Cannabis Wrapped

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Logline

Spotify Wrapped for cannabis. Industry-wide trends pulled from the database. App users get personal Wrapped cards. December tentpole — a free-press magnet for the entire month.

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Concept

Cannabis Wrapped runs two parallel formats under one identity. The first is the industry-wide Wrapped: a series of branded charts and short videos pulled directly from the 19,000-strain database. Most-searched strain of the year. Fastest-growing terpene. The High Family that quietly dominated. The surprise hit nobody saw coming. Each insight is sourced, dated, and citation-ready, which gives every cannabis publication a free reason to write about us. The second is the personal Wrapped: every app user gets their own card showing their year in cannabis. Top strains, top High Family, terpene preferences, mood patterns, dispensary loyalty, the strain that defined their year. The cards are 9:16, designed to be screenshot and shared, with a small Professor High signature in the corner. Spotify Wrapped energy applied to a category that has never had its own Wrapped moment. December becomes our month. The industry Wrapped lights up press in the first two weeks. The personal Wrapped goes live in-app mid-month. User-shared cards carry the brand into feeds we would never reach with paid media. Then we close the year on the strain that defined it.

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Why It Works

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Format

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Platforms

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Cadence

Annual. Mid-December launch, runs through New Year’s Eve. Promo and teasing begin in early December.

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Example Episodes

Cannabis Wrapped 2026: the year in 19,000 strains. The flagship recap. Top searched, top loved, top surprise, top terpene, top High Family. One chart per insight, all cited to the database. Built for press pickup. Cannabis Wrapped: the terpene that broke records this year. Deep dive on the single terpene whose share of the database grew the most. Why it grew. Which strains drove it. What it tells us about where the category is moving. Cannabis Wrapped: launch day — get your personal Wrapped card in the app. The product moment. Walk through the card. Show what it includes. Explain how it was generated from the user’s actual stash and ratings. Direct CTA to open the app. Cannabis Wrapped: best user submissions of the week. A weekly roundup during the run. Real user cards reposted with permission, with a short note from Professor High on what the data says about each one. Cannabis Wrapped: the strain that defined the year (and what it says about us). The closing capstone. One strain. The data behind why it earned the title. The cultural moment it captured. The Professor High monologue that ties it all together.

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Production Notes

Every year gets its own visual identity — a new palette, a new motion treatment, a new typographic accent — so each Wrapped feels like a distinct edition while staying recognizably ours. Personal Wrapped cards are 9:16 portrait, generated server-side from each user’s actual data, with a small Professor High signature in the lower corner. Industry Wrapped charts use a consistent branded chart template across the run so press can pull and credit. Every insight is captioned with “data from 19,000+ strains tracked in the TIWIH database, 2026” so citations carry the brand.

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Hashtags & Discovery

#cannabiswrapped #yearinweed #thisiswhyimhigh #cannabis2026 #stonertok #cannabisdata #strainintel Pin one of the personal Wrapped launch videos at the top of the TikTok profile for the full December run. Run a “Show us your Wrapped” comment prompt daily. Repost the best user cards with permission to fuel the loop.

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Success Metrics

• Press pickups citing the database during December (target: 15+ outlets)
• Personal Wrapped cards generated in-app (target: 60% of MAU)
• User-shared Wrapped cards across platforms (target: 25% of generated cards)
• Net new app installs attributed to the campaign month
• Follower growth across all platforms during December

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Pillar

Strain Intel (with Community & Engagement).

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Status

concept

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