Logline
You tell us how your high feels. Professor High diagnoses the chemistry that put you there.Concept
Someone says “I feel couchlocked, philosophical, hungry.” Professor High takes that subjective description and runs it backward through the database to predict the likely terpene profile, cannabinoid ratio, and High Family the strain belongs to. A reverse strain-recommendation engine, performed live. The show is defensible because nobody else in cannabis content can do it credibly. Any creator can read a strain page. Almost none of them can take a vibe and translate it into a chemical fingerprint with specificity. We can, because the 19,000-strain database is structured for exactly that lookup. The format also turns the brand name into a content premise: this is, literally, why you’re really high. It is the most direct expression of the High AI Labs intelligence layer in social form. It works as a stitch, a duet, and a reply. It pulls in viewers who would never click on a “what is myrcene” explainer and gives them the explainer through their own reported experience.Why It Works
Audience hook
Self-diagnosis is irresistible. People describe their high in the comments hoping to be picked. The submission flow is the engagement.
Brand fit
The format is impossible without the database. Every episode is a live demonstration of the platform’s value with no app screenshots required.
Viral mechanism
Built for stitches and duets. Original post gets quoted, our diagnosis goes underneath, both videos benefit. Compounding distribution.
Format
30 to 60 seconds. Split-screen vertical.The Description (0-8s)
Original post or comment is fixed at the top of the frame. Read the description aloud verbatim. Resist the urge to paraphrase.
The Hypothesis (8-20s)
Professor High talks through the deduction. “Couchlocked plus hungry plus philosophical means we are looking at high myrcene, probably north of 0.6%, with a meaningful caryophyllene presence. This is a Relaxing High Family signature.”
The Diagnosis (20-45s)
Lab notebook overlay writes out the predicted terpene profile and a 2-3 strain shortlist that matches. Include percentages, not vibes.
Platforms
| Platform | Role | Why |
|---|---|---|
| TikTok | Primary | Stitch and duet culture is the entire distribution model. |
| X/Twitter | Secondary | Quote-replies to people describing their high. Screenshot becomes the post. |
| Instagram Reels | Mirror | Same cut. Carousel version with the diagnosis as a save-able image. |
Cadence
Daily on TikTok if submission volume supports it, otherwise four per week. Two per week minimum to stay in the algorithm. The format degrades fast if the audience stops seeing it.Example Episodes
- “Couchlocked, philosophical, hungry” — Diagnose the myrcene plus caryophyllene mystery. Shortlist three strains in the Relaxing High Family that fit the description within a 0.1% terpene window.
- “Energetic but my eyes feel weird” — Walk through what pinene does to alertness and intraocular pressure. Distinguish from a high-limonene buzz.
- “It hit me like a brick wall in 10 minutes” — The honest answer is that delivery method outweighs strain here. Use the moment to teach onset curves for inhalation versus edibles.
- “I feel anxious, what did I smoke wrong” — The limonene-low plus THC-high pattern. Explain the THC-to-anxiolytic-terpene ratio. Recommend two specific lookup queries.
- “Best sleep of my life” — The linalool plus myrcene plus low-terpinolene fingerprint. Name two strains that consistently produce that profile in the database.
- “Felt nothing for 30 minutes, then everything” — Slow-onset description that points to a specific cannabinoid pathway. Use the moment to explain why edibles produce a different cannabinoid metabolite than inhalation.
Production Notes
- Split screen is non-negotiable. Original post on top, diagnosis on bottom. Audience needs the source of the question on screen.
- Lab notebook overlay is the recurring graphic. Handwritten font, percentages written out as Professor High talks.
- Closing card: “Track this in High IQ.” Static, same placement, every episode.
- Never identify the original poster beyond their public handle. If they comment, ask first before featuring.
- Cap episode length at 60 seconds. The format dies if it gets explainer-y.
Hashtags & Discovery
| Platform | Tags |
|---|---|
| TikTok | #cannabisscience #terpenes #cannabiseducation #stoner101 #highiqapp |
| X/Twitter | #cannabisscience #terpenes |
| #cannabischemistry #terpeneprofile #weedscience |
Success Metrics
- 75,000+ views per episode within 30 days. Higher ceiling than Receipts because of stitch distribution.
- Stitch and duet count above 50 per episode within 30 days. That is the reach multiplier.
- Repeat submitters in the comments. If the same handles keep volunteering descriptions, the format is forming a community.
- App opens attributed to the closing card CTA. Lift this against a control week to validate.
Pillar
Maps to Strain Intel with frequent crossover into Science Drops.Status
concept
Related
TIWIH Receipts
The forward version. Receipt in, diagnosis out. Same engine, opposite direction.
The Entourage
The terpene cast that the diagnoses keep referencing.