The Six Pillars
Every show, episode, and post maps to exactly one of these six pillars. The percentages are target distribution across a typical week — not a hard rule, but a guardrail. If half the feed is Strain Intel and the other half is App Features, something is off.| Pillar | Weight | What It Is |
|---|---|---|
| Strain Intel | 30% | Data-backed strain breakdowns from the 19,000+ strain database. |
| Science Drops | 20% | Bite-sized cannabis science that builds Professor High’s authority. |
| Myth Busting | 15% | Challenging misinformation with data. The pillar that drives shares. |
| Lifestyle & Culture | 15% | Cannabis in real life. Pairings, rituals, music, cooking, activities. |
| Product & App Features | 10% | Showing what we built. Soft CTAs that demonstrate value. |
| Community & Engagement | 10% | Two-way conversation. Polls, Q&A, user stories, reactions. |
1. Strain Intel (30%)
The core content. Showcases what makes TIWIH different — the only cannabis platform with this much terpene-level data. Shows in this pillar:- TIWIH Receipts
- Why You’re Really High
- Strain Autopsy
- Unpopular Strain Files
- Strain Blindfold
- Strain Tinder
- Fake Strain Forensics
- Price vs Terpene
- Strain database (19,000+ strains, terpene profiles, High Families classification)
- Popularity rankings, similarity scores, hidden gems
- 40+ “Best Strains For” blog articles
2. Science Drops (20%)
The educational backbone. Every drop should make the viewer marginally smarter about cannabis biochemistry, the endocannabinoid system, or how their body actually processes the plant. Shows in this pillar: Data sources:- 80+ science blog articles
- PubMed research pipeline (100+ studies)
packages/cannabis/src/(terpene + cannabinoid data)
3. Myth Busting (15%)
The shareable pillar. Hot takes backed by actual data. This is where Professor High earns the “Chief Cannabis Intelligence Officer” title — by being the one who calls out misinformation with receipts. Shows in this pillar:- Budtender Court
- IQ Check
- The Misinformation Files
- If Labels Told The Truth
- Stitch Me, Bro
- The Budtender Test
- Blog myth-busting articles
- Research data
- High Families system (the alternative to Indica/Sativa)
- Strain database (THC% vs experience correlation)
4. Lifestyle & Culture (15%)
The aspirational side. Cannabis in the context of real life. Pairings, rituals, culture, music, cooking, activities. Shows in this pillar:- Music Lab Sessions
- Spotify = Your Strain
- Strain Horoscope
- Why I’m High Tonight
- Field Notes
- The Greenhouse Effect
- Strain Stand-Up
- Lifestyle blog articles (40+)
- Strain-activity recommendations
- Strain soundtrack library (19,000+ AI songs)
- Recipe articles
5. Product & App Features (10%)
Soft CTAs that demonstrate value rather than hard-sell. Professor High showing what he built. Keep this pillar at 10% or below — the audience is there for content, not commercials. Shows in this pillar: Data sources:- App screenshots and screen recordings
- Feature release notes
- Website live demos
6. Community & Engagement (10%)
Two-way conversation. Build the community around Professor High. This is where followers become fans. Shows in this pillar:- That’s Why You’re High
- Roast My Stash
- TIWIH Confessional
- Would You Rather: Stoned Edition
- Red Flag / Green Flag
- Strain Bracket
- Data or Dare
- Audience comments and DMs
- Trending topics
- Cannabis news
- Competitor content to react to
Weekly Mix
A healthy week of content hits every pillar at least once and respects the 30/20/15/15/10/10 distribution. See the Calendar for the day-by-day rhythm.Related
Audience
Who each pillar serves and why.
Brand Voice
How Professor High sounds across pillars.