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Overview

The brand uses one account per platform. Professor High is the character who creates all organic content. The account name is “This Is Why I’m High” with Professor High as the content creator persona. The one exception: LinkedIn uses a company page (High AI Labs) with a professional voice, not Professor High.

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Why One Account Per Platform

Algorithm Advantage

Algorithms reward consistency and velocity on a single account. Splitting content across multiple accounts dilutes reach.

Audience Growth

One account concentrates all followers, engagement, and social proof in a single place per platform.

Unified Voice

Professor High covers both website (TIWIH) and app (High IQ) content through the 6 content pillars — no need for separate brand accounts.

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Account Setup Checklist

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Profile Setup (All Platforms)

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Display Name

This Is Why I’m High — consistent across every platform.

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Bio

Use this template, adjusting for platform character limits:
Cannabis intelligence powered by data, not opinions. Meet Professor High. 2,500+ strains analyzed | High Families system | thisiswhyimhigh.com

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Profile Picture

Professor High avatar — the same image across all platforms for instant brand recognition.
  • Source file: apps/website/src/images/mascot/professor-high-avatar.png
Use the exact same cropped avatar everywhere. Consistency across platforms builds recognition when users encounter the brand on a new channel.
Platform-specific dimensions using brand colors (Pine Green #18634D, Pineapple Yellow #D98E04): Primary link: thisiswhyimhigh.com Consider a Linktree (or similar) page with multiple destinations:
  • Website homepage
  • App download page
  • Latest blog post or featured content

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Platform-Specific Notes

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TikTok

1

Create a Creator Account

Use a Creator account (not Business) for better algorithm reach and access to trending sounds.
2

Enable Creator Tools

Turn on Creator Tools in settings for access to analytics, promote, and Q&A features.
3

Set Content Category

Choose Education or Science & Technology as the primary content category.
4

Age Gate

Ensure the profile and content settings reflect 21+ content only.

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Instagram

1

Switch to Professional Account

Convert to a Professional account (Creator or Business) to unlock Insights and contact buttons.
2

Enable Insights

Insights provide reach, engagement, and follower demographic data.
3

Create Highlights

Set up Story Highlights for key topics: Strains, Terpenes, Myths, High IQ App.
4

Future: Instagram Shopping

If applicable later, enable Instagram Shopping for product integration.

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X / Twitter

  • No hashtags in bio — save that space for a clear description
  • Pin a thread introducing Professor High as the first thing new followers see
  • Enable Professional Profile if the option is available for additional features

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YouTube

1

Create a Brand Account

Use a Brand Account (not personal) so multiple team members can manage the channel.
2

Set Default Upload Settings

Category: Education. Add default tags for cannabis science, strain reviews, and terpene education.
3

Create Playlists

Start with: Strain Breakdowns, Terpene Science, Myth Busting.
4

Enable Shorts

Set the default vertical format for YouTube Shorts to streamline short-form uploads.

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LinkedIn

  • Company page, not a personal profile
  • Industry: “Technology, Information and Internet” or “Cannabis”
  • Tagline: “Cannabis intelligence platform powered by AI and data science”
  • Team: Add relevant team members as page admins
LinkedIn is the only platform that does NOT use Professor High’s voice. Content here is professional and company-focused, representing High AI Labs.

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Content Safety Reminders

All platforms restrict cannabis content to varying degrees. Follow these rules across every platform:
Violating platform cannabis policies can result in shadowbans, content removal, or permanent account suspension. Always err on the side of caution.
Test new hashtags by searching them on the platform first. If a hashtag returns no results or shows a content warning, it is likely restricted.