That's Why You're High — Scripts

Show concept: That’s Why You’re High. Character and shot rules: Production Spec. Numbers: Verified Data Sheet.

Every episode ends on the catchphrase. “This is why I’m high.” The line is the domain, so the sign-off does the funnel work with no “link in bio.” Delivered flat and sincere, never explained, never in the first three seconds. See The Funnel.

Pack Summary

These are stitch templates, not fixed episodes. Each one is written against a category of source post that appears on TikTok constantly. When a matching post goes viral, the template gets filled and shot the same day.

ID	Source Post Category	Runtime	Register	Test Variable
`TWH-001`	”This gas station preroll wrecked me”	35s	Data	Baseline for the show
`TWH-002`	”Two puffs and I lost an hour”	30s	Data	Shortest stitch — speed to post
`TWH-003`	”Why is this edible different”	40s	Data	Mechanism depth in stitch format
`TWH-004`	”I only smoked sativa why am I asleep”	35s	Contrarian	The brand’s core argument as a stitch
`TWH-005`	”I never get as high as I used to”	40s	Warm	Reassurance register

Speed beats polish. A source post has roughly a 48-hour relevance window. A rough stitch on day one outperforms a polished one on day four, every time. These templates exist so the writing is already done when the window opens.

Never punch down at the person in the source video. They are the reason the stitch has reach and they are frequently in the comments. The tone is “great question, here is the answer,” never “look at this idiot.” The show only works if getting stitched by Professor High feels good.

TWH-001 — The Mystery Preroll


Runtime	35 seconds
Pillar	Myth Busting
Register	Data
CTA type	Follow
Test variable	Baseline for the show. Establishes stitch-format completion rate.
Source trigger	Any post about unlabeled, gas-station, or gifted product hitting unexpectedly hard.
Data needed	None required. Keep to structural facts about untested product.

Hooks

Slot	ID	Line
A	`KG-06`	”Nobody told you what ‘top shelf’ actually means.”
B	`PA-01`	”If your last strain didn’t hit right, this is why.”
C	`BC-05`	”The strain name on your jar is marketing.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:05	(source video plays — their audio, unedited)	(none — do not caption over their footage)	native stitch, no edits to source
0:05-0:08	”Good question. I can actually answer this one.”	DIAGNOSIS	neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
0:08-0:20	”Unlabeled product is the least predictable category in cannabis, and not for the reason people assume. It is not that it is stronger. It is that there is no terpene panel, no tested THC figure, and often no single strain in there at all.”	NO PANEL. NO NUMBER. NO STRAIN.	neutral, direct to lens + static chest-up + three-item card
0:20-0:30	”When you smoke a tracked strain, you have a rough prior — you know the shape of what is coming. With this, you have nothing. Same dose, but your brain had no forecast, so the experience reads as far more intense than the chemistry alone would predict.”	NO FORECAST = MORE INTENSE	excited, crown perked + slow push-in + comparison graphic
0:30-0:35	”So it probably was not stronger. It was just unannounced. Follow — I answer these.”	IT WASN’T STRONGER. IT WAS UNANNOUNCED.	neutral, deadpan + static chest-up + closing card

Caption

Unlabeled product isn’t necessarily stronger — it’s unannounced. No terpene panel, no tested figure, often not even one strain. Your brain had no forecast, so the same dose reads as more intense. Answering these daily. This is why I’m high → thisiswhyimhigh.com

Hashtags #cannabiseducation #terpenes #stitch #cannabisscience #whyimhigh Cantina Prompt

Professor High — THAT'S WHY YOU'RE HIGH — TWH-001
Runtime: 35 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none — do not caption over their footage)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Good question. I can actually answer this one."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + three-item card
   SAYS: "Unlabeled product is the least predictable category in cannabis, and
   not for the reason people assume. It is not that it is stronger. It is
   that there is no terpene panel, no tested THC figure, and often no
   single strain in there at all."
   ON SCREEN: NO PANEL. NO NUMBER. NO STRAIN.
4. (0:20-0:30) excited, crown perked + slow push-in + comparison graphic
   SAYS: "When you smoke a tracked strain, you have a rough prior — you know the
   shape of what is coming. With this, you have nothing. Same dose, but
   your brain had no forecast, so the experience reads as far more intense
   than the chemistry alone would predict."
   ON SCREEN: NO FORECAST = MORE INTENSE
5. (0:30-0:35) neutral, deadpan + static chest-up + closing card
   SAYS: "So it probably was not stronger. It was just unannounced. Follow — I
   answer these."
   ON SCREEN: IT WASN'T STRONGER. IT WAS UNANNOUNCED.

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TWH-002 — Two Puffs, One Hour


Runtime	30 seconds
Pillar	Science Drops
Register	Data
CTA type	Follow
Test variable	Shortest stitch in the pack. Tests whether speed-to-post plus brevity beats a fuller answer.
Source trigger	Any post about time distortion or losing track of time.
Data needed	Verified: myrcene dominates 45.8% of classified strains.

Hooks

Slot	ID	Line
A	`DD-01`	”45.8% of all cannabis is myrcene-dominant.”
B	`KG-05`	”The same strain hits different every time. Here’s why.”
C	`QN-03`	”Why does the same strain hit different every time?”

Script

Time	Voiceover	On Screen	Shot
0:00-0:05	(source video plays — their audio, unedited)	(none)	native stitch, no edits to source
0:05-0:08	”Time distortion. That one has a real explanation.”	DIAGNOSIS	neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
0:08-0:20	”Losing an hour on two puffs is almost always a myrcene story. It is the most common dominant terpene in cannabis — it leads nearly half of everything out there — and it is the one most associated with heaviness and slowed perception.”	MYRCENE — 45.8%	neutral, direct to lens + static chest-up + terpene bar chart
0:20-0:27	”One terpene running that far ahead of the others can flatten everything else in the profile. You did not take too much. You took a very specific chemistry.”	NOT TOO MUCH. TOO SPECIFIC.	excited, crown perked + slow push-in + single-line statement card
0:27-0:30	”Follow. I do these daily.”	FOLLOW	neutral + static chest-up + closing card

Caption

Losing an hour on two puffs is usually a myrcene story — the most common dominant terpene in cannabis at 45.8%, and the one most associated with heaviness and slowed perception. You didn’t take too much. You took something very specific. This is why I’m high → thisiswhyimhigh.com

Hashtags #myrcene #terpenes #cannabisscience #stitch #whyimhigh Cantina Prompt

Professor High — THAT'S WHY YOU'RE HIGH — TWH-002
Runtime: 30 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Time distortion. That one has a real explanation."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + terpene bar chart
   SAYS: "Losing an hour on two puffs is almost always a myrcene story. It is the
   most common dominant terpene in cannabis — it leads nearly half of
   everything out there — and it is the one most associated with heaviness
   and slowed perception."
   ON SCREEN: MYRCENE — 45.8%
4. (0:20-0:27) excited, crown perked + slow push-in + single-line statement card
   SAYS: "One terpene running that far ahead of the others can flatten everything
   else in the profile. You did not take too much. You took a very specific
   chemistry."
   ON SCREEN: NOT TOO MUCH. TOO SPECIFIC.
5. (0:27-0:30) neutral + static chest-up + closing card
   SAYS: "Follow. I do these daily."
   ON SCREEN: FOLLOW

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TWH-003 — Why Is This Edible Different


Runtime	40 seconds
Pillar	Science Drops
Register	Data
CTA type	Save
Test variable	How much mechanism survives inside a stitch? Same science as `WRH-005`, different format — a clean cross-show comparison.
Source trigger	Any post about inconsistent edible experiences.
Data needed	None from database — documented pharmacology only.

Hooks

Slot	ID	Line
A	`KG-01`	”There’s a reason edibles hit ten times harder.”
B	`PA-04`	”That ‘calming’ strain made you anxious. Here’s the reason.”
C	`QN-03`	”Why does the same strain hit different every time?”

Script

Time	Voiceover	On Screen	Shot
0:00-0:05	(source video plays — their audio, unedited)	(none)	native stitch, no edits to source
0:05-0:08	”Same product, different day, different planet. Yes. Here is why.”	DIAGNOSIS	neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
0:08-0:22	”Edibles are the only format where your body changes the drug before you feel it. THC goes through your liver first and comes out as a different compound — 11-hydroxy-THC — which crosses into the brain more readily than what you swallowed.”	YOUR LIVER CHANGES THE DRUG	neutral, direct to lens + static chest-up + two-path diagram
0:22-0:34	”How much gets converted depends on what you ate, when you ate it, and your own enzyme activity that day. Which means the same ten milligrams genuinely is a different dose on Tuesday than it was on Saturday. Not psychological. Metabolic.”	SAME 10MG. DIFFERENT DOSE.	excited, crown perked + slow push-in + conversion-rate graphic
0:34-0:40	”So dose for your worst day, not your best one. Save this. Follow for more.”	DOSE FOR YOUR WORST DAY	neutral, direct to lens + static chest-up + closing card

Caption

Edibles are the only format where your body changes the drug before you feel it. Your liver converts THC to 11-hydroxy-THC, and how much converts depends on your food, timing, and enzymes that day. Same 10mg genuinely is a different dose Tuesday vs Saturday. Dose for your worst day. This is why I’m high → thisiswhyimhigh.com

Hashtags #edibles #cannabisscience #thc #stitch #cannabiseducation Cantina Prompt

Professor High — THAT'S WHY YOU'RE HIGH — TWH-003
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Precise and matter-of-fact. A researcher walking through a result. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Same product, different day, different planet. Yes. Here is why."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:22) neutral, direct to lens + static chest-up + two-path diagram
   SAYS: "Edibles are the only format where your body changes the drug before you
   feel it. THC goes through your liver first and comes out as a different
   compound — 11-hydroxy-THC — which crosses into the brain more readily
   than what you swallowed."
   ON SCREEN: YOUR LIVER CHANGES THE DRUG
4. (0:22-0:34) excited, crown perked + slow push-in + conversion-rate graphic
   SAYS: "How much gets converted depends on what you ate, when you ate it, and
   your own enzyme activity that day. Which means the same ten milligrams
   genuinely is a different dose on Tuesday than it was on Saturday. Not
   psychological. Metabolic."
   ON SCREEN: SAME 10MG. DIFFERENT DOSE.
5. (0:34-0:40) neutral, direct to lens + static chest-up + closing card
   SAYS: "So dose for your worst day, not your best one. Save this. Follow for
   more."
   ON SCREEN: DOSE FOR YOUR WORST DAY

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TWH-004 — “I Only Smoked Sativa”


Runtime	35 seconds
Pillar	Myth Busting
Register	Contrarian
CTA type	Comment
Test variable	The brand’s central argument in stitch form. Highest comment-rate candidate in the pack.
Source trigger	Any post confused by a strain acting against its shelf category.
Data needed	`[DATA: dominant terpene for whatever strain the source post names — GET /api/v1/strains/slug/SLUG/complete]`. Verified anchor: Sour Diesel is limonene-dominant; Jack Herer is the only terpinolene strain in the top ten.

Hooks

Slot	ID	Line
A	`BC-02`	”Indica and sativa don’t exist anymore.”
B	`CT-02`	”Stop buying sativa for daytime.”
C	`CT-04`	”Sour Diesel isn’t what you think it is.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:05	(source video plays — their audio, unedited)	(none)	native stitch, no edits to source
0:05-0:08	”Because sativa is a shelf category, not a chemical one.”	DIAGNOSIS	neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
0:08-0:20	”Indica and sativa originally described plant shape. Tall and narrow, short and broad. They were never a description of effect, and after decades of crossbreeding they barely describe the plant either.”	IT DESCRIBED PLANT SHAPE	neutral, direct to lens + static chest-up + two plant silhouettes
0:20-0:30	”What actually predicts how a strain behaves is the terpene profile. And plenty of strains sold as sativa are myrcene-dominant, which is the terpene most associated with sedation. The shelf said one thing. The chemistry said another. The chemistry won.”	THE CHEMISTRY WON	excited, crown perked + slow push-in + terpene bar chart
0:30-0:35	”You did not smoke it wrong. You were sold a category. What did you have? I will look it up.”	WHAT DID YOU HAVE?	neutral, direct to lens + static chest-up + closing card

Caption

Sativa is a shelf category, not a chemical one. It originally described plant shape — never effect — and after decades of crossbreeding it barely describes the plant. Plenty of “sativas” are myrcene-dominant. Tell me what you had and I’ll look it up. This is why I’m high → thisiswhyimhigh.com

Hashtags #indicavssativa #terpenes #cannabismyths #stitch #cannabiseducation Cantina Prompt

Professor High — THAT'S WHY YOU'RE HIGH — TWH-004
Runtime: 35 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Confident and provocative, inviting an argument he is sure he wins. Sincere
throughout, never winking at the camera or acknowledging that the premise is
funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, DIAGNOSIS stamp lands + whip cut to + stamp animation
   SAYS: "Because sativa is a shelf category, not a chemical one."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:20) neutral, direct to lens + static chest-up + two plant silhouettes
   SAYS: "Indica and sativa originally described plant shape. Tall and narrow,
   short and broad. They were never a description of effect, and after
   decades of crossbreeding they barely describe the plant either."
   ON SCREEN: IT DESCRIBED PLANT SHAPE
4. (0:20-0:30) excited, crown perked + slow push-in + terpene bar chart
   SAYS: "What actually predicts how a strain behaves is the terpene profile. And
   plenty of strains sold as sativa are myrcene-dominant, which is the
   terpene most associated with sedation. The shelf said one thing. The
   chemistry said another. The chemistry won."
   ON SCREEN: THE CHEMISTRY WON
5. (0:30-0:35) neutral, direct to lens + static chest-up + closing card
   SAYS: "You did not smoke it wrong. You were sold a category. What did you
   have? I will look it up."
   ON SCREEN: WHAT DID YOU HAVE?

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

TWH-005 — “I Never Get As High As I Used To”


Runtime	40 seconds
Pillar	Science Drops
Register	Warm
CTA type	Save
Test variable	Reassurance register inside the stitch format. Compare against `TWH-004`’s contrarian register.
Source trigger	Any post about tolerance, diminishing returns, or “weed doesn’t work on me anymore.”
Data needed	None from database — receptor pharmacology only.

Hooks

Slot	ID	Line
A	`CT-05`	”High THC is why you’re not getting high.”
B	`KG-05`	”The same strain hits different every time. Here’s why.”
C	`PA-01`	”If your last strain didn’t hit right, this is why.”

Script

Time	Voiceover	On Screen	Shot
0:00-0:05	(source video plays — their audio, unedited)	(none)	native stitch, no edits to source
0:05-0:08	”This is not you getting old. This is receptor biology.”	DIAGNOSIS	neutral, warm, DIAGNOSIS stamp + whip cut to + stamp animation
0:08-0:22	”Regular THC exposure causes your CB1 receptors to downregulate. Your brain sees a signal arriving constantly and quietly reduces how many receivers it keeps available. Same gram, fewer places for it to land.”	CB1 DOWNREGULATION	neutral, direct to lens + static chest-up + receptor diagram, count reducing
0:22-0:32	”Which is also why buying higher and higher THC does not fix it. You are feeding the exact process causing the problem. The thing that actually resets it is time — research suggests receptor density begins recovering within days of stopping.”	HIGHER THC FEEDS THE PROBLEM	skeptical, one brow raised + slow push-in + escalation graphic
0:32-0:40	”Forty-eight hours does more for your tolerance than any strain on the menu. You are not broken. Save this one.”	48 HOURS BEATS ANY STRAIN	neutral, warm, direct to lens + static chest-up + closing card

Caption

Not you getting old — CB1 downregulation. Regular exposure means your brain keeps fewer receivers available. Same gram, fewer places to land. Which is why chasing higher THC feeds the problem. Time is the reset. You’re not broken. This is why I’m high → thisiswhyimhigh.com

Hashtags #tolerancebreak #cannabisscience #thc #stitch #cannabiseducation Cantina Prompt

Professor High — THAT'S WHY YOU'RE HIGH — TWH-005
Runtime: 40 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast
TONE: Warm and protective. He is on the viewer's side and slightly annoyed on
their behalf. Sincere throughout, never winking at the camera or
acknowledging that the premise is funny.

ENVIRONMENT: Beat 1 is the unedited stitched source clip — do not alter, caption, or
score it. From beat 2 on: working research lab, dark pine-green backdrop,
out-of-focus shelving and glassware.

SHOTS + DIALOGUE:
1. (0:00-0:05) native stitch, no edits to source
   AUDIO/ACTION: (source video plays — their audio, unedited)
   ON SCREEN: (none)
2. (0:05-0:08) neutral, warm, DIAGNOSIS stamp + whip cut to + stamp animation
   SAYS: "This is not you getting old. This is receptor biology."
   ON SCREEN: DIAGNOSIS
3. (0:08-0:22) neutral, direct to lens + static chest-up + receptor diagram, count reducing
   SAYS: "Regular THC exposure causes your CB1 receptors to downregulate. Your
   brain sees a signal arriving constantly and quietly reduces how many
   receivers it keeps available. Same gram, fewer places for it to land."
   ON SCREEN: CB1 DOWNREGULATION
4. (0:22-0:32) skeptical, one brow raised + slow push-in + escalation graphic
   SAYS: "Which is also why buying higher and higher THC does not fix it. You are
   feeding the exact process causing the problem. The thing that actually
   resets it is time — research suggests receptor density begins recovering
   within days of stopping."
   ON SCREEN: HIGHER THC FEEDS THE PROBLEM
5. (0:32-0:40) neutral, warm, direct to lens + static chest-up + closing card
   SAYS: "Forty-eight hours does more for your tolerance than any strain on the
   menu. You are not broken. Save this one."
   ON SCREEN: 48 HOURS BEATS ANY STRAIN

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, max 6 words
per line, lower third. Key terms in pineapple yellow #D98E04. Word-synced.
Keep 250px clear at the bottom and 120px at the top.

AUDIO: Lo-fi lab bed from beat 2 onward. Stamp thud on the DIAGNOSIS cut. Voice normalized loudest.

DO NOT: No smoking, no lit product, no cannabis paraphernalia in frame. No
medical claims. No real dispensary, producer, or lab names. No logos.

Production Batch Notes

These are templates awaiting a source post. Keep all five loaded so that when a matching video trends, production is a same-day fill-and-shoot rather than a write-from-scratch.
Never edit the source footage. Stitch it natively, do not caption over it, do not add sound to it. Altering someone’s video to set up a punchline is how this format earns a pile-on instead of an audience.
Beat one is always exactly the source clip. Professor High does not appear until the DIAGNOSIS stamp — the cut is the format’s signature.
Reply in the comments to the original poster. A creator who gets a genuine answer often duets it back, and that second video costs nothing and reaches their whole audience.
TWH-004 will draw the most argument. That is intended. Have the crossbreeding-genetics citation ready in the comments, and never argue with the person from the source video.

Show concept

Format, cadence, success metrics.

Why You're Really High

The submission-based sibling format.

Testing Framework

How this pack gets read.

Start Here

Research

Character

Show Bible

Strategy

Scripts

The 100

Tentpole Shows

TIWIH Series

High IQ Series

Recurring Shows

Story Arcs

Cross-Platform Franchises

Viral Formats

Seasonal & Specials

That's Why You're High — Scripts

Pack Summary

TWH-001 — The Mystery Preroll

TWH-002 — Two Puffs, One Hour

TWH-003 — Why Is This Edible Different

TWH-004 — “I Only Smoked Sativa”

TWH-005 — “I Never Get As High As I Used To”

Production Batch Notes

Show concept

Why You're Really High

Testing Framework

​Pack Summary

​TWH-001 — The Mystery Preroll

​TWH-002 — Two Puffs, One Hour

​TWH-003 — Why Is This Edible Different

​TWH-004 — “I Only Smoked Sativa”

​TWH-005 — “I Never Get As High As I Used To”

​Production Batch Notes

​Related

Show concept

Why You're Really High

Testing Framework

Pack Summary

TWH-001 — The Mystery Preroll

TWH-002 — Two Puffs, One Hour

TWH-003 — Why Is This Edible Different

TWH-004 — “I Only Smoked Sativa”

TWH-005 — “I Never Get As High As I Used To”

Production Batch Notes

Related