High IQ Moves

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Logline

One tip. Fifteen seconds. Always opens with “High IQ move…” Stack a week of them and your next dispensary trip changes.

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Concept

High IQ Moves is the daily volume slot. Every episode is a single, standalone, actionable tip that opens with the same three words: “High IQ move…” The catchphrase is the entire structure. By the end of the first quarter, the audience is using “High IQ move” in their own captions and comments, and we own the language. The tips themselves are pulled from the same intelligence layer that powers the rest of the brand. Receipt-reading, COA literacy, dosing math, tolerance hygiene, terpene-first questioning at the counter, stash photography. None of them are revolutionary on their own. The compound effect is the value proposition: stack ten of these and you are running circles around the average dispensary visit. This is the highest-volume show in the library. It is engineered for daily output, near-zero research burden per episode, and maximum catchphrase saturation. It is also the most direct surface for the brand promise to hit the algorithm: every post is the High IQ name, said out loud, in the first two seconds.

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Why It Works

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Format

Twelve to twenty seconds. Vertical. Same opening shot every time.

1. The Stamp Cold-open on Professor High looking dead-on at camera. The “High IQ Move” stamp drops in over his shoulder.
2. The Tip One actionable sentence. Not a category, not a tease. The full move, said in plain English.
3. The Why Two beats of context. The terpene fact, the stash stat, the COA detail. One reason this move pays off.
4. The Demonstration Optional B-roll, no longer than three seconds. Receipt photo, label scan, app screen.
5. The Outro Fixed line: “Stack these moves and your next dispensary trip changes.”

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Platforms

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Cadence

Daily. Highest-volume show in the library. The format is built for output, and the catchphrase needs reps to become cultural currency.

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Example Episodes

1. High IQ move: buy 1g of 4 strains instead of 3.5g of one. Same dollar amount, four times the data on what your body actually responds to. Show the math on screen.
2. High IQ move: photograph the label before you leave the store. A free lab notebook. Future-you will know exactly what hit and what did not.
3. High IQ move: smell, then pause 30 seconds, then smell again. The first sniff fatigues the receptors. The second sniff is the one that tells you what the terpene profile is doing.
4. High IQ move: take a 48-hour break monthly to reset CB1 receptors. The tolerance science in plain English. Why two days saves you a month of diminishing returns.
5. High IQ move: ask “what’s the dominant terpene?” and watch the budtender’s face. The single best filter for whether the counter has data or vibes. The question itself is the test.
6. High IQ move: track your stash by jar, not by memory. Two weeks in, the High IQ consumer knows exactly which strain hit and at what dose. The lazy alternative is guessing.
7. High IQ move: read the COA before the price. Most consumers do it backwards. The COA tells you what you are actually paying for.

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Production Notes

• Cold-open frame is identical every episode. Same angle, same lighting, same Professor High overlay position. Algorithmic consistency.
• “High IQ Move” stamp is a fixed asset. Same animation, same drop-in beat, same color treatment.
• One tip per episode. Never two. The single-action discipline is the show.
• Outro line is fixed and verbal: “Stack these moves and your next dispensary trip changes.”
• Set discipline: lab background only. No kitchens, no couches.
• Captions burned in for sound-off viewing. The catchphrase has to land even on mute.

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Hashtags & Discovery

Discovery tactics: pin the catchphrase in the comments on every post. Reply to any audience comment that uses “High IQ move” unprompted, with credit. Once the phrase shows up in user captions, repost with permission.

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Success Metrics

• Average 50,000+ views per episode within 14 days. The volume target is the calibration check.
• Save rate above 6% on TikTok. The format should function as a checklist for the next dispensary trip.
• Catchphrase adoption: count weekly mentions of “High IQ move” in audience captions and comments. Trendline up is the win condition.
• Watch-through above 80%. At fifteen seconds, anything lower means the tip is not actionable enough.

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Pillar

Maps to Strain Intel, with strong crossover into Product & App Features. Most moves point implicitly at a feature the High IQ app already solves.

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Status

concept

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