Hook Library - High IQ Docs

Why Hooks Get IDs

A hook is the only part of a video that most people ever see. It is also the cheapest thing to change: re-cutting three seconds costs minutes, re-shooting an episode costs a production slot. So we treat the hook as a separately tracked variable. Every hook in this library has an ID. Every script names the hook IDs it uses. Every row in the performance log records which hook ID ran. After thirty or forty videos we stop guessing which hook family works for cannabis education on TikTok and start knowing.

This page is the TikTok-specific, ID’d, testable version of the broader hook patterns in social-content/references/trending-hooks.md. That file holds the writing theory. This page holds the tracked inventory.

The Rules

1.5 seconds

A complete idea must land, spoken and on screen, before the 1.5 second mark. No greeting, no logo, no wind-up.

Spoken and written

The hook appears as burned-in text and voiceover. Sound-off viewers are a large share of the feed and they decide just as fast.

Nine words or fewer

Longer hooks measurably underperform. If it does not fit in nine words, it is a setup, not a hook.

One idea

A hook that promises two things delivers neither. Pick the sharper one.

Hook Families

Eight families, each with an ID prefix. Scripts cite the ID; the log tracks the ID; the family is the unit we actually learn about.

Prefix	Family	The Mechanism	Best For
`BC`	Bold Claim	Assert something strong enough that disagreeing requires watching	Myth busting, hot takes
`KG`	Knowledge Gap	Make the viewer aware they are missing something they should have	Science explainers
`PA`	Problem Agitation	Name a frustration the viewer already has	Product, guides, receipts
`DD`	Data Drop	Lead with a specific, surprising, verifiable number	Authority building
`ST`	Story	Open mid-scene, in motion	Community, Lab Logs
`CT`	Contrarian	Invert conventional wisdom, then back it up	Debate-bait, comments
`QN`	Question	Ask something the viewer cannot answer and now wants to	Quizzes, polls
`CM`	Comedy	Absurd premise played completely straight	Court, Labels, Stand-Up
`OL`	Outcome-Led	Open on the result, then explain how we got there	Everything. Highest-performing family in the research
`PI`	Pattern Interrupt	Open on something visually or audibly unexpected	Comedy, cold opens

Outcome-Led (`OL`)

This is the highest-performing hook category in the research — showing the result, transformation, or finished thing first averages the most views per clip. It was also our biggest gap: almost every hook we originally wrote was a claim or a question, and very few opened on the payoff.

ID	Hook	Notes
`OL-01`	”This man paid ninety dollars to feel exactly the same.”	Verdict first, reasoning after.
`OL-02`	”Everything this man is about to tell you is wrong.”	Sets the frame before the subject speaks.
`OL-03`	”This is the most-used phrase in the entire cannabis industry.”	Promises a recognizable payoff immediately.
`OL-04`	”This decision will take him nineteen minutes.”	A specific number as the outcome. Very strong.
`OL-05`	”This man is about to tell you about his tolerance.”	Recognition-led. The audience knows this person.
`OL-06`	”She just asked the only smart question in the building.”	Warm variant.
`OL-07`	”Your stash scored a 41.”	Score first, breakdown after. Retrofit for Roast My Stash.
`OL-08`	”This label is lying and I can show you where.”	Conclusion first. Retrofit for Labels.

The pattern: state the ending, then earn it. “Fewer than 1 in 200 strains hits 30%” is a data drop. “This man paid ninety dollars to feel exactly the same” is the same fact as an outcome — and it opens a loop the viewer needs closed.

Pattern Interrupt (`PI`)

Open on something visually or audibly unexpected — a cold open mid-scene, an unusual angle, a frozen frame, an object doing something it should not. Cheap for an animated character and almost entirely unused in our first draft.

ID	Hook	Notes
`PI-01`	(Cold open on a frozen frame — subject mid-action, no narration)	The stillness is the interrupt.
`PI-02`	(Cold open mid-sentence, no context or setup)	Drops the viewer into a conversation already happening.
`PI-03`	(Cold open on an incongruous detail — a clock, a hand, an object)	Forces the question “what am I looking at?”
`PI-04`	(Hard cut to Professor High mid-blink, already talking)	Breaks the expected clean open.

A pattern interrupt still has to resolve inside 3 seconds. Confusion that does not pay off immediately reads as a mistake and viewers leave. The interrupt buys attention; the next beat has to spend it.

Bold Claim (`BC`)

ID	Hook	Notes
`BC-01`	”THC percentage is the biggest scam in cannabis.”	Our strongest evergreen. Backed by the 10.6% figure.
`BC-02`	”Indica and sativa don’t exist anymore.”	Guaranteed comment war. Have the genetics citation ready.
`BC-03`	”Half of all cannabis is the same terpene.”	Literally true — myrcene at 45.8%.
`BC-04`	”Your budtender is guessing.”	High engagement, mild risk. Frame the industry, never the person.
`BC-05`	”The strain name on your jar is marketing.”	Sets up the whole Labels franchise.
`BC-06`	”You have never actually tried terpinolene.”	4.5% of strains. Statistically probably true.
`BC-07`	”Nothing in the top ten is strong.”	Not one top-ten strain clears 25% THC.

Knowledge Gap (`KG`)

ID	Hook	Notes
`KG-01`	”There’s a reason edibles hit ten times harder.”	First-pass metabolism. Evergreen, endlessly re-cuttable.
`KG-02`	”The most important number on your label isn’t THC.”	Direct setup into terpene percentages.
`KG-03`	”Your body makes its own version of THC.”	Anandamide. Works on total beginners.
`KG-04`	”Three terpenes run 86% of all cannabis.”	Verified. One of our best-performing shapes on paper.
`KG-05`	”The same strain hits different every time. Here’s why.”	Tolerance, set and setting, receptor adaptation.
`KG-06`	”Nobody told you what ‘top shelf’ actually means.”	Bridges into the Labels franchise.

Problem Agitation (`PA`)

ID	Hook	Notes
`PA-01`	”If your last strain didn’t hit right, this is why.”	The highest-intent hook we have.
`PA-02`	”You’re guessing at the dispensary. Stop.”	Direct app bridge.
`PA-03`	”You spent $60 on this. Let’s see what you got.”	The Receipts opener.
`PA-04`	”That ‘calming’ strain made you anxious. Here’s the reason.”	Very high save rate potential.
`PA-05`	”You’ve been picking strains wrong your whole life.”	Broad, slightly aggressive. Test carefully.
`PA-06`	”You paid extra for that number and it did nothing.”	15s hook test. Highest-intent opener in the bank.

Data Drop (`DD`)

ID	Hook	Notes
`DD-01`	”45.8% of all cannabis is myrcene-dominant.”	Verified. The single most reusable stat we own.
`DD-02`	”Almost no strain actually hits 30% THC.”	Verified. Devastating to menu marketing.
`DD-03`	”Three terpenes run 86% of all cannabis.”	Verified. Authority-establishing.
`DD-04`	”Terpinolene leads about 1 in 22 strains.”	Verified. Rarity is inherently interesting.
`DD-05`	”The average strain is 20.5% THC. Yours is not special.”	Verified. Deflationary, funny, true.
`DD-06`	”Only one strain in the top ten is terpinolene.”	Jack Herer. Great specific-name payoff.

Every DD hook must trace to the Verified Data Sheet. If the number is not on that page or pulled live, the hook does not ship.

Story (`ST`)

ID	Hook	Notes
`ST-01`	”It’s 3 AM and I found something weird.”	The Lab Logs opener. Serialized pull.
`ST-02`	”Someone sent me this receipt and I had questions.”	Receipts variant.
`ST-03`	”I broke the ranker tonight. On purpose.”	Lab Logs. Implies stakes.
`ST-04`	”A guy got told this at a dispensary yesterday.”	Court opener.
`ST-05`	”I asked the AI to find strains that don’t exist.”	High curiosity, genuinely true of our tooling.

Contrarian (`CT`)

ID	Hook	Notes
`CT-01`	”The best strain has the lowest THC. I’ll explain.”	Reliable comment-section fight.
`CT-02`	”Stop buying sativa for daytime.”	Attacks the most entrenched habit in cannabis.
`CT-03`	”Your expensive eighth is chemically boring.”	Price-versus-profile. Pairs with Roast My Stash.
`CT-04`	”Sour Diesel isn’t what you think it is.”	Verified — it is limonene-dominant, not myrcene.
`CT-05`	”High THC is why you’re not getting high.”	Tolerance argument. Counterintuitive, defensible.

Question (`QN`)

ID	Hook	Notes
`QN-01`	”Can you name one terpene? Most people can’t.”	The default High IQ Test opener.
`QN-02`	”Which of these four is not a cannabinoid?”	Quiz structure, instantly playable.
`QN-03`	”Why does the same strain hit different every time?”	Question form of `KG-05`. Worth testing head to head.
`QN-04`	”What’s actually in your jar right now?”	Stash-directed, bridges to the app.
`QN-05`	”Guess how many strains hit 30% THC.”	Sets up a satisfying, verified reveal.

Comedy (`CM`)

ID	Hook	Notes
`CM-01`	”Budtender Court is now in session.”	Franchise cold open. Gavel synced to frame one.
`CM-02`	”This label says ‘top shelf.’ Let’s translate.”	Labels opener.
`CM-03`	”I’m about to hurt someone’s feelings with math.”	Roast My Stash.
`CM-04`	”Your stash is a 41. Let’s talk about it.”	Score-first cold open. Test against `CM-03`.
`CM-05`	”Warning: 96% myrcene. You will think about ceiling fans.”	Parody-label voice, delivered flat.
`CM-06`	”The defendant is a sentence. Not a person.”	Court’s disclaimer as a joke. Defuses pile-ons.
`CM-07`	”Your four favorite strains are the same strain. Sorry.”	15s hook test. Deadpan, faintly apologetic.

Comedy hooks only work if Professor High plays them completely straight. The absurdity is the situation — a pineapple running a courtroom — not the delivery. He never acknowledges the bit.

Registry — The 100

The hooks below were written for The 100 and are registered here because the library is the registry, not an archive. They extend the same ten families above; nothing new was invented at the family level.

This section is generated from every script pack in the library by docs-site/scripts/sync-hook-library.py. Add a hook to a script, re-run the script, and it appears here. Hand-edits are overwritten.The script fails if one ID is used for two different hooks — including against the curated tables above — because that silently corrupts hook-level attribution in the performance log.

220 hooks, across 9 families. Every one is cited by at least one script and carries the same ID in the performance log.

Outcome-Led (`OL`) — 87 added

ID	Hook	Used in
`OL-09`	”He said that eleven minutes ago.”	edible-aint-shit
`OL-10`	”She did everything right. It will not matter.”	edible-aint-shit
`OL-12`	”This mistake is forty minutes old and he hasn’t made it yet.”	edible-aint-shit
`OL-13`	”That number he just said casually is the whole serving.”	edible-aint-shit
`OL-14`	”Nobody in this room knows what the number is.”	edible-aint-shit
`OL-15`	”He has a meeting at three. He will not be attending.”	edible-aint-shit
`OL-16`	”For some people it genuinely ain’t shit. There is a reason.”	edible-aint-shit
`OL-17`	”He is about to win an argument he has lost for thirty years.”	nostalgia-lab
`OL-18`	”He has been greeted four times and has not seen anything yet.”	nostalgia-lab
`OL-19`	”Every name on this board is a dessert.”	immovable-punchline, nostalgia-lab
`OL-20`	”Forty options. Three actual answers.”	nostalgia-lab
`OL-21`	”He had one option and never once had a bad night.”	nostalgia-lab
`OL-22`	”He is about to tell you what it used to cost. He is right.”	nostalgia-lab
`OL-23`	”Thirty years ago nobody could have told you this.”	nostalgia-lab
`OL-24`	”Everyone is arguing about the wrong half of this.”	nostalgia-lab
`OL-25`	”He is certain that everyone in this room knows.”	paranoia-ward
`OL-26`	”He has taken his own pulse four times.”	paranoia-ward
`OL-27`	”He is on his fortieth review of one sentence.”	paranoia-ward
`OL-28`	”The house has made a noise. He has a theory.”	paranoia-ward
`OL-29`	”He is certain this one is not going to wear off.”	paranoia-ward
`OL-30`	”He has retired. It is day two.”	paranoia-ward
`OL-31`	”He is talking to the cat so it looks deliberate.”	paranoia-ward
`OL-32`	”Seven episodes of this. Here is what is actually going on.”	paranoia-ward
`OL-33`	”This committee does not exist. That is the finding.”	formal-systems
`OL-34`	”Day one for a compound that leads one in twenty-two strains.”	formal-systems
`OL-35`	”He is returning an eighth for emotional reasons.”	formal-systems
`OL-36`	”Eleven of the fourteen numbers on this board are impossible.”	formal-systems
`OL-37`	”Tier one support has one suggestion and it is always the same.”	formal-systems
`OL-38`	”The strain has been asked to state what it is, under oath.”	formal-systems
`OL-39`	”This employee is in half of everything and is being asked to do more.”	formal-systems
`OL-40`	”He would like to own a word that four thousand people already use.”	formal-systems
`OL-41`	”A statement is being read about a jar.”	formal-systems
`OL-42`	”He is going to ask the same question four times.”	immovable-punchline
`OL-43`	”Four things in your kitchen share compounds with your jar.”	immovable-punchline
`OL-44`	”Four claims. None of them are printed anywhere.”	immovable-punchline
`OL-45`	”Four purchases. One question. No good answers.”	immovable-punchline
`OL-46`	”Two people. One jar. Completely different evenings.”	seven-second-cards
`OL-47`	”He has been asked one question and it has been four seconds.”	seven-second-cards
`OL-48`	”Three people, one room, three different chemistries.”	seven-second-cards
`OL-49`	”This has already happened four times.”	seven-second-cards
`OL-50`	”Same menu. Same budget. Two completely different decisions.”	the-taxonomy
`OL-51`	”One of them will still be going at eleven.”	the-taxonomy
`OL-52`	”Twenty thousand names. He has used one.”	the-taxonomy
`OL-53`	”The old method and the new method agree.”	the-taxonomy
`OL-54`	”He has had this exact strain before. He does not know that.”	the-taxonomy
`OL-55`	”He has been a guest for eleven years.”	the-taxonomy
`OL-56`	”Two people, the same jar, twelve hours apart.”	the-taxonomy
`OL-57`	”Seven questions. Screenshot it and answer all of them.”	the-taxonomy
`OL-58`	”Four strains. One of them is going to annoy people.”	rotation
`OL-59`	”Four slots. All four are a disaster.”	rotation
`OL-60`	”Four compounds. Two of them you have never knowingly had.”	rotation
`OL-61`	”Nobody’s actual four looks anything like their stated four.”	rotation
`OL-62`	”I built the correct rotation. Nobody is going to like it.”	rotation
`OL-63`	”Someone sent me a rotation that broke my chart.”	rotation
`OL-64`	”She has just found out the two words mean nothing.”	outsider-confession
`OL-65`	”He has been buying by a number he could not define.”	outsider-confession
`OL-66`	”She has just learned that nobody is in charge.”	outsider-confession
`OL-67`	”She followed for four months before noticing.”	outsider-confession
`OL-68`	”Nobody corrected her. Nobody ever does.”	outsider-confession
`OL-69`	”Six sections. You are somewhere on this.”	sections
`OL-70`	”Nineteen minutes, charted.”	sections
`OL-71`	”Section three is where everyone makes the mistake.”	sections
`OL-72`	”Six sections. Most people exit at three.”	sections
`OL-73`	”Every strain you love is somewhere on this bar.”	sections
`OL-74`	”Six things on that jar. One of them is checkable.”	sections
`OL-75`	”Three questions. You will use them within a week.”	counter-kit
`OL-76`	”You can read one of these in ten seconds. Here is how.”	counter-kit
`OL-77`	”It is a shelf. That is the entire definition.”	counter-kit
`OL-78`	”The number everyone reads is the least useful one on the jar.”	counter-kit
`OL-79`	”One sentence, and the conversation changes completely.”	counter-kit
`OL-80`	”The name will not get you back there. Three things will.”	counter-kit
`OL-81`	”Everything from six videos, on one card.”	counter-kit
`OL-82`	”There is a good chance your last four were the same thing.”	look-it-up
`OL-83`	”Thirty years of reputation, one wrong assumption.”	look-it-up
`OL-84`	”One of the ten most popular strains is not like the others.”	look-it-up
`OL-85`	”You have almost certainly never had a thirty.”	look-it-up
`OL-86`	”Your favourite and your worst may be the same compound.”	look-it-up
`OL-87`	”There is no such thing as a strain we cannot look up.”	look-it-up
`OL-88`	”Four names. Probably two profiles.”	look-it-up
`OL-89`	”These two bought the same thing twice and do not know it.”	control-pack
`OL-90`	”The ten most popular strains. Not one is strong.”	control-pack
`OL-91`	”The answer to this one is going to annoy you.”	viral-bets
`OL-92`	”Everyone thinks weed got stronger. It got louder.”	viral-bets
`OL-93`	”He is about to fail a test he did not know existed.”	viral-bets
`OL-94`	”This man has forty minutes left of being fine.”	comedy-engine
`OL-95`	”There are two kinds of people at a dispensary.”	viral-bets
`OL-96`	”Every one of these is a real strain. That is the problem.”	viral-bets

Pattern Interrupt (`PI`) — 25 added

ID	Hook	Used in
`PI-05`	(Cold open on a frozen pose, mid-action — no narration)	edible-aint-shit
`PI-07`	(Cold open on a wall clock, ticking, no dialogue)	edible-aint-shit
`PI-08`	(Cold open on an appliance humming. No dialogue, no face.)	paranoia-ward
`PI-09`	(Cold open on a cat, mid-stare, no dialogue)	paranoia-ward
`PI-10`	(Cold open on the line already being said, no context)	immovable-punchline
`PI-11`	(Cold open on a lemon, no context)	immovable-punchline
`PI-12`	(Cold open on a menu board, mid-list, no face)	immovable-punchline
`PI-13`	(Cold open on card one, silent)	seven-second-cards
`PI-14`	(Cold open mid-loop — no discernible beginning)	seven-second-cards
`PI-15`	(Cold open mid-thought)	hits-blunt
`PI-16`	(Cold open on an empty bar, no dialogue)	sections
`PI-17`	(Cold open: two people at the same counter doing opposite things)	viral-bets
`PI-18`	(Cold open: the Oracle mid-complaint about the old days)	viral-bets
`PI-19`	(Cold open: a hand frozen mid-reach, clock reads 1:04 AM)	comedy-engine
`PI-20`	(Cold open, mid-scene: the Maximizer already talking to a budtender)	comedy-engine
`PI-21`	(Cold open: the Oracle mid-sentence, no context)	comedy-engine
`PI-22`	(Cold open: “this one’s fire,” hard cut, again)	comedy-engine
`PI-23`	(Cold open: mid-brag, no context)	comedy-engine
`PI-24`	(Cold open: the room goes silent after one question)	comedy-engine
`PI-25`	(Cold open: the line itself, no setup)	comedy-engine
`PI-26`	(Cold open: mid-spiral, no context)	comedy-engine
`PI-27`	(Cold open: a clipboard, a stopwatch, a seated subject. No context.)	viral-bets
`PI-28`	(Cold open: an argument already in progress)	viral-bets
`PI-29`	(Cold open: reading the comment aloud, no preamble)	viral-bets
`PI-30`	(Cold open: mid-meeting, someone proposing a name)	viral-bets

Comedy (`CM`) — 42 added

ID	Hook	Used in
`CM-08`	”This is the most confident anyone has ever been wrong.”	edible-aint-shit
`CM-09`	”He took a second one. Of course he did.”	edible-aint-shit
`CM-11`	”Half of an unknown number is still an unknown number.”	edible-aint-shit
`CM-12`	”Somewhere in this building there is cannabis.”	nostalgia-lab
`CM-13`	”Nobody has named a strain after a place in fifteen years.”	immovable-punchline, nostalgia-lab
`CM-14`	”Nobody has looked at him in nine minutes.”	paranoia-ward
`CM-15`	”He is fine. He has never been more convinced he is not.”	paranoia-ward
`CM-16`	”Nobody else remembers this. He will remember it in 2031.”	paranoia-ward
`CM-17`	”It’s the fridge. It has always been the fridge.”	paranoia-ward
`CM-18`	”He is negotiating. There is nobody to negotiate with.”	paranoia-ward
`CM-19`	”The identity is load-bearing. The habit was not.”	paranoia-ward
`CM-20`	”The cat has not agreed to this.”	paranoia-ward
`CM-21`	”Session forty-one of a body with no authority.”	formal-systems
`CM-22`	”HR has prepared a slide deck for a terpene.”	formal-systems
`CM-23`	”Ticket one of one. The complaint is a feeling.”	formal-systems
`CM-24`	”The auditor has questions about the board.”	formal-systems
`CM-25`	”Have you tried taking less of it.”	formal-systems
`CM-26`	”The witness is a name on a jar.”	formal-systems
`CM-27`	”Nearly half the market. ‘Meets expectations.‘“	formal-systems
`CM-28`	”Application to own the word ‘Cake.‘“	formal-systems
`CM-29`	”The product is fine. The label is the recall.”	formal-systems
`CM-30`	”He has one question. He has only ever had one question.”	immovable-punchline
`CM-31`	”He has one question and it keeps not being answered.”	immovable-punchline
`CM-32`	”He is not judging. He is simply asking, repeatedly.”	immovable-punchline
`CM-33`	”You already know which one you are.”	seven-second-cards
`CM-34`	”Everyone at this table is fine. He is not sure.”	seven-second-cards
`CM-35`	”One of these is you and you already know which.”	seven-second-cards
`CM-36`	”He is going to do it again.”	seven-second-cards
`CM-37`	”He told everyone. He was wrong.”	seven-second-cards
`CM-38`	”One of them is about to be very smug.”	the-taxonomy
`CM-39`	”He has a plan. It is not a good plan.”	the-taxonomy
`CM-40`	”Everyone knows which one they are. Nobody will admit it.”	the-taxonomy
`CM-41`	”I have built a taxonomy of you. It has seven axes.”	the-taxonomy
`CM-42`	”I have assembled the worst possible four people.”	rotation
`CM-43`	”Slot four has been empty since 2023.”	rotation
`CM-44`	”This rotation is chemically perfect and emotionally bankrupt.”	rotation
`CM-45`	”I have read four thousand of these. Here are three.”	rotation
`CM-46`	”He is a pineapple. She had not registered this.”	outsider-confession
`CM-47`	”Four words. She has never said one of them right.”	outsider-confession
`CM-48`	”Five of these were real. This one is not.”	hits-blunt
`CM-49`	”I have charted your entire evening.”	sections
`CM-50`	”Screenshot this and never watch me again.”	counter-kit

Contrarian (`CT`) — 15 added

ID	Hook	Used in
`CT-06`	”Edibles are not weaker. They are a different drug.”	edible-aint-shit
`CT-07`	”The cautious version of this is the stronger version.”	edible-aint-shit
`CT-08`	”The one person this joke doesn’t work on.”	edible-aint-shit
`CT-09`	”The old head is right and everyone hates that.”	nostalgia-lab
`CT-10`	”The dispensary is the only shop that hides the product.”	nostalgia-lab
`CT-11`	”Fewer choices produced better decisions. Annoyingly.”	nostalgia-lab
`CT-12`	”It is more expensive and that is mostly not the grower’s fault.”	nostalgia-lab
`CT-13`	”The culture got smarter. Nobody wants to hear it.”	nostalgia-lab
`CT-14`	”Nothing wrong with modern weed. Something very wrong with modern menus.”	nostalgia-lab
`CT-15`	”He quit. He has not stopped talking about it.”	paranoia-ward, sections
`CT-16`	”Trying everything is not the same as learning anything.”	the-taxonomy
`CT-17`	”Not one of mine is over twenty-two percent.”	rotation
`CT-18`	”Your real rotation is three people and a maybe.”	rotation
`CT-19`	”The optimal four is not the enjoyable four.”	rotation
`CT-20`	”It got what it wanted. It got planted everywhere.”	hits-blunt

Question (`QN`) — 19 added

ID	Hook	Used in
`QN-06`	”Guess how long until he stops talking.”	edible-aint-shit
`QN-07`	”There are two kinds of people at this counter.”	the-taxonomy
`QN-08`	”Two people, one evening, two entirely different strategies.”	the-taxonomy
`QN-09`	”One of them has bought the same thing forty times.”	the-taxonomy
`QN-10`	”One of them smelled it. One of them read it. Same answer.”	the-taxonomy
`QN-11`	”One of them wrote it down. One of them is guessing again.”	the-taxonomy
`QN-12`	”One of these two has never once brought anything.”	the-taxonomy
`QN-13`	”One of them has already done it. It is nine in the morning.”	the-taxonomy
`QN-14`	”There are one hundred and twenty-eight of you. Which one are you?“	the-taxonomy
`QN-15`	”Four slots. Who is in yours?“	rotation
`QN-16`	”Who ruins it every single time?“	rotation
`QN-17`	”Can you name four? Most people cannot name one.”	rotation
`QN-18`	”Is a mango just a very weak strain?“	hits-blunt
`QN-19`	”If the word doesn’t mean anything, what is it doing there?“	hits-blunt
`QN-20`	”Have you ever actually been sober?“	hits-blunt
`QN-21`	”Are we growing it, or is it using us?“	hits-blunt
`QN-22`	”Is Blue Dream a strain or a rumour?“	hits-blunt
`QN-23`	”Black pepper has caryophyllene. So when I sneeze—“	hits-blunt
`QN-24`	”What is the most obscure thing you have ever been sold?“	look-it-up

Problem Agitation (`PA`) — 11 added

ID	Hook	Used in
`PA-07`	”You did it on an empty stomach to be safe. That backfired.”	edible-aint-shit
`PA-08`	”You are not choosing. You are being overwhelmed on purpose.”	nostalgia-lab
`PA-09`	”You are not paying for the plant.”	nostalgia-lab
`PA-10`	”You have had this exact thought. In this exact room.”	paranoia-ward
`PA-11`	”You have googled this at two in the morning.”	paranoia-ward
`PA-12`	”You said one normal thing and you are still thinking about it.”	paranoia-ward
`PA-13`	”You have promised something to a ceiling.”	paranoia-ward
`PA-14`	”It didn’t hit right and you have no words for why.”	formal-systems
`PA-15`	”You have been told to ‘start low’ by someone who has never met you.”	formal-systems
`PA-16`	”You had a perfect one once and you cannot name it.”	counter-kit, the-taxonomy
`PA-17`	”You have been told ‘it’s fire’ and had nothing to say back.”	counter-kit

Knowledge Gap (`KG`) — 7 added

ID	Hook	Used in
`KG-07`	”A drink is not a slower edible. It is a faster one.”	edible-aint-shit
`KG-08`	”Two people, one dose, two completely different evenings.”	edible-aint-shit
`KG-09`	”Your grandfather never once knew what he was smoking.”	nostalgia-lab
`KG-10`	”Two people, one jar, two completely different nights.”	look-it-up, paranoia-ward
`KG-11`	”Every one of these is in cannabis too.”	hits-blunt, immovable-punchline
`KG-12`	”Your nose is reading the terpene panel already.”	the-taxonomy
`KG-13`	”Repeating a good one is a skill, not luck.”	counter-kit

Story (`ST`) — 8 added

ID	Hook	Used in
`ST-06`	”Someone did this to themselves at 7:40 last night.”	edible-aint-shit
`ST-07`	”There was a guy. There was always a guy.”	nostalgia-lab
`ST-08`	”Three of yours. One of them is genuinely better than mine.”	rotation
`ST-09`	”I feel genuinely stupid and I need to say it out loud.”	outsider-confession
`ST-10`	”I need to tell you what I thought that number was.”	outsider-confession
`ST-11`	”I assumed there was an authority. There is no authority.”	outsider-confession
`ST-12`	”I need to explain what I thought this account was.”	outsider-confession
`ST-13`	”I have been saying this word wrong in public for two years.”	outsider-confession

Bold Claim (`BC`) — 6 added

ID	Hook	Used in
`BC-08`	”Milligrams are not a suggestion.”	edible-aint-shit
`BC-09`	”Weed genuinely was weaker. That is not the win you think it is.”	nostalgia-lab
`BC-10`	”The plant got better. The marketing got worse. Those are different things.”	nostalgia-lab
`BC-11`	”Nobody owns a strain name. Nobody ever has.”	formal-systems, outsider-confession
`BC-12`	”The name was the only inaccurate part.”	formal-systems
`BC-13`	”Your favourite strain’s reputation was never checked.”	look-it-up

How Hooks Get Assigned

Every script carries three hooks: A, B, and C, drawn from different families.

Slot	Purpose
A	The primary. Shot first, posted first. Default to `OL` (outcome-led) unless the show format fights it — it is the strongest family in the research.
B	The contrast. A deliberately different family so a flop yields information, not just a second try.
C	The wildcard. Comedy or contrarian, used when A and B both underperform.

Testing across families rather than across wordings is what makes results generalize. Two Bold Claims that differ by three words teach nothing; a Bold Claim against a Data Drop teaches which register this audience responds to.

Reading Hook Results

Hook performance is measured almost entirely by 3-second hold rate — the share of viewers still watching at 3 seconds.

3s Hold Rate	Read
Above 70%	Hook is working. Reuse the family aggressively.
55-70%	Acceptable. The hook is not the bottleneck; look at the middle of the video.
40-55%	Weak. Re-cut with the B hook before touching anything else.
Below 40%	Broken. The idea did not land before 1.5 seconds. Rewrite, do not re-cut.

A high hold rate with a low completion rate means the hook wrote a check the body did not cash. That is a script problem, not a hook problem — and it is the most common failure mode for data-led content.

Adding A Hook

Write it in nine words or fewer.
Assign the next ID in its family.
If it contains a number, verify against the Verified Data Sheet and note the source.
Add it here before it appears in a script — the library is the registry, not an archive.

Testing Framework

How hook IDs become decisions.

Verified Data

The source for every DD hook.

Script Room

The packs where these hooks run.

​Why Hooks Get IDs

​The Rules

1.5 seconds

Spoken and written

Nine words or fewer

One idea

​Hook Families

​Outcome-Led (OL)

​Pattern Interrupt (PI)

​Bold Claim (BC)

​Knowledge Gap (KG)

​Problem Agitation (PA)

​Data Drop (DD)

​Story (ST)

​Contrarian (CT)

​Question (QN)

​Comedy (CM)

​Registry — The 100

​Outcome-Led (OL) — 87 added

​Pattern Interrupt (PI) — 25 added

​Comedy (CM) — 42 added

​Contrarian (CT) — 15 added

​Question (QN) — 19 added

​Problem Agitation (PA) — 11 added

​Knowledge Gap (KG) — 7 added

​Story (ST) — 8 added

​Bold Claim (BC) — 6 added

​How Hooks Get Assigned

​Reading Hook Results

​Adding A Hook

​Related

Testing Framework

Verified Data

Script Room

Why Hooks Get IDs

The Rules

Hook Families

Outcome-Led (`OL`)

Pattern Interrupt (`PI`)

Bold Claim (`BC`)

Knowledge Gap (`KG`)

Problem Agitation (`PA`)

Data Drop (`DD`)

Story (`ST`)

Contrarian (`CT`)

Question (`QN`)

Comedy (`CM`)

Registry — The 100

Outcome-Led (`OL`) — 87 added

Pattern Interrupt (`PI`) — 25 added

Comedy (`CM`) — 42 added

Contrarian (`CT`) — 15 added

Question (`QN`) — 19 added

Problem Agitation (`PA`) — 11 added

Knowledge Gap (`KG`) — 7 added

Story (`ST`) — 8 added

Bold Claim (`BC`) — 6 added

How Hooks Get Assigned

Reading Hook Results

Adding A Hook

Related