Content Pillars

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The Six Pillars

Every show, episode, and post maps to exactly one of these six pillars. The percentages are target distribution across a typical week — not a hard rule, but a guardrail. If half the feed is Strain Intel and the other half is App Features, something is off.

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1. Strain Intel (30 percent)

The core content. Showcases what makes TIWIH different — the only cannabis platform with this much terpene-level data. Shows in this pillar:

• TIWIH Receipts
• Why You’re Really High
• Strain Autopsy
• Unpopular Strain Files
• Strain Blindfold
• Strain Tinder
• Fake Strain Forensics
• Price vs Terpene

Data sources:

• Strain database (2,500+ researched strains, terpene profiles, High Families classification)
• Popularity rankings, similarity scores, hidden gems
• 40+ “Best Strains For” blog articles

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2. Science Drops (20 percent)

The educational backbone. Every drop should make the viewer marginally smarter about cannabis biochemistry, the endocannabinoid system, or how their body actually processes the plant. Shows in this pillar:

• The Entourage
• Terpene of the Week
• Professor High Reads
• Lab Logs
• I Analyzed [X]

Data sources:

• 80+ science blog articles
• PubMed research pipeline (100+ studies)
• packages/cannabis/src/ (terpene + cannabinoid data)

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3. Myth Busting (15 percent)

The shareable pillar. Hot takes backed by actual data. This is where Professor High earns the “Chief Cannabis Intelligence Officer” title — by being the one who calls out misinformation with receipts. Shows in this pillar:

• Budtender Court
• IQ Check
• The Misinformation Files
• If Labels Told The Truth
• Stitch Me, Bro
• The Budtender Test

Data sources:

• Blog myth-busting articles
• Research data
• High Families system (the alternative to Indica/Sativa)
• Strain database (THC% vs experience correlation)

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4. Lifestyle & Culture (15 percent)

The aspirational side. Cannabis in the context of real life. Pairings, rituals, culture, music, cooking, activities. Shows in this pillar:

• Music Lab Sessions
• Spotify = Your Strain
• Strain Horoscope
• Why I’m High Tonight
• Field Notes
• The Greenhouse Effect
• Strain Stand-Up

Data sources:

• Lifestyle blog articles (40+)
• Strain-activity recommendations
• Strain soundtrack library (360+ AI-generated songs, growing)
• Recipe articles

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5. Product & App Features (10 percent)

Soft CTAs that demonstrate value rather than hard-sell. Professor High showing what he built. Keep this pillar at 10% or below — the audience is there for content, not commercials. Shows in this pillar:

• Scan This
• Scan & Roast
• Phase 2 Reveal
• The TIWIH Label

Data sources:

• App screenshots and screen recordings
• Feature release notes
• Website live demos

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6. Community & Engagement (10 percent)

Two-way conversation. Build the community around Professor High. This is where followers become fans. Shows in this pillar:

• That’s Why You’re High
• Roast My Stash
• TIWIH Confessional
• Would You Rather: Stoned Edition
• Red Flag / Green Flag
• Strain Bracket
• Data or Dare

Data sources:

• Audience comments and DMs
• Trending topics
• Cannabis news
• Competitor content to react to

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Weekly Mix

A healthy week of content hits every pillar at least once and respects the 30/20/15/15/10/10 distribution. See the Calendar for the day-by-day rhythm.

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Video Production Mapping

Use the Video Production Pipeline when a pillar needs a rendered TikTok, Reel, Short, demo, or long-form cut.

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