Seven-Second Cards — Scripts

Professor High — SEVEN-SECOND CARDS — SEV-001
Runtime: 8 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. There is almost no performance here — the cards
carry the joke and the characters simply hold a pose.

IMPORTANT — THIS PACK INVERTS THE USUAL TEXT RULE. Burned-in text is REQUIRED
on every beat. The text IS the video. Do not remove the cards.

IMPORTANT — OPENING: Card one is on screen from frame one. No title card, no
logo, no voice, no music for the first three seconds. Silence plus text is the
hook.

IMPORTANT — The two character shots must use IDENTICAL framing, lens and
lighting so the only difference is the person.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:03) Locked wide. THE MAXIMIZER sitting motionless on the couch,
   eyes enormous, staring past camera. NO DIALOGUE, NO MUSIC.
   ON SCREEN: ME, 20 MINUTES IN
2. (0:03-0:06) IDENTICAL framing. THE ORACLE in the same spot, entirely
   unaffected, mid-conversation, gesturing normally. NO DIALOGUE.
   ON SCREEN: MY FRIEND, SAME JAR
3. (0:06-0:08) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
in the upper third (not lower third — these are meme cards, not captions).
Pineapple yellow #D98E04 on the final card. Keep 250px clear at bottom and
120px at top.

AUDIO: Original sound. TOTAL SILENCE for 0:00-0:06 — no music, no room tone.
One soft string chord on the final beat only.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data or statistics on camera. No real brand names.

Professor High — SEVEN-SECOND CARDS — SEV-002
Runtime: 7 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- NOTE: plus unidentifiable background family figures who are never in focus
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. Frozen physical comedy — he does not move at all
across the two shots. The stillness is the joke.

IMPORTANT — BURNED-IN TEXT IS REQUIRED. The text is the video.

IMPORTANT — OPENING: Card one is on screen from frame one. No voice and no
music for the first six seconds.

IMPORTANT — Both character shots use IDENTICAL framing. He must not move a
millimetre between them.

ENVIRONMENT: A stylized crowded dinner table, warm overhead light, blurred
family figures. No brands or logos. NOTHING smoked, held or consumed relating
to cannabis — ordinary dinner plates only, and no product or packaging
anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE MAXIMIZER at the table, frozen mid-chew,
   staring straight ahead. A relative beside him is talking — her mouth moves
   but NO words are audible.
   ON SCREEN: WHEN SHE ASKS WHAT YOU'VE BEEN UP TO
2. (0:04-0:06) IDENTICAL framing. He has not moved at all.
   ON SCREEN: AND IT'S BEEN 40 MINUTES
3. (0:06-0:07) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Muffled indistinct dinner-table chatter that never
resolves into words, no music, for 0:00-0:06. One soft string chord on the
final beat.

DO NOT: No smoking, no cannabis product, no packaging, no paraphernalia. No
medical claims. No data on camera. No real brand names.

Professor High — SEVEN-SECOND CARDS — SEV-003
Runtime: 12 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- THE ORACLE — SWAPPABLE. Use the-oracle-v1 if you have built it, or cast ANY
  Cantina character who reads as: reclined and generous, explains your own
  experience to you with total confidence.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. No performance beyond holding a pose.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for
the first ten seconds.

IMPORTANT — ALL THREE character shots use IDENTICAL framing, lens, lighting
and couch position. The third shot is the SAME shot with nobody in it. That
empty cushion is the punchline and it only works if the framing has not moved.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE ORACLE on the couch, relaxed, talking
   normally to someone off-screen. NO AUDIBLE DIALOGUE.
   ON SCREEN: THE ONE WHO'S FINE
2. (0:04-0:08) IDENTICAL framing. THE MAXIMIZER in the same spot, completely
   motionless, eyes wide.
   ON SCREEN: THE ONE WHO'S QUIET
3. (0:08-0:10) IDENTICAL framing. The couch is EMPTY — just a dented cushion.
   ON SCREEN: THE ONE WHO WENT TO LIE DOWN
4. (0:10-0:12) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Silence and faint room tone for 0:00-0:10. One soft
string chord on the final beat.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data on camera. No real brand names.

Professor High — SEVEN-SECOND CARDS — SEV-004
Runtime: 6 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. Physical comedy, no dialogue, no expression change.

IMPORTANT — BURNED-IN TEXT IS REQUIRED.

IMPORTANT — THIS VIDEO MUST LOOP SEAMLESSLY. The final frame and the first
frame must match exactly, so that on repeat he appears to walk back in
immediately. Build the animation as a perfect cycle — the loop is the entire
mechanic.

IMPORTANT — OPENING: He is ALREADY walking in on frame one. No title card, no
logo, no voice or music until the final beat.

ENVIRONMENT: A stylized plain kitchen, blank cabinets, daylight. No brands or
logos. NOTHING smoked, held or consumed on camera. No product or packaging
visible.

SHOTS + DIALOGUE:
1. (0:00-0:03) Locked wide. THE MAXIMIZER walks into frame, stops dead in the
   middle of the kitchen, and looks slowly around. NO DIALOGUE.
   ON SCREEN: WHEN YOU GO TO THE KITCHEN
2. (0:03-0:05) IDENTICAL framing. He turns and walks straight back out the way
   he came. NO DIALOGUE.
   ON SCREEN: AND FORGET WHY
3. (0:05-0:06) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on the final card. 250px clear at
bottom, 120px at top.

AUDIO: Original sound. Footsteps and room tone only until the final beat, then
one soft string chord. The audio must also loop cleanly.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No data on camera. No real brand names.

Professor High — SEVEN-SECOND CARDS — SEV-005
Runtime: 10 seconds | 9:16 vertical
CHARACTERS
- professor-high-v1 — LOCKED. Already loaded with his image, voice and
  personality. Do NOT re-describe him — re-describing a saved character is the
  main cause of drift.
- THE MAXIMIZER — SWAPPABLE. Use the-maximizer-v1 if you have built it, or
  cast ANY Cantina character who reads as: confident, decisive and completely
  wrong — optimising for the biggest number.
- Any supporting role may be recast freely between packs, never inside one — a
  recast mid-pack turns a format test into a casting test. Briefs and swap
  rules: /social/cast

TONE: Deadpan meme format. This is the ONE episode in the pack that carries a
number, as a deliberate test. Everything else about the format is unchanged.

IMPORTANT — BURNED-IN TEXT IS REQUIRED on every beat.

IMPORTANT — OPENING: Card one on screen from frame one. No voice, no music for
the first eight seconds.

IMPORTANT — Both character shots use IDENTICAL framing. Between them his
posture deflates very slightly — that is the only change, and it should be
subtle enough to reward a rewatch.

ENVIRONMENT: A stylized living room, plain couch, blank wall. No brands or
logos. He holds NOTHING — his hand is raised as if displaying something, but
it is empty. NO product, packaging or paraphernalia visible anywhere.

SHOTS + DIALOGUE:
1. (0:00-0:04) Locked wide. THE MAXIMIZER triumphant, one empty hand raised as
   if showing something off. NO DIALOGUE.
   ON SCREEN: HIM: "THIS ONE'S LIKE 32%"
2. (0:04-0:08) IDENTICAL framing. His posture has deflated very slightly. NO
   DIALOGUE.
   ON SCREEN: THE AVERAGE STRAIN: 20.5%
3. (0:08-0:10) Cut to Professor High, static chest-up, deadpan. Voice only.
   SAYS (PROF): "This is why I'm high."
   ON SCREEN: THIS IS WHY I'M HIGH

ON-SCREEN TEXT STYLE: Large bold sans-serif, white with heavy stroke, CENTRED
upper third. Pineapple yellow #D98E04 on "20.5%". 250px clear at bottom, 120px
at top.

AUDIO: Original sound. Silence and faint room tone for 0:00-0:08, one soft
string chord on the final beat.

DO NOT: No smoking, no product, no packaging, no paraphernalia. No medical
claims. No real brand, dispensary or producer names.