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Logline

A genealogy show for cannabis. Take one famous modern strain and trace it back through every generation, one episode per generation, until we reach the original landraces. Ends with a family-reunion infographic that shows the entire bloodline.

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Concept

People care about lineage. Wine has terroir, dogs have breed registries, hip-hop has sample chains. Cannabis has a richer genetic history than any of them and almost no one tells it as a story. This arc fixes that. Each season picks one famous modern strain — Wedding Cake for the pilot — and walks the bloodline backwards. Episode 1 introduces the descendant the audience knows. Each subsequent episode steps one generation deeper. By episode 6 we are sitting with the original landraces from Afghanistan, Thailand, or South Africa, and the audience understands exactly how a 2020s dispensary shelf connects to a 1970s mountain valley. A season versus a one-off: a one-off post about Wedding Cake’s parents earns a quick scroll. A season teaches the audience how to read any strain’s lineage on any menu, anywhere. The skill compounds. By the third arc, viewers are commenting “OK but what about [other strain]” — which is the bookings queue for season 4.

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Why It Works

Audience hook

Each ancestor reveal is a payoff. The audience binges to find out what the great-grandparents looked like.

Brand fit

The 20,000+ strain database is the only place this lineage actually lives in clean, queryable form. We are the only brand that can ship this without making it up.

Serialized payoff

Doubles as a permanent web reference. Each season produces an evergreen genealogy page that earns search traffic for years.

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Arc Structure (Pilot Season — Wedding Cake)

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Format Per Episode

  • Runtime: YouTube long-form 8-10 min per episode. Instagram carousel companion (the family-tree visual filling in). TikTok 45s teaser per episode.
  • Beats: Recap the previous generation (60s) -> introduce this generation’s ancestors (3-4 min) -> terpene and effect inheritance breakdown (2-3 min) -> tease the next generation (30s).
  • Reused elements: The family tree graphic that fills in over the arc. The same era-appropriate music cue per generation (90s hip-hop for Chemdawg, 70s rock for landraces). The same outro card.

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Platforms

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Cadence

Weekly. Six-week seasons. Three to four arcs per year. Pick the next strain based on what audience comments are asking for between seasons — they tell us who the next subject should be.

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Production Notes

  • A recurring family tree graphic that visibly fills in over the season. Episode 6 shows the completed tree as the cold open.
  • Music shifts to be era-appropriate per generation. 90s hip-hop for the Chemdawg episode. 70s desert rock for landraces. The audio cue itself becomes part of the storytelling.
  • Each episode ends with a teaser image of the next ancestor — a silhouette, a single leaf, a partial name reveal.
  • Geographic maps for the landraces episode are non-negotiable. The audience needs to see where on Earth this came from.
  • Citations on screen for any historical claims. Cannabis history has a lot of folklore — we do not add to it.

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Hashtags & Discovery

#strainlineage #cannabisgenetics #cannabishistory #strainintel #weddingcake (or whichever strain) #thisiswhyimhigh Each season gets a fixed hashtag (e.g., #WeddingCakeBloodline) so the season binges in order on TikTok and Instagram.

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Success Metrics

  • YouTube watch time: Average view duration of 60%+ on episodes 3-6. The deeper episodes should hold longer because the audience is invested.
  • Web genealogy page traffic: 90-day SEO trajectory after the season ends. This is the long-tail bet.
  • Carousel saves on Instagram: The family-tree carousels should over-index on saves vs. likes.
  • Audience nominations: Volume of comments asking “do [X strain] next.” That is the future booking sheet.

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Pillar

Primary: Strain Intel. Secondary: Science Drops.

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Status

concept

The Missing Terpene

The mystery arc. Genealogy is the encyclopedia, Missing Terpene is the case file.

Strain Autopsy

The single-strain forensic format that this arc serializes across generations.