Logline
A swipe-based quiz that funnels into a High Family result card. Two strains per slide, terpene profiles visible, swipe right or left. After ten to twelve binary choices, the algorithm reveals your High Family — and a shareable result card built for Stories.Concept
Strain Tinder is a quiz funnel disguised as a game. The mechanic is exactly what the name promises: two strains, side-by-side, with their top three terpenes and dominant percentages. Swipe one direction to favor strain A, the other to favor strain B. Repeat ten to twelve times. At the end, Professor High’s classifier reads the swipe pattern and serves back a High Family result with a one-paragraph explanation of why. The genius is that the format is native to where the audience already lives. Instagram Stories has a built-in swipe behavior that is identical to the game’s interaction model — there is no learning curve, no friction, no app install required. The web version of the quiz lives at a permanent URL and serves the same logic, with a result card optimized for sharing. The funnel ends where the brand wants it to: a CTA that says “this was a sample. Find your full High Family in the High IQ app.” The quiz is the appetizer, the app is the meal. Strain Tinder makes the High Families system tangible to people who would never read a 2,000-word article about it.Why It Works
Native to the surface
Stories swipes already feel like Tinder swipes. The format requires no instruction, which means no drop-off between intent and play.
Result cards are the share unit
Every play ends with a 9:16 result graphic engineered to be re-posted to a friend’s Story. The user does the distribution.
A funnel, not a vanity metric
Plays convert to app installs because the quiz is half of a longer experience. The other half lives in High IQ.
Format
A monthly relaunch on Stories with a permanent web companion. Each Stories run is a fresh deck of pairings.| Beat | Runtime | What Happens |
|---|---|---|
| 1. The Cover Card | 1 Story frame | Professor High delivers the pitch in a static frame. “Find your High Family in twelve swipes.” |
| 2. Swipe Rounds | 10-12 frames | Each frame is two strains side-by-side. Top three terpenes. Dominant percentage. Swipe to choose. |
| 3. Loading Beat | 1 frame | Animated “calculating your profile” frame. Tension before reveal. Five seconds, no longer. |
| 4. Result Card | 1 frame, designed to share | The High Family, a one-paragraph read of the user’s chemistry preference, brand stamp. |
| 5. App CTA | 1 frame | ”Want the long version? The full High Families quiz lives in the app.” Direct link. |
Platforms
| Platform | Role |
|---|---|
| Stories primary. The swipe behavior is native and the result cards re-share into Stories cleanly. | |
| Web | The permanent home. Quiz lives at a stable URL. Same logic, same result cards. Always-on. |
| TikTok | Announcements and walkthroughs. “I got matched to the Cinema family and I am offended” reaction-style. |
Cadence
Monthly relaunch on Stories with a fresh pairing deck and a themed angle (Connoisseur Edition, Beginner Edition, Holiday Edition). The web quiz is permanent and updated quietly each month.Example Episodes
Strain Tinder Launch. The cold open. Twelve pairings, nine High Family result cards, Professor High narrating the cover frame. The first run is intentionally broad to catch the widest audience and seed the share loop. The Reader’s Result. A user reposts their result card with “matched to the Cinema family and I am shocked.” Professor High stitches the reaction with a 30-second teardown of why their swipe pattern made it inevitable. The audience watches their data being read out loud. The Pairing That Breaks the Algorithm. A side-by-side where both strains are clearly perfect. Professor High confesses he ran the matchup twice in testing and swiped a different way each time. Used to surface how the High Families system handles edge cases — and why nuance is a feature. Strain Tinder: Connoisseur Edition. A monthly relaunch with only obscure pairings. Two deep-cut strains per frame, no household names. Built for the audience that has graduated from the standard deck and wants to flex. Best Result Cards of the Week. A weekly carousel of the most-shared result cards, screenshotted from the wild, lightly annotated. The audience sees themselves on the brand’s feed, which is the whole point.Production Notes
The card design must be 9:16 from the first pixel. Anything that gets cropped on a Story re-share is dead in the water. The result card carries the brand stamp, the High Family name in display type, and a single Professor High quote of two sentences max. The web version of the quiz is built once and skinned monthly. Pairing decks are managed in a content sheet so non-engineers can refresh them without a deploy. The closing CTA is hard-coded — the in-app quiz is the funnel target every single time.Hashtags & Discovery
Primary:#straintinder (owned tag — drives every relaunch back to the same surface).
Secondary: #cannabisquiz, #highfamilies, #thisiswhyimhigh.
Discovery: lean on the result-card share loop. Every shared result card carries the URL on it, which is the discovery channel that compounds.
Success Metrics
Quiz completion rate is the headline number — anything below 60 percent means the deck is too long or the pairings are not interesting. Share rate of the result card is the viral coefficient. App installs attributed to the quiz CTA is the business signal that decides whether the format earns its production cost.Pillar
Community & Engagement, with Product & App Features crossover in the closing CTA.Status
concept
Related
Strain Bracket
The other voting-mechanic franchise. Different cadence, same audience muscle.
Strain Blindfold
The terpene-literacy game. Pairs with Tinder as a swipe-and-guess one-two punch.