The Counter Kit — Scripts

Professor High — THE COUNTER KIT — CTR-001
Runtime: 24 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, but this is a TOOL, not a sketch. He is
handing over something usable. Direct, unhurried, no joke.

IMPORTANT — THIS PACK INVERTS THE COMEDY TEXT RULE. Burned-in text is REQUIRED
on every beat, because this video will be reopened muted while someone is
standing in a shop.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD carrying all three questions in
short form. That frame is what gets screenshotted and it must be legible on a
phone at arm's length.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia anywhere. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan, direct to lens.
   SAYS (PROF): "Three questions to ask at a counter. Save this, because you
   will not remember them."
   ON SCREEN: SAVE THIS
2. (0:05-0:11) Same framing. Card changes.
   SAYS (PROF): "One. 'What is the dominant terpene?' Not the strain, not the
   percentage. The compound."
   ON SCREEN: 1. WHAT'S THE DOMINANT TERPENE?
3. (0:11-0:17) Card changes.
   SAYS (PROF): "Two. 'Can I see the panel?' It exists. It is on file. You may
   look at it."
   ON SCREEN: 2. CAN I SEE THE PANEL?
4. (0:17-0:21) Card changes.
   SAYS (PROF): "Three. 'What else do you have with that same terpene?' That
   is the question that finds you a second one."
   ON SCREEN: 3. WHAT ELSE HAS THAT TERPENE?
5. (0:21-0:24) SUMMARY CARD — all three, short form, held clean.
   SAYS (PROF): "Three questions. This is why I'm high."
   ON SCREEN: 1. TERPENE - 2. PANEL - 3. WHAT ELSE

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized to read
on a phone. Pineapple yellow #D98E04 on the key noun in each. Keep 250px clear
at the bottom and 120px at the top so nothing is covered by platform UI.

AUDIO: Original sound. Sparse strings, low, throughout.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names. Never suggest the budtender is
dishonest — these are questions, not accusations.

Professor High — THE COUNTER KIT — CTR-002
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. A tool, not a sketch. Teaching a skill.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE PANEL GRAPHIC is a STYLISED GENERIC terpene panel — a simple
list of terpene names with bars and percentages. It must NOT reproduce any
real lab's certificate layout, letterhead, or branding. Invent the layout.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TOP LINE - GAP - TOTAL", held
clean and legible.

ENVIRONMENT: Professor High's lab, plus a clean full-frame chart plate for the
panel graphic. No product or packaging. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "A terpene panel looks like a wall of chemistry. You only need
   three things off it."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Cut to the stylised panel graphic. The top line highlights.
   SAYS (PROF): "One: the top line. Whatever is highest is the dominant
   terpene, and that is the character of the whole thing."
   ON SCREEN: 1. THE TOP LINE = THE CHARACTER
3. (0:12-0:19) Same graphic. The top three lines highlight, showing the gap
   between them.
   SAYS (PROF): "Two: the gap. If the top one is far ahead, it will taste and
   behave like itself. If the top three are close, it is a blend and it will
   be subtler."
   ON SCREEN: 2. THE GAP = HOW STRONG THE CHARACTER IS
4. (0:19-0:23) Same graphic. The total line at the bottom highlights.
   SAYS (PROF): "Three: the total. Higher total terpenes generally means more
   aromatic, more distinctive. Nothing to do with THC."
   ON SCREEN: 3. THE TOTAL = HOW LOUD IT IS
5. (0:23-0:26) Cut back to Professor High. SUMMARY CARD held clean.
   SAYS (PROF): "Top line, gap, total. This is why I'm high."
   ON SCREEN: TOP LINE - GAP - TOTAL

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the numbered keyword. 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that any terpene produces any effect — "behaves like itself" refers to
aroma and character only. No real lab, brand, producer or dispensary names,
and no reproduction of a real certificate layout.

Professor High — THE COUNTER KIT — CTR-003
Runtime: 22 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Debunking a term calmly, with no outrage.
This is information, not an accusation.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "BUY THE PANEL, NOT THE SHELF",
held clean.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop is depicted.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "'Top shelf' is not a grade. It is not tested, defined, or
   awarded by anyone."
   ON SCREEN: 'TOP SHELF' IS NOT A GRADE
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "It is a price tier. It means that shop decided to put it on
   the higher shelf and charge more for it. Another shop may put the identical
   product on the middle shelf."
   ON SCREEN: IT IS A PRICE TIER
3. (0:12-0:18) Slow push-in. Card changes.
   SAYS (PROF): "There is no committee. There is no threshold. Not one strain
   in the most popular ten even clears twenty-five percent THC, and most of
   them sit on a top shelf somewhere."
   ON SCREEN: NOT ONE TOP-10 CLEARS 25%
4. (0:18-0:22) SUMMARY CARD held clean.
   SAYS (PROF): "Buy the panel, not the shelf. This is why I'm high."
   ON SCREEN: BUY THE PANEL, NOT THE SHELF

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "PRICE TIER" and "PANEL". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab names, and no implication that any
identifiable business is being dishonest.

Professor High — THE COUNTER KIT — CTR-004
Runtime: 25 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Replacing the audience's primary metric,
calmly and without condescension.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "THC = HOW MUCH - TERPENES =
WHAT", held clean. This is the screenshot.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "The number everyone reads is the least useful one on the
   jar."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "THC is a ceiling, not a description. Average is twenty and a
   half. About one in ten reaches twenty-five. The spread between a good one
   and a great one is a few points and you cannot feel the difference
   reliably."
   ON SCREEN: AVG 20.5% - 1 IN 10 REACH 25%
3. (0:12-0:20) Slow push-in. Card changes.
   SAYS (PROF): "Total terpene content is the number that predicts whether it
   smells like anything, tastes like anything, and behaves distinctively. It
   is printed. Nobody reads it."
   ON SCREEN: READ TOTAL TERPENES
4. (0:20-0:25) SUMMARY CARD held clean.
   SAYS (PROF): "One number tells you how much. The other tells you what. This
   is why I'm high."
   ON SCREEN: THC = HOW MUCH - TERPENES = WHAT

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on "TERPENES". 250px clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that terpenes produce any specific effect — the claims here are about
aroma, flavour and distinctiveness only. No real brand, dispensary, producer
or lab names.

Professor High — THE COUNTER KIT — CTR-005
Runtime: 21 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan and notably WARM. CRITICAL — this must land
as friendly, never as a gotcha. The whole point is that the question is kind
and that good budtenders pass it easily.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "FIRE HOW?" in quotes, large,
held clean.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No shop or budtender is depicted.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "When someone at a counter says 'this one's fire,' you have
   one sentence available and most people do not use it."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "The sentence is: 'Fire how?' Not aggressive. Not a challenge.
   It simply requires them to name a property instead of a vibe."
   ON SCREEN: SAY: "FIRE HOW?"
3. (0:12-0:17) Card changes.
   SAYS (PROF): "A good budtender will answer immediately and specifically,
   and you have just found a good budtender. That is worth more than the jar."
   ON SCREEN: YOU'RE TESTING THE ADVICE
4. (0:17-0:21) SUMMARY CARD held clean, large.
   SAYS (PROF): "Two words. Use them kindly. This is why I'm high."
   ON SCREEN: "FIRE HOW?"

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the quoted question. 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Sparse strings, warm.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand or producer names. Never frame budtenders as dishonest —
the episode explicitly rewards the good ones.

Professor High — THE COUNTER KIT — CTR-006
Runtime: 26 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. A method, handed over plainly.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — PRODUCTION NOTE: "That is what High IQ is for" is a
launch-dependent line. If posting before the app is live, swap to "Write it
somewhere you will find it." and drop the clause. The rest is unaffected.

IMPORTANT — THE FINAL FRAME IS A SUMMARY CARD: "TERPENE - TOTAL % - GROWER",
held clean and legible. This is the screenshot.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app interface is shown.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "Everyone has had one perfect jar and never found it again.
   The name is why."
   ON SCREEN: SAVE THIS
2. (0:05-0:12) Same framing. Card changes.
   SAYS (PROF): "The name is not exclusive. The same name from a different
   grower is a different plant. Writing down the name gets you back to a word,
   not a result."
   ON SCREEN: THE NAME ISN'T ENOUGH
3. (0:12-0:21) Slow push-in. Card changes to the three-item list, building.
   SAYS (PROF): "Write down three things instead. The dominant terpene. The
   total terpene percentage. And the grower. Those three, together, are
   repeatable — with or without the name."
   ON SCREEN: TERPENE - TOTAL % - GROWER
4. (0:21-0:26) SUMMARY CARD held clean.
   SAYS (PROF): "Write it somewhere you will find it. That is what High IQ is
   for. This is why I'm high."
   ON SCREEN: TERPENE - TOTAL % - GROWER

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, phone-legible.
Pineapple yellow #D98E04 on the three items. 250px clear at bottom, 120px at
top.

AUDIO: Original sound. Sparse strings, low.

DO NOT: No product, no smoking, no paraphernalia. No app UI or logo on screen.
No medical claims. No real grower, brand, dispensary or lab named — "the
grower" stays generic.

Professor High — THE COUNTER KIT — CTR-007
Runtime: 28 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- NOTE: VOICE ONLY across the card build
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. This is a reference card being handed over.
No joke, no flourish.

IMPORTANT — BURNED-IN TEXT IS THE ENTIRE VIDEO.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — THE HOLD AT 0:20-0:26 IS SIX SECONDS OF THE COMPLETE CARD WITH NO
DIALOGUE AND NOTHING OVERLAPPING IT. This is the single most important frame
in the pack — the entire episode exists so that this frame can be
screenshotted. Every row must be legible on a phone at arm's length. Do not
place any lower third, watermark, or character over it.

ENVIRONMENT: A clean full-frame card plate in the brand palette, plus
Professor High's lab for the opening and closing beats. No product, packaging
or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:05) COLD OPEN. Static chest-up on Professor High, deadpan.
   SAYS (PROF): "Six videos, one card. Screenshot it and you never have to
   watch any of them."
   ON SCREEN: THE COUNTER KIT
2. (0:05-0:20) Cut to the full-frame card. Six rows build, one per clause.
   SAYS (PROF, voice only): "Ask for the dominant terpene. Ask to see the
   panel. Ask what else has that terpene. Read the top line, the gap, and the
   total. 'Top shelf' is a price tier. THC tells you how much, terpenes tell
   you what. And if you liked it — write down the terpene, the total, and the
   grower."
   ON SCREEN: the six rows, accumulating
3. (0:20-0:26) Locked static hold on the COMPLETE card. NO DIALOGUE. Nothing
   overlaps it.
   ON SCREEN: the complete Counter Kit card
4. (0:26-0:28) Cut back to Professor High, static chest-up.
   SAYS (PROF): "That is the kit. This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Bold sans-serif, white with heavy stroke, sized so every
row reads on a phone. Pineapple yellow #D98E04 on the key term in each row.
Keep 250px clear at the bottom and 120px at the top so platform UI never
covers a row.

AUDIO: Original sound. Sparse strings, low, dropping out entirely across the
six-second hold.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer, grower or lab names. Do not obscure the card
during the hold.