Overview
This page maps the complete user journey through the High IQ mobile app — from the moment a user downloads the app to becoming a power user with deep engagement across all features. Every user passes through distinct phases, each unlocking new capabilities and deepening their relationship with the platform.Master Journey Map
Journey Phases
Phase 0: Pre-Authentication
The user has downloaded the app but has not signed in. They experience a preview version of the dashboard. Key states:| State | What the User Sees |
|---|---|
| Preview Dashboard | Mock data with locked overlays (e.g., “24.5g across 6 strains”) |
| Locked Feature | Realistic preview with glass-morphism lock overlay |
| Sign-In Prompt | Authentication modal triggered by tapping any locked section |
- User force-quits during sign-up — resumes at last completed step
- User has Google account but declines Gmail permissions — proceeds without Gmail sync
- Network offline during sign-in — error message with retry option
Phase 1: Empty State (First 5 Minutes)
The user has authenticated but has zero data. Every feature shows empty states with clear calls-to-action. Key actions available:- Add a strain manually (search 16,000+ database)
- Upload a receipt photo
- Scan a product label
- Browse strain database
- Connect Gmail for bulk import
- Ask Professor High a question
| Trigger | Time to Value | Impact |
|---|---|---|
| Add first strain | ~30 seconds | Stash populated, dashboard comes alive |
| Upload first receipt | ~2 minutes | Multiple strains added, order history begins |
| Gmail import | ~3 minutes | Months of history imported, stats populated |
| Scan first label | ~15 seconds | Terpene data extracted, High Family revealed |
Phase 2: Active User (First Week)
The user has some data and is exploring features. Key milestones:| Milestone | Unlocks |
|---|---|
| 3 strains in stash | ELO ranking available |
| First notebook generated | Stories viewer, Daily Stories |
| First dispensary saved | Shopping Agent available |
| 5 consumption events | Predictive analytics (velocity, restock) |
| First favorite saved | Personalized recommendations improve |
Phase 3: Engaged User (Weeks 2-4)
Regular usage patterns emerge. The user develops habits around specific features.Phase 4: Power User (Month 2+)
Deep engagement across all features with strong data history.User Progression Metrics
Key Conversion Points
| From → To | Primary Trigger | Secondary Trigger |
|---|---|---|
| Phase 0 → 1 | Tap locked feature | Browse strain, want to save |
| Phase 1 → 2 | Add first strain | Upload first receipt |
| Phase 2 → 3 | Generate first notebook | Earn first achievement |
| Phase 3 → 4 | Subscribe to Pro | 30+ strains collected |
Drop-Off Risk Points
| Risk Point | Why Users Drop Off | Mitigation |
|---|---|---|
| Empty stash (Phase 1) | No clear starting action | Quick Actions grid with “Upload Receipt” as primary CTA |
| First notebook generation | Too slow or confusing | Real-time progress indicator, auto-navigate to results |
| Gmail permissions | Privacy concern | Read-only badge, clear privacy messaging |
| Achievement plateau | No new goals | Active Quests surface nearest achievements at 80%+ |
| Pro paywall | Cost resistance | First notebook free, feature previews in locked state |
Related Flows
User Lifecycle
Detailed lifecycle states from signup through retention and re-engagement.
Onboarding Flow
First-time user experience from download to first value.
User Personas
The five user personas and their unique journeys.
Feature Adoption
How users discover and adopt each feature over time.