High IQ Test

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Logline

One question a day. Seven seconds to answer. The comments are the scoreboard, and the brand name is the prize.

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Concept

High IQ Test is the lowest-cost-per-view show in the entire library and the most habit-forming. One multiple-choice question per episode, four answer cards, a seven-second countdown timer, and a pinned comment that reveals the correct answer the next day. That is the entire format. The audience does the rest. The genius of the show is the layering. The brand name becomes the call-to-action. Anyone who answers in the comments is, by definition, taking a “High IQ test.” Repeat answerers become “High IQ Regulars,” a community identity that costs us nothing to mint and reinforces the brand with every appearance. The pinned-answer-tomorrow mechanic creates a return visit. The wrong answers in the comments become the next day’s stitchable explainer. The format compounds. It also serves as a discovery surface for the deeper content. A question about which terpene has the highest boiling point is a 30-second clip on the surface and a hook into the Vaporization 101 article underneath. Every episode is a top-of-funnel quiz that points at the documentation, the app, and the website. Cheap to produce. Easy to schedule. Stupidly effective.

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Why It Works

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Format

15 to 30 seconds. Vertical. Single take, single graphic, single voice.

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Platforms

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Cadence

Daily. Non-negotiable. The format depends on the daily ritual to work. Skipping a day breaks the chain in the comments and degrades the return-viewer mechanic. Build a 14-day batch every other Friday so the slot is always filled, and use a calendar in the social-content drafts queue to lock the rotation across pillars.

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Example Episodes

1. Which terpene has the highest boiling point? — A) Myrcene B) Linalool C) Humulene D) Pinene. Correct answer is humulene at 222 degrees Celsius. Pinned answer the next day links to the Vaporization 101 article.
2. What percent of strains in our database are over 25% THC? — A) 8% B) 19% C) 34% D) 51%. Pull the live number from the database the morning of post. Use the wrong answers as the next day’s “THC inflation” explainer.
3. Limonene is the dominant terpene in: — A) Sour Diesel B) Wedding Cake C) Lemon Skunk D) All of the above. The “all of the above” trick teaches that limonene is far more common than the citrus-named strains imply.
4. Which cannabinoid does NOT bind to CB1? — A) THC B) CBD C) THCV D) CBN. Correct answer is CBD. The reveal is the gateway into a follow-up explainer on why CBD modulates without binding.
5. Which “indica” is actually a sativa-dominant strain genetically? — A) Bubba Kush B) Granddaddy Purple C) Northern Lights D) Hindu Kush. The reveal is the trojan horse for the “indica vs sativa is dead” argument the brand makes everywhere else.
6. Which strain has the highest terpene diversity score in our top 100 most popular? — A) GG4 B) Zkittlez C) Jack Herer D) Wedding Cake. Pull the live answer from the database. Use the reveal to introduce the High Families framework.
7. Pop quiz: name the terpene that smells like pine and increases alertness in low doses. — Open-ended variant. Comments self-sort into right and wrong. Use sparingly to keep the format fresh.

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Production Notes

• Recurring graphic template: a clipboard, a typewritten question, four answer cards in brand colors, and a circular countdown timer in the lower-right corner. Locked. Do not redesign.
• Professor High overlay sits in the lower-left for the question and option beats, then disappears during the timer to keep focus on the clock.
• Closing card is identical every episode. “This was a High IQ test. Are you a Regular yet?” Build the line into the audience’s vocabulary.
• Pinned answer the next morning is operational, not creative. Set a recurring 9:00 AM Central reminder on the social-content schedule.
• Do not use questions that require live citations. The format is daily; the research budget per episode is zero. Pull from the database, the cannabis package, and the existing blog content only.

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Hashtags & Discovery

Discovery tactics: weekly “leaderboard” post on Instagram Stories naming the top-performing commenters from the week. Pin a “How to play” post to the TikTok profile so new viewers can opt into the ritual without scrolling for context.

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Success Metrics

• Comment volume per episode above 200 within 24 hours. Comments are the format. View count is secondary.
• Return-viewer rate measured via the next-day pin engagement. Above 30% of yesterday’s commenters interacting with today’s reveal.
• “High IQ Regulars” identifiable by the third week. A handful of recurring commenter handles answering daily is the leading signal that the community is forming.
• Average watch time above 90%. The format is short enough that anything below this means the question is not landing.
• Branded search lift on “High IQ test” within 60 days of launch. The brand-name reinforcement is the long-term payoff, not the short-term metric.

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Pillar

Maps to Community & Engagement with consistent crossover into Science Drops.

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Status

concept

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