Look It Up — Scripts

Professor High — LOOK IT UP — LUP-001
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is stating a fact and then declining to
finish the thought. Slightly, deliberately unhelpful.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME AN EXAMPLE STRAIN. Do not add "for instance, Blue
Dream is myrcene" or any equivalent. The unresolved question is the entire
mechanism of this pack and naming an example destroys it.

ENVIRONMENT: Professor High's lab. Stylized, clean, warm practical lighting.
No product, packaging or paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Nearly half of all cannabis is led by one single terpene.
   Myrcene. Forty-five point eight percent of everything classified."
   ON SCREEN: MYRCENE 45.8%
2. (0:06-0:12) Slow push-in. No card.
   SAYS (PROF): "Which means there is a very good chance the last four things
   you bought were all the same thing wearing four names."
   ON SCREEN: nothing
3. (0:12-0:15) Static chest-up. Closing card.
   SAYS (PROF): "Is yours. Go and find out. This is why I'm high."
   ON SCREEN: IS YOURS?

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "45.8%" and "YOURS". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims and no
claim that myrcene produces any effect. No real brand, dispensary or producer
names. Do not name an example strain.

Professor High — LOOK IT UP — LUP-002
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. Correcting a widely-held belief without any
triumph.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — He names ONE strain, Sour Diesel, because it is the correction
itself. He must NOT then name a second example or resolve what the viewer's
strain might be.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Sour Diesel is limonene-dominant. It is not myrcene-dominant,
   it never was, and almost everyone believes the opposite."
   ON SCREEN: SOUR DIESEL = LIMONENE
2. (0:06-0:13) Slow push-in. No card.
   SAYS (PROF): "That reputation was built by people describing a feeling.
   Nobody went back and checked it against a panel. Which raises a question
   about whichever one you would have named instead."
   ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Go and check yours. This is why I'm high."
   ON SCREEN: CHECK YOURS

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "LIMONENE" and "YOURS". 250px clear
at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
brand, dispensary, producer or lab names — the strain name only.

Professor High — LOOK IT UP — LUP-003
Runtime: 15 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, with the faintest trace of enjoyment at
withholding the answer. This is the purest version of the pack's mechanic.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME THE STRAIN. Not in dialogue, not on a card, not
in the environment. The whole episode is the withheld answer. Do not add it.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere in frame.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Exactly one strain in the ten most popular is terpinolene-
   led. One. The other nine split between two terpenes."
   ON SCREEN: 1 OF THE TOP 10
2. (0:06-0:12) Same framing. Card changes.
   SAYS (PROF): "It is the reason that one feels different from everything
   around it, and most people who love it have no idea why. Terpinolene leads
   about one strain in twenty-two."
   ON SCREEN: TERPINOLENE - 1 IN 22
3. (0:12-0:15) Static chest-up, the faintest smile. Closing card.
   SAYS (PROF): "I am not going to tell you which one. This is why I'm high."
   ON SCREEN: WHICH ONE?

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the numbers and "WHICH ONE". 250px
clear at bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No strain
name spoken or displayed. No real brand, dispensary or producer names.

Professor High — LOOK IT UP — LUP-004
Runtime: 16 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan. He is generous about the mistake — nobody is
lying, the board was wrong.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME A STRAIN or resolve the viewer's question.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Fewer than one strain in two hundred actually reaches thirty
   percent. About one in ten reaches twenty-five. The average is twenty and a
   half."
   ON SCREEN: UNDER 1 IN 200 REACH 30%
2. (0:06-0:13) Slow push-in. No card.
   SAYS (PROF): "Which means most people who say they only smoke thirties have
   never had one. Not because they are lying. Because it was printed on a
   board and nobody checked."
   ON SCREEN: nothing
3. (0:13-0:16) Static chest-up. Closing card.
   SAYS (PROF): "Does yours. Go and look. This is why I'm high."
   ON SCREEN: DOES YOURS?

ON-SCREEN TEXT STYLE: Beats 1 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "200" and "YOURS". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No medical claims. No real
dispensary, brand, producer or lab named or implied — this must never read as
an accusation against an identifiable business.

Professor High — LOOK IT UP — LUP-005
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, thoughtful. This is the most nuanced claim
in the pack and he does not oversell it.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — CLAIM DISCIPLINE: "That is a pattern, not a prescription" must be
delivered verbatim. It is the hedge that keeps this compliant. Do not cut it
for time.

IMPORTANT — HE MUST NOT NAME ANY STRAIN or resolve which terpene is involved
for the viewer.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Nearly half of all cannabis is led by the same terpene. So
   statistically, your best one and your worst one are quite likely to share
   it."
   ON SCREEN: SAME TERPENE, DIFFERENT NIGHT
2. (0:06-0:14) Slow push-in. Card changes.
   SAYS (PROF): "Which would mean the terpene was never the whole story —
   dose, setting, tolerance and your own chemistry all get a vote. That is a
   pattern, not a prescription. But you cannot see the pattern without the
   panels."
   ON SCREEN: A PATTERN, NOT A PRESCRIPTION
3. (0:14-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Pull both. Compare them. This is why I'm high."
   ON SCREEN: PULL BOTH

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on the key phrase. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. NO medical claims, NO
symptom or treatment language, NO promise that any terpene produces any
effect. No real brand, dispensary or producer names.

Professor High — LOOK IT UP — LUP-006
Runtime: 18 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, ending on genuine invitation. This is the
one episode that describes the product directly, so it must stay understated —
he is correcting a misconception, not pitching.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — SCALE PHRASING: say "over twenty thousand names" and nothing more
precise. Never state a researched-strain count, and never frame the catalogue
as a fixed inventory.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No app or website interface is shown.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan.
   SAYS (PROF): "People ask whether their strain is 'in the database.' That is
   the wrong question, and it is a question about a list."
   ON SCREEN: nothing
2. (0:06-0:14) Slow push-in. Single card, lower third.
   SAYS (PROF): "Over twenty thousand names are already known. If yours is not
   researched yet, it gets researched — that is what the thing does. It is not
   a finished list. It is a starting surface."
   ON SCREEN: 20,000+ NAMES - RESEARCH ON DEMAND
3. (0:14-0:18) Static chest-up, the faintest smile. Closing card.
   SAYS (PROF): "So bring me the strangest name you have ever been sold. This
   is why I'm high."
   ON SCREEN: BRING ME THE WEIRDEST ONE

ON-SCREEN TEXT STYLE: Beats 2 and 3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "ON DEMAND". 250px clear at bottom,
120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No website or app UI on
screen. No medical claims. No real dispensary, brand or producer names. Do not
state any researched-strain count.

Professor High — LOOK IT UP — LUP-007
Runtime: 17 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- No supporting cast — Professor High alone.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Nature-documentary deadpan, faintly provoking. "I will wait" is
delivered completely flat, not smugly.

IMPORTANT — OPENING: Start COLD, already mid-sentence. No title card, no logo.

IMPORTANT — HE MUST NOT NAME ANY STRAIN. The viewer supplies all four, which
is the entire point.

ENVIRONMENT: Professor High's lab. Stylized, clean. No product, packaging or
paraphernalia. No brands or logos. No strain names visible anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:06) COLD OPEN. Static chest-up, deadpan. Single card, lower third.
   SAYS (PROF): "Name your four favourites. Three terpenes lead eighty-six
   percent of everything classified."
   ON SCREEN: 3 TERPENES -> 86%
2. (0:06-0:13) Slow push-in. Card changes.
   SAYS (PROF): "So four favourites is very unlikely to be four profiles. It
   is more likely two, possibly one, and you have been paying a premium for
   the names in between."
   ON SCREEN: 4 NAMES =/= 4 PROFILES
3. (0:13-0:17) Static chest-up. Closing card.
   SAYS (PROF): "Pull all four. I will wait. This is why I'm high."
   ON SCREEN: PULL ALL FOUR

ON-SCREEN TEXT STYLE: Beats 1-3. Bold sans-serif, white with heavy stroke,
lower third, pineapple yellow #D98E04 on "86%" and "FOUR". 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Sparse strings.

DO NOT: No product, no smoking, no paraphernalia. No strain names spoken or
displayed. No medical claims. No real brand, dispensary or producer names.