Overview
The brand uses one account per platform. Professor High is the character who creates all organic content. The account name is “This Is Why I’m High” with Professor High as the content creator persona. The one exception: LinkedIn uses a company page (High AI Labs) with a professional voice, not Professor High.Why One Account Per Platform
Algorithm Advantage
Algorithms reward consistency and velocity on a single account. Splitting content across multiple accounts dilutes reach.
Audience Growth
One account concentrates all followers, engagement, and social proof in a single place per platform.
Unified Voice
Professor High covers both website (TIWIH) and app (High IQ) content through the 6 content pillars — no need for separate brand accounts.
Account Setup Checklist
| Platform | Handle | Account Type | Status | Voice |
|---|---|---|---|---|
| TikTok | @thisiswhyimhigh | Creator account | Need to create | Professor High |
@thisiswhyimhigh_ | Creator/Business | Exists (empty) | Professor High | |
| X/Twitter | @highiqapp | — | Exists (empty) | Professor High |
| YouTube | @thisiswhyimhigh | Brand channel | Need to create | Professor High |
| High AI Labs | Company page | Need to create | Company (professional) |
Profile Setup (All Platforms)
Display Name
This Is Why I’m High — consistent across every platform.Bio
Use this template, adjusting for platform character limits:Cannabis intelligence powered by data, not opinions. Meet Professor High. 19,000+ strains analyzed | High Families system | thisiswhyimhigh.com
Profile Picture
Professor High avatar — the same image across all platforms for instant brand recognition.- Source file:
apps/website/src/images/mascot/professor-high-avatar.png
Banner / Header Images
Platform-specific dimensions using brand colors (Pine Green#18634D, Pineapple Yellow #D98E04):
| Platform | Banner Size | Notes |
|---|---|---|
| TikTok | N/A | Profile pic only, no banner |
| N/A | Profile pic + Highlights covers | |
| X/Twitter | 1500 x 500 px | Header image |
| YouTube | 2560 x 1440 px | Channel banner |
| 1128 x 191 px | Company page banner |
Link in Bio
Primary link: thisiswhyimhigh.com Consider a Linktree (or similar) page with multiple destinations:- Website homepage
- App download page
- Latest blog post or featured content
Platform-Specific Notes
TikTok
Create a Creator Account
Use a Creator account (not Business) for better algorithm reach and access to trending sounds.
Enable Creator Tools
Turn on Creator Tools in settings for access to analytics, promote, and Q&A features.
Switch to Professional Account
Convert to a Professional account (Creator or Business) to unlock Insights and contact buttons.
X / Twitter
- No hashtags in bio — save that space for a clear description
- Pin a thread introducing Professor High as the first thing new followers see
- Enable Professional Profile if the option is available for additional features
YouTube
Create a Brand Account
Use a Brand Account (not personal) so multiple team members can manage the channel.
Set Default Upload Settings
Category: Education. Add default tags for cannabis science, strain reviews, and terpene education.
- Company page, not a personal profile
- Industry: “Technology, Information and Internet” or “Cannabis”
- Tagline: “Cannabis intelligence platform powered by AI and data science”
- Team: Add relevant team members as page admins
LinkedIn is the only platform that does NOT use Professor High’s voice. Content here is professional and company-focused, representing High AI Labs.
Content Safety Reminders
All platforms restrict cannabis content to varying degrees. Follow these rules across every platform:| Rule | Details |
|---|---|
| No product imagery | Never show cannabis products, smoking, or consumption |
| Educational framing | Position all content as educational and scientific |
| No medical claims | Use “research suggests” and “may help” — never make definitive health claims |
| Safe hashtags | Avoid hashtags that trigger shadowbans: #420, #WeedTikTok, #StonerTikTok |
| Platform risk levels | TikTok and Instagram are strictest; X/Twitter and YouTube are more permissive |
Related Features
- Social Content Pipeline — Automated content generation for all platforms
- Draft Queue Management — Review and schedule generated content
- Ask AI (Professor High) — The AI persona behind all social content