is a specific one. That is better.”	21.5% THC — AVERAGE IS 20.5%	skeptical, one brow raised + slow push-in + THC comparison bar
0:40-0:45	”Want yours decoded? Drop your receipt in the comments.”	DROP YOUR RECEIPT	neutral, DECODED stamp lands + static chest-up + closing submission card

Caption

Sour Diesel is limonene-dominant, not myrcene-dominant. The “diesel” name has been selling people a sedative that isn’t one for about twenty years. Drop your receipt and I’ll decode yours. This is why I’m high → thisiswhyimhigh.com

Hashtags #cannabisreceipts #strainreview #terpenes #sourdiesel #cannabiseducation Cantina Prompt

Professor High — TIWIH RECEIPTS — TR-001
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt up to lens + static chest-up + receipt photo pinned center
   SAYS: "You spent sixty dollars on this. Let's see what you actually got."
   ON SCREEN: YOU SPENT $60. LET'S SEE.
2. (0:03-0:10) neutral, glancing down at receipt + slow push-in + receipt pinned top-left
   SAYS: "Sour Diesel. And everybody thinks diesel means heavy, sleepy, myrcene.
   It does not."
   ON SCREEN: SOUR DIESEL
3. (0:10-0:20) excited, crown perked, sliding chart into frame + whip cut to + terpene bar chart lower third
   SAYS: "Sour Diesel is limonene-dominant. That is a completely different
   chemical story than the reputation it carries."
   ON SCREEN: LIMONENE-DOMINANT
4. (0:20-0:32) neutral, gesturing at chart + static chest-up + terpene bar chart holding
   SAYS: "Limonene is the terpene research associates with mood elevation and
   alertness. Myrcene is the one associated with sedation. You bought the
   alert one and called it a nightcap."
   ON SCREEN: ALERT, NOT SEDATING
5. (0:32-0:40) skeptical, one brow raised + slow push-in + THC comparison bar
   SAYS: "Twenty-one and a half percent THC, which is almost exactly average.
   This is not a strong strain. It is a *specific* one. That is better."
   ON SCREEN: 21.5% THC — AVERAGE IS 20.5%
6. (0:40-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
   SAYS: "Want yours decoded? Drop your receipt in the comments."
   ON SCREEN: DROP YOUR RECEIPT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TR-002 — The $60 Eighth


Runtime	45 seconds
Pillar	Strain Intel
Register	Mixed — data with a dry verdict
CTA type	Comment
Test variable	Does a price-outrage frame beat a pure-chemistry frame? Runs against `TR-001`.
Data needed	Wedding Cake is caryophyllene-dominant at 24.5% THC (verified). `[DATA: three cheaper strains matching Wedding Cake terpene profile within 5% — strain similarity endpoint]`

Hooks

Slot	ID	Line
A	`CT-03`	”Your expensive eighth is chemically boring.”
B	`PA-03`	”You spent $60 on this. Let’s see what you got.”
C	`CM-03`	”I’m about to hurt someone’s feelings with math.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:03	”Your expensive eighth is chemically boring. Let me prove it.”	CHEMICALLY BORING	deadpan + static chest-up + receipt photo pinned center
0:03-0:11	”Wedding Cake. Sixty dollars. Caryophyllene-dominant, twenty-four and a half percent THC.”	WEDDING CAKE — $60	neutral, reading receipt + slow push-in + receipt top-left, price circled
0:11-0:22	”Caryophyllene is genuinely interesting. It is the one terpene that behaves like a cannabinoid, binding the CB2 receptor. That is real. But it is also the dominant terpene in about one in seven strains.”	CARYOPHYLLENE = ABOUT 1 IN 7 STRAINS	excited, crown perked + whip cut to + terpene bar chart lower third
0:22-0:34	”Which means there are three strains I can name right now with a profile inside five percent of this one, for around thirty-five dollars. You did not pay for chemistry. You paid for the name on the jar.”	3 MATCHES. $35.	skeptical, sliding comparison card in + static chest-up + three-strain comparison card
0:34-0:41	”Wedding Cake is a good strain. It is not a sixty dollar strain. Almost nothing is.”	GOOD ≠ $60	neutral, deadpan + slow push-in + price-per-profile graphic
0:41-0:45	”Drop your receipt. I will tell you what you overpaid for.”	DROP YOUR RECEIPT	neutral, DECODED stamp lands + static chest-up + closing submission card

Caption

Wedding Cake is caryophyllene-dominant — same as roughly 15% of all cannabis. You are allowed to like it. You are not required to pay $60 for it. Receipt in the comments and I’ll find you the cheaper match. This is why I’m high → thisiswhyimhigh.com

Hashtags #cannabisreceipts #weddingcake #terpenes #dispensary #cannabiseducation Cantina Prompt

Professor High — TIWIH RECEIPTS — TR-002
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan + static chest-up + receipt photo pinned center
   SAYS: "Your expensive eighth is chemically boring. Let me prove it."
   ON SCREEN: CHEMICALLY BORING
2. (0:03-0:11) neutral, reading receipt + slow push-in + receipt top-left, price circled
   SAYS: "Wedding Cake. Sixty dollars. Caryophyllene-dominant, twenty-four and a
   half percent THC."
   ON SCREEN: WEDDING CAKE — $60
3. (0:11-0:22) excited, crown perked + whip cut to + terpene bar chart lower third
   SAYS: "Caryophyllene is genuinely interesting. It is the one terpene that
   behaves like a cannabinoid, binding the CB2 receptor. That is real. But
   it is also the dominant terpene in about one in seven strains."
   ON SCREEN: CARYOPHYLLENE = ABOUT 1 IN 7 STRAINS
4. (0:22-0:34) skeptical, sliding comparison card in + static chest-up + three-strain comparison card
   SAYS: "Which means there are three strains I can name right now with a profile
   inside five percent of this one, for around thirty-five dollars. You did
   not pay for chemistry. You paid for the name on the jar."
   ON SCREEN: 3 MATCHES. $35.
5. (0:34-0:41) neutral, deadpan + slow push-in + price-per-profile graphic
   SAYS: "Wedding Cake is a good strain. It is not a sixty dollar strain. Almost
   nothing is."
   ON SCREEN: GOOD ≠ $60
6. (0:41-0:45) neutral, DECODED stamp lands + static chest-up + closing submission card
   SAYS: "Drop your receipt. I will tell you what you overpaid for."
   ON SCREEN: DROP YOUR RECEIPT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TR-003 — Four Strains, One Problem


Runtime	60 seconds
Pillar	Strain Intel
Register	Data
CTA type	Save
Test variable	Does this format survive at 60 seconds? Compare completion against `TR-001` and `TR-002` within the 60s band.
Data needed	`[DATA: four strains from a real submitted receipt, with dominant terpene for each]`. Verified anchor: myrcene dominates 45.8% of all strains.

Hooks

Slot	ID	Line
A	`BC-03`	”Half of all cannabis is the same terpene.”
B	`PA-01`	”If your last strain didn’t hit right, this is why.”
C	`DD-01`	”45.8% of all cannabis is myrcene-dominant.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:03	”Half of all cannabis is the same terpene. Watch what that does to a shopping trip.”	HALF. THE SAME TERPENE.	neutral, holding receipt + static chest-up + receipt photo center
0:03-0:12	”Four strains, one dispensary run. Four different names, four different price points, four different shelf categories.”	4 STRAINS. 1 TRIP.	neutral, scanning down receipt + slow push-in + receipt top-left, four items highlighted
0:12-0:26	”Three of them are myrcene-dominant. Not similar. The same dominant terpene, driving the same broad effect direction. You bought variety. You got a monoculture.”	3 OF 4 = MYRCENE	disappointed, crown drooping + whip cut to + four-strain grid, three highlighted
0:26-0:38	”And this is not bad luck. Myrcene dominates forty-five point eight percent of all cannabis. If you shop by name and vibe, you will land here almost every single time.”	45.8% OF ALL STRAINS	neutral, gesturing at distribution chart + static chest-up + terpene distribution bar chart
0:38-0:50	”The fix is one question at the counter. Not ‘what’s strong.’ Ask ‘what’s the dominant terpene, and do you have something that isn’t myrcene.’ You will get a genuinely different week.”	ASK: “WHAT’S DOMINANT?“	excited, crown perked, leaning toward lens + slow push-in + question card center
0:50-0:57	”The fourth one on this receipt was terpinolene. That is about one in twenty-two strains. That is the one worth going back for.”	TERPINOLENE = 1 IN 22	excited, holding up fourth item + static chest-up + terpinolene rarity card
0:57-1:00	”Save this for your next trip. Drop your receipt below.”	SAVE THIS	neutral, DECODED stamp + static chest-up + closing submission card

Caption

Four strains, three of them myrcene-dominant. That’s not a bad dispensary — that’s the entire market. Myrcene dominates 45.8% of all cannabis. One question fixes it: “what’s the dominant terpene?” Save this for the counter. This is why I’m high → thisiswhyimhigh.com

Hashtags #cannabisreceipts #terpenes #myrcene #dispensarytips #cannabiseducation Cantina Prompt

Professor High — TIWIH RECEIPTS — TR-003
Runtime: 60 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, holding receipt + static chest-up + receipt photo center
   SAYS: "Half of all cannabis is the same terpene. Watch what that does to a
   shopping trip."
   ON SCREEN: HALF. THE SAME TERPENE.
2. (0:03-0:12) neutral, scanning down receipt + slow push-in + receipt top-left, four items highlighted
   SAYS: "Four strains, one dispensary run. Four different names, four different
   price points, four different shelf categories."
   ON SCREEN: 4 STRAINS. 1 TRIP.
3. (0:12-0:26) disappointed, crown drooping + whip cut to + four-strain grid, three highlighted
   SAYS: "Three of them are myrcene-dominant. Not similar. The same dominant
   terpene, driving the same broad effect direction. You bought variety.
   You got a monoculture."
   ON SCREEN: 3 OF 4 = MYRCENE
4. (0:26-0:38) neutral, gesturing at distribution chart + static chest-up + terpene distribution bar chart
   SAYS: "And this is not bad luck. Myrcene dominates forty-five point eight
   percent of all cannabis. If you shop by name and vibe, you will land
   here almost every single time."
   ON SCREEN: 45.8% OF ALL STRAINS
5. (0:38-0:50) excited, crown perked, leaning toward lens + slow push-in + question card center
   SAYS: "The fix is one question at the counter. Not 'what's strong.' Ask
   'what's the dominant terpene, and do you have something that isn't
   myrcene.' You will get a genuinely different week."
   ON SCREEN: ASK: "WHAT'S DOMINANT?"
6. (0:50-0:57) excited, holding up fourth item + static chest-up + terpinolene rarity card
   SAYS: "The fourth one on this receipt was terpinolene. That is about one in
   twenty-two strains. That is the one worth going back for."
   ON SCREEN: TERPINOLENE = 1 IN 22
7. (0:57-1:00) neutral, DECODED stamp + static chest-up + closing submission card
   SAYS: "Save this for your next trip. Drop your receipt below."
   ON SCREEN: SAVE THIS

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TR-004 — The Beginner’s Receipt


Runtime	45 seconds
Pillar	Strain Intel
Register	Warm — protective rather than authoritative
CTA type	Follow
Test variable	Does empathy outperform authority? Same show, same runtime, different emotional register than `TR-001`.
Data needed	Blue Dream is myrcene-dominant at 20.5% THC, most popular strain overall (verified).

Hooks

Slot	ID	Line
A	`ST-02`	”Someone sent me this receipt and I had questions.”
B	`PA-04`	”That ‘calming’ strain made you anxious. Here’s the reason.”
C	`KG-06`	”Nobody told you what ‘top shelf’ actually means.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:03	”Someone sent me this receipt and said it was their first time. Okay.”	FIRST TIME	neutral, softening + static chest-up + receipt photo center
0:03-0:12	”Blue Dream and a vape pen. Honestly? Good first receipt. Somebody at that counter was paying attention.”	BLUE DREAM + VAPE	neutral, small approving nod + slow push-in + receipt top-left
0:12-0:24	”Blue Dream is the most popular strain there is, and it earned that. Myrcene-dominant, twenty and a half percent THC — which is dead average. Average is exactly what you want on day one.”	AVERAGE IS THE POINT	neutral, calm + static chest-up + terpene bar chart lower third
0:24-0:36	”Here is the part nobody told you. The pen and the flower will feel like two different substances. Same strain, different onset, different duration. That is not you doing it wrong. That is chemistry.”	SAME STRAIN ≠ SAME HIGH	excited, crown perked + whip cut to + onset curve graphic, two lines
0:36-0:42	”Two puffs. Wait twenty minutes. Then decide. Nobody has ever regretted going slow.”	2 PUFFS. WAIT 20.	neutral, warm, direct to lens + slow push-in + timer graphic
0:42-0:45	”Follow along. I will keep answering these.”	FOLLOW FOR MORE	neutral, DECODED stamp + static chest-up + closing card

Caption

First-time receipt and honestly a good one. Blue Dream is the most popular strain there is, myrcene-dominant, 20.5% THC — dead average, which is exactly right for day one. Two puffs, wait twenty minutes, then decide. This is why I’m high → thisiswhyimhigh.com

Hashtags #cannabisreceipts #bluedream #cannabis101 #beginnertips #cannabiseducation Cantina Prompt

Professor High — TIWIH RECEIPTS — TR-004
Runtime: 45 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) neutral, softening + static chest-up + receipt photo center
   SAYS: "Someone sent me this receipt and said it was their first time. Okay."
   ON SCREEN: FIRST TIME
2. (0:03-0:12) neutral, small approving nod + slow push-in + receipt top-left
   SAYS: "Blue Dream and a vape pen. Honestly? Good first receipt. Somebody at
   that counter was paying attention."
   ON SCREEN: BLUE DREAM + VAPE
3. (0:12-0:24) neutral, calm + static chest-up + terpene bar chart lower third
   SAYS: "Blue Dream is the most popular strain there is, and it earned that.
   Myrcene-dominant, twenty and a half percent THC — which is dead average.
   Average is exactly what you want on day one."
   ON SCREEN: AVERAGE IS THE POINT
4. (0:24-0:36) excited, crown perked + whip cut to + onset curve graphic, two lines
   SAYS: "Here is the part nobody told you. The pen and the flower will feel like
   two different substances. Same strain, different onset, different
   duration. That is not you doing it wrong. That is chemistry."
   ON SCREEN: SAME STRAIN ≠ SAME HIGH
5. (0:36-0:42) neutral, warm, direct to lens + slow push-in + timer graphic
   SAYS: "Two puffs. Wait twenty minutes. Then decide. Nobody has ever regretted
   going slow."
   ON SCREEN: 2 PUFFS. WAIT 20.
6. (0:42-0:45) neutral, DECODED stamp + static chest-up + closing card
   SAYS: "Follow along. I will keep answering these."
   ON SCREEN: FOLLOW FOR MORE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TR-005 — The 31% THC Receipt


Runtime	30 seconds
Pillar	Myth Busting
Register	Data
CTA type	Comment
Test variable	Short runtime carrying a big claim. Tests whether 30s beats 45s on completion for this show.
Data needed	Verified: under 0.5% of strains reach 30% THC. Average 20.5%. Ceiling on record 34.8%.

Hooks

Slot	ID	Line
A	`DD-02`	”Almost no strain actually hits 30% THC.”
B	`BC-01`	”THC percentage is the biggest scam in cannabis.”
C	`QN-05`	”Guess how many strains hit 30% THC.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:03	”Fewer than one in two hundred strains actually hits thirty percent THC.”	FEWER THAN 1 IN 200	deadpan, direct to lens + static chest-up + big number card
0:03-0:10	”This receipt says thirty-one percent. So either you found one of the rarest jars in the state, or somebody rounded.”	THIS SAYS 31%	skeptical, one brow raised + slow push-in + receipt with figure circled
0:10-0:20	”Lab-to-lab variance on the same flower can move a result by several points. There is a commercial reason every number lands just above the threshold that sells.”	SAME FLOWER. DIFFERENT LAB.	neutral, gesturing + whip cut to + two-lab comparison graphic
0:20-0:27	”The average strain is twenty and a half percent. That is what good actually looks like. Chasing the top number is how you overpay for a rounding error.”	AVERAGE = 20.5%	neutral, settling + static chest-up + average marker on distribution
0:27-0:30	”What is the highest number you have seen on a menu? Comments.”	HIGHEST YOU’VE SEEN?	neutral, DECODED stamp + static chest-up + closing card

Caption

Fewer than 1 in 200 strains reaches 30% THC. If your dispensary menu is full of 31s, the menu is the problem. What’s the highest number you’ve seen on a label? This is why I’m high → thisiswhyimhigh.com

Hashtags #thcpercentage #cannabisreceipts #cannabismyths #dispensary #cannabiseducation Cantina Prompt

Professor High — TIWIH RECEIPTS — TR-005
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Working research lab. Dark pine-green backdrop, out-of-focus shelving,
glassware and papers behind him. The submitted receipt photo is pinned in
frame with all personal details redacted.

SHOTS + DIALOGUE:
1. (0:00-0:03) deadpan, direct to lens + static chest-up + big number card
   SAYS: "Fewer than one in two hundred strains actually hits thirty percent THC."
   ON SCREEN: FEWER THAN 1 IN 200
2. (0:03-0:10) skeptical, one brow raised + slow push-in + receipt with figure circled
   SAYS: "This receipt says thirty-one percent. So either you found one of the
   eleven, or somebody rounded."
   ON SCREEN: THIS SAYS 31%
3. (0:10-0:20) neutral, gesturing + whip cut to + two-lab comparison graphic
   SAYS: "Lab-to-lab variance on the same flower can move a result by several
   points. There is a commercial reason every number lands just above the
   threshold that sells."
   ON SCREEN: SAME FLOWER. DIFFERENT LAB.
4. (0:20-0:27) neutral, settling + static chest-up + average marker on distribution
   SAYS: "The average strain is twenty and a half percent. That is what good
   actually looks like. Chasing the top number is how you overpay for a
   rounding error."
   ON SCREEN: AVERAGE = 20.5%
5. (0:27-0:30) neutral, DECODED stamp + static chest-up + closing card
   SAYS: "What is the highest number you have seen on a menu? Comments."
   ON SCREEN: HIGHEST YOU'VE SEEN?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed, low under voice. Rubber-stamp thud on the DECODED stamp. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

Production Batch Notes

Shoot TR-001 first. It is the baseline every other episode in the pack is measured against.
TR-001, TR-002, and TR-004 are all 45 seconds by design — that holds runtime constant so register and framing are the only variables moving.
TR-003 and TR-005 deliberately break the runtime to test the bands. Do not compare them against the 45s episodes directly.
Every episode needs a real submitted receipt. Until submissions arrive, recreate a receipt graphic rather than faking a photograph of one — a recreated graphic is honest set dressing, a fake photo is a fabricated document.

Show concept

Format, cadence, and success metrics.

Hook Library

The hook IDs used above.

Testing Framework

How this pack gets read.

Start Here

Research

Character

Show Bible

Strategy

Scripts

The 100

Tentpole Shows

TIWIH Series

High IQ Series

Recurring Shows

Story Arcs

Cross-Platform Franchises

Viral Formats

Seasonal & Specials

TIWIH Receipts — Scripts

Pack Summary

TR-001 — Sour Diesel, Decoded

TR-002 — The $60 Eighth

TR-003 — Four Strains, One Problem

TR-004 — The Beginner’s Receipt

TR-005 — The 31% THC Receipt

Production Batch Notes

Show concept

Hook Library

Testing Framework

​Pack Summary

​TR-001 — Sour Diesel, Decoded

​TR-002 — The $60 Eighth

​TR-003 — Four Strains, One Problem

​TR-004 — The Beginner’s Receipt

​TR-005 — The 31% THC Receipt

​Production Batch Notes

​Related

Show concept

Hook Library

Testing Framework

Pack Summary

TR-001 — Sour Diesel, Decoded

TR-002 — The $60 Eighth

TR-003 — Four Strains, One Problem

TR-004 — The Beginner’s Receipt

TR-005 — The 31% THC Receipt

Production Batch Notes

Related