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Overview

This page maps the complete user journey through the High IQ mobile app — from the moment a user downloads the app to becoming a power user with deep engagement across all features. Every user passes through distinct phases, each unlocking new capabilities and deepening their relationship with the platform.

Master Journey Map

Journey Phases

Phase 0: Pre-Authentication

The user has downloaded the app but has not signed in. They experience a preview version of the dashboard. Key states: Edge cases:
  • User force-quits during sign-up — resumes at last completed step
  • User has Google account but declines Gmail permissions — proceeds without Gmail sync
  • Network offline during sign-in — error message with retry option

Phase 1: Empty State (First 5 Minutes)

The user has authenticated but has zero data. Every feature shows empty states with clear calls-to-action. Key actions available:
  1. Add a strain manually (search 16,000+ database)
  2. Upload a receipt photo
  3. Scan a product label
  4. Browse strain database
  5. Connect Gmail for bulk import
  6. Ask Professor High a question
First-time value triggers:

Phase 2: Active User (First Week)

The user has some data and is exploring features. Key milestones:

Phase 3: Engaged User (Weeks 2-4)

Regular usage patterns emerge. The user develops habits around specific features.

Phase 4: Power User (Month 2+)

Deep engagement across all features with strong data history.

User Progression Metrics

Key Conversion Points

Drop-Off Risk Points

User Lifecycle

Detailed lifecycle states from signup through retention and re-engagement.

Onboarding Flow

First-time user experience from download to first value.

User Personas

The five user personas and their unique journeys.

Feature Adoption

How users discover and adopt each feature over time.