Logline
Ten episodes. One per week. By the end you can read a COA, name your dominant terpene, classify any strain by High Family, and explain why every label is lying. Welcome to Grade I.Concept
IQ Intake is the onboarding curriculum for the entire Professor High universe. It is built for the lurker who is curious about cannabis but does not know where to start, and for the long-time consumer who never had a teacher who actually used data. Ten episodes, released weekly, each one unlocking exactly one core literacy concept. The structure is gamified. Every episode opens with “Episode X of 10” and closes with a visual badge unlock. Graduates take a final exam on the website, print a “High IQ Consumer Grade I” certificate, and earn early access to a Grade II series that goes deeper. The exam, the certificate, and the badge are real products, not metaphors. This show protects something Professor High has always cared about: the soft spot for beginners. It is also the most efficient funnel in the library. A ten-week curriculum builds a cohort. A cohort converts to followers, followers convert to app users, and app users convert to evangelists who recruit the next cohort.Why It Works
Audience hook
Beginners want a curriculum, not a feed. Ten episodes with a clear endpoint is a commitment they can finish, not an algorithm they have to chase.
Brand fit
Reinforces Professor High as a teacher, not a personality. The Grade I framing makes literacy feel earnable, not gatekept.
Viral mechanism
The certificate is the share. Graduates post their badge, tag the show, and recruit their friends into the next cohort. The credential is the catalyst.
Format
Long-form on YouTube, clipped on TikTok, anchored on the web. Each episode is five to eight minutes on YouTube with two or three highlight clips for short-form distribution.| Beat | Time | What Happens |
|---|---|---|
| 1. The Episode Card | 0-15s | ”Episode X of 10. Today: [topic].“ |
| 2. The Concept | 15s-1m | One sentence framing the literacy gap this episode closes. |
| 3. The Lesson | 1-5m | Walk the data. Visuals over the database, the terpene library, the COA. |
| 4. The Practice | 5-7m | One real example the viewer applies the concept to. |
| 5. The Badge Unlock | 7-8m | Visual badge animation. Closing line: “One step closer to Grade I.” |
Platforms
| Platform | Role | Why |
|---|---|---|
| YouTube | Primary | Long-form is the format. Playlist is organized as a course. |
| TikTok | Clip funnel | Two or three highlights per episode, posted across the week, every clip pointing back to the playlist. |
| Web | Course home | Episode index, exam interface, certificate generator, syllabus. |
Cadence
One episode per week for ten weeks. The cohort window is fixed. After Episode 10 the curriculum resets quarterly with new cohorts and the option to enroll in Grade II.Example Episodes
- Episode 1: Why every label is lying, and what to read instead. The opening salvo. Strain names are inconsistent, indica versus sativa is misleading, THC percentage is not the headline. The COA is. Show one and walk it.
- Episode 2: The 17 terpenes that shape every high. The full cast. Limonene, myrcene, caryophyllene, linalool, pinene, terpinolene, and the supporting eleven. What each one does, what it smells like, and which strains lead with it.
- Episode 3: High Families, the system that replaces Indica versus Sativa. Walk the family classifications. Show the same strain reclassified under both systems and explain why one of them predicts the experience.
- Episode 4: COA literacy, read any cannabis lab report in 60 seconds. The five fields that matter. The five fields that do not. A side-by-side of a clean report and a junk report.
- Episode 5: Dosing math without the medical paperwork. Milligrams, onset windows, tolerance variance. The math is simple. The discipline is the lesson.
- Episode 6: Tolerance hygiene and why your favorite strain stopped working. CB1 receptor downregulation in plain English. The 48-hour reset. The monthly maintenance habit.
- Episode 7: How to interview a budtender. Three questions that separate a data-driven counter from a vibes-driven one.
- Episode 8: Stash discipline, the difference between guessing and learning. Photograph, log, rate. Two weeks of habit equals a year of self-knowledge.
- Episode 9: The High IQ app as a personal lab notebook. The product walkthrough. Soft pitch, real demonstration, no commercial energy.
- Graduation: take the IQ Intake exam, print your certificate, welcome to Grade II. Final exam on the web. Pass to graduate. Certificate is auto-generated. Grade II announcement closes the cohort.
Production Notes
- Episode card is the same template every week. “Episode X of 10.” Title underneath. Pineapple Yellow accent.
- Badge unlock animation is a recurring asset. Each episode unlocks a different badge tile in a 10-tile grid that fills in across the curriculum.
- YouTube playlist is named “IQ Intake: Grade I Curriculum” and ordered episode 1 to 10.
- Web certificate is generated from a passing exam score, named the user, dated, and shareable to Stories at 9:16.
- TikTok clips always tease the next episode in the closing card.
- Set: lab background. The show is a class, the room is a lab.
Hashtags & Discovery
| Platform | Tags |
|---|---|
| YouTube | #cannabis101 #cannabiseducation #cannabiscourse |
| TikTok | #cannabis101 #cannabiseducation #stonerschool #cannabisbeginner |
| #cannabis101 #cannabiseducation #thisiswhyimhigh |
Success Metrics
- Cohort completion rate above 35%. Anything lower means an episode in the middle is losing people.
- Exam pass rate above 70%. If pass rates collapse, the curriculum is moving faster than the audience can absorb.
- Certificate share rate above 40% of graduates. The credential is the viral asset.
- Grade II enrollment above 25% of Grade I graduates. The funnel into deeper content is the long-term metric.
Pillar
Maps to Science Drops, with strong crossover into Product & App Features. The curriculum is the brand promise, the app is the practice ground.Status
concept
Related
The Cannabis SAT
The quarterly comprehensive exam. Grade I graduates make up the strongest leaderboard candidates.
High IQ Moves
The daily tip slot. Each move maps to a Grade I episode, in miniature.